Description of Axalta Coating Systems Ltd's Business Segments
Transportation Coatings
Through our Transportation Coatings segment, we provide advanced coating technologies
to OEMs of light and commercial vehicles. These increasingly global customers
require a high level of technical support coupled with cost-effective, environmentally
responsible coatings systems that can be applied with a high degree of precision,
consistency and speed.
Transportation Coatings End-Markets
Light Vehicle
Demand for light vehicle products is driven by the production of light vehicles
in a particular region. Light vehicle OEMs select coatings providers on the
basis of their global ability to deliver advanced technological solutions that
improve exterior appearance and durability and provide long-term corrosion protection.
Customers also look for suppliers that can enhance process efficiency to reduce
overall manufacturing costs and provide on-site technical support. Rigorous
environmental and durability testing as well as obtaining engineering approvals
are also key criteria used by global light vehicle OEMs when selecting coatings
providers. Globally integrated suppliers are important because they offer products
with consistent standards across regions and are able to deliver high-quality
products in sufficient quantity while meeting OEM service requirements. Our
global scale, differentiated technology platform and customer focus, including
on-site support, position us to be a global partner and solutions provider to
the most discerning and demanding light vehicle OEMs. We are one of the few
coatings producers that can provide OEMs with global product specifications,
standardized color development, compatibility with an ever-increasing number
of substrates, increasingly complex colors and environmentally responsible coatings
while continuing to simplify and reduce steps in the coatings application process.
Commercial Vehicle
Sales in the commercial vehicle end-market are generated from a variety of applications
including non-automotive transportation (e.g., HDT, bus and rail) and ACE, as
well as related markets such as trailers, recreational vehicles and personal
sport vehicles. This end-market is primarily driven by global commercial vehicle
production, which is influenced by overall economic activity, government infrastructure
spending, equipment replacement cycles and evolving environmental standards.
Commercial vehicle OEMs select coatings providers on the basis of their ability
to consistently deliver advanced technological solutions that improve exterior
appearance, protection and durability and provide extensive color libraries
and matching capabilities at the lowest total cost-in-use, while meeting stringent
environmental requirements. Particularly for HDT applications, truck owners
demand a greater variety of custom colors and advanced product technologies
to enable custom designs. Our strong market position and growth are driven by
our ability to provide customers with our market-leading brand, Imron®,
as well as leveraging our global product lines, regional knowledge and service.
Additionally, to capture further growth we are launching a new suite of products
to meet our customers’ evolving needs.
Transportation Coatings Products and Brands
We develop and supply a complete coatings product line for light vehicle OEMs
for the original coating of new vehicles. Products are designed to enhance the
styling and appearance of a vehicle’s exterior while providing protection
from the elements, extending the life of the vehicle. Widely recognized in the
industry for our advanced and patented technologies, our products not only increase
productivity and profitability for OEMs but also produce attractive and durable
finishes. Our light vehicle coatings portfolio is one of the broadest in the
industry.
The coatings operation is a critical component of the vehicle assembly process,
requiring a high degree of precision and speed. The paint shop process typically
includes a dip process, three application zones and three high-temperature ovens
that cure each coating layer at temperatures ranging from 320°F to 400°F
(i.e., "high bake"). Our key products consist of the four main coatings
layers: electrocoat, primer, basecoat and clearcoat.
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