Rocket Companies Inc (RKT) Quarterly and Annual Segment Results by Country and Region - CSIMarket
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Rocket Companies Inc   (NYSE: RKT)

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Description of Rocket Companies Inc's Business Segments


Rocket Companies Inc is an American holding company focused on delivering innovative financial services and technology solutions. It primarily operates through its two main subsidiaries, Rocket Mortgage and Rocket Homes. The companys operations are segmented into three main areas, each dedicated to providing various financial products and services tailored to both consumers and professionals in the financial and real estate industries.

Segments

1. Direct-to-Consumer:
The Direct-to-Consumer segment is centered around providing a broad range of financial products directly to individual consumers. This segment leverages advanced online marketplaces, applications, and websites to facilitate customer engagement and service delivery. Under the Rocket Mortgage brand, this segment includes:

- Mortgage Loans: Offering various types of mortgage loans, including conventional, FHA, VA, Jumbo, and adjustable-rate mortgages (ARMs).
- Personal Loans: Providing consumers with personal loans that have flexible repayment options, catering to various personal financial needs.
- Auto Loans: Offering competitive auto financing solutions, allowing consumers to purchase vehicles with appealing terms.
- Debt Consolidation Loans: Aiding consumers in managing multiple debts by offering loans designed to consolidate high-interest debts into a single, manageable monthly payment.

2. Partner Network:
The Partner Network segment focuses on delivering customized financial products and services through partnerships with independent mortgage brokers, credit unions, community banks, and other financial institutions. Operating under the Rocket Pro brand, this segment provides:

- Customized Mortgage Solutions: Assisting partner institutions in offering tailored mortgage products to their clients, thereby expanding their service offerings.
- Personal Loans for Partners: Equipping partners with the ability to provide personal loans to their customer base, enhancing their competitive advantage and product range.

3. Real Estate:
The Real Estate segment operates through Rocket Homes and provides comprehensive end-to-end services that facilitate the process of buying, selling, and financing real estate. Key offerings include:

- Home Search Tools: Incorporating robust digital platforms that enable consumers to efficiently search for homes that meet their criteria.
- Real Estate Financing: Integrating home financing solutions with the purchasing process, simplifying transactions for consumers.
- Agency Services: Assisting buyers and sellers with the complexities of real estate transactions, including negotiations and contract management.

Products and Services

1. Mortgage Loans:
Rocket Companies Inc specializes in providing an extensive range of mortgage loans designed to cater to a variety of consumer needs, including:
- Conventional Loans: Standard loans not guaranteed by the federal government with various term options.
- FHA Loans: Government-backed loans that offer lower down payment options for first-time homebuyers and those with lower credit scores.
- VA Loans: Loans designed specifically for veterans, active-duty service members, and certain members of the National Guard and Reserves.
- Jumbo Loans: Mortgage loans that exceed the conforming loan limits set by Fannie Mae and Freddie Mac, suitable for high-value properties.
- Adjustable-Rate Mortgages (ARMs): Loans featuring fluctuating interest rates, often initially lower than fixed-rate mortgages.

2. Personal Loans:
Rocket Companies provides personal loans with competitive interest rates and no collateral requirements. These loans can be utilized for various purposes such as:
- Debt Consolidation: Combining existing debts into a single loan to simplify payments and potentially reduce interest rates.
- Home Improvement: Financing home renovation projects to increase property value or enhance living conditions.
- Emergency Expenses: Addressing unexpected costs like medical bills or urgent repair needs.

3. Auto Loans:
The company offers attractive auto loan options, providing:
- Flexibility in Terms: Customizable loan terms ranging from short to long-term financing to suit different budgeting needs.
- Competitive Rates: Financing solutions that allow consumers to purchase new and used vehicles at rates that meet market expectations.

4. Real Estate Services:
Through Rocket Homes, the company provides an integrated suite of real estate services including:
- Assistance in Buying and Selling Homes: Professional services that include property valuations, listings, and access to digital platforms that facilitate transactions.
- Mortgage Integration: Seamless access to financing options directly through the real estate process, allowing for a more streamlined home buying experience.

Conclusion

In summary, Rocket Companies Inc stands as a prominent player in the American financial services sector, with a diverse portfolio that spans mortgage solutions, personal finance, auto loans, and comprehensive real estate services. Through its strategic use of technology and an emphasis on customer-centric services, the company effectively addresses the financial needs of individuals and partner organizations alike, positioning itself as a key provider in the ever-evolving financial landscape.


