Deere And Co's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Deere And Co (DE) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Deere And Co vs Its Competitors
- TTM: Trailing 12-month revenue of 47,983M vs 283,018M combined for its competitors (14.5% combined share).
- Trending: Latest-quarter revenue run-rate is accelerating (+5.1% annualized vs trailing 12 months), vs accelerating (+6.5%) for its tracked peer group.
- Growth: Deere And Co generated 4.9% revenue growth year over year in Q3 2026, vs 12.9% for its competitors combined.
- Profitability: Its 10.9% net margin compares with 17.8% for the peer group.
- Scale: Deere And Co ranks #3 of 143 companies by market capitalization in the Industrial Machinery and Components industry, holding 11.1% of industry market cap.
- Peer revenue share: Deere And Co accounted for 14.3% of combined revenue among its tracked peer group, down from 15.3% a year earlier.
- Peer differentiation: Revenue per employee of $0.66M compares with $0.46M for the peer group (1.4x).
- Structure: Deere And Co operates in the following segments: Production and Precision Agriculture Segment, Construction and Forestry Segment, Small Agriculture and Turf Segment, Financial Services Segment.
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
DE Sales vs. its Competitors, Q3 2026
Deere And Co reported revenue growth of 4.91 % year on year in Q3 2026, below its competitors' combined revenue growth of 12.87 %.
With a net margin of 10.92 %, Deere And Co reported lower profitability than its competitors (17.81 %).
Deere And Co generated 14.33 % of the combined sales of its peer group, down from 15.25 % a year earlier.
API endpoints for this dataset
Deere And Co vs. its Competitors, Q3 2026
Revenue growth, year on year
Net income growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in Deere And Co reports; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Deere And Co and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Deere and Co | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| High-Confidence Competitors (9) | $12,345M | +12.3% · Accelerating |
| Similar-Size Competitors (6) | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (5) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Deere And Co's competitor groups requires a Commercial License.
For context: the Industrial Machinery and Components industry grew revenue 15.7% year over year, combined, vs 4.9% for Deere And Co. Deere And Co's share of combined industry revenue moved from 9.71% to 8.80%, a loss of 0.90 percentage points.
Deere And Co's Competitor Quality Breadth
Group definitions: see Methodology: Performance Group Definitions.
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Deere and Co | Yes | Yes | Yes | No |
| Competitors combined (18) | ||||
| High-Confidence Competitors (9) | ||||
| Similar-Size Competitors (7) | ||||
| Similar Growth & Profitability (8) | 62.50 % (5 of 8) | 100.00 % (8 of 8) | 12.50 % (1 of 8) | 25.00 % (2 of 8) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
DE Stock Performance relative to its Competitors
DE Stock Performance relative to High-Confidence Competitors
DE Stock Performance relative to Similar-Size Competitors
DE Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | The Toro Company | 282.9% | Outperformed |
| 2 | Titan Machinery Inc | 282.9% | Outperformed |
| 3 | Gencor Industries Inc | 282.9% | Outperformed |
| 4 | Keycorp | 282.9% | Outperformed |
| 5 | Emerson Electric Co | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Deere And Co's best-performing competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Deere And Co's Comment on Competition and Industry Peers
The equipment operations sell products and services into a variety of highly
competitive global and regional markets. The principal competitive factors in
all markets include product performance, innovation and quality, distribution,
customer service and price. In North America and many other parts of the world,
John Deere’s brand recognition is a competitive factor.
The competitive environment for the agriculture and turf segment includes some
global competitors, including AGCO Corporation, CLAAS KGaA mbH, CNH Global N.V.,
Kubota Tractor Corporation and The Toro Company and many regional and local
competitors. These competitors have varying numbers of product lines competing
with the segment’s products and each has varying degrees of regional focus.
An important part of the competition within the agricultural equipment industry
during the past decade has come from a variety of short-line and specialty manufacturers,
as well as indigenous regional competitors, with differing manufacturing and
marketing methods. Because of industry conditions, including the merger of certain
large integrated competitors and the emergence and expanding global capability
of many competitors, particularly in emerging and high potential markets such
as Brazil, China and India where John Deere seeks to increase market share,
the agricultural equipment business continues to undergo significant change
and is becoming even more competitive.
