| Market Capitalization (Millions $) |
- |
| Shares
Outstanding (Millions) |
- |
| Employees |
355 |
| Revenues (TTM) (Millions $) |
183 |
| Net Income (TTM) (Millions $) |
-14 |
| Cash Flow (TTM) (Millions $) |
88 |
| Capital Exp. (TTM) (Millions $) |
6 |
Business Description
Ruhnn Holding Limited is a leading Chinese online key opinion leader (KOL) facilitator and fashion and lifestyle e-commerce platform operator, which was founded in 2011 and headquartered in Hangzhou, China. The company's mission is to create a new type of social e-commerce platform that serves trendy young consumers.
Ruhnn Holding Limited has created a unique business model that utilizes the expertise of KOLs to promote branded products on its platforms. Ruhnn Holding Limited identifies, recruits, trains, and manages KOLs whose unique styles and followers can create a significant business opportunity in China's fast-growing online retail market. Today, Ruhnn Holding Limited has over 118 KOLs registered on its platform, and these KOLs have around 80 million social media followers.
The company operates multiple e-commerce platforms that sell various products, including clothing, beauty, home appliances, mother and baby products, and other consumer goods. Ruhnn Holding's platforms focus on brand collaboration, celebrity events, and product launches. The company primarily targets millennials and generation Z who are interested in trendy and unique products, where its several e-commerce platforms sell branded products from various international and domestic brands.
Ruhnn Holding Limited uses technology to integrate sales channels, including live streaming e-commerce and online-to-offline (O2O) retail. The company's live-streaming e-commerce platform allows KOLs to promote their products and interact with viewers in real-time, creating a significant opportunity for product sales. The company's O2O retail network provides an offline shopping experience for customers, allowing them to purchase products offline.
Ruhnn Holding Limited has built a significant network of partners, including over 2,000 merchants, 170 brands, and 30 offline partners. The company has collaborations with various international brands like GAP, Tom Ford, Nars, and UGG, to name a few.
In 2019, the company went public and raised $125 million in its initial public offering (IPO) on the NASDAQ exchange. As of 2021, Ruhnn Holding's market capitalization is approximately $159.3 million.
In conclusion, Ruhnn Holding Limited is a unique Chinese e-commerce company that uses KOLs' expertise to promote branded products through its social e-commerce platforms. The company has created an innovative business model that uses technology to integrate sales channels, including live-streaming e-commerce and O2O retail. Ruhnn Holding Limited's partnerships with various international brands and strong network of KOLs have enabled it to become a leading player in the Chinese online retail market.
Company Address: 11F, Building 2 Jianggan District, Hangzhou 310016
Company Phone Number: 571-2888-9393 Stock Exchange / Ticker: NASDAQ RUHN
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