Elite Performance Holding's Competitiveness

Elite Beverage International Corp. operates in the competitive functional beverage industry, which has low barriers to entry. The company competes with other sports drink manufacturers, some of which have greater experience, brand recognition, and financial resources. The industry functions in a global marketplace and requires adaptability to maintain competitiveness. Consumer spending on supplements and functional beverages is influenced by consumer confidence, which is affected by broader economic conditions in the United States. Discretionary spending typically decreases when consumer confidence declines.