Coupa Software Inc's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Coupa Software Inc (COUP) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Coupa Software Inc vs Its Competitors
- TTM: Trailing 12-month revenue of 818M vs 10,293M combined for tracked competitors (7.4% combined share).
- Trending: Latest-quarter revenue run-rate is accelerating (+6.3% annualized vs trailing 12 months), vs decelerating (-36.2%) for its tracked peer group.
- Growth: Coupa Software Inc generated 17.0% revenue growth year over year in Q3 2022, vs 20.3% for its tracked competitors combined.
- Profitability: Its -38.7% net margin compares with -5.1% for the peer group.
- Peer revenue share: Coupa Software Inc accounted for 11.7% of combined revenue among its tracked peer group, down from 12.0% a year earlier.
- Peer differentiation: Revenue per employee of $0.55M compares with $0.49M for the peer group (1.1x).
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
COUP Sales vs. its Competitors, Q3 2022
Coupa Software Inc reported revenue growth of 16.96 % year on year in Q3 2022, below its competitors' combined revenue growth of 20.29 %.
With a net margin of -38.70 %, Coupa Software Inc reported lower profitability than its competitors (-5.05 %).
Coupa Software Inc generated 11.69 % of the combined sales of its peer group, down from 11.98 % a year earlier.
Coupa Software Inc vs. its Competitors, Q3 2022
Revenue growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in an SEC filing; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Coupa Software Inc and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Coupa Software Inc | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| High-Confidence Competitors (3) | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (5) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Coupa Software Inc's competitor groups requires a Commercial License.
For context: the Software & Programming industry grew revenue 16.0% year over year, combined, vs 17.0% for Coupa Software Inc. Coupa Software Inc's share of combined industry revenue moved from 0.07% to 0.07%, a gain of 0.00 percentage points.
Coupa Software Inc's Competitor Quality Breadth
Share of each group, trailing 12 months: profitable (net margin > 0), expanding (revenue growth > 0), growing faster than the industry's own median, and financially distressed (Piotroski F-Score of 2 or below).
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Coupa Software Inc | No | Yes | Yes | No |
| Competitors combined (2) | ||||
| High-Confidence Competitors (3) | ||||
| Similar Growth & Profitability (8) | 0.00 % (0 of 8) | 100.00 % (8 of 8) | 100.00 % (8 of 8) | 25.00 % (2 of 8) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
COUP Stock Performance relative to its Competitors
COUP Stock Performance relative to High-Confidence Competitors
COUP Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Expensify Inc | 282.9% | Outperformed |
| 2 | Workday Inc | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Coupa Software Inc's best-performing tracked competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Publicly Traded Peers of Coupa Software Inc
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
| Coupa Software Inc | 6,156.96 | 818.11 |
| Workday Inc | 45,825.42 | 10,155.00 |
| Expensify Inc | 205.20 | 137.75 |
| SUBTOTAL | 52,187.58 | 11,110.85 |
Sources: Coupa Software Inc's official press releases and regulatory filings; CSIMarket.com's market research; and the financial filings and press releases of the other companies cited.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Coupa Software Inc versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Coupa Software Inc's Competitors Named by the Company
Competitive relationships identified from SEC filings and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Workday Inc | Named by the company | 85% |
| Corpay Inc | Named by the company | 85% |
| Avidxchange Holdings Inc | Named by the company | 85% |
Filing basis, confidence, active dates and source counts for Coupa Software Inc's named competitors require a Commercial License.
Methodology: relationships are extracted from SEC filings (named-competitor disclosures) and corroborating sources. Named by the company = explicitly disclosed as a competitor; Inferred = derived from corroborating signals. Confidence reflects evidence strength.
