Sabre Corporation, a leading technology provider to the global travel industry, has secured a multi-year distribution agreement with Hawaiian Airlines. The agreement, revealed on January 18, 2024, in Southlake, Texas, enables travel agencies connected to Sabre’s global distribution system (GDS) to access both New Distribution Capability (NDC) and traditional EDIFACT content.
This deal marks a significant step for both parties in integrating modern technology with traditional systems, to provide a more comprehensive and efficient offering to travel agencies around the world.
Although Sabre has made notable strides in its partnerships, the company experienced a comparative setback in its Q3 2023 performance. Despite reporting an 11.62% year-on-year revenue increase, Sabre fell slightly short of its competitors, who averaged an 11.73% revenue growth in the same quarter.
Most notably, Sabre recorded a net loss, contrasting with the income increase trend shown by its competitors. This financial downturn has resulted in declining market share, falling from 0.87% in Q2 2023 to 0.82% in Q3 2023. The past 12 months indicate a cumulative market share of 0.84%.Going forward, it seems the new partnership with Hawaiian Airlines could potentially offer Sabre an avenue for regaining market traction. The broadened access to NDC and traditional EDIFACT content through its global distribution system may offer Sabre the opportunity to bolster its market position and affirm its commitment to technological innovation in the travel industry.
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