General Cannabis's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of General Cannabis (CANN) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: General Cannabis vs Its Competitors
- TTM: Trailing 12-month revenue of 15M vs 2,161M combined for tracked competitors (0.7% combined share).
- Trending: Latest-quarter revenue run-rate is decelerating (-8.7% annualized vs trailing 12 months), vs decelerating (-35.8%) for its tracked peer group.
- Growth: General Cannabis generated -19.5% revenue growth year over year in Q3 2024, vs 10.2% for its tracked competitors combined.
- Profitability: Its -15.4% net margin compares with -43.1% for the peer group.
- Peer revenue share: General Cannabis accounted for 1.0% of combined revenue among its tracked peer group, down from 1.3% a year earlier.
- Peer differentiation: Revenue per employee of $0.43M compares with $0.39M for the peer group (1.1x).
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
CANN Sales vs. its Competitors, Q3 2024
General Cannabis reported revenue contraction of 19.49 % year on year in Q3 2024, below its competitors' combined revenue growth of 10.18 %.
With a net margin of -15.38 %, General Cannabis achieved higher profitability than its competitors (-43.05 %).
General Cannabis generated 0.95 % of the combined sales of its peer group, down from 1.29 % a year earlier.
General Cannabis vs. its Competitors, Q3 2024
Revenue growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in an SEC filing; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across General Cannabis and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| General Cannabis Corp | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (5) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across General Cannabis's competitor groups requires a Commercial License.
For context: the Pharmacy Services & Retail Drugstore industry grew revenue 6.7% year over year, combined, vs -19.5% for General Cannabis. General Cannabis's share of combined industry revenue moved from 0.00% to 0.00%, a gain of 0.00 percentage points.
General Cannabis's Competitor Quality Breadth
Share of each group, trailing 12 months: profitable (net margin > 0), expanding (revenue growth > 0), growing faster than the industry's own median, and financially distressed (Piotroski F-Score of 2 or below).
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| General Cannabis Corp | No | No | No | No |
| Competitors combined (5) | ||||
| Similar Growth & Profitability (8) | 25.00 % (2 of 8) | 50.00 % (4 of 8) | 62.50 % (5 of 8) | 0.00 % (0 of 8) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
CANN Stock Performance relative to its Competitors
CANN Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Aurora Cannabis Inc | 282.9% | Outperformed |
| 2 | Canopy Growth Corporation | 282.9% | Outperformed |
| 3 | Organigram Global Inc | 282.9% | Outperformed |
| 4 | Sndl Inc | 282.9% | Outperformed |
| 5 | Tilray Brands Inc | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for General Cannabis's best-performing tracked competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
General Cannabis's Comment on Competition and Industry Peers
Publicly Traded Peers of General Cannabis Corp
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
| General Cannabis Corp | 1.88 | 14.50 |
| Tilray Brands Inc | 449.57 | 914.63 |
| Canopy Growth Corporation | 390.76 | 323.17 |
| Sndl Inc | 358.70 | 724.94 |
| Organigram Global Inc | - | 198.53 |
| Aurora Cannabis Inc | - | 369.53 |
| SUBTOTAL | 1,200.91 | 2,545.31 |
Sources: General Cannabis Corp's official press releases and regulatory filings; CSIMarket.com's market research; and the financial filings and press releases of the other companies cited.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on General Cannabis Corp versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
General Cannabis's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| General Cannabis Corp | Retail Segment 99.66 % |
| Tilray Brands Inc | Distribution Business 33.05 % |
| Canopy Growth Corporation | Storz and Bickel 58.69 % |
Source: operating segment revenue as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
General Cannabis's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| General Cannabis Corp | 2 | 426,528 | -158,174 |
| Tilray Brands Inc | 450 | 254,418 | -29,251 |
| Canopy Growth Corporation | 391 | 286,499 | -156,381 |
| Sndl Inc | 359 | - | - |
| Organigram Global Inc | - | 248,168 | -23,707 |
| Aurora Cannabis Inc | - | 369,528 | -104,148 |
| PEERS TOTAL | 1,199 | 387,982 | -63,890 |
General Cannabis's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent filing. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Tilray Brands Inc | EMEA 39.41 % |
Source: revenue geography as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
General Cannabis's Position in Industry Market Structure
Market-capitalization share and concentration across all 14 companies in General Cannabis's industry classification, broader than the peer set above. Market cap in millions of $.General Cannabis ranks #0 of 14 companies by market capitalization in its industry, holding 0.00 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 2,686, indicating a highly concentrated market structure (U.S. antitrust guidance: below 1,500 unconcentrated, 1,500 to 2,500 moderately concentrated, above 2,500 highly concentrated).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | Cvs Health Corporation | 114,504 | 34.20 % |
| 2 | Mckesson Corporation | 103,404 | 30.88 % |
| 3 | Cencora Inc | 59,677 | 17.82 % |
| 4 | Cardinal Health Inc | 52,279 | 15.61 % |
| 5 | Guardian Pharmacy Services Inc | 1,234 | 5.2% |
| 6 | Herbalife Ltd | 1,234 | 5.2% |
| 7 | 111 Inc | 1,234 | 5.2% |
| 8 | Nu Skin Enterprises Inc | 1,234 | 5.2% |
| 9 | Zerostack Corp | 1,234 | 5.2% |
| 10 | Petmed Express Inc | 1,234 | 5.2% |
| 0 | General Cannabis Corp | 2 | 0.00 % |
Market cap and industry share for the rest of General Cannabis's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-09-28.
