Nike Inc (NKE) Quarterly and Annual Segment Results by Country and Region - CSIMarket
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Nike Inc   (NYSE: NKE)

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Description of Nike Inc's Business Segments


The company operates two main reportable segments: the NIKE Brand and Converse. The NIKE Brand segment is organized geographically into North America, Europe, Middle East & Africa (EMEA), Greater China, and Asia Pacific & Latin America (APLA), and includes results for the NIKE and Jordan brands. This segment focuses on the design, development, marketing, and sale of athletic footwear, apparel, and equipment. Converse, a wholly-owned subsidiary headquartered in Boston, Massachusetts, is a separate reportable segment engaged in the design, marketing, licensing, and sale of casual sneakers, apparel, and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. Converse's operating results are reported separately, and its direct-to-consumer operations, including digital commerce, are included within the Converse segment.


Composition of Nike Inc Revenues by Segments

 
Sales to Wholesale Customers    58.59 % of total Revenue
Sales through Direct to Consumer    41.17 % of total Revenue
Other    0.24 % of total Revenue
Footwear    67.24 % of total Revenue
Apparel    28.34 % of total Revenue
Equipment    4.18 % of total Revenue
TOTAL NIKE BRAND    97.63 % of total Revenue
TOTAL NIKE BRAND Sales to Wholesale Customers    57.33 % of total Revenue
TOTAL NIKE BRAND Sales through Direct to Consumer    40.24 % of total Revenue
TOTAL NIKE BRAND Other    0.06 % of total Revenue
TOTAL NIKE BRAND NORTH AMERICA    44.56 % of total Revenue
TOTAL NIKE BRAND NORTH AMERICA Sales to Wholesale Customers    24.54 % of total Revenue
TOTAL NIKE BRAND NORTH AMERICA Sales through Direct to Consumer    20.02 % of total Revenue
TOTAL NIKE BRAND EUROPE MIDDLE EAST AFRICA    25.48 % of total Revenue
TOTAL NIKE BRAND EUROPE MIDDLE EAST AFRICA Sales to Wholesale Customers    17.01 % of total Revenue
TOTAL NIKE BRAND EUROPE MIDDLE EAST AFRICA Sales through Direct to Consumer    8.47 % of total Revenue
TOTAL NIKE BRAND GREATER CHINA    14.32 % of total Revenue
TOTAL NIKE BRAND GREATER CHINA Sales to Wholesale Customers    7.87 % of total Revenue
TOTAL NIKE BRAND GREATER CHINA Sales through Direct to Consumer    6.45 % of total Revenue
TOTAL NIKE BRAND ASIA PACIFIC LATIN AMERICA    13.21 % of total Revenue
TOTAL NIKE BRAND ASIA PACIFIC LATIN AMERICA Sales to Wholesale Customers    7.9 % of total Revenue
TOTAL NIKE BRAND ASIA PACIFIC LATIN AMERICA Sales through Direct to Consumer    5.31 % of total Revenue
CONVERSE    2.34 % of total Revenue
CONVERSE Sales to Wholesale Customers    1.26 % of total Revenue
CONVERSE Sales through Direct to Consumer    0.93 % of total Revenue
CONVERSE Other    0.15 % of total Revenue
Footwear TOTAL NIKE BRAND    65.19 % of total Revenue
Footwear TOTAL NIKE BRAND NORTH AMERICA    29.49 % of total Revenue
