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Boqii Holding Limited's Competitiveness

A competitive positioning analysis and financial ratio benchmarking of Boqii Holding Limited (BQ) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.

Peer Data As of Q4 2025
Competitors Tracked
5
Publicly traded peers
Peer Group Market Share
1.10 %
Share of combined sales, Q4 2025
Revenue Growth Y/Y
-
Peers: 3.01 %
Net Margin
-12.50 %
Peers: 1.66 %

Key Findings: Boqii Holding Limited vs Its Competitors

  • TTM: Trailing 12-month revenue of 59M vs 23,664M combined for tracked competitors (0.2% combined share).
  • Trending: Latest-quarter revenue run-rate is accelerating (+336.4% annualized vs trailing 12 months), vs holding steady (-1.6%) for its tracked peer group.
  • Profitability: Its -12.5% net margin compares with 1.7% for the peer group.
  • Scale: Boqii Holding Limited ranks #33 of 58 companies by market capitalization in the Specialty Retail industry, holding 0.1% of industry market cap.
  • Peer revenue share: Boqii Holding Limited accounted for 1.1% of combined revenue among its tracked peer group.
  • Peer differentiation: Revenue per employee of $0.37M compares with $0.43M for the peer group (0.9x).

Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).

BQ Sales vs. its Competitors, Q4 2025

With a net margin of -12.50 %, Boqii Holding Limited reported lower profitability than its competitors (1.66 %).

Boqii Holding Limited generated 1.10 % of the combined sales of its peer group.

API endpoints for this dataset
https://api.csimarket.com/api/v1/companies/BQ/competitors
https://api.csimarket.com/api/v1/companies/BQ/relationships
https://api.csimarket.com/api/v1/companies/BQ/similar
Programmatic access for models, analytics, and integration workflows.

Boqii Holding Limited vs. its Competitors, Q4 2025

Net margin

Boqii Holding Limited -12.5 %
Competitors combined +1.7 %

Revenue run-rate vs trailing 12 months

Boqii Holding Limited +336.4 %
Competitors combined -1.6 %

TTM net margin

Boqii Holding Limited -0.5 %
Competitors combined +2.6 %

TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in an SEC filing; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.

Competitor Financial Benchmarking - TTM Commercial

TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Boqii Holding Limited and its 4 competitor groupings. Available under Commercial License.

Entity TTM Revenue Latest Q ×4 Rev Run-rate vs TTM TTM Net Income TTM Net Margin
Boqii Holding Limited $12,345M $12,345M +12.3% · Accelerating $1,234M 12.3%
Competitors combined $12,345M $12,345M +12.3% · Accelerating $1,234M 12.3%
Similar-Size Competitors (10) $12,345M $12,345M +12.3% · Accelerating $1,234M 12.3%
Competitor Financial Benchmarking

TTM revenue, run-rate and net margin benchmarking across Boqii Holding Limited's competitor groups requires a Commercial License.

Boqii Holding Limited's Competitor Quality Breadth

Share of each group, trailing 12 months: profitable (net margin > 0), expanding (revenue growth > 0), growing faster than the industry's own median, and financially distressed (Piotroski F-Score of 2 or below).

Entity Profitable Expanding Above Industry Growth Distressed
Boqii Holding Limited - - - -
Competitors combined (5) 80% 40% 60% 0%
Similar-Size Competitors (10) 44% 56% 56% 40%

Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.

Market Share of the Peer Group, Q4 2025

1.1%market share
  • Boqii Holding Limited1.1%
  • Competitors combined98.9%

Share of combined quarterly revenue of Boqii Holding Limited and its 5 tracked competitors.

See Boqii Holding Limited's full market share breakdown »

BQ Stock Performance relative to its Competitors

BQ Competitors (weighted) Percent change over the selected range

Boqii Holding Limited's Share Price Performance vs Peer Groups

Trailing 12-month total share price return, and the share of each group that outperformed the U.S.A. 500 over the same period. Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC.
20%beat U.S.A. 500
Competitors Combined
(1 of 5)
0%beat U.S.A. 500
Similar-Size
(0 of 8)
Entity TTM Share Price Return
(group: median)
vs U.S.A. 500
Boqii Holding Limited -71.90 % Underperformed
Competitors combined (5) 40.4% 63.2%
High-Confidence Competitors (0) 40.4% 63.2%
Similar-Size Competitors (8) 40.4% 63.2%
Similar Growth & Profitability (0) 40.4% 63.2%
Peer Group Share Price Returns

TTM share price return and U.S.A. 500 outperformance for Boqii Holding Limited's competitor groups requires a Commercial License.

