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Description of Nike Inc's Business Segments
Nike, Inc. is a leading global player in the athletic footwear, apparel, and equipment market. The company offers a diverse range of products and services categorized into several segments, catering to different consumer needs and athletic pursuits. Here is an extensive overview of Nikes segments, products, and services:
1. Athletic Footwear
Nikes footwear offerings are primarily designed for both specialized athletic use and casual wear. Key product categories include:
- Running Shoes: Engineered for performance with features such as lightweight construction, advanced cushioning, and innovative outsole designs. Popular lines include Nike Air Zoom, Nike React, and Nike Free. - Basketball Shoes: Designed for both performance and style, these shoes often feature advanced technologies such as Flyknit and Zoom Air. Signature lines associated with renowned athletes like LeBron James and Kevin Durant are particularly popular. - Training and Cross-Training Shoes: Versatile footwear suitable for gym workouts, weight training, and high-intensity exercises. Models like the Nike Metcon and Nike Free TR cater to this market. - Children's Footwear: Nike offers a range of designs tailored for young athletes, featuring both performance-driven and casual styles. - Lifestyle Casual Footwear: Beyond performance, Nike also produces popular casual footwear lines like the Air Force 1 and Nike Dunk, which are favored in street fashion.
Additionally, Nike designs footwear for various sports, including tennis, golf, soccer, baseball, football, and other recreational activities, ensuring a broad appeal across different athletic demographics.
Apparel
Nike's apparel segment is robust, offering both performance-oriented gear and athletically inspired lifestyle clothing:
- Performance Apparel: This range includes tops, bottoms, and outerwear designed for specific sports such as running, training, soccer, and basketball. Technologies like Dri-FIT and Therma-FIT enhance comfort and performance. - Athletic Lifestyle Apparel: Casual apparel items such as T-shirts, hoodies, and joggers are marketed for daily wear, often characterized by contemporary designs and the iconic Nike branding. - Collections: Nike frequently launches collections centered around specific themes, sports, or athlete collaborations that feature synchronized designs across footwear, apparel, and accessories.
Accessories
Nike's offerings extend to a variety of accessories that complement its footwear and apparel, including:
- Athletic Bags: Backpacks, duffles, and tote bags designed for transporting gear to and from sporting events. - Headwear: Caps, hats, and beanies featuring Nike branding, often utilized for both sports and casual settings. - Socks: Function-focused products that enhance performance during athletic activities. Performance Equipment
Under the NIKE brand, the company sells high-quality performance equipment such as:
- Sport Balls: Basketballs, soccer balls, and volleyballs designed for various levels of play. - Protective Gear: Equipment such as shin guards, knee pads, and helmets for various sports. - Other Equipment: Skateboards, skating gear, and racks that complement the active lifestyle.
Licensed Products and Additional Offerings
Nike collaborates with various licensees to expand its product range to include:
- Swimwear: Competitive swimwear designed to maximize performance. - Women's Sports Bras and Maternity Wear: Apparel tailored for diverse fitness needs among women. - Childrens Clothing: A line of active wear catering to younger demographics. - School Supplies and Timepieces: Branded school supplies and watches. - Electronic Media Devices: Fitness tracking devices and smart wearables.
Subsidiaries and Specialized Segments
- Cole Haan: Nike owns this brand, which focuses on casual and dress footwear, apparel, and accessories that blend functionality and style. - Bauer Hockey: A subsidiary specializing in ice hockey gear including skates, sticks, protective gear, and branded apparel for hockey enthusiasts. - Hurley International: This subsidiary focuses on action sports apparel and gear, catering to surfing, skateboarding, and snowboarding communities. - Converse: Acquired by Nike, Converse produces its line of casual and athletic footwear, including the iconic Chuck Taylor All Star.
Sustainability Initiatives
Nike has increasingly focused on sustainable practices, producing eco-friendly products as part of its commitment to corporate social responsibility. This includes:
- Sustainable Materials: Incorporating recycled materials into products, such as the Nike Air sole made from recycled materials. - Circular Economy Initiatives: Programs like Nike Reuse-A-Shoewhich promotes recycling old footwear into new products.
