Citizens Financial Group Inc's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Citizens Financial Group Inc (CFG) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Citizens Financial Group Inc vs Its Competitors
- TTM: Trailing 12-month revenue of 8,295M vs 1,368,955M combined for tracked competitors (0.6% combined share).
- Trending: Latest-quarter revenue run-rate is accelerating (+10.1% annualized vs trailing 12 months), vs accelerating (+2.8%) for its tracked peer group.
- Growth: Citizens Financial Group Inc generated 21.9% revenue growth year over year in Q2 2026, vs 14.6% for its tracked competitors combined.
- Profitability: Its 25.7% net margin compares with 25.9% for the peer group.
- Scale: Citizens Financial Group Inc ranks #8 of 216 companies by market capitalization in the Regional Banks industry, holding 3.6% of industry market cap.
- Peer revenue share: Citizens Financial Group Inc accounted for 0.6% of combined revenue among its tracked peer group, up from 0.6% a year earlier.
- Peer differentiation: Revenue per employee of $0.48M compares with $0.72M for the peer group (0.7x).
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
CFG Sales vs. its Competitors, Q2 2026
Citizens Financial Group Inc reported revenue growth of 21.89 % year on year in Q2 2026, above its competitors' combined revenue growth of 14.62 %.
With a net margin of 25.71 %, Citizens Financial Group Inc reported lower profitability than its competitors (25.89 %).
Citizens Financial Group Inc generated 0.64 % of the combined sales of its peer group, up from 0.61 % a year earlier.
Citizens Financial Group Inc vs. its Competitors, Q2 2026
Revenue growth, year on year
Net income growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in an SEC filing; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Citizens Financial Group Inc and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Citizens Financial Group Inc | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| Similar-Size Competitors (8) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Citizens Financial Group Inc's competitor groups requires a Commercial License.
For context: the Regional Banks industry grew revenue -15.0% year over year, combined, vs 21.9% for Citizens Financial Group Inc. Citizens Financial Group Inc's share of combined industry revenue moved from 1.21% to 1.73%, a gain of 0.52 percentage points.
Citizens Financial Group Inc's Competitor Quality Breadth
Share of each group, trailing 12 months: profitable (net margin > 0), expanding (revenue growth > 0), growing faster than the industry's own median, and financially distressed (Piotroski F-Score of 2 or below).
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Citizens Financial Group Inc | Yes | Yes | Yes | No |
| Competitors combined (257) | ||||
| High-Confidence Competitors (1) | ||||
| Similar-Size Competitors (10) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
CFG Stock Performance relative to its Competitors
CFG Stock Performance relative to High-Confidence Competitors
CFG Stock Performance relative to Similar-Size Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Old Point Financial Corp | 282.9% | Outperformed |
| 2 | Brookline Bancorp inc | 282.9% | Outperformed |
| 3 | Optimumbank Holdings Inc | 282.9% | Outperformed |
| 4 | Community Ban corp | 282.9% | Outperformed |
| 5 | Wisdomtree Inc | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Citizens Financial Group Inc's best-performing tracked competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Citizens Financial Group Inc's Comment on Competition and Industry Peers
The financial services industry in general and in our branch footprint is highly competitive. Our branch footprint is in the New England, Mid-Atlantic and Midwest regions, though certain lines of business serve broader, national markets. Within those markets we face competition from community banks, super-regional and national financial institutions, credit unions, savings and loan associations, mortgage banking firms, consumer finance companies, securities brokerage firms, insurance companies and money market funds. Some of our larger competitors may make available to their customers a broader array of product, pricing and structure alternatives while some smaller competitors may have more liberal lending policies and processes. Competition among providers of financial products and services continues to increase, with consumers having the opportunity to select from a growing variety of traditional and nontraditional alternatives. The ability of non-banking financial institutions to provide services previously limited to commercial banks has intensified competition.
In Consumer Banking, the industry has become increasingly dependent on and oriented
towards technology-driven delivery systems, permitting transactions to be conducted
by telephone and computer, as well as through online and mobile channels. In
addition, technology has lowered the barriers to entry and made it possible
for non-bank institutions to attract funds and provide lending and other financial
services in our footprint despite not having a physical presence within our
footprint. Given their lower cost structure, these institutions are often able
to offer rates on deposit products that are higher than what may be average
for the market for retail banking institutions with a traditional branch footprint,
such as us. The primary factors driving competition for loans and deposits are
interest rates, fees charged, customer service levels, convenience, including
branch location and hours of operation, and the range of products and services
offered. In particular, the competition for home equity lines and auto loans
has intensified, resulting in pressure on pricing.