Source: CSIMarket API (daily market-structure computation). Outperformance is trailing-12-month total return vs the U.S.A. 500 over the same window, not risk-adjusted.

BQ Stock Performance relative to Similar-Size Competitors

BQ Similar-Size Competitors (equal-weighted, 10) Percent change over the selected range

5 Best-Performing Tracked Competitors, Trailing 12 Months

#CompetitorTTM Share Price Returnvs U.S.A. 500
1 Central Garden and Pet Company 282.9% Outperformed
2 Freshpet Inc 282.9% Outperformed
3 Petco Health And Wellness Company Inc 282.9% Outperformed
4 Bark Inc 282.9% Outperformed
5 Chewy Inc 282.9% Outperformed
Best-Performing Competitor Returns

TTM share price return and U.S.A. 500 outperformance for Boqii Holding Limited's best-performing tracked competitors requires a Commercial License.

Source: CSIMarket API, trailing 12 months.

Boqii Holding Limited's Comment on Competition and Industry Peers

The company identifies several risks affecting its operations and competitive position. These include threats from counterfeit products and potential administrative penalties. Relationships with offline pet stores and pet hospitals serve as supplements to its online sales channels. Operational risks involve IT disruptions and challenges in adapting to rapid technological changes, including mobile platforms such as Weixin, which may impact customer retention. Financial risks stem from dependence on banks and potential instability within the financial industry. Intellectual property protection is a critical concern, with possible challenges or insufficiencies that could affect the company's competitive advantage. Regulatory risks involve compliance with PRC government internet regulations and anti-monopoly guidelines addressing platform economy practices, including abuse of dominant position, exclusivity coercion, blocking competitors, bundling services, and compulsory data collection. The Anti-monopoly Guidelines also impose antitrust filing requirements on VIE structures and strengthen merger reviews to maintain market competition.

Publicly Traded Peers of Boqii Holding Limited

Revenue and income for trailing 12 months, in millions of $, except employees
Company Market Cap Revenues Income Employees
Boqii Holding Limited 3.12 59.22 -0.27 158
Chewy Inc 7,640.16 13,067.50 273.70 18,000
Freshpet Inc 3,208.02 1,176.91 205.65 1,288
Central Garden and Pet Company 2,458.06 3,084.08 166.39 6,000
Petco Health And Wellness Company Inc 643.96 5,964.53 5.58 29,000
Bark Inc 71.77 370.62 -31.23 501
SUBTOTAL 14,025.08 23,722.86 619.82 54,947

Sources: Boqii Holding Limited's official press releases and regulatory filings; CSIMarket.com's market research; and the financial filings and press releases of the other companies cited.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Boqii Holding Limited versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.

Boqii Holding Limited's Competitors Named by the Company

Competitive relationships identified from SEC filings and corroborating sources, each with a basis and confidence.
Competitor Basis Confidence Active Sources
Xingmu Named by the company 85% 2022 to 2026 3
Exp Oldco Winddown Inc Named by the company 85% 2022 to 2026 3
Competitor Evidence Detail

Filing basis, confidence, active dates and source counts for Boqii Holding Limited's named competitors require a Commercial License.

Methodology: relationships are extracted from SEC filings (named-competitor disclosures) and corroborating sources. Named by the company = explicitly disclosed as a competitor; Inferred = derived from corroborating signals. Confidence reflects evidence strength.

Boqii Holding Limited's Business Segment Mix vs Peers

Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).
Company Largest Segment 2nd Segment 3rd Segment
Chewy Inc Reportable 94.13 % - -
Central Garden and Pet Company Pet Products 52.66 % Garden Products 47.41 % -
Bark Inc Direct to Consumer 84.62 % Commerce 15.38 % -

Source: operating segment revenue as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).

Boqii Holding Limited's Productivity vs Peers Comparison

Revenue and income per employee, trailing 12 months, in $; market cap in millions of $
CompanyMarket CapRevenue / EmployeeIncome / Employee
Boqii Holding Limited 3 374,824 -1,679
Chewy Inc 7,640 725,972 15,206
Freshpet Inc 3,208 913,749 159,668
Central Garden and Pet Company 2,458 514,013 27,731
Petco Health And Wellness Company Inc 644 205,673 192
Bark Inc 72 739,766 -62,341
PEERS TOTAL 14,022 431,905 11,318

Boqii Holding Limited's Position in Industry Market Structure

Market-capitalization share and concentration across all 54 companies in Boqii Holding Limited's industry classification, broader than the peer set above. Market cap in millions of $.

