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Nike Inc   (NYSE: NKE)
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Description of Nike Inc's Business Segments


Nike, Inc. is a leading global player in the athletic footwear, apparel, and equipment market. The company offers a diverse range of products and services categorized into several segments, catering to different consumer needs and athletic pursuits. Here is an extensive overview of Nikes segments, products, and services:

1. Athletic Footwear

Nikes footwear offerings are primarily designed for both specialized athletic use and casual wear. Key product categories include:

- Running Shoes: Engineered for performance with features such as lightweight construction, advanced cushioning, and innovative outsole designs. Popular lines include Nike Air Zoom, Nike React, and Nike Free.
- Basketball Shoes: Designed for both performance and style, these shoes often feature advanced technologies such as Flyknit and Zoom Air. Signature lines associated with renowned athletes like LeBron James and Kevin Durant are particularly popular.
- Training and Cross-Training Shoes: Versatile footwear suitable for gym workouts, weight training, and high-intensity exercises. Models like the Nike Metcon and Nike Free TR cater to this market.
- Children's Footwear: Nike offers a range of designs tailored for young athletes, featuring both performance-driven and casual styles.
- Lifestyle Casual Footwear: Beyond performance, Nike also produces popular casual footwear lines like the Air Force 1 and Nike Dunk, which are favored in street fashion.

Additionally, Nike designs footwear for various sports, including tennis, golf, soccer, baseball, football, and other recreational activities, ensuring a broad appeal across different athletic demographics.

Apparel

Nike's apparel segment is robust, offering both performance-oriented gear and athletically inspired lifestyle clothing:

- Performance Apparel: This range includes tops, bottoms, and outerwear designed for specific sports such as running, training, soccer, and basketball. Technologies like Dri-FIT and Therma-FIT enhance comfort and performance.
- Athletic Lifestyle Apparel: Casual apparel items such as T-shirts, hoodies, and joggers are marketed for daily wear, often characterized by contemporary designs and the iconic Nike branding.
- Collections: Nike frequently launches collections centered around specific themes, sports, or athlete collaborations that feature synchronized designs across footwear, apparel, and accessories.

Accessories

Nike's offerings extend to a variety of accessories that complement its footwear and apparel, including:

- Athletic Bags: Backpacks, duffles, and tote bags designed for transporting gear to and from sporting events.
- Headwear: Caps, hats, and beanies featuring Nike branding, often utilized for both sports and casual settings.
- Socks: Function-focused products that enhance performance during athletic activities.

Performance Equipment

Under the NIKE brand, the company sells high-quality performance equipment such as:

- Sport Balls: Basketballs, soccer balls, and volleyballs designed for various levels of play.
- Protective Gear: Equipment such as shin guards, knee pads, and helmets for various sports.
- Other Equipment: Skateboards, skating gear, and racks that complement the active lifestyle.

Licensed Products and Additional Offerings

Nike collaborates with various licensees to expand its product range to include:

- Swimwear: Competitive swimwear designed to maximize performance.
- Women's Sports Bras and Maternity Wear: Apparel tailored for diverse fitness needs among women.
- Childrens Clothing: A line of active wear catering to younger demographics.
- School Supplies and Timepieces: Branded school supplies and watches.
- Electronic Media Devices: Fitness tracking devices and smart wearables.

Subsidiaries and Specialized Segments

- Cole Haan: Nike owns this brand, which focuses on casual and dress footwear, apparel, and accessories that blend functionality and style.
- Bauer Hockey: A subsidiary specializing in ice hockey gear including skates, sticks, protective gear, and branded apparel for hockey enthusiasts.
- Hurley International: This subsidiary focuses on action sports apparel and gear, catering to surfing, skateboarding, and snowboarding communities.
- Converse