Conclusion
Nike, Inc. distinguishes itself through its vast array of products and services that skillfully blend performance, style, innovation, and sustainability. With a strong commitment to quality and design, the brand continuously evolves its offerings to meet the needs of athletes and consumers alike, ensuring its position as a market leader in the global athletic industry.
Composition of Nike Inc Revenues by
Segments |
|
Sales to Wholesale Customers |
|
57.73 % |
of total Revenue |
Sales through Direct to Consumer |
|
42.1 % |
of total Revenue |
Other |
|
0.17 % |
of total Revenue |
Footwear |
|
64.91 % |
of total Revenue |
Apparel |
|
30.47 % |
of total Revenue |
Equipment |
|
4.45 % |
of total Revenue |
NIKE Brand |
|
96.73 % |
of total Revenue |
NIKE Brand Sales to Wholesale Customers |
|
56.01 % |
of total Revenue |
NIKE Brand Sales through Direct to Consumer |
|
40.61 % |
of total Revenue |
NIKE Brand Other |
|
0.11 % |
of total Revenue |
NIKE Brand NORTH AMERICA |
|
41.92 % |
of total Revenue |
NIKE Brand NORTH AMERICA Sales to Wholesale Customers |
|
23.2 % |
of total Revenue |
NIKE Brand NORTH AMERICA Sales through Direct to Consumer |
|
18.72 % |
of total Revenue |
NIKE Brand EUROPE MIDDLE EAST AFRICA |
|
26.74 % |
of total Revenue |
NIKE Brand EUROPE MIDDLE EAST AFRICA Sales to Wholesale Customers |
|
17.16 % |
of total Revenue |
NIKE Brand EUROPE MIDDLE EAST AFRICA Sales through Direct to Consumer |
|
9.58 % |
of total Revenue |
NIKE Brand GREATER CHINA |
|
13.85 % |
of total Revenue |
NIKE Brand GREATER CHINA Sales to Wholesale Customers |
|
7.32 % |
of total Revenue |
NIKE Brand GREATER CHINA Sales through Direct to Consumer |
|
6.53 % |
of total Revenue |
NIKE Brand ASIA PACIFIC LATIN AMERICA |
|
14.12 % |
of total Revenue |
NIKE Brand ASIA PACIFIC LATIN AMERICA Sales to Wholesale Customers |
|
8.34 % |
of total Revenue |
NIKE Brand ASIA PACIFIC LATIN AMERICA Sales through Direct to Consumer |
|
5.78 % |
of total Revenue |
CONVERSE |
|
3.47 % |
of total Revenue |
CONVERSE Sales to Wholesale Customers |
|
1.72 % |
of total Revenue |
CONVERSE Sales through Direct to Consumer |
|
1.49 % |
of total Revenue |
CONVERSE Other |
|
0.27 % |
of total Revenue |
Footwear NIKE Brand |
|
61.96 % |
of total Revenue |
Footwear NIKE Brand NORTH AMERICA |
|
26.19 % |
of total Revenue |
Footwear NIKE Brand EUROPE MIDDLE EAST AFRICA |
|
16.04 % |
of total Revenue |
Footwear NIKE Brand GREATER CHINA |
|
9.74 % |
of total Revenue |
Footwear NIKE Brand ASIA PACIFIC LATIN AMERICA |
|
9.99 % |
of total Revenue |
Footwear CONVERSE |
|
2.95 % |
of total Revenue |
Apparel NIKE Brand |
|
30.26 % |
of total Revenue |
Apparel NIKE Brand NORTH AMERICA |
|
13.7 % |
of total Revenue |