General Cannabis's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Pharmacy Services & Retail Drugstore industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (28 companies).| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 44.96 % | 21.82 % (avg) | +23.1 pp |
| Operating Margin | -8.69 % | industry median | -3.9 pp |
| EBITDA Margin | -21.88 % | -3.58 % (avg) | -18.3 pp |
| Capital Intensity (Capex / Revenue) | 2.02 % | 1.20 % (avg) | +0.8 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
General Cannabis's Valuation vs Competitive Position
Valuation multiples vs the Pharmacy Services & Retail Drugstore industry average (28 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | - | 29.8x | - |
| EV / EBITDA | - | 15.4x | - |
| P/B | 0.0x | 3.5x | -3.5x |
| Return on Equity | 368.74 % | industry aggregate | 374.42 % |
| Return on Invested Capital | -5.94 % | 8.49 % (avg) | -14.43 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
General Cannabis's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in SEC filings.| Metric | 2016 | 2017 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|
| Revenue Growth | 69.14 % | -5.46 % | - | - | 94.53 % | 34.90 % |
| Operating Margin | -236.65 % | -172.39 % | - | - | -23.61 % | -21.92 % |
| Return on Invested Capital | 61.37 % | 105.91 % | 155.98 % | -149.73 % | -10.38 % | -13.16 % |
| P/E | - | - | - | - | - | - |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
General Cannabis's Strategic Group Map
Every company in General Cannabis's industry and named-competitor list, plotted by trailing 12-month revenue growth and operating margin. General Cannabis is shown in red; its closest peers by combined growth, margin and ROIC (the Similar Growth & Profitability group above) are labeled.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
General Cannabis's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | Low | Industry HHI of 2,686 (see Industry Market Structure & Concentration above) |
| Barriers to Entry | High (capital intensive) | Capital intensity (capex / revenue) of 2.02 % vs industry average 1.20 % (see Profitability & Cost Structure above) |
| Supplier Power | Not covered on this page | See General Cannabis's dedicated suppliers page for concentration and dependency data |
| Buyer Power | Not covered on this page | See General Cannabis's dedicated customers page for concentration and dependency data |
| Threat of Substitutes | - | No systematic data source for cross-product substitution exists in this system; not estimated |
Note: this is a partial, data-grounded application of the framework, not a complete strategic assessment. Rivalry and barriers-to-entry readings are mechanical translations of the HHI and capital-intensity figures shown elsewhere on this page, not independent judgments.
General Cannabis's Industry Attractiveness & Competitive Strength
A CSIMarket composite, not a standard field: each axis is an equal-weighted average of three factors already shown elsewhere on this page (industry growth, industry profitability and rivalry for attractiveness; relative market share, profitability and growth vs industry for strength). Disclosed as a designed methodology, not a precision measurement.
General Cannabis falls in the Medium attractiveness / Low strength cell: Harvest.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
General Cannabis's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Return on equity 374.4 points above the industry aggregate.
- Outperforming the U.S.A. 500 over the trailing 12 months.
Weaknesses
- Latest-quarter revenue run-rate is decelerating (-8.7% annualized vs trailing 12 months).
Opportunities
No rule matched.
Threats
- Tracked peer group's revenue run-rate is broadly decelerating (-35.8% annualized).
- High capital intensity requires continuous reinvestment just to keep pace with the industry.
Methodology: mechanical, rule-based SWOT. Each bullet reuses a figure already sourced and cited elsewhere on this page; nothing here is generated narrative or independent analyst judgment.
General Cannabis's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| General Cannabis Corp | 0.10 | 0.23 | - |
| Tilray Brands Inc | 0.83 | 2.49 | 0.22 |
| Canopy Growth Corporation | 2.02 | 3.43 | 0.42 |
| Sndl Inc | 2.74 | 4.88 | 40.21 |
| Organigram Global Inc | 0.22 | 2.26 | 0.04 |
| Aurora Cannabis Inc | 0.97 | 5.94 | - |
Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
General Cannabis's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| General Cannabis Corp | Q3 2024 | -19.5 % | - |
| Tilray Brands Inc | Q2 2026 | +24.9 % | - |
| Canopy Growth Corporation | Q2 2026 | +409.8 % | - |
| Sndl Inc | Q4 2025 | +2.8 % | - |
| Organigram Global Inc | Q3 2025 | +62.2 % | - |
| Aurora Cannabis Inc | Q1 2026 | +49.7 % | - |
| PEERS TOTAL | +28.5 % | - |
Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
General Cannabis's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| General Cannabis Corp | Q3 2024 | -19.9 % | - |
| Tilray Brands Inc | Q2 2026 | +21.0 % | - |
| Canopy Growth Corporation | Q2 2026 | +256.1 % | -53.1 % |
| Sndl Inc | Q4 2025 | +1.1 % | +48.7 % |
| Organigram Global Inc | Q3 2025 | +51.7 % | +259.8 % |
| Aurora Cannabis Inc | Q1 2026 | - | - |
General Cannabis's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| General Cannabis Corp | - | - | - |
| Tilray Brands Inc | - | - | - |
| Canopy Growth Corporation | - | - | - |
| Sndl Inc | - | - | - |
| Organigram Global Inc | - | - | - |
| Aurora Cannabis Inc | - | - | - |
ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
General Cannabis's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| General Cannabis Corp | - | 0.13 |
| Tilray Brands Inc | - | 0.49 |
| Canopy Growth Corporation | - | 1.21 |
| Sndl Inc | - | 0.49 |
| Organigram Global Inc | - | - |
| Aurora Cannabis Inc | - | - |
| PEERS AVERAGE | - | 0.47 |
P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.