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Ruhnn Holding Limited's Business Segments
Ruhnn Holding Limited's reported revenue by business segment and by geographic region, quarterly and annual, normalized against the consolidated income statement. Free below: the top 3 rows per table, this quarter and this fiscal year. Subscriber access adds the full segment history and operating income by segment.
Reportable Segments
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Largest Segment
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Total Revenue
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Regions Reported
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API endpoints for this dataset
https://api.csimarket.com/api/v1/companies/RUHN/segments
https://api.csimarket.com/api/v1/companies/RUHN/geographic
https://api.csimarket.com/api/v1/companies/RUHN/exposure
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Annual Results
Revenue by Product & Service Category -
- Product0%
- Apparel0%
- Service0%
- Other Product Sales29.3%
- Cosmetics15.7%
Revenue by Product & Service Category -
| Category | Revenue (Millions) | % of Total |
|---|---|---|
| Product | $ 993 | - |
| Apparel | $ 909 | - |
| Service | $ 303 | - |
Product and service categories are a supplemental disclosure and are not required to sum to consolidated revenue or to the reportable segments above.
2 more categories available
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Description of Ruhnn Holding Limited
Ruhnn Holding Limited is a leading Chinese online key opinion leader (KOL) facilitator and fashion and lifestyle e-commerce platform operator, which was founded in 2011 and headquartered in Hangzhou, China. The company's mission is to create a new type of social e-commerce platform that serves trendy young consumers.
Ruhnn Holding Limited has created a unique business model that utilizes the expertise of KOLs to promote branded products on its platforms. Ruhnn Holding Limited identifies, recruits, trains, and manages KOLs whose unique styles and followers can create a significant business opportunity in China's fast-growing online retail market. Today, Ruhnn Holding Limited has over 118 KOLs registered on its platform, and these KOLs have around 80 million social media followers.
The company operates multiple e-commerce platforms that sell various products, including clothing, beauty, home appliances, mother and baby products, and other consumer goods. Ruhnn Holding's platforms focus on brand collaboration, celebrity events, and product launches. The company primarily targets millennials and generation Z who are interested in trendy and unique products, where its several e-commerce platforms sell branded products from various international and domestic brands.
Ruhnn Holding Limited uses technology to integrate sales channels, including live streaming e-commerce and online-to-offline (O2O) retail. The company's live-streaming e-commerce platform allows KOLs to promote their products and interact with viewers in real-time, creating a significant opportunity for product sales. The company's O2O retail network provides an offline shopping experience for customers, allowing them to purchase products offline.
Ruhnn Holding Limited has built a significant network of partners, including over 2,000 merchants, 170 brands, and 30 offline partners. The company has collaborations with various international brands like GAP, Tom Ford, Nars, and UGG, to name a few.
In 2019, the company went public and raised $125 million in its initial public offering (IPO) on the NASDAQ exchange. As of 2021, Ruhnn Holding's market capitalization is approximately $159.3 million.
In conclusion, Ruhnn Holding Limited is a unique Chinese e-commerce company that uses KOLs' expertise to promote branded products through its social e-commerce platforms. The company has created an innovative business model that uses technology to integrate sales channels, including live-streaming e-commerce and O2O retail. Ruhnn Holding Limited's partnerships with various international brands and strong network of KOLs have enabled it to become a leading player in the Chinese online retail market.
Ruhnn Holding Limited has created a unique business model that utilizes the expertise of KOLs to promote branded products on its platforms. Ruhnn Holding Limited identifies, recruits, trains, and manages KOLs whose unique styles and followers can create a significant business opportunity in China's fast-growing online retail market. Today, Ruhnn Holding Limited has over 118 KOLs registered on its platform, and these KOLs have around 80 million social media followers.
The company operates multiple e-commerce platforms that sell various products, including clothing, beauty, home appliances, mother and baby products, and other consumer goods. Ruhnn Holding's platforms focus on brand collaboration, celebrity events, and product launches. The company primarily targets millennials and generation Z who are interested in trendy and unique products, where its several e-commerce platforms sell branded products from various international and domestic brands.
Ruhnn Holding Limited uses technology to integrate sales channels, including live streaming e-commerce and online-to-offline (O2O) retail. The company's live-streaming e-commerce platform allows KOLs to promote their products and interact with viewers in real-time, creating a significant opportunity for product sales. The company's O2O retail network provides an offline shopping experience for customers, allowing them to purchase products offline.
Ruhnn Holding Limited has built a significant network of partners, including over 2,000 merchants, 170 brands, and 30 offline partners. The company has collaborations with various international brands like GAP, Tom Ford, Nars, and UGG, to name a few.