In Commercial Banking, there is intense competition for quality loan originations
from traditional banking institutions, particularly large regional banks, as
well as commercial finance companies, leasing companies and other non-bank lenders,
and institutional investors including CLO managers, hedge funds and private
equity firms. Some larger competitors, including certain national banks that
have a significant presence in our market area, may offer a broader array of
products and, due to their asset size, may sometimes be in a position to hold
more exposure on their own balance sheet. We compete on a number of factors
including, among others, customer service, quality of execution, range of products
offered, price and reputation.
Publicly Traded Peers of Citizens Financial Group Inc
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
| Citizens Financial Group Inc | 27,260.70 | 8,295.00 |
| Jpmorgan Chase and Co | 902,503.12 | 186,328.00 |
| Bank Of America Corporation | 400,889.23 | 121,098.00 |
| Morgan Stanley | 302,440.44 | 68,350.00 |
| The Goldman Sachs Group Inc | 279,361.58 | 52,259.00 |
| Wells Fargo and Company | 247,505.30 | 83,940.00 |
| SUBTOTAL | 4,528,796.27 | 1,686,782.09 |
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Sources: Citizens Financial Group Inc's official press releases and regulatory filings; CSIMarket.com's market research; and the financial filings and press releases of the other companies cited.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Citizens Financial Group Inc versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Citizens Financial Group Inc's Competitors Named by the Company
Competitive relationships identified from SEC filings and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Slm Corp | Named by the company | 85% |
| Polonia Bancorp Inc | Named by the company | 85% |
| Financial Institutions Inc | Named by the company | 85% |
| Equity Residential | Named by the company | 85% |
| Bank Bradesco | Named by the company | 85% |
Filing basis, confidence, active dates and source counts for Citizens Financial Group Inc's named competitors require a Commercial License.
Methodology: relationships are extracted from SEC filings (named-competitor disclosures) and corroborating sources. Named by the company = explicitly disclosed as a competitor; Inferred = derived from corroborating signals. Confidence reflects evidence strength.
Citizens Financial Group Inc's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Citigroup inc | Markets 29.42 % |
| Schwab Charles Corp | Investor Services 78.17 % |
| Apollo Global Management Inc | Retirement Services 36.50 % |
| Energy Transfer Lp | Crude oil transportation and services 27.94 % |
| American International Group Inc | North America Operating 30.08 % |
Source: operating segment revenue as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
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Citizens Financial Group Inc's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Citizens Financial Group Inc | 27,261 | 476,779 | 115,933 |
| Jpmorgan Chase and Co | 902,503 | 584,995 | 200,752 |
| Bank Of America Corporation | 400,889 | 568,535 | 158,005 |
| Morgan Stanley | 302,440 | 823,494 | 245,422 |
| The Goldman Sachs Group Inc | 279,362 | 1,102,511 | 442,468 |
| Wells Fargo and Company | 247,505 | 351,213 | 95,100 |
| PEERS TOTAL | 4,501,536 | 715,107 | 150,869 |
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Citizens Financial Group Inc's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent filing. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Blackrock Inc | Americas 64.41 % |
| Franklin Resources Inc | United States 72.53 % |
| Invesco Ltd | Americas 75.98 % |
| Stifel Financial Corp | Americas 55.21 % |
| Houlihan Lokey Inc | United States 71.23 % |
Source: revenue geography as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
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Citizens Financial Group Inc's Position in Industry Market Structure
Market-capitalization share and concentration across all 198 companies in Citizens Financial Group Inc's industry classification, broader than the peer set above. Market cap in millions of $.Citizens Financial Group Inc ranks #8 of 198 companies by market capitalization in its industry, holding 3.63 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 522, indicating a unconcentrated market structure (U.S. antitrust guidance: below 1,500 unconcentrated, 1,500 to 2,500 moderately concentrated, above 2,500 highly concentrated).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | Bank Of Nova Scotia | 114,515 | 14.99 % |
| 2 | Deutsche Bank Aktiengesellschaft | 72,305 | 9.46 % |
| 3 | State Street Corp | 50,345 | 6.59 % |
| 4 | Fifth Third Bancorp | 47,438 | 6.21 % |
| 5 | Ita Unibanco Holding S a | 1,234 | 5.2% |
| 6 | Northern Trust Corporation | 1,234 | 5.2% |
| 7 | M and t Bank Corporation | 1,234 | 5.2% |
| 8 | Citizens Financial Group Inc | 27,756 | 3.63 % |
| 9 | First Citizens Bancshares Inc | 1,234 | 5.2% |
| 10 | Bank Bradesco | 1,234 | 5.2% |
Market cap and industry share for the rest of Citizens Financial Group Inc's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-09-29.