Apparel NIKE Brand EUROPE MIDDLE EAST AFRICA |
|
9.2 % |
of total Revenue |
Apparel NIKE Brand GREATER CHINA |
|
3.82 % |
of total Revenue |
Apparel NIKE Brand ASIA PACIFIC LATIN AMERICA |
|
3.54 % |
of total Revenue |
Apparel CONVERSE |
|
0.21 % |
of total Revenue |
Equipment NIKE Brand |
|
4.4 % |
of total Revenue |
Equipment NIKE Brand NORTH AMERICA |
|
2.02 % |
of total Revenue |
Equipment NIKE Brand EUROPE MIDDLE EAST AFRICA |
|
1.5 % |
of total Revenue |
Equipment NIKE Brand GREATER CHINA |
|
0.29 % |
of total Revenue |
Equipment NIKE Brand ASIA PACIFIC LATIN AMERICA |
|
0.59 % |
of total Revenue |
Equipment CONVERSE |
|
0.05 % |
of total Revenue |
Other NIKE Brand |
|
0.11 % |
of total Revenue |
Other CONVERSE |
|
0.27 % |
of total Revenue |
Global Brand Divisions |
|
0.11 % |
of total Revenue |
Global Brand Divisions Other |
|
0.11 % |
of total Revenue |
Corporate |
|
-0.2 % |
of total Revenue |
Corporate Other |
|
-0.2 % |
of total Revenue |
Q2 three months ended (Nov 30 2024)
|
Revenues by Business Segments |
Revenues (in millions $) |
%
(of total Revenues) |
Sales to Wholesale Customers |
7,132.00 |
57.73 % |
Sales through Direct to Consumer |
5,201.00 |
42.1 % |
Other |
21.00 |
0.17 % |
Footwear |
8,019.00 |
64.91 % |
Apparel |
3,764.00 |
30.47 % |
Equipment |
550.00 |
4.45 % |
NIKE Brand |
11,950.00 |
96.73 % |
NIKE Brand Sales to Wholesale Customers |
6,920.00 |
56.01 % |
NIKE Brand Sales through Direct to Consumer |
5,017.00 |
40.61 % |
NIKE Brand Other |
13.00 |
0.11 % |
NIKE Brand NORTH AMERICA |
5,179.00 |
41.92 % |
NIKE Brand NORTH AMERICA Sales to Wholesale Customers |
2,866.00 |
23.2 % |
NIKE Brand NORTH AMERICA Sales through Direct to Consumer |
2,313.00 |
18.72 % |
NIKE Brand EUROPE MIDDLE EAST AFRICA |
3,303.00 |
26.74 % |
NIKE Brand EUROPE MIDDLE EAST AFRICA Sales to Wholesale Customers |
2,120.00 |
17.16 % |
NIKE Brand EUROPE MIDDLE EAST AFRICA Sales through Direct to Consumer |
1,183.00 |
9.58 % |
NIKE Brand GREATER CHINA |
1,711.00 |
13.85 % |
NIKE Brand GREATER CHINA Sales to Wholesale Customers |
904.00 |
7.32 % |
NIKE Brand GREATER CHINA Sales through Direct to Consumer |
807.00 |
6.53 % |
NIKE Brand ASIA PACIFIC LATIN AMERICA |
1,744.00 |
14.12 % |
NIKE Brand ASIA PACIFIC LATIN AMERICA Sales to Wholesale Customers |
1,030.00 |
8.34 % |
NIKE Brand ASIA PACIFIC LATIN AMERICA Sales through Direct to Consumer |
714.00 |
5.78 % |
CONVERSE |
429.00 |
3.47 % |
CONVERSE Sales to Wholesale Customers |
212.00 |
1.72 % |
CONVERSE Sales through Direct to Consumer |
184.00 |
1.49 % |
CONVERSE Other |
33.00 |
0.27 % |
Footwear NIKE Brand |
7,655.00 |
61.96 % |
Footwear NIKE Brand NORTH AMERICA |
3,236.00 |
26.19 % |
Footwear NIKE Brand EUROPE MIDDLE EAST AFRICA |
1,982.00 |
16.04 % |