Coupa Software Inc's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Coupa Software Inc | 6,157 | 545,405 | -219,910 |
| Workday Inc | 45,825 | 483,571 | 59,571 |
| Expensify Inc | 205 | 5,509,800 | -624,800 |
| PEERS TOTAL | 46,031 | 489,548 | 58,758 |
Coupa Software Inc's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent filing. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Coupa Software Inc | United States 63.33 % |
| Workday Inc | United States 74.47 % |
| Expensify Inc | Non-US 9.20 % |
Source: revenue geography as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
Coupa Software Inc's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Software & Programming industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (343 companies). See the full Software & Programming industry profitability benchmarks.| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 59.84 % | 64.28 % (avg) | -4.4 pp |
| Operating Margin | -23.78 % | industry median | +2.9 pp |
| EBITDA Margin | -16.81 % | 2.53 % (avg) | -19.3 pp |
| Capital Intensity (Capex / Revenue) | 2.15 % | 4.79 % (avg) | -2.6 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Coupa Software Inc's Valuation vs Competitive Position
Valuation multiples vs the Software & Programming industry average (343 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns. See the full Software & Programming industry valuation benchmarks.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | - | 39.5x | - |
| EV / EBITDA | - | 21.7x | - |
| P/B | 10.4x | 5.4x | +5.0x |
| Return on Equity | -72.06 % | industry aggregate | -87.99 % |
| Return on Invested Capital | -6.31 % | -0.26 % (avg) | -6.05 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Coupa Software Inc's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in SEC filings.| Metric | 2017 | 2018 | 2019 | 2020 | 2021 |
|---|---|---|---|---|---|
| Revenue Growth | -9.71 % | 39.40 % | 49.68 % | 38.98 % | 33.91 % |
| Operating Margin | -24.07 % | -18.19 % | -18.84 % | -30.75 % | -22.96 % |
| Return on Invested Capital | -9.66 % | -7.59 % | -5.61 % | -8.12 % | -5.34 % |
| P/E | - | - | - | - | - |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Coupa Software Inc's Strategic Group Map
Every company in Coupa Software Inc's industry and named-competitor list, plotted by trailing 12-month revenue growth and operating margin. Coupa Software Inc is shown in red; its closest peers by combined growth, margin and ROIC (the Similar Growth & Profitability group above) are labeled.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
Coupa Software Inc's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Barriers to Entry | Lower than typical for the industry | Capital intensity (capex / revenue) of 2.15 % vs industry average 4.79 % (see Profitability & Cost Structure above) |
| Supplier Power | Not covered on this page | See Coupa Software Inc's dedicated suppliers page for concentration and dependency data |
| Buyer Power | Not covered on this page | See Coupa Software Inc's dedicated customers page for concentration and dependency data |
| Threat of Substitutes | - | No systematic data source for cross-product substitution exists in this system; not estimated |
Note: this is a partial, data-grounded application of the framework, not a complete strategic assessment. Rivalry and barriers-to-entry readings are mechanical translations of the HHI and capital-intensity figures shown elsewhere on this page, not independent judgments.
Coupa Software Inc's Industry Attractiveness & Competitive Strength
A CSIMarket composite, not a standard field: each axis is an equal-weighted average of three factors already shown elsewhere on this page (industry growth, industry profitability and rivalry for attractiveness; relative market share, profitability and growth vs industry for strength). Disclosed as a designed methodology, not a precision measurement.
Coupa Software Inc falls in the Low attractiveness / Medium strength cell: Harvest.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Coupa Software Inc's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Latest-quarter revenue run-rate is accelerating (+6.3% annualized vs trailing 12 months).
Weaknesses
- Return on equity 88.0 points below the industry aggregate.
Opportunities
- Industry revenue growing at a healthy 11.6% median pace.
- A meaningful share of tracked competitors (50.00 %) show financial-distress signals, a possible opening to gain share.
Threats
- Tracked peer group's revenue run-rate is broadly decelerating (-36.2% annualized).
Methodology: mechanical, rule-based SWOT. Each bullet reuses a figure already sourced and cited elsewhere on this page; nothing here is generated narrative or independent analyst judgment.
Coupa Software Inc's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Coupa Software Inc | 0.87 | 1.80 | 4.42 |
| Workday Inc | 0.22 | 1.23 | 0.43 |
| Expensify Inc | 1.42 | 3.43 | - |
Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Coupa Software Inc's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Coupa Software Inc | Q3 2022 | +17.0 % | - |
| Workday Inc | Q2 2026 | +12.8 % | +177.2 % |
| Expensify Inc | Q2 2026 | -4.8 % | - |
| PEERS TOTAL | +12.9 % | +314.8 % |
Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Coupa Software Inc's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Coupa Software Inc | Q3 2022 | +13.0 % | +60.4 % |
| Workday Inc | Q2 2026 | +76.2 % | +110.7 % |
| Expensify Inc | Q2 2026 | +3.2 % | -8.1 % |
Coupa Software Inc's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Coupa Software Inc | - | - | - |
| Workday Inc | 7.38% | 11.45% | 16.78% |
| Expensify Inc | - | - | - |
ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Coupa Software Inc's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Coupa Software Inc | - | 7.53 |
| Workday Inc | 37.82 | 4.51 |
| Expensify Inc | - | 1.49 |
| PEERS AVERAGE | 57.63 | 4.70 |
P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.