In 2019, the company went public and raised $125 million in its initial public offering (IPO) on the NASDAQ exchange. As of 2021, Ruhnn Holding's market capitalization is approximately $159.3 million.
In conclusion, Ruhnn Holding Limited is a unique Chinese e-commerce company that uses KOLs' expertise to promote branded products through its social e-commerce platforms. The company has created an innovative business model that uses technology to integrate sales channels, including live-streaming e-commerce and O2O retail. Ruhnn Holding Limited's partnerships with various international brands and strong network of KOLs have enabled it to become a leading player in the Chinese online retail market.
Ruhnn Holding Limited is a leading Chinese company that focuses on the sale and distribution of fashion and lifestyle products. The company specializes in offering services and products that cater to the needs and preferences of its customers. Below are the segments, products, and services that Ruhnn Holding Limited offers:
Segments:
1. KOL e-commerce: Ruhnn Holding Limited's main business segment is the KOL e-commerce segment where it collaborates with key opinion leaders (KOLs) to promote and sell products through live streaming and social media platforms.
2. Other e-commerce services: Ruhnn Holding Limited also provides other e-commerce services such as supply chain management, logistics, warehousing, and advertising.
Products:
1. Apparel: The company offers a wide range of clothing products, including tops, bottoms, dresses, outerwear, and accessories. The products are designed to cater to different styles, occasions, and trends.
2. Beauty and personal care: Ruhnn Holding Limited sells different beauty and personal care products such as skincare products, makeup, and perfumes. The company partners with KOLs who specialize in beauty and personal care products to promote and sell the products.
3. Lifestyle and home decor: Ruhnn Holding Limited also offers lifestyle and home decor products such as home furnishings, decoration items, and daily necessities. These products are designed to help customers create a comfortable and stylish living environment.
4. Fitness and sports: The company also sells fitness and sports products such as sportswear, footwear, and equipment. These products cater to customers who have an active lifestyle and enjoy sports and fitness activities.
Services:
1. Supply chain management: Ruhnn Holding Limited provides supply chain management services, which include sourcing, procurement, quality control, and logistics. These services ensure that products are of high quality and delivered to customers on time.
2. KOL promotion: The company collaborates with KOLs to promote and sell products through live streaming and social media platforms. The KOLs help to increase brand awareness and attract customers.
3. E-commerce platform: Ruhnn Holding Limited has an e-commerce platform that customers can use to purchase products. The platform provides a seamless shopping experience, including easy payment and shipping options.
4. Advertising: The company also offers advertising services to brands and advertisers to promote their products on Ruhnn Holding Limited's e-commerce platform and social media channels. These advertising services help to increase brand visibility and drive sales.
Segments:
1. KOL e-commerce: Ruhnn Holding Limited's main business segment is the KOL e-commerce segment where it collaborates with key opinion leaders (KOLs) to promote and sell products through live streaming and social media platforms.
2. Other e-commerce services: Ruhnn Holding Limited also provides other e-commerce services such as supply chain management, logistics, warehousing, and advertising.
Products:
1. Apparel: The company offers a wide range of clothing products, including tops, bottoms, dresses, outerwear, and accessories. The products are designed to cater to different styles, occasions, and trends.
2. Beauty and personal care: Ruhnn Holding Limited sells different beauty and personal care products such as skincare products, makeup, and perfumes. The company partners with KOLs who specialize in beauty and personal care products to promote and sell the products.
3. Lifestyle and home decor: Ruhnn Holding Limited also offers lifestyle and home decor products such as home furnishings, decoration items, and daily necessities. These products are designed to help customers create a comfortable and stylish living environment.
4. Fitness and sports: The company also sells fitness and sports products such as sportswear, footwear, and equipment. These products cater to customers who have an active lifestyle and enjoy sports and fitness activities.
Services:
1. Supply chain management: Ruhnn Holding Limited provides supply chain management services, which include sourcing, procurement, quality control, and logistics. These services ensure that products are of high quality and delivered to customers on time.
2. KOL promotion: The company collaborates with KOLs to promote and sell products through live streaming and social media platforms. The KOLs help to increase brand awareness and attract customers.
3. E-commerce platform: Ruhnn Holding Limited has an e-commerce platform that customers can use to purchase products. The platform provides a seamless shopping experience, including easy payment and shipping options.
4. Advertising: The company also offers advertising services to brands and advertisers to promote their products on Ruhnn Holding Limited's e-commerce platform and social media channels. These advertising services help to increase brand visibility and drive sales.