Footwear NIKE Brand GREATER CHINA |
1,203.00 |
9.74 % |
Footwear NIKE Brand ASIA PACIFIC LATIN AMERICA |
1,234.00 |
9.99 % |
Footwear CONVERSE |
364.00 |
2.95 % |
Apparel NIKE Brand |
3,738.00 |
30.26 % |
Apparel NIKE Brand NORTH AMERICA |
1,693.00 |
13.7 % |
Apparel NIKE Brand EUROPE MIDDLE EAST AFRICA |
1,136.00 |
9.2 % |
Apparel NIKE Brand GREATER CHINA |
472.00 |
3.82 % |
Apparel NIKE Brand ASIA PACIFIC LATIN AMERICA |
437.00 |
3.54 % |
Apparel CONVERSE |
26.00 |
0.21 % |
Equipment NIKE Brand |
544.00 |
4.4 % |
Equipment NIKE Brand NORTH AMERICA |
250.00 |
2.02 % |
Equipment NIKE Brand EUROPE MIDDLE EAST AFRICA |
185.00 |
1.5 % |
Equipment NIKE Brand GREATER CHINA |
36.00 |
0.29 % |
Equipment NIKE Brand ASIA PACIFIC LATIN AMERICA |
73.00 |
0.59 % |
Equipment CONVERSE |
6.00 |
0.05 % |
Other NIKE Brand |
13.00 |
0.11 % |
Other CONVERSE |
33.00 |
0.27 % |
Global Brand Divisions |
13.00 |
0.11 % |
Global Brand Divisions Other |
13.00 |
0.11 % |
Corporate |
-25.00 |
-0.2 % |
Corporate Other |
-25.00 |
-0.2 % |
Total |
12,354.00 |
100 % |
Q2 three months ended (Nov 30 2024) |
Revenue Growth rates by Segment |
Y/Y Revenue % |
Q/Q Revenue % |
Sales to Wholesale Customers |
-3.29 % |
6.69 % |
Sales through Direct to Consumer |
-12.79 % |
6.64 % |
Other |
-57.14 % |
-22.22 % |
Footwear |
-11.38 % |
1.53 % |
Apparel |
-1.05 % |
23.45 % |
Equipment |
13.17 % |
-10.57 % |
NIKE Brand |
-7.16 % |
7.55 % |
NIKE Brand Sales to Wholesale Customers |
-2.78 % |
7.96 % |
NIKE Brand Sales through Direct to Consumer |
-12.63 % |
7.04 % |
NIKE Brand Other |
8.33 % |
-7.14 % |
NIKE Brand NORTH AMERICA |
-7.93 % |
7.31 % |
NIKE Brand NORTH AMERICA Sales to Wholesale Customers |
-1.24 % |
15.8 % |
NIKE Brand NORTH AMERICA Sales through Direct to Consumer |
-15.06 % |
-1.62 % |
NIKE Brand EUROPE MIDDLE EAST AFRICA |
-7.4 % |
5.09 % |
NIKE Brand EUROPE MIDDLE EAST AFRICA Sales to Wholesale Customers |
-0.84 % |
2.22 % |
NIKE Brand EUROPE MIDDLE EAST AFRICA Sales through Direct to Consumer |
-17.21 % |
10.66 % |
NIKE Brand GREATER CHINA |
-8.16 % |
2.7 % |
NIKE Brand GREATER CHINA Sales to Wholesale Customers |
-11.98 % |
-6.9 % |
NIKE Brand GREATER CHINA Sales through Direct to Consumer |
-3.47 % |
16.12 % |
NIKE Brand ASIA PACIFIC LATIN AMERICA |
-3.38 % |
19.29 % |
NIKE Brand ASIA PACIFIC LATIN AMERICA Sales to Wholesale Customers |
-2 % |
15.73 % |
NIKE Brand ASIA PACIFIC LATIN AMERICA Sales through Direct to Consumer |
-5.31 % |
24.83 % |
CONVERSE |
-17.34 % |
-14.37 % |
CONVERSE Sales to Wholesale Customers |
-17.51 % |
-22.91 % |
CONVERSE Sales through Direct to Consumer |
-17.12 % |
-3.16 % |
CONVERSE Other |
-17.5 % |
-8.33 % |
Footwear NIKE Brand |
-11.06 % |
2.59 % |
Footwear NIKE Brand NORTH AMERICA |