John Deere has continued to increase its global manufacturing capacity to compete
in these markets. The segment’s turf equipment is sold primarily in the
highly competitive North American and Western European markets. The agriculture
and turf segment’s global operating model is designed to enhance the segment’s
competitive position by reducing complexity, implementing standard processes
and increasing customer focus, speed and flexibility while building on the segment’s
broad global reach and deep understanding of the agriculture and turf care markets.
The construction and forestry segment operates in highly competitive North American
and global markets and is seeking to grow its competitive position in other
parts of the world, including Brazil, China, India and Russia. Global competitors
of the construction and forestry segment include Caterpillar Inc., Komatsu Ltd.,
Volvo Construction Equipment (part of Volvo Group AB), CNH Global N.V., Tigercat
Industries Inc. and Ponsse Plc. The segment manufactures construction, earthmoving
and material handling equipment for over 90 percent of the types of construction
equipment used in the U.S. and Canada.
Publicly Traded Peers of Deere and Co
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
 Deere and Co |
179,558.02 | 47,983.00 |
 Wells Fargo and Company |
258,812.97 | 85,055.00 |
 Caterpillar Inc |
256,058.50 | 74,729.00 |
 Emerson Electric Co |
91,240.47 | 18,637.00 |
 American International Group Inc |
43,182.19 | 26,636.00 |
 Dover Corp |
27,320.89 | 8,576.81 |
| SUBTOTAL | 934,366.12 | 331,022.49 |
Sign in to see all competitors of Deere and Co.
Sources: see Methodology: Peer & Competitor Identification, Sourcing.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Deere and Co versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Deere And Co's Competitors Named by the Company
Competitive relationships identified from Deere And Co reports and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Agco Corp | Company report | 85% |
| Cnh Industrial N v | Company report | 85% |
| The Toro Company | Company report | 85% |
| Titan Machinery Inc | Company report | 85% |
| Deere John Capital Corp | Company report | 85% |
| Kubota Tractor Corporation | Company report | 85% |
| Mahindra & Mahindra Limited | Company report | 85% |
| Terex Corporation | Company report | 85% |
| CLAAS KGaA mbH | Company report | 85% |
| Mahindra | Company report | 85% |
| Kirby Corporation | Company report | 85% |
| Ingersoll Rand Inc | Company report | 85% |
| Trimble Inc | Company report | 85% |
| Toro Corp | Company report | 85% |
| Textron Inc | Company report | 85% |
| Cit Group Inc | Company report | 85% |
| Caterpillar Inc | Company report | 85% |
| Alamo Group Inc | Company report | 85% |
| Astec Industries Inc | Company report | 85% |
Company report basis, confidence, active dates and source counts for Deere And Co's named competitors require a Commercial License.
Methodology: see Methodology: Peer & Competitor Identification, Sourcing.
Deere And Co's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Deere and Co | Production and Precision Agriculture Segment 34.50 % |
| Caterpillar Inc | Construction Industries 41.12 % |
| Emerson Electric Co | Safety and Productivity 11.33 % |
| American International Group Inc | North America Operating 34.61 % |
| Dover Corp | Clean Energy & Fueling 27.13 % |
| Textron Inc | Textron Aviation 44.79 % |
Source: operating segment revenue as reported in each company's reports (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
Deere And Co's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Deere and Co | 179,558 | 656,402 | 66,498 |
| Wells Fargo and Company | 258,813 | 355,879 | 96,699 |
| Caterpillar Inc | 256,059 | 633,297 | 91,873 |
| Emerson Electric Co | 91,240 | 255,301 | 35,329 |
| American International Group Inc | 43,182 | 1,205,249 | 134,208 |
| Dover Corp | 27,321 | 357,367 | 75,230 |
| PEERS TOTAL | 754,808 | 459,205 | 73,923 |
Deere And Co's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent report. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Deere and Co | US 53.84 % |
| Caterpillar Inc | Latin America -0.11 % |
| Dover Corp | United States 56.96 % |
| Textron Inc | United States 70.17 % |
| The Toro Company | Non-US 18.11 % |
| Agco Corp | Other Europe 15.84 % |
Source: revenue geography as reported in each company's reports (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
Deere And Co's Position in Industry Market Structure
Market-capitalization share and concentration across all 127 companies in Deere And Co's industry classification, broader than the peer set above. Market cap in millions of $.Deere And Co ranks #3 of 127 companies by market capitalization in its industry, holding 11.06 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 1,509, indicating a moderately concentrated market structure (see Methodology: Market Structure & Concentration).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | Asml Holding Nv | 527,601 | 32.50 % |
| 2 | Lam Research Corporation | 233,556 | 14.39 % |
| 3 | Deere and Co | 179,558 | 11.06 % |
| 4 | Eaton Corporation Plc | 127,374 | 7.85 % |
| 5 | Illinois Tool Works Inc | 1,234 | 5.2% |
| 6 | Bloom Energy Corporation | 1,234 | 5.2% |
| 7 | Carrier Global Corporation | 1,234 | 5.2% |
| 8 | Ingersoll Rand Inc | 1,234 | 5.2% |
| 9 | Dover Corp | 1,234 | 5.2% |
| 10 | Woodward Inc | 1,234 | 5.2% |
Market cap and industry share for the rest of Deere And Co's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-11-05.
