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Starbucks Corporation  (SBUX)
Other Ticker:  
 
    Sector  Services    Industry Restaurants
   Industry Restaurants
   Sector  Services
 


Starbucks Corporation Segments

 
U. S. Retail
   4.8 % of total Revenue
U. S. Licensing
   7.34 % of total Revenue
U. S. Foodservice & other
   0.16 % of total Revenue
United States
   72.79 % of total Revenue
Foreign countries Retail
   14.12 % of total Revenue
Foreign countries Licensing
   2.98 % of total Revenue
Foreign countries Foodservice & other
   0.29 % of total Revenue
Foreign countries
   17.39 % of total Revenue
Global Consumer Products Group
   7.6 % of total Revenue
Foodservice
   2.23 % of total Revenue
 

Business Segments (Sep. 30, 2015)
Revenues
(in millions $)
IV. Quarter
%
(of total Revenues)
(Sep. 30, 2015)
Income
(in millions $)
IV. Quarter
%
(Profit Margin)
U. S. Retail
223.20 4.8 % 0.00 -
U. S. Licensing
341.40 7.34 % 0.00 -
U. S. Foodservice & other
7.40 0.16 % 0.00 -
United States
3,383.80 72.79 % 840.60 24.84 %
Foreign countries Retail
656.60 14.12 % 0.00 -
Foreign countries Licensing
138.50 2.98 % 0.00 -
Foreign countries Foodservice & other
13.30 0.29 % 0.00 -
Foreign countries
808.40 17.39 % 129.80 16.06 %
Global Consumer Products Group
353.20 7.6 % 103.50 29.3 %
Foodservice
103.50 2.23 % 0.00 -
Total
4,648.90 100 % 1,073.90 23.1 %

• View Income Statement • View Competition by Segment • View Annual Report

Growth rates by Segment (Sep. 30, 2015)
Y/Y Revenue
%
IV. Quarter
Q/Q Revenue
%
(Sep. 30, 2015)
Y/Y Income
%
IV. Quarter
Q/Q Income
%
U. S. Retail
-91.87 % -92.71 % - -
U. S. Licensing
18.83 % -1.01 % - -
U. S. Foodservice & other
-5.13 % -11.9 % - -
United States
11.27 % -0.9 % 13.14 % -1.72 %
Foreign countries Retail
35.16 % -18.56 % - -
Foreign countries Licensing
3.28 % 7.7 % - -
Foreign countries Foodservice & other
12.71 % 16.67 % - -
Foreign countries
27.97 % -14.56 % 25.05 % 260.56 %
Global Consumer Products Group
16.34 % 16.88 % -39.65 % -27.82 %
Foodservice
8.38 % 2.07 % - -
Total
14.17 % -2.42 % 5.46 % 3.79 %

• View Growth rates • View Competitors Segment Growth • View Market Share

To get more information on Starbucks's U. S. Retail, U. S. Licensing, U. S. Foodservice & other, United States, Foreign countries Retail, Foreign countries Licensing, Foreign countries Foodservice & other, Foreign countries, Global Consumer Products Group, Foodservice, Total segment. Select each division with the arrow.

  Starbucks's

Business Segments Description



Company-operated Retail Stores

The Company’s retail goal is to become the leading retailer and brand of coffee in each of its target markets by selling the finest quality coffee and related products and by providing superior customer service, thereby building a high degree of customer loyalty. Starbucks strategy for expanding its retail business is to increase its market share in existing markets primarily by opening additional stores and to open stores in new markets where the opportunity exists to become the leading specialty coffee retailer.

Starbucks retail stores are typically located in high-traffic, high-visibility locations. Because the Company can vary the size and format, its stores are located in a variety of settings, including downtown and suburban retail centers, office buildings and university campuses. While the Company selectively locates stores in suburban malls, it focuses on stores that have convenient access for pedestrians and drivers.

All Starbucks stores offer a choice of regular and decaffeinated coffee beverages, a broad selection of Italian-style espresso beverages, cold blended beverages, iced shaken refreshment beverages and a selection of teas and distinctively packaged roasted whole bean coffees. Starbucks stores also offer a selection of fresh pastries and other food items, sodas, juices, coffee-making equipment and accessories, a selection of compact discs, games and seasonal novelty items. Each Starbucks store varies its product mix depending upon the size of the store and its location. Larger stores carry a broad selection of the Company’s whole bean coffees in various sizes and types of packaging, as well as an assortment of coffee and espresso-making equipment and accessories such as coffee grinders, coffeemakers, coffee filters, storage containers, travel tumblers and mugs. Smaller Starbucks stores and kiosks typically sell a full line of coffee beverages, a limited selection of whole bean coffees and a few accessories such as travel tumblers and logo mugs.

Specialty Operations

Starbucks Specialty Operations strive to develop the Starbucks brand outside the Company-operated retail store environment through a number of channels. Starbucks strategy is to reach customers where they work, travel, shop and dine by establishing relationships with prominent third parties that share the Company’s values and commitment to quality. These relationships take various forms including licensing arrangements, foodservice accounts and other initiatives related to the Company’s core businesses. In certain situations, Starbucks has an equity ownership interest in licensee operations.

   

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