Boqii Holding Limited ranks #33 of 54 companies by market capitalization in its industry, holding 0.14 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 1,746, indicating a moderately concentrated market structure (U.S. antitrust guidance: below 1,500 unconcentrated, 1,500 to 2,500 moderately concentrated, above 2,500 highly concentrated).

Rank Company Market Cap Industry Share
1 Jd com Inc 38,363 33.01 %
2 Ulta Beauty Inc 24,220 20.84 %
3 Dick s Sporting Goods inc 12,146 10.45 %
4 Firstcash Holdings Inc 9,528 8.20 %
5 Yunji Inc 1,234 5.2%
6 Bath and Body Works Inc 1,234 5.2%
7 Academy Sports And Outdoors Inc 1,234 5.2%
8 Ezcorp Inc 1,234 5.2%
9 Rh 1,234 5.2%
10 Bobs Discount Furniture Inc 1,234 5.2%
33 Boqii Holding Limited 159 0.14 %
Full Industry Market Structure

Market cap and industry share for the rest of Boqii Holding Limited's industry peers requires a Commercial License.

Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-09-29.

Boqii Holding Limited's Same-Size Peers & Stock Performance

Peers chosen by closeness in market-cap rank within the same industry classification (not the named-competitor list above). Trailing 12-month total return, 3-month price momentum, beta and Sharpe ratio vs the broad U.S. market.
Rank Company Market Cap TTM Return 3M Momentum Beta Sharpe (1Y)
28 Newegg Commerce Inc 266 -69.37 % -10.16 % 1.70 -0.75
29 High Tide inc 244 -20.48 % 24.01 % 0.89 -0.41
30 The Lovesac Company 226 -10.97 % -14.52 % 1.52 0.00
31 Homestolife Ltd 193 -30.65 % 7.50 % -0.05 0.03
32 1 800 Flowers Com Inc 1,234 12.3% 4.5% 1.10 0.80
33 Boqii Holding Limited 159 -71.91 % 3.14 % 0.60 0.56
34 Brilliant Earth Group Inc 1,234 12.3% 4.5% 1.10 0.80
35 Playboy Inc 1,234 12.3% 4.5% 1.10 0.80
36 Virco Mfg Corporation 1,234 12.3% 4.5% 1.10 0.80
37 Bark Inc 1,234 12.3% 4.5% 1.10 0.80
38 Agassi Sports Entertainment Corp 1,234 12.3% 4.5% 1.10 0.80
Full Same-Size Peer Performance

Market cap, return, momentum, beta and Sharpe ratio for the rest of Boqii Holding Limited's same-size peers requires a Commercial License.

Source: CSIMarket API (daily market-structure computation); returns and risk metrics as of 2026-09-29. Beta and Sharpe ratio are versus the broad U.S. equity market, not this industry.

Boqii Holding Limited's BCG Growth-Share Matrix

Relative market share (vs Boqii Holding Limited's largest competitor by market cap) against industry revenue growth, using the standard textbook thresholds (1.0x share, 10% growth) a common framework, not a precision instrument.

Question Mark Star Dog Cash Cow Relative Market Share (vs largest competitor) Industry Revenue Growth (%) Boqii Holding Limited

Boqii Holding Limited falls in the Dog quadrant: relative market share of 0.00x vs its largest competitor, in an industry growing revenue -1.3% (median, trailing 12 months).

Source: CSIMarket API (market-cap share and industry revenue growth). The 10% growth and 1.0x share lines are standard textbook thresholds, not derived from this industry's own distribution.

Boqii Holding Limited's Competitive Forces (Porter's Five Forces)

Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.
Force Assessment Basis
Competitive Rivalry Moderate Industry HHI of 1,746 (see Industry Market Structure & Concentration above)
Supplier Power Not covered on this page See Boqii Holding Limited's dedicated suppliers page for concentration and dependency data
Buyer Power Not covered on this page See Boqii Holding Limited's dedicated customers page for concentration and dependency data
Threat of Substitutes - No systematic data source for cross-product substitution exists in this system; not estimated

Note: this is a partial, data-grounded application of the framework, not a complete strategic assessment. Rivalry and barriers-to-entry readings are mechanical translations of the HHI and capital-intensity figures shown elsewhere on this page, not independent judgments.