Footwear TOTAL NIKE BRAND EUROPE MIDDLE EAST AFRICA    15.86 % of total Revenue
Footwear TOTAL NIKE BRAND GREATER CHINA    10.52 % of total Revenue
Footwear TOTAL NIKE BRAND ASIA PACIFIC LATIN AMERICA    9.32 % of total Revenue
Footwear CONVERSE    2.05 % of total Revenue
Apparel TOTAL NIKE BRAND    28.23 % of total Revenue
Apparel TOTAL NIKE BRAND NORTH AMERICA    13.12 % of total Revenue
Apparel TOTAL NIKE BRAND EUROPE MIDDLE EAST AFRICA    8.21 % of total Revenue
Apparel TOTAL NIKE BRAND GREATER CHINA    3.52 % of total Revenue
Apparel TOTAL NIKE BRAND ASIA PACIFIC LATIN AMERICA    3.38 % of total Revenue
Apparel CONVERSE    0.11 % of total Revenue
Equipment TOTAL NIKE BRAND    4.15 % of total Revenue
Equipment TOTAL NIKE BRAND NORTH AMERICA    1.95 % of total Revenue
Equipment TOTAL NIKE BRAND EUROPE MIDDLE EAST AFRICA    1.41 % of total Revenue
Equipment TOTAL NIKE BRAND GREATER CHINA    0.27 % of total Revenue
Equipment TOTAL NIKE BRAND ASIA PACIFIC LATIN AMERICA    0.51 % of total Revenue
Equipment CONVERSE    0.04 % of total Revenue
Other TOTAL NIKE BRAND    0.06 % of total Revenue
Other CONVERSE    0.15 % of total Revenue
GLOBAL BRAND DIVISIONS    0.06 % of total Revenue
GLOBAL BRAND DIVISIONS Other    0.06 % of total Revenue
GLOBAL BRAND DIVISIONS TOTAL NIKE BRAND    0.06 % of total Revenue
CORPORATE    0.03 % of total Revenue
CORPORATE Other    0.03 % of total Revenue

Q3 three months ended (Feb 28 2026)
Revenues by Business Segments Revenues
(in millions $)
%
(of total Revenues)
Sales to Wholesale Customers 6,608.00 58.59 %
Sales through Direct to Consumer 4,644.00 41.17 %
Other 27.00 0.24 %
Footwear 7,584.00 67.24 %
Apparel 3,196.00 28.34 %
Equipment 472.00 4.18 %
TOTAL NIKE BRAND 11,012.00 97.63 %
TOTAL NIKE BRAND Sales to Wholesale Customers 6,466.00 57.33 %
TOTAL NIKE BRAND Sales through Direct to Consumer 4,539.00 40.24 %
TOTAL NIKE BRAND Other 7.00 0.06 %
TOTAL NIKE BRAND NORTH AMERICA 5,026.00 44.56 %
TOTAL NIKE BRAND NORTH AMERICA Sales to Wholesale Customers 2,768.00 24.54 %
TOTAL NIKE BRAND NORTH AMERICA Sales through Direct to Consumer 2,258.00 20.02 %
TOTAL NIKE BRAND EUROPE MIDDLE EAST AFRICA 2,874.00 25.48 %
TOTAL NIKE BRAND EUROPE MIDDLE EAST AFRICA Sales to Wholesale Customers 1,919.00 17.01 %
TOTAL NIKE BRAND EUROPE MIDDLE EAST AFRICA Sales through Direct to Consumer 955.00 8.47 %
TOTAL NIKE BRAND GREATER CHINA 1,615.00 14.32 %
TOTAL NIKE BRAND GREATER CHINA Sales to Wholesale Customers 888.00 7.87 %
TOTAL NIKE BRAND GREATER CHINA Sales through Direct to Consumer 727.00 6.45 %
TOTAL NIKE BRAND ASIA PACIFIC LATIN AMERICA 1,490.00 13.21 %
TOTAL NIKE BRAND ASIA PACIFIC LATIN AMERICA Sales to Wholesale Customers 891.00 7.9 %
TOTAL NIKE BRAND ASIA PACIFIC LATIN AMERICA Sales through Direct to Consumer 599.00 5.31 %
CONVERSE 264.00 2.34 %
CONVERSE Sales to Wholesale Customers 142.00 1.26 %
CONVERSE Sales through Direct to Consumer 105.00 0.93 %
CONVERSE Other 17.00 0.15 %
Footwear TOTAL NIKE BRAND 7,353.00 65.19 %
Footwear TOTAL NIKE BRAND NORTH AMERICA 3,326.00 29.49 %
Footwear TOTAL NIKE BRAND EUROPE MIDDLE EAST AFRICA 1,789.00 15.86 %