-13.87 % |
0.75 % |
Footwear NIKE Brand EUROPE MIDDLE EAST AFRICA |
-9.33 % |
1.54 % |
Footwear NIKE Brand GREATER CHINA |
-11.61 % |
-3.45 % |
Footwear NIKE Brand ASIA PACIFIC LATIN AMERICA |
-5.3 % |
17.3 % |
Footwear CONVERSE |
-17.65 % |
-16.51 % |
Apparel NIKE Brand |
-0.95 % |
23.28 % |
Apparel NIKE Brand NORTH AMERICA |
1.5 % |
27.2 % |
Apparel NIKE Brand EUROPE MIDDLE EAST AFRICA |
-5.33 % |
14.4 % |
Apparel NIKE Brand GREATER CHINA |
0.64 % |
31.11 % |
Apparel NIKE Brand ASIA PACIFIC LATIN AMERICA |
0 % |
25.57 % |
Apparel CONVERSE |
-13.33 % |
52.94 % |
Equipment NIKE Brand |
13.57 % |
-9.78 % |
Equipment NIKE Brand NORTH AMERICA |
25 % |
-11.66 % |
Equipment NIKE Brand EUROPE MIDDLE EAST AFRICA |
2.21 % |
-6.57 % |
Equipment NIKE Brand GREATER CHINA |
9.09 % |
-40 % |
Equipment NIKE Brand ASIA PACIFIC LATIN AMERICA |
12.31 % |
17.74 % |
Equipment CONVERSE |
-14.29 % |
-50 % |
Other NIKE Brand |
8.33 % |
-7.14 % |
Other CONVERSE |
-17.5 % |
-8.33 % |
Global Brand Divisions |
8.33 % |
-7.14 % |
Global Brand Divisions Other |
8.33 % |
-7.14 % |
Corporate |
- |
- |
Corporate Other |
- |
- |
Total |
- |
6.6 % |
Q2 three months ended (Nov 30 2024) |
Income by Business Segments |
Income (in millions $) |
%
(Profit Margin) |
Total |
1,163.00 |
9.41 % |
Q2 three months ended (Nov 30 2024) |
Income Growth rates by Segment |
Y/Y Income % |
Q/Q Income % |
Total |
- |
10.66 % |
Annual Report on Nike Inc Divisions, Sales by Country |
|
Sales to Wholesale Customers |
|
56.18 % |
of total Revenue |
Sales through Direct to Consumer |
|
43.52 % |
of total Revenue |
Other |
|
0.3 % |
of total Revenue |
Footwear |
|
68.59 % |
of total Revenue |
Apparel |
|
27 % |
of total Revenue |
Equipment |
|
4.11 % |
of total Revenue |
NIKE Brand |
|
96.03 % |
of total Revenue |
CONVERSE |
|
4.05 % |
of total Revenue |
Global Brand Divisions |
|
0.09 % |
of total Revenue |
Corporate |
|
-0.08 % |
of total Revenue |
NIKE Brand Sales to Wholesale Customers |
|
54.04 % |
of total Revenue |
NIKE Brand Sales through Direct to Consumer |
|
41.9 % |
of total Revenue |
NIKE Brand Other |
|
0.09 % |
of total Revenue |
NIKE Brand Footwear |
|
65.08 % |
of total Revenue |
NIKE Brand Apparel |
|
26.82 % |
of total Revenue |
NIKE Brand Equipment |
|
4.04 % |
of total Revenue |
CONVERSE Sales to Wholesale Customers |
|
2.14 % |
of total Revenue |
CONVERSE Sales through Direct to Consumer |
|
1.62 % |
of total Revenue |
CONVERSE Other |
|
0.3 % |
of total Revenue |
CONVERSE Footwear |
|
3.5 % |
of total Revenue |
CONVERSE Apparel |
|
0.18 % |
of total Revenue |
CONVERSE Equipment |
|
0.07 % |
of total Revenue |
Global Brand Divisions Other |
|
0.09 % |
of total Revenue |
Corporate Other |
|
-0.08 % |
of total Revenue |