Citizens Financial Group Inc's Same-Size Peers & Stock Performance
Peers chosen by closeness in market-cap rank within the same industry classification (not the named-competitor list above). Trailing 12-month total return, 3-month price momentum, beta and Sharpe ratio vs the broad U.S. market.| Rank | Company | Market Cap | TTM Return |
|---|---|---|---|
| 3 | State Street Corp | 50,345 | 55.88 % |
| 4 | Fifth Third Bancorp | 47,438 | 14.00 % |
| 5 | Ita Unibanco Holding S a | 44,689 | 21.08 % |
| 6 | Northern Trust Corporation | 32,230 | 30.76 % |
| 7 | M and t Bank Corporation | 1,234 | 12.3% |
| 8 | Citizens Financial Group Inc | 27,756 | 21.86 % |
| 9 | First Citizens Bancshares Inc | 1,234 | 12.3% |
| 10 | Bank Bradesco | 1,234 | 12.3% |
| 11 | East West Bancorp inc | 1,234 | 12.3% |
| 12 | Ally Financial Inc | 1,234 | 12.3% |
| 13 | Popular Inc | 1,234 | 12.3% |
Market cap, return, momentum, beta and Sharpe ratio for the rest of Citizens Financial Group Inc's same-size peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation); returns and risk metrics as of 2026-09-29. Beta and Sharpe ratio are versus the broad U.S. equity market, not this industry.
Citizens Financial Group Inc's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Regional Banks industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (130 companies). See the full Regional Banks industry profitability benchmarks.| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | - | 64.14 % (avg) | - |
| Operating Margin | - | industry median | - |
| EBITDA Margin | 71.02 % | 49.90 % (avg) | +21.1 pp |
| Capital Intensity (Capex / Revenue) | - | 3.18 % (avg) | - |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Citizens Financial Group Inc's Valuation vs Competitive Position
Valuation multiples vs the Regional Banks industry average (130 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns. See the full Regional Banks industry valuation benchmarks.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | 14.6x | 15.6x | -1.0x |
| EV / EBITDA | 5.2x | 6.2x | -1.0x |
| P/B | 1.1x | 1.3x | -0.2x |
| Return on Equity | 7.72 % | industry aggregate | -3.16 % |
| Return on Invested Capital | - | 3.20 % (avg) | - |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Citizens Financial Group Inc's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in SEC filings.| Metric | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| Revenue Growth | 7.72 % | 5.10 % | -13.27 % | 33.45 % | 6.93 % | -0.13 % | -5.51 % | 7.26 % |
| Operating Margin | 37.62 % | 36.91 % | 24.54 % | 42.18 % | 35.18 % | 26.93 % | 26.51 % | 30.48 % |
| Return on Invested Capital | 3.83 % | 3.80 % | 2.20 % | 5.20 % | 1.71 % | 0.82 % | 0.78 % | 2.05 % |
| P/E | 9.6x | 10.2x | 15.7x | 9.6x | 10.3x | 9.7x | 15.2x | 14.8x |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Citizens Financial Group Inc's BCG Growth-Share Matrix
Relative market share (vs Citizens Financial Group Inc's largest competitor by market cap) against industry revenue growth, using the standard textbook thresholds (1.0x share, 10% growth) a common framework, not a precision instrument.
Citizens Financial Group Inc falls in the Question Mark quadrant: relative market share of 0.24x vs its largest competitor, in an industry growing revenue 12.3% (median, trailing 12 months).
Source: CSIMarket API (market-cap share and industry revenue growth). The 10% growth and 1.0x share lines are standard textbook thresholds, not derived from this industry's own distribution.