Footwear TOTAL NIKE BRAND GREATER CHINA 1,187.00 10.52 %
Footwear TOTAL NIKE BRAND ASIA PACIFIC LATIN AMERICA 1,051.00 9.32 %
Footwear CONVERSE 231.00 2.05 %
Apparel TOTAL NIKE BRAND 3,184.00 28.23 %
Apparel TOTAL NIKE BRAND NORTH AMERICA 1,480.00 13.12 %
Apparel TOTAL NIKE BRAND EUROPE MIDDLE EAST AFRICA 926.00 8.21 %
Apparel TOTAL NIKE BRAND GREATER CHINA 397.00 3.52 %
Apparel TOTAL NIKE BRAND ASIA PACIFIC LATIN AMERICA 381.00 3.38 %
Apparel CONVERSE 12.00 0.11 %
Equipment TOTAL NIKE BRAND 468.00 4.15 %
Equipment TOTAL NIKE BRAND NORTH AMERICA 220.00 1.95 %
Equipment TOTAL NIKE BRAND EUROPE MIDDLE EAST AFRICA 159.00 1.41 %
Equipment TOTAL NIKE BRAND GREATER CHINA 31.00 0.27 %
Equipment TOTAL NIKE BRAND ASIA PACIFIC LATIN AMERICA 58.00 0.51 %
Equipment CONVERSE 4.00 0.04 %
Other TOTAL NIKE BRAND 7.00 0.06 %
Other CONVERSE 17.00 0.15 %
GLOBAL BRAND DIVISIONS 7.00 0.06 %
GLOBAL BRAND DIVISIONS Other 7.00 0.06 %
GLOBAL BRAND DIVISIONS TOTAL NIKE BRAND 7.00 0.06 %
CORPORATE 3.00 0.03 %
CORPORATE Other 3.00 0.03 %
Total 11,279.00 100 %




Q3 three months ended (Feb 28 2026)
Revenue Growth rates by Segment Y/Y Revenue
%
Q/Q Revenue
%
Sales to Wholesale Customers 3.85 % -13.53 %
Sales through Direct to Consumer -5.09 % -2.19 %
Other 107.69 % -27.03 %
Footwear 0.36 % -4.17 %
Apparel -0.59 % -18.49 %
Equipment -2.48 % -14.95 %
TOTAL NIKE BRAND 1.12 % -
TOTAL NIKE BRAND Sales to Wholesale Customers 5.05 % -
TOTAL NIKE BRAND Sales through Direct to Consumer -3.9 % -
TOTAL NIKE BRAND Other -41.67 % -
TOTAL NIKE BRAND NORTH AMERICA 3.33 % -
TOTAL NIKE BRAND NORTH AMERICA Sales to Wholesale Customers 10.76 % -
TOTAL NIKE BRAND NORTH AMERICA Sales through Direct to Consumer -4.52 % -
TOTAL NIKE BRAND EUROPE MIDDLE EAST AFRICA 2.24 % -
TOTAL NIKE BRAND EUROPE MIDDLE EAST AFRICA Sales to Wholesale Customers 5.61 % -
TOTAL NIKE BRAND EUROPE MIDDLE EAST AFRICA Sales through Direct to Consumer -3.92 % -
TOTAL NIKE BRAND GREATER CHINA -6.81 % -
TOTAL NIKE BRAND GREATER CHINA Sales to Wholesale Customers -10.75 % -
TOTAL NIKE BRAND GREATER CHINA Sales through Direct to Consumer -1.49 % -
TOTAL NIKE BRAND ASIA PACIFIC LATIN AMERICA 1.36 % -
TOTAL NIKE BRAND ASIA PACIFIC LATIN AMERICA Sales to Wholesale Customers 5.57 % -
TOTAL NIKE BRAND ASIA PACIFIC LATIN AMERICA Sales through Direct to Consumer -4.31 % -
CONVERSE -34.81 % -12 %
CONVERSE Sales to Wholesale Customers -31.73 % -0.7 %
CONVERSE Sales through Direct to Consumer -38.24 % -20.45 %
CONVERSE Other -37.04 % -32 %
Footwear TOTAL NIKE BRAND 2.01 % -
Footwear TOTAL NIKE BRAND NORTH AMERICA 6.19 % -
Footwear TOTAL NIKE BRAND EUROPE MIDDLE EAST AFRICA 2.7 % -
Footwear TOTAL NIKE BRAND GREATER CHINA -7.41 % -
Footwear TOTAL NIKE BRAND ASIA PACIFIC LATIN AMERICA -0.1 % -
Footwear CONVERSE -33.81 % -9.41 %
Apparel TOTAL NIKE BRAND -0.28 % -
Apparel TOTAL NIKE BRAND NORTH AMERICA -1.99 % -
Apparel TOTAL NIKE BRAND EUROPE MIDDLE EAST AFRICA 1.42 % -
Apparel TOTAL NIKE BRAND GREATER CHINA -3.64 % -
Apparel TOTAL NIKE BRAND ASIA PACIFIC LATIN AMERICA 6.42 % -