Deere And Co's Same-Size Peers & Stock Performance
Peers chosen by closeness in market-cap rank within the same industry classification (not the named-competitor list above). Trailing 12-month total return, 3-month price momentum, beta and Sharpe ratio vs the broad U.S. market.| Rank | Company | Market Cap | TTM Return |
|---|---|---|---|
| 1 | Asml Holding Nv | 527,601 | 37.90 % |
| 2 | Lam Research Corporation | 233,556 | 32.39 % |
| 3 | Deere and Co | 179,558 | 45.16 % |
| 4 | Eaton Corporation Plc | 1,234 | 12.3% |
| 5 | Illinois Tool Works Inc | 1,234 | 12.3% |
| 6 | Bloom Energy Corporation | 1,234 | 12.3% |
| 7 | Carrier Global Corporation | 1,234 | 12.3% |
| 8 | Ingersoll Rand Inc | 1,234 | 12.3% |
Market cap, return, momentum, beta and Sharpe ratio for the rest of Deere And Co's same-size peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation); returns and risk metrics as of 2026-11-05. Beta and Sharpe ratio are versus the broad U.S. equity market, not this industry.
Deere And Co's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Industrial Machinery and Components industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (176 companies). See the full Industrial Machinery and Components industry profitability benchmarks.| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | - | 23.01 % (avg) | - |
| Operating Margin | 0.19 % | industry median | 0.0 pp |
| EBITDA Margin | 0.25 % | 0.74 % (avg) | -0.5 pp |
| Capital Intensity (Capex / Revenue) | - | 7.36 % (avg) | - |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Deere And Co's Valuation vs Competitive Position
Valuation multiples vs the Industrial Machinery and Components industry average (176 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns. See the full Industrial Machinery and Components industry valuation benchmarks.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | 32.2x | 35.3x | -3.1x |
| EV / EBITDA | 13.4x | 17.3x | -4.0x |
| P/B | 5.8x | 3.9x | +2.0x |
| Return on Equity | 0.18 % | industry aggregate | -15.30 % |
| Return on Invested Capital | 0.19 % | -0.88 % (avg) | 1.07 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Deere And Co's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in company reports.| Metric | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| Revenue Growth | 23.86 % | 1.24 % | -4.84 % | 20.15 % | 25.13 % | 9.21 % | -20.97 % | -2.61 % |
| Operating Margin | 17.98 % | 18.17 % | 20.51 % | 21.26 % | 23.44 % | 27.77 % | 25.81 % | 22.19 % |
| Return on Invested Capital | 9.90 % | 9.59 % | 9.59 % | 12.12 % | 12.07 % | 12.88 % | 9.00 % | 9.38 % |
| P/E | 14.5x | 16.9x | 24.5x | 19.9x | 15.7x | 11.0x | 18.7x | 26.5x |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Deere And Co's Strategic Group Map
Deere And Co is shown in red; its closest peers by combined growth, margin and ROIC are labeled. See Methodology: Strategic Group Map for how this chart is built.