Citizens Financial Group Inc's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | High | Industry HHI of 522 (see Industry Market Structure & Concentration above) |
| Supplier Power | Not covered on this page | See Citizens Financial Group Inc's dedicated suppliers page for concentration and dependency data |
| Buyer Power | Not covered on this page | See Citizens Financial Group Inc's dedicated customers page for concentration and dependency data |
| Threat of Substitutes | - | No systematic data source for cross-product substitution exists in this system; not estimated |
Note: this is a partial, data-grounded application of the framework, not a complete strategic assessment. Rivalry and barriers-to-entry readings are mechanical translations of the HHI and capital-intensity figures shown elsewhere on this page, not independent judgments.
Citizens Financial Group Inc's Industry Attractiveness & Competitive Strength
A CSIMarket composite, not a standard field: each axis is an equal-weighted average of three factors already shown elsewhere on this page (industry growth, industry profitability and rivalry for attractiveness; relative market share, profitability and growth vs industry for strength). Disclosed as a designed methodology, not a precision measurement.
Citizens Financial Group Inc falls in the Medium attractiveness / Medium strength cell: Selective.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Citizens Financial Group Inc's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Latest-quarter revenue run-rate is accelerating (+10.1% annualized vs trailing 12 months).
- Outperforming the U.S.A. 500 over the trailing 12 months.
Weaknesses
- Low relative market share vs the industry leader (0.24x).
Opportunities
- Industry revenue growing at a healthy 12.3% median pace.
Threats
No rule matched.
Methodology: mechanical, rule-based SWOT. Each bullet reuses a figure already sourced and cited elsewhere on this page; nothing here is generated narrative or independent analyst judgment.
Citizens Financial Group Inc's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Citizens Financial Group Inc | 0.01 | 0.02 | 0.48 |
| Jpmorgan Chase and Co | 0.17 | 0.42 | 1.40 |
| Bank Of America Corporation | 0.09 | 0.52 | 1.25 |
| Morgan Stanley | 0.40 | 1.12 | 3.16 |
| The Goldman Sachs Group Inc | 0.50 | 0.79 | 3.11 |
| Wells Fargo and Company | 0.11 | 0.80 | 1.41 |
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Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Citizens Financial Group Inc's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Citizens Financial Group Inc | Q2 2026 | +21.9 % | +46.0 % |
| Jpmorgan Chase and Co | Q2 2026 | +30.4 % | +44.0 % |
| Bank Of America Corporation | Q2 2026 | +15.0 % | +27.5 % |
| Morgan Stanley | Q2 2026 | -30.6 % | +58.1 % |
| The Goldman Sachs Group Inc | Q2 2026 | -65.3 % | +78.0 % |
| Wells Fargo and Company | Q2 2026 | +14.2 % | +21.6 % |
| PEERS TOTAL | +13.8 % | +42.7 % |
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Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Citizens Financial Group Inc's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Citizens Financial Group Inc | Q2 2026 | - | -36.4 % |
| Jpmorgan Chase and Co | Q2 2026 | -6.4 % | - |
| Bank Of America Corporation | Q2 2026 | - | - |
| Morgan Stanley | Q2 2026 | - | +7.3 % |
| The Goldman Sachs Group Inc | Q2 2026 | -73.4 % | +5.5 % |
| Wells Fargo and Company | Q2 2026 | -16.2 % | - |
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Citizens Financial Group Inc's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Citizens Financial Group Inc | 0.89% | 2.23% | 7.72% |
| Jpmorgan Chase and Co | 1.35% | 3.71% | 17.50% |
| Bank Of America Corporation | 0.97% | 2.76% | 11.13% |
| Morgan Stanley | 1.35% | 1.95% | 17.85% |
| The Goldman Sachs Group Inc | 1.07% | 1.86% | 16.95% |
| Wells Fargo and Company | 1.05% | 2.94% | 12.48% |
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ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Citizens Financial Group Inc's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Citizens Financial Group Inc | 13.89 | 3.29 |
| Jpmorgan Chase and Co | 14.10 | 4.84 |
| Bank Of America Corporation | 12.66 | 3.31 |
| Morgan Stanley | 15.60 | 4.42 |
| The Goldman Sachs Group Inc | 14.19 | 5.35 |
| Wells Fargo and Company | 11.77 | 2.95 |
| PEERS AVERAGE | 12.72 | 2.68 |
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P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.