Apparel CONVERSE -45.45 % -20 %
Equipment TOTAL NIKE BRAND -1.89 % -
Equipment TOTAL NIKE BRAND NORTH AMERICA -0.9 % -
Equipment TOTAL NIKE BRAND EUROPE MIDDLE EAST AFRICA 1.92 % -
Equipment TOTAL NIKE BRAND GREATER CHINA -20.51 % -
Equipment TOTAL NIKE BRAND ASIA PACIFIC LATIN AMERICA -3.33 % -
Equipment CONVERSE -42.86 % -20 %
Other TOTAL NIKE BRAND -41.67 % -
Other CONVERSE -37.04 % -32 %
GLOBAL BRAND DIVISIONS - -22.22 %
GLOBAL BRAND DIVISIONS Other - -22.22 %
GLOBAL BRAND DIVISIONS TOTAL NIKE BRAND -41.67 % -
CORPORATE - 0 %
CORPORATE Other - 0 %
Total 0.09 % -9.24 %




Q3 three months ended (Feb 28 2026)
Income by Business Segments Income
(in millions $)
%
(Profit Margin)
TOTAL NIKE BRAND 4,402.00 39.97 %
CONVERSE 97.00 36.74 %
CORPORATE 31.00 1033.33 %
Total 520.00 4.61 %




Q3 three months ended (Feb 28 2026)
Income Growth rates by Segment Y/Y Income
%
Q/Q Income
%
TOTAL NIKE BRAND -2.13 % -
CONVERSE -48.4 % -21.77 %
CORPORATE - 244.44 %
Total -34.51 % -34.34 %




Annual Report on Nike Inc Divisions, Sales by Country

 
Sales to Wholesale Customers   Sales to Wholesale Customers Segment contribution to total sales 57.78 % of total Revenue
Sales through Direct to Consumer   Sales through Direct to Consumer Segment contribution to total sales 42.06 % of total Revenue
Other   Other Segment contribution to total sales 0.16 % of total Revenue
Footwear   Footwear Segment contribution to total sales 66.87 % of total Revenue
Apparel   Apparel Segment contribution to total sales 28.17 % of total Revenue
Equipment   Equipment Segment contribution to total sales 4.8 % of total Revenue
CONVERSE   CONVERSE Segment contribution to total sales 3.65 % of total Revenue
CONVERSE Sales to Wholesale Customers   CONVERSE Sales to Wholesale Customers Segment contribution to total sales 1.89 % of total Revenue
CONVERSE Sales through Direct to Consumer   CONVERSE Sales through Direct to Consumer Segment contribution to total sales 1.5 % of total Revenue
CONVERSE Other   CONVERSE Other Segment contribution to total sales 0.27 % of total Revenue
CORPORATE   CORPORATE Segment contribution to total sales -0.21 % of total Revenue
CORPORATE Other   CORPORATE Other Segment contribution to total sales -0.21 % of total Revenue
NIKE Brand   NIKE Brand Segment contribution to total sales 96.56 % of total Revenue
NIKE Brand Sales to Wholesale Customers   NIKE Brand Sales to Wholesale Customers Segment contribution to total sales 55.89 % of total Revenue
NIKE Brand Sales through Direct to Consumer   NIKE Brand Sales through Direct to Consumer Segment contribution to total sales 40.56 % of total Revenue
NIKE Brand Other   NIKE Brand Other Segment contribution to total sales 0.1 % of total Revenue
NIKE Brand NORTH AMERICA   NIKE Brand NORTH AMERICA Segment contribution to total sales 42.26 % of total Revenue
NIKE Brand EUROPE MIDDLE EAST AFRICA   NIKE Brand EUROPE MIDDLE EAST AFRICA Segment contribution to total sales 26.47 % of total Revenue
