Description of Ton Strategy's Business Segments

The Company operates three reportable segments: TON, MARKET.live, and Go Fund Yourself. MARKET.live is a multi-vendor livestream shopping platform focused on interactive, video-based social commerce. It enables brands, retailers, and creators to broadcast shoppable events across social and video channels including TikTok, YouTube, Facebook, Instagram, and Pinterest. The platform integrates with Meta, TikTok, Pinterest, and other networks to provide native checkout experiences and seamless purchase data flow. In 2024, MARKET.live became an official TikTok Shop Partner, offering services such as onboarding, store setup, creative production, influencer management, and store optimization. In 2025, the Company acquired LyveCom, an AI-driven video commerce platform, to enhance MARKET.live’s multicast and AI capabilities, supporting omnichannel livestream shopping with unified checkout, inventory control, and zero-party customer data capture. Go Fund Yourself is an interactive social crowdfunding platform that provides exposure for Regulation CF and Regulation A offerings. It airs weekly on CheddarTV and generates revenue from issuer fees related to appearances, marketing, advertising, and content production.

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Composition of Ton Strategy Company Revenues by Segments


Market Live	34.38 %	of total Revenue
Go Fund Yourself	11.03 %	of total Revenue
Ton	60.56 %	of total Revenue

Q1 three months ended (Mar 31 2026)
Revenues by Business Segments	Revenues (in millions $)	% (of total Revenues)
Market Live	1.70	34.38 %
Go Fund Yourself	0.55	11.03 %
Ton	3.00	60.56 %
Total	4.96	100 %

Q1 three months ended (Mar 31 2026)
Revenue Growth rates by Segment	Y/Y Revenue %	Q/Q Revenue %
Market Live	203.74 %	-
Go Fund Yourself	-26.48 %	-
Ton	-	-
Total	-	-61.21 %

Q1 three months ended (Mar 31 2026)
Income by Business Segments	Income (in millions $)	% (Profit Margin)
Market Live	-0.27	-
Go Fund Yourself	0.20	36.38 %
Ton	-3.81	-
Total	-90.95	-

Q1 three months ended (Mar 31 2026)
Income Growth rates by Segment	Y/Y Income %	Q/Q Income %
Market Live	-	-
Go Fund Yourself	-34.32 %	-
Ton	-	-
Total	-	-

Annual Report on Ton Strategy Company Divisions, Sales by Country


Go Fund Yourself	31.46 %	of total Revenue
Ton	31.12 %	of total Revenue
MARKET live	37.42 %	of total Revenue

Twelve months ended 2025
TONX s Annual Revenue by Geography and Business Segments	Sales (in millions $)	% (of total Sales)
Go Fund Yourself	4.02	31.46 %
Ton	3.98	31.12 %
Total	12.78	100 %
MARKET live	4.78	37.42 %

Twelve months ended 2025
TONX s Annual Income by Country and Business Segments	Income (in millions $)	% (Profit Margin)
Total	-148.39	-

Twelve months ended 2025
Annual Revenue and Income Growth by Country and Business Segments	% Y/Y Sales Growth	% Y/Y Income Growth
Go Fund Yourself	1458.14 %	-
MARKET live	650.71 %	-

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