Composition of Rocket Companies Inc Revenues by Segments

 
Subscription Revenue    19.7 % of total Revenue
Closing Fees    9.38 % of total Revenue
Appraisal Revenue    2.06 % of total Revenue
Real Estate Brokerage    31.43 % of total Revenue
Real Estate Partner Revenue    1.97 % of total Revenue
Real Estate Exchange Revenue    3.1 % of total Revenue
License    8.63 % of total Revenue

Q2 three months ended (Jun 30 2026)
Revenues by Business Segments Revenues
(in millions $)
%
(of total Revenues)
Subscription Revenue 210.00 19.7 %
Closing Fees 100.00 9.38 %
Appraisal Revenue 22.00 2.06 %
Real Estate Brokerage 335.00 31.43 %
Real Estate Partner Revenue 21.00 1.97 %
Real Estate Exchange Revenue 33.00 3.1 %
License 92.00 8.63 %
Total 1,066.00 100 %




Q2 three months ended (Jun 30 2026)
Revenue Growth rates by Segment Y/Y Revenue
%
Q/Q Revenue
%
Subscription Revenue 141.65 % 103.88 %
Closing Fees 212.7 % 104.08 %
Appraisal Revenue 111.38 % 100 %
Real Estate Brokerage - 142.75 %
Real Estate Partner Revenue - 133.33 %
Real Estate Exchange Revenue - 120 %
License - -
Total -8.3 % -65.38 %




Q2 three months ended (Jun 30 2026)
Income by Business Segments Income
(in millions $)
%
(Profit Margin)
Total 229.00 21.48 %




Q2 three months ended (Jun 30 2026)
Income Growth rates by Segment Y/Y Income
%
Q/Q Income
%
Total 571.77 % -22.9 %




Annual Report on Rocket Companies Inc Divisions, Sales by Country

 
Subscription Revenue   Subscription Revenue Segment contribution to total sales 6.84 % of total Revenue
Closing Fees   Closing Fees Segment contribution to total sales 2.71 % of total Revenue
Appraisal Revenue   Appraisal Revenue Segment contribution to total sales 0.8 % of total Revenue
Real Estate Brokerage   Real Estate Brokerage Segment contribution to total sales 6.65 % of total Revenue
Real Estate Exchange Revenue   Real Estate Exchange Revenue Segment contribution to total sales 0.23 % of total Revenue
License Zillow Inc   License Zillow Inc Segment contribution to total sales 1.33 % of total Revenue
Reportable Segments   Reportable Segments Segment contribution to total sales 72.42 % of total Revenue
Reportable Direct to Consumer   Reportable Direct to Consumer Segment contribution to total sales 61.01 % of total Revenue
Reportable Partner Network   Reportable Partner Network Segment contribution to total sales 11.4 % of total Revenue
All Other   All Other Segment contribution to total sales 1.79 % of total Revenue
Real Estate Network Referral Fees   Real Estate Network Referral Fees Segment contribution to total sales 1.09 % of total Revenue


Twelve months ended 2025
RKT s Annual Revenue by Geography and Business Segments Sales
(in millions $)
%
(of total Sales)
Subscription Revenue 351.00 6.84 %
Closing Fees 139.00 2.71 %
Appraisal Revenue 41.00 0.8 %
Real Estate Brokerage 341.00 6.65 %
Real Estate Exchange Revenue 12.00 0.23 %
Total 5,130.00 100 %
License Zillow Inc 68.00 1.33 %
Reportable Segments 3,715.00 72.42 %
Reportable Direct to Consumer 3,130.00 61.01 %
Reportable Partner Network 585.00 11.4 %
All Other 92.00 1.79 %
Real Estate Network Referral Fees 56.00 1.09 %


Twelve months ended 2025
RKT s Annual Income by Country and Business Segments Income
(in millions $)
%
(Profit Margin)
Total -234.00 -

Twelve months ended 2025
Annual Revenue and Income Growth by Country and Business Segments % Y/Y Sales Growth % Y/Y Income Growth
Total 12.45 % -
Reportable Segments 25.17 % -
Reportable Direct to Consumer 32.46 % -
Reportable Partner Network -3.31 % -
All Other 104.44 % -
Subscription revenue - -
Closing fees - -
Appraisal revenue - -
Real estate network referral fees - -



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