NIKE Brand GREATER CHINA   NIKE Brand GREATER CHINA Segment contribution to total sales 14.22 % of total Revenue
NIKE Brand ASIA PACIFIC LATIN AMERICA   NIKE Brand ASIA PACIFIC LATIN AMERICA Segment contribution to total sales 13.5 % of total Revenue
GLOBAL BRAND DIVISIONS NIKE Brand   GLOBAL BRAND DIVISIONS NIKE Brand Segment contribution to total sales 0.1 % of total Revenue
NIKE Brand Footwear   NIKE Brand Footwear Segment contribution to total sales 63.72 % of total Revenue
NIKE Brand Apparel   NIKE Brand Apparel Segment contribution to total sales 28 % of total Revenue
NIKE Brand Equipment   NIKE Brand Equipment Segment contribution to total sales 4.73 % of total Revenue
CONVERSE Footwear   CONVERSE Footwear Segment contribution to total sales 3.15 % of total Revenue
CONVERSE Apparel   CONVERSE Apparel Segment contribution to total sales 0.17 % of total Revenue
CONVERSE Equipment   CONVERSE Equipment Segment contribution to total sales 0.07 % of total Revenue
GLOBAL BRAND DIVISIONS NIKE Brand Other   GLOBAL BRAND DIVISIONS NIKE Brand Other Segment contribution to total sales 0.1 % of total Revenue
NORTH AMERICA NIKE Brand   NORTH AMERICA NIKE Brand Segment contribution to total sales 42.26 % of total Revenue
NORTH AMERICA NIKE Brand Sales to Wholesale Customers   NORTH AMERICA NIKE Brand Sales to Wholesale Customers Segment contribution to total sales 22.64 % of total Revenue
NORTH AMERICA NIKE Brand Sales through Direct to Consumer   NORTH AMERICA NIKE Brand Sales through Direct to Consumer Segment contribution to total sales 19.62 % of total Revenue
NORTH AMERICA NIKE Brand Footwear   NORTH AMERICA NIKE Brand Footwear Segment contribution to total sales 27.39 % of total Revenue
NORTH AMERICA NIKE Brand Apparel   NORTH AMERICA NIKE Brand Apparel Segment contribution to total sales 12.6 % of total Revenue
NORTH AMERICA NIKE Brand Equipment   NORTH AMERICA NIKE Brand Equipment Segment contribution to total sales 2.27 % of total Revenue
EUROPE MIDDLE EAST AFRICA NIKE Brand   EUROPE MIDDLE EAST AFRICA NIKE Brand Segment contribution to total sales 26.47 % of total Revenue
EUROPE MIDDLE EAST AFRICA NIKE Brand Sales to Wholesale Customers   EUROPE MIDDLE EAST AFRICA NIKE Brand Sales to Wholesale Customers Segment contribution to total sales 17.32 % of total Revenue
EUROPE MIDDLE EAST AFRICA NIKE Brand Sales through Direct to Consumer   EUROPE MIDDLE EAST AFRICA NIKE Brand Sales through Direct to Consumer Segment contribution to total sales 9.15 % of total Revenue
EUROPE MIDDLE EAST AFRICA NIKE Brand Footwear   EUROPE MIDDLE EAST AFRICA NIKE Brand Footwear Segment contribution to total sales 16.34 % of total Revenue
EUROPE MIDDLE EAST AFRICA NIKE Brand Apparel   EUROPE MIDDLE EAST AFRICA NIKE Brand Apparel Segment contribution to total sales 8.58 % of total Revenue
EUROPE MIDDLE EAST AFRICA NIKE Brand Equipment   EUROPE MIDDLE EAST AFRICA NIKE Brand Equipment Segment contribution to total sales 1.55 % of total Revenue
GREATER CHINA NIKE Brand   GREATER CHINA NIKE Brand Segment contribution to total sales 14.22 % of total Revenue