NORTH AMERICA NIKE Brand |
|
41.66 % |
of total Revenue |
NORTH AMERICA NIKE Brand Sales to Wholesale Customers |
|
21.42 % |
of total Revenue |
NORTH AMERICA NIKE Brand Sales through Direct to Consumer |
|
20.23 % |
of total Revenue |
NORTH AMERICA NIKE Brand Footwear |
|
28.3 % |
of total Revenue |
NORTH AMERICA NIKE Brand Apparel |
|
11.59 % |
of total Revenue |
NORTH AMERICA NIKE Brand Equipment |
|
1.76 % |
of total Revenue |
EUROPE, MIDDLE EAST & AFRICA NIKE Brand |
|
26.49 % |
of total Revenue |
EUROPE, MIDDLE EAST & AFRICA NIKE Brand Sales to Wholesale Customers |
|
16.67 % |
of total Revenue |
EUROPE, MIDDLE EAST & AFRICA NIKE Brand Sales through Direct to Consumer |
|
9.82 % |
of total Revenue |
EUROPE, MIDDLE EAST & AFRICA NIKE Brand Footwear |
|
16.5 % |
of total Revenue |
EUROPE, MIDDLE EAST & AFRICA NIKE Brand Apparel |
|
8.53 % |
of total Revenue |
EUROPE, MIDDLE EAST & AFRICA NIKE Brand Equipment |
|
1.47 % |
of total Revenue |
GREATER CHINA NIKE Brand |
|
14.69 % |
of total Revenue |
GREATER CHINA NIKE Brand Sales to Wholesale Customers |
|
8.3 % |
of total Revenue |
GREATER CHINA NIKE Brand Sales through Direct to Consumer |
|
6.39 % |
of total Revenue |
GREATER CHINA NIKE Brand Footwear |
|
10.81 % |
of total Revenue |
GREATER CHINA NIKE Brand Apparel |
|
3.56 % |
of total Revenue |
GREATER CHINA NIKE Brand Equipment |
|
0.32 % |
of total Revenue |
Asia Pacific & Latin America NIKE Brand |
|
13.1 % |
of total Revenue |
Asia Pacific & Latin America NIKE Brand Sales to Wholesale Customers |
|
7.65 % |
of total Revenue |
Asia Pacific & Latin America NIKE Brand Sales through Direct to Consumer |
|
5.45 % |
of total Revenue |
Asia Pacific & Latin America NIKE Brand Footwear |
|
9.47 % |
of total Revenue |
Asia Pacific & Latin America NIKE Brand Apparel |
|
3.14 % |
of total Revenue |
Asia Pacific & Latin America NIKE Brand Equipment |
|
0.49 % |
of total Revenue |
NORTH AMERICA NIKE Brand |
|
41.66 % |
of total Revenue |
EUROPE, MIDDLE EAST & AFRICA NIKE Brand |
|
26.49 % |
of total Revenue |
GREATER CHINA NIKE Brand |
|
14.69 % |
of total Revenue |
Asia Pacific & Latin America NIKE Brand |
|
13.1 % |
of total Revenue |
United States |
|
41.96 % |
of total Revenue |
Twelve months ended 2024
|
NKE s Annual Revenue by Geography and Business Segments |
Sales (in millions $) |
%
(of total Sales) |
Sales to Wholesale Customers |
28,856.00 |
56.18 % |
Sales through Direct to Consumer |
22,351.00 |
43.52 % |
Other |
155.00 |
0.3 % |
Footwear |
35,227.00 |
68.59 % |
Apparel |
13,868.00 |
27 % |
Equipment |
2,112.00 |
4.11 % |
NIKE Brand |
49,322.00 |
96.03 % |
CONVERSE |
2,082.00 |
4.05 % |
Global Brand Divisions |
45.00 |
0.09 % |
Corporate |
-42.00 |
-0.08 % |
Total |
51,362.00 |