Deere And Co's trailing-12-month revenue growth of 8.0% and operating margin of 0.2% compares with an average of 5.0% growth and 0.1% margin across its 8 closest peers by combined growth, margin and ROIC -- Deere And Co sits above that peer average on growth and above it on margin.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
Deere And Co's BCG Growth-Share Matrix
See Methodology: BCG Growth-Share Matrix for how relative share and growth are calculated and thresholded.
Deere And Co falls in the Dog quadrant: relative market share of 0.34x vs its largest competitor, in an industry growing revenue 7.5% (median, trailing 12 months).
Source: CSIMarket API (market-cap share and industry revenue growth). The 10% growth and 1.0x share lines are standard textbook thresholds, not derived from this industry's own distribution.
Deere And Co's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | Moderate | Industry HHI of 1,509 (see Industry Market Structure & Concentration above) |
Note: see Methodology: Porter's Five Forces. Supplier power and buyer power are covered on Deere And Co's dedicated Suppliers and Customers pages, not here.
Deere And Co's Industry Attractiveness & Competitive Strength
See Methodology: GE/McKinsey Matrix for how the two axes are built.
Deere And Co falls in the Medium attractiveness / Medium strength cell: Selective.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Deere And Co's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Latest-quarter revenue run-rate is accelerating (+5.1% annualized vs trailing 12 months).
- Outperforming the U.S.A. 500 over the trailing 12 months.
Weaknesses
- Return on equity 15.3 points below the industry aggregate.
- Low relative market share vs the industry leader (0.34x).
Opportunities
- Trades at a lower P/E than the industry average (32.2x vs 35.3x) despite a higher return on invested capital -- a possible re-rating opportunity.
Threats
No rule matched.
Methodology: see Methodology: SWOT Analysis.
Deere And Co's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Deere and Co | 0.29 | 1.17 | 1.03 |
| Wells Fargo and Company | 0.11 | 0.80 | 1.16 |
| Caterpillar Inc | 0.19 | 1.39 | 0.99 |
| Emerson Electric Co | 0.05 | 0.88 | 0.65 |
| American International Group Inc | 0.04 | 1.44 | 0.17 |
| Dover Corp | - | 1.89 | 0.48 |
Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Deere And Co's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Deere and Co | Q2 2026 | +4.9 % | +8.3 % |
| Wells Fargo and Company | Q3 2026 | +5.4 % | +6.9 % |
| Caterpillar Inc | Q2 2026 | +24.0 % | +64.9 % |
| Emerson Electric Co | Q2 2026 | +7.0 % | +22.5 % |
| American International Group Inc | Q2 2026 | -0.1 % | -17.1 % |
| Dover Corp | Q3 2026 | +7.5 % | -51.6 % |
| PEERS TOTAL | +9.3 % | +10.7 % |
Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Deere And Co's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Deere and Co | Q2 2026 | +214.9 % | -14.2 % |
| Wells Fargo and Company | Q3 2026 | +31.5 % | - |
| Caterpillar Inc | Q2 2026 | +18.3 % | +16.3 % |
| Emerson Electric Co | Q2 2026 | +2.7 % | +9.7 % |
| American International Group Inc | Q2 2026 | +6.3 % | - |
| Dover Corp | Q3 2026 | +6.9 % | +2.3 % |
Deere And Co's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Deere and Co | 4.56% | 5.80% | 18.12% |
| Wells Fargo and Company | 1.04% | 1.23% | 12.78% |
| Caterpillar Inc | 11.11% | 17.90% | 54.18% |
| Emerson Electric Co | 6.13% | 8.71% | 12.69% |
| American International Group Inc | 1.83% | 2.10% | 7.26% |
| Dover Corp | 13.30% | 16.39% | 23.89% |
ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Deere And Co's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Deere and Co | 36.87 | 3.74 |
| Wells Fargo and Company | 12.03 | 3.04 |
| Caterpillar Inc | 23.85 | 3.43 |
| Emerson Electric Co | 35.58 | 4.90 |
| American International Group Inc | 14.96 | 1.62 |
| Dover Corp | 33.21 | 3.19 |
| PEERS AVERAGE | 18.53 | 2.82 |
P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.