GREATER CHINA NIKE Brand Sales to Wholesale Customers   GREATER CHINA NIKE Brand Sales to Wholesale Customers Segment contribution to total sales 7.99 % of total Revenue
GREATER CHINA NIKE Brand Sales through Direct to Consumer   GREATER CHINA NIKE Brand Sales through Direct to Consumer Segment contribution to total sales 6.23 % of total Revenue
GREATER CHINA NIKE Brand Footwear   GREATER CHINA NIKE Brand Footwear Segment contribution to total sales 10.38 % of total Revenue
GREATER CHINA NIKE Brand Apparel   GREATER CHINA NIKE Brand Apparel Segment contribution to total sales 3.49 % of total Revenue
GREATER CHINA NIKE Brand Equipment   GREATER CHINA NIKE Brand Equipment Segment contribution to total sales 0.36 % of total Revenue
ASIA PACIFIC LATIN AMERICA NIKE Brand   ASIA PACIFIC LATIN AMERICA NIKE Brand Segment contribution to total sales 13.5 % of total Revenue
ASIA PACIFIC LATIN AMERICA NIKE Brand Sales to Wholesale Customers   ASIA PACIFIC LATIN AMERICA NIKE Brand Sales to Wholesale Customers Segment contribution to total sales 7.94 % of total Revenue
ASIA PACIFIC LATIN AMERICA NIKE Brand Sales through Direct to Consumer   ASIA PACIFIC LATIN AMERICA NIKE Brand Sales through Direct to Consumer Segment contribution to total sales 5.56 % of total Revenue
ASIA PACIFIC LATIN AMERICA NIKE Brand Footwear   ASIA PACIFIC LATIN AMERICA NIKE Brand Footwear Segment contribution to total sales 9.61 % of total Revenue
ASIA PACIFIC LATIN AMERICA NIKE Brand Apparel   ASIA PACIFIC LATIN AMERICA NIKE Brand Apparel Segment contribution to total sales 3.33 % of total Revenue
ASIA PACIFIC LATIN AMERICA NIKE Brand Equipment   ASIA PACIFIC LATIN AMERICA NIKE Brand Equipment Segment contribution to total sales 0.56 % of total Revenue
United States   United States Segment contribution to total sales 42.59 % of total Revenue


Twelve months ended 2025
NKE s Annual Revenue by Geography and Business Segments Sales
(in millions $)
%
(of total Sales)
Sales to Wholesale Customers 26,758.00 57.78 %
Sales through Direct to Consumer 19,477.00 42.06 %
Other 74.00 0.16 %
Footwear 30,967.00 66.87 %
Apparel 13,045.00 28.17 %
Equipment 2,223.00 4.8 %
CONVERSE 1,692.00 3.65 %
CONVERSE Sales to Wholesale Customers 875.00 1.89 %
CONVERSE Sales through Direct to Consumer 694.00 1.5 %
CONVERSE Other 123.00 0.27 %
CORPORATE -97.00 -0.21 %
CORPORATE Other -97.00 -0.21 %
Total 46,309.00 100 %
NIKE Brand 44,714.00 96.56 %
NIKE Brand Sales to Wholesale Customers 25,883.00 55.89 %
NIKE Brand Sales through Direct to Consumer 18,783.00 40.56 %
NIKE Brand Other 48.00 0.1 %
NIKE Brand NORTH AMERICA 19,572.00 42.26 %
NIKE Brand EUROPE MIDDLE EAST AFRICA 12,257.00 26.47 %
NIKE Brand GREATER CHINA 6,586.00 14.22 %
NIKE Brand ASIA PACIFIC LATIN AMERICA 6,251.00 13.5 %
GLOBAL BRAND DIVISIONS NIKE Brand 48.00 0.1 %
NIKE Brand Footwear 29,510.00 63.72 %
NIKE Brand Apparel 12,965.00 28 %
NIKE Brand Equipment 2,191.00 4.73 %
CONVERSE Footwear 1,457.00 3.15 %
CONVERSE Apparel 80.00 0.17 %
CONVERSE Equipment 32.00 0.07 %
GLOBAL BRAND DIVISIONS NIKE Brand Other 48.00 0.1 %