100 % |
NIKE Brand Sales to Wholesale Customers |
27,758.00 |
54.04 % |
NIKE Brand Sales through Direct to Consumer |
21,519.00 |
41.9 % |
NIKE Brand Other |
45.00 |
0.09 % |
NIKE Brand Footwear |
33,427.00 |
65.08 % |
NIKE Brand Apparel |
13,775.00 |
26.82 % |
NIKE Brand Equipment |
2,075.00 |
4.04 % |
CONVERSE Sales to Wholesale Customers |
1,098.00 |
2.14 % |
CONVERSE Sales through Direct to Consumer |
832.00 |
1.62 % |
CONVERSE Other |
152.00 |
0.3 % |
CONVERSE Footwear |
1,800.00 |
3.5 % |
CONVERSE Apparel |
93.00 |
0.18 % |
CONVERSE Equipment |
37.00 |
0.07 % |
Global Brand Divisions Other |
45.00 |
0.09 % |
Corporate Other |
-42.00 |
-0.08 % |
NORTH AMERICA NIKE Brand |
21,396.00 |
41.66 % |
NORTH AMERICA NIKE Brand Sales to Wholesale Customers |
11,004.00 |
21.42 % |
NORTH AMERICA NIKE Brand Sales through Direct to Consumer |
10,392.00 |
20.23 % |
NORTH AMERICA NIKE Brand Footwear |
14,537.00 |
28.3 % |
NORTH AMERICA NIKE Brand Apparel |
5,953.00 |
11.59 % |
NORTH AMERICA NIKE Brand Equipment |
906.00 |
1.76 % |
EUROPE, MIDDLE EAST & AFRICA NIKE Brand |
13,607.00 |
26.49 % |
EUROPE, MIDDLE EAST & AFRICA NIKE Brand Sales to Wholesale Customers |
8,562.00 |
16.67 % |
EUROPE, MIDDLE EAST & AFRICA NIKE Brand Sales through Direct to Consumer |
5,045.00 |
9.82 % |
EUROPE, MIDDLE EAST & AFRICA NIKE Brand Footwear |
8,473.00 |
16.5 % |
EUROPE, MIDDLE EAST & AFRICA NIKE Brand Apparel |
4,380.00 |
8.53 % |
EUROPE, MIDDLE EAST & AFRICA NIKE Brand Equipment |
754.00 |
1.47 % |
GREATER CHINA NIKE Brand |
7,545.00 |
14.69 % |
GREATER CHINA NIKE Brand Sales to Wholesale Customers |
4,262.00 |
8.3 % |
GREATER CHINA NIKE Brand Sales through Direct to Consumer |
3,283.00 |
6.39 % |
GREATER CHINA NIKE Brand Footwear |
5,552.00 |
10.81 % |
GREATER CHINA NIKE Brand Apparel |
1,828.00 |
3.56 % |
GREATER CHINA NIKE Brand Equipment |
165.00 |
0.32 % |
Asia Pacific & Latin America NIKE Brand |
6,729.00 |
13.1 % |
Asia Pacific & Latin America NIKE Brand Sales to Wholesale Customers |
3,930.00 |
7.65 % |
Asia Pacific & Latin America NIKE Brand Sales through Direct to Consumer |
2,799.00 |
5.45 % |
Asia Pacific & Latin America NIKE Brand Footwear |
4,865.00 |
9.47 % |
Asia Pacific & Latin America NIKE Brand Apparel |
1,614.00 |
3.14 % |
Asia Pacific & Latin America NIKE Brand Equipment |
250.00 |
0.49 % |
NORTH AMERICA NIKE Brand |
21,396.00 |
41.66 % |
EUROPE, MIDDLE EAST & AFRICA NIKE Brand |
13,607.00 |
26.49 % |
GREATER CHINA NIKE Brand |
7,545.00 |
14.69 % |
Asia Pacific & Latin America NIKE Brand |
6,729.00 |
13.1 % |
United States |
21,551.00 |
41.96 % |
Twelve months ended 2024
|
NKE s Annual Income by Country and Business Segments |
Income (in millions $) |
%
(Profit Margin) |
Twelve months ended 2024