Boqii Holding Limited's Industry Attractiveness & Competitive Strength

A CSIMarket composite, not a standard field: each axis is an equal-weighted average of three factors already shown elsewhere on this page (industry growth, industry profitability and rivalry for attractiveness; relative market share, profitability and growth vs industry for strength). Disclosed as a designed methodology, not a precision measurement.

High Strength
Medium Strength
Low Strength
High Attractiveness
Invest / Grow
Invest / Grow
Selective
Medium Attractiveness
Invest / Grow
Selective
Harvest
Low Attractiveness
Selective
Harvest
Harvest / Divest Boqii Holding Limited

Boqii Holding Limited falls in the Low attractiveness / Low strength cell: Harvest / Divest.

Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.

Boqii Holding Limited's SWOT

Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.

Strengths

  • Latest-quarter revenue run-rate is accelerating (+336.4% annualized vs trailing 12 months).

Weaknesses

  • Underperforming the U.S.A. 500 over the trailing 12 months.
  • Low relative market share vs the industry leader (0.00x).

Opportunities

No rule matched.

Threats

No rule matched.

Methodology: mechanical, rule-based SWOT. Each bullet reuses a figure already sourced and cited elsewhere on this page; nothing here is generated narrative or independent analyst judgment.

Boqii Holding Limited's Financial Strength vs Peers Comparison

Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months
CompanyQuick RatioWorking CapitalDebt / EquityAsset Turnover
Boqii Holding Limited 0.83 3.25 0.17 1.69
Chewy Inc 0.29 0.84 0.34 3.81
Freshpet Inc 3.91 5.84 0.33 0.66
Central Garden and Pet Company 1.52 3.64 0.73 0.83
Petco Health And Wellness Company Inc 0.19 0.89 0.88 1.16
Bark Inc 0.51 1.70 0.26 1.75

Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.

Boqii Holding Limited's Revenue and Income Growth vs Peers

Quarterly revenue and net income growth, year over year and quarter over quarter
CompanyPeriodRevenue Y/YRevenue Q/QIncome Y/YIncome Q/Q
Boqii Holding LimitedQ1 2025-8.3 %-8.3 %--
Chewy Inc Q2 2026+7.3 %-0.8 %+29.8 %-15.1 %
Freshpet Inc Q2 2026+15.7 %+3.0 %+32.5 %-55.3 %
Central Garden and Pet CompanyQ2 2026-8.1 %-2.6 %-5.7 %+12.5 %
Petco Health And Wellness Company Inc Q1 2026+0.2 %-1.3 %--
Bark Inc Q2 2026-22.8 %-9.7 %--
PEERS TOTAL+2.7 %-1.2 %+20.7 %-11.2 %

Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.

Boqii Holding Limited's Peers' Costs of Sales and Capital Expenditures

Context for revenue growth: peer costs and capex, year over year and quarter over quarter
CompanyPeriodCosts Y/YCosts Q/QCapex Y/YCapex Q/Q
Boqii Holding LimitedQ1 2025-13.9 %-13.9 %+14,829.9 %+14,829.9 %
Chewy Inc Q2 2026+7.3 %-1.1 %+71.1 %+27.1 %
Freshpet Inc Q2 2026+13.4 %+0.5 %-11.1 %+7.7 %
Central Garden and Pet CompanyQ2 2026-10.0 %-6.7 %-8.9 %-
Petco Health And Wellness Company Inc Q1 2026-0.1 %-1.4 %+34.3 %+2.7 %
Bark Inc Q2 2026-43.5 %-34.9 %-84.3 %-

Boqii Holding Limited's Returns and Turnover vs Peers

ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover
CompanyROAROIROEReceivables TurnoverInventory Turnover
Boqii Holding Limited---34.2611.49
Chewy Inc 7.99%23.82%62.13%57.979.79
Freshpet Inc 11.47%12.02%16.83%18.198.79
Central Garden and Pet Company4.50%5.38%10.13%7.202.91
Petco Health And Wellness Company Inc 0.11%0.11%0.48%148.965.97
Bark Inc ---25.101.61

ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).

Boqii Holding Limited's Valuation vs Peers

P/E, price to sales, PEG, price to cash flow and price to book
CompanyP/EPrice / SalesPEGP/CFPrice / Book
Boqii Holding Limited-0.05-2.050.11
Chewy Inc 28.110.58-397.9320.62
Freshpet Inc 15.452.730.0129.952.59
Central Garden and Pet Company14.750.800.448.641.41
Petco Health And Wellness Company Inc 105.060.11-22.040.56
Bark Inc -0.19--0.94
PEERS AVERAGE22.630.5937.453.04

P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.