NORTH AMERICA NIKE Brand 19,572.00 42.26 %
NORTH AMERICA NIKE Brand Sales to Wholesale Customers 10,484.00 22.64 %
NORTH AMERICA NIKE Brand Sales through Direct to Consumer 9,088.00 19.62 %
NORTH AMERICA NIKE Brand Footwear 12,684.00 27.39 %
NORTH AMERICA NIKE Brand Apparel 5,837.00 12.6 %
NORTH AMERICA NIKE Brand Equipment 1,051.00 2.27 %
EUROPE MIDDLE EAST AFRICA NIKE Brand 12,257.00 26.47 %
EUROPE MIDDLE EAST AFRICA NIKE Brand Sales to Wholesale Customers 8,022.00 17.32 %
EUROPE MIDDLE EAST AFRICA NIKE Brand Sales through Direct to Consumer 4,235.00 9.15 %
EUROPE MIDDLE EAST AFRICA NIKE Brand Footwear 7,569.00 16.34 %
EUROPE MIDDLE EAST AFRICA NIKE Brand Apparel 3,971.00 8.58 %
EUROPE MIDDLE EAST AFRICA NIKE Brand Equipment 717.00 1.55 %
GREATER CHINA NIKE Brand 6,586.00 14.22 %
GREATER CHINA NIKE Brand Sales to Wholesale Customers 3,699.00 7.99 %
GREATER CHINA NIKE Brand Sales through Direct to Consumer 2,887.00 6.23 %
GREATER CHINA NIKE Brand Footwear 4,805.00 10.38 %
GREATER CHINA NIKE Brand Apparel 1,616.00 3.49 %
GREATER CHINA NIKE Brand Equipment 165.00 0.36 %
ASIA PACIFIC LATIN AMERICA NIKE Brand 6,251.00 13.5 %
ASIA PACIFIC LATIN AMERICA NIKE Brand Sales to Wholesale Customers 3,678.00 7.94 %
ASIA PACIFIC LATIN AMERICA NIKE Brand Sales through Direct to Consumer 2,573.00 5.56 %
ASIA PACIFIC LATIN AMERICA NIKE Brand Footwear 4,452.00 9.61 %
ASIA PACIFIC LATIN AMERICA NIKE Brand Apparel 1,541.00 3.33 %
ASIA PACIFIC LATIN AMERICA NIKE Brand Equipment 258.00 0.56 %
United States 19,725.00 42.59 %


Twelve months ended 2025
NKE s Annual Income by Country and Business Segments Income
(in millions $)
%
(Profit Margin)
CONVERSE 824.00 48.7 %
CORPORATE -31.00 -
Total 3,219.00 6.95 %
NIKE Brand 18,997.00 42.49 %

Twelve months ended 2025
Annual Revenue and Income Growth by Country and Business Segments % Y/Y Sales Growth % Y/Y Income Growth
Sales to Wholesale Customers -7.27 % -
Sales through Direct to Consumer -12.86 % -
Other -52.26 % -
Footwear -12.09 % -
Apparel -5.93 % -
Equipment 5.26 % -
CONVERSE -18.73 % -24.61 %
CONVERSE Sales to Wholesale Customers -20.31 % -
CONVERSE Sales through Direct to Consumer -16.59 % -
CONVERSE Other -19.08 % -
CORPORATE Other - -
Total -9.84 % -
NIKE Brand -9.34 % -12.99 %
NIKE Brand Sales to Wholesale Customers -6.75 % -
NIKE Brand Sales through Direct to Consumer -12.71 % -
NIKE Brand Other 6.67 % -
NIKE Brand NORTH AMERICA -8.52 % -
NIKE Brand EUROPE MIDDLE EAST AFRICA -9.92 % -
NIKE Brand GREATER CHINA -12.71 % -
NIKE Brand ASIA PACIFIC LATIN AMERICA -7.1 % -
GLOBAL BRAND DIVISIONS NIKE Brand 6.67 % -
Global Brand Divisions - -
Corporate - -
NIKE Brand Footwear -11.72 % -
NIKE Brand Apparel -5.88 % -
NIKE Brand Equipment 5.59 % -
CONVERSE Footwear -19.06 % -
CONVERSE Apparel -13.98 % -
CONVERSE Equipment -13.51 % -
GLOBAL BRAND DIVISIONS NIKE Brand Other 6.67 % -
NORTH AMERICA NIKE Brand -8.52 % -
NORTH AMERICA NIKE Brand Sales to Wholesale Customers -4.73 % -
NORTH AMERICA NIKE Brand Sales through Direct to Consumer -12.55 % -
NORTH AMERICA NIKE Brand Footwear -12.75 % -
NORTH AMERICA NIKE Brand Apparel -1.95 % -
NORTH AMERICA NIKE Brand Equipment 16 % -
EUROPE MIDDLE EAST AFRICA NIKE Brand -9.92 % -
EUROPE MIDDLE EAST AFRICA NIKE Brand Sales to Wholesale Customers -6.31 % -
EUROPE MIDDLE EAST AFRICA NIKE Brand Sales through Direct to Consumer -16.06 % -
EUROPE MIDDLE EAST AFRICA NIKE Brand Footwear -10.67 % -
EUROPE MIDDLE EAST AFRICA NIKE Brand Apparel -9.34 % -
EUROPE MIDDLE EAST AFRICA NIKE Brand Equipment -4.91 % -
GREATER CHINA NIKE Brand -12.71 % -
GREATER CHINA NIKE Brand Sales to Wholesale Customers -13.21 % -
GREATER CHINA NIKE Brand Sales through Direct to Consumer -12.06 % -
GREATER CHINA NIKE Brand Footwear -13.45 % -
GREATER CHINA NIKE Brand Apparel -11.6 % -
GREATER CHINA NIKE Brand Equipment 0 % -
ASIA PACIFIC LATIN AMERICA NIKE Brand -7.1 % -
ASIA PACIFIC LATIN AMERICA NIKE Brand Sales to Wholesale Customers -6.41 % -
ASIA PACIFIC LATIN AMERICA NIKE Brand Sales through Direct to Consumer -8.07 % -
ASIA PACIFIC LATIN AMERICA NIKE Brand Footwear -8.49 % -
ASIA PACIFIC LATIN AMERICA NIKE Brand Apparel -4.52 % -
ASIA PACIFIC LATIN AMERICA NIKE Brand Equipment 3.2 % -
United States -8.47 % -
NIKE Brand Sales to Wholesale Customers - -
NIKE Brand Sales through Direct to Consumer - -
NIKE Brand Other - -
NIKE Brand Footwear - -
NIKE Brand Apparel - -
NIKE Brand Equipment - -
CONVERSE Sales to Wholesale Customers - -
CONVERSE Sales through Direct to Consumer - -
CONVERSE Other - -
CONVERSE Footwear - -
CONVERSE Apparel - -
CONVERSE Equipment - -
Global Brand Divisions Other - -
Corporate Other - -
NORTH AMERICA NIKE Brand - -
NORTH AMERICA NIKE Brand Sales to Wholesale Customers - -
NORTH AMERICA NIKE Brand Sales through Direct to Consumer - -
NORTH AMERICA NIKE Brand Footwear - -
NORTH AMERICA NIKE Brand Apparel - -
NORTH AMERICA NIKE Brand Equipment - -
EUROPE, MIDDLE EAST & AFRICA NIKE Brand - -
EUROPE, MIDDLE EAST & AFRICA NIKE Brand Sales to Wholesale Customers - -
EUROPE, MIDDLE EAST & AFRICA NIKE Brand Sales through Direct to Consumer - -
EUROPE, MIDDLE EAST & AFRICA NIKE Brand Footwear - -
EUROPE, MIDDLE EAST & AFRICA NIKE Brand Apparel - -
EUROPE, MIDDLE EAST & AFRICA NIKE Brand Equipment - -
GREATER CHINA NIKE Brand - -
GREATER CHINA NIKE Brand Sales to Wholesale Customers - -
GREATER CHINA NIKE Brand Sales through Direct to Consumer - -
GREATER CHINA NIKE Brand Footwear - -
GREATER CHINA NIKE Brand Apparel - -
GREATER CHINA NIKE Brand Equipment - -
Asia Pacific & Latin America NIKE Brand - -
Asia Pacific & Latin America NIKE Brand Sales to Wholesale Customers - -
Asia Pacific & Latin America NIKE Brand Sales through Direct to Consumer - -
Asia Pacific & Latin America NIKE Brand Footwear - -
Asia Pacific & Latin America NIKE Brand Apparel - -
Asia Pacific & Latin America NIKE Brand Equipment - -
NORTH AMERICA NIKE Brand - -
EUROPE, MIDDLE EAST & AFRICA NIKE Brand - -
GREATER CHINA NIKE Brand - -
Asia Pacific & Latin America NIKE Brand - -



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