|
Annual Revenue and Income Growth by Country and Business Segments |
% Y/Y Sales Growth |
% Y/Y Income Growth |
Sales to Wholesale Customers |
0.56 % |
- |
Sales through Direct to Consumer |
0.31 % |
- |
Other |
-35.15 % |
- |
Footwear |
-0.18 % |
- |
Apparel |
-0.47 % |
- |
Equipment |
20.34 % |
- |
NIKE Brand |
1.15 % |
- |
CONVERSE |
-14.22 % |
- |
Global Brand Divisions |
-22.41 % |
- |
Corporate |
- |
- |
Total |
0.28 % |
- |
NIKE Brand Sales to Wholesale Customers |
1.32 % |
- |
NIKE Brand Sales through Direct to Consumer |
0.99 % |
- |
NIKE Brand Other |
-22.41 % |
- |
NIKE Brand Footwear |
0.88 % |
- |
NIKE Brand Apparel |
-0.49 % |
- |
NIKE Brand Equipment |
20.15 % |
- |
CONVERSE Sales to Wholesale Customers |
-15.47 % |
- |
CONVERSE Sales through Direct to Consumer |
-14.58 % |
- |
CONVERSE Other |
-1.3 % |
- |
CONVERSE Footwear |
-16.47 % |
- |
CONVERSE Apparel |
3.33 % |
- |
CONVERSE Equipment |
32.14 % |
- |
Global Brand Divisions Other |
-22.41 % |
- |
Corporate Other |
- |
- |
NORTH AMERICA NIKE Brand |
-0.98 % |
- |
NORTH AMERICA NIKE Brand Sales to Wholesale Customers |
-2.39 % |
- |
NORTH AMERICA NIKE Brand Sales through Direct to Consumer |
0.55 % |
- |
NORTH AMERICA NIKE Brand Footwear |
-2.42 % |
- |
NORTH AMERICA NIKE Brand Apparel |
0.1 % |
- |
NORTH AMERICA NIKE Brand Equipment |
18.59 % |
- |
EUROPE, MIDDLE EAST & AFRICA NIKE Brand |
1.41 % |
- |
EUROPE, MIDDLE EAST & AFRICA NIKE Brand Sales to Wholesale Customers |
0.47 % |
- |
EUROPE, MIDDLE EAST & AFRICA NIKE Brand Sales through Direct to Consumer |
3.04 % |
- |
EUROPE, MIDDLE EAST & AFRICA NIKE Brand Footwear |
2.58 % |
- |
EUROPE, MIDDLE EAST & AFRICA NIKE Brand Apparel |
-4.07 % |
- |
EUROPE, MIDDLE EAST & AFRICA NIKE Brand Equipment |
27.36 % |
- |
GREATER CHINA NIKE Brand |
4.1 % |
- |
GREATER CHINA NIKE Brand Sales to Wholesale Customers |
10.24 % |
- |
GREATER CHINA NIKE Brand Sales through Direct to Consumer |
-2.93 % |
- |
GREATER CHINA NIKE Brand Footwear |
2.15 % |
- |
GREATER CHINA NIKE Brand Apparel |
9.72 % |
- |
GREATER CHINA NIKE Brand Equipment |
12.24 % |
- |
Asia Pacific & Latin America NIKE Brand |
4.63 % |
- |
Asia Pacific & Latin America NIKE Brand Sales to Wholesale Customers |
5.19 % |
- |
Asia Pacific & Latin America NIKE Brand Sales through Direct to Consumer |
3.86 % |
- |
Asia Pacific & Latin America NIKE Brand Footwear |
7.09 % |
- |
Asia Pacific & Latin America NIKE Brand Apparel |
-3 % |
- |
Asia Pacific & Latin America NIKE Brand Equipment |
11.61 % |
- |
NORTH AMERICA NIKE Brand |
-0.98 % |
- |
EUROPE, MIDDLE EAST & AFRICA NIKE Brand |
1.41 % |
- |
GREATER CHINA NIKE Brand |
4.1 % |
- |
Asia Pacific & Latin America NIKE Brand |
4.63 % |
- |
United States |
-2.07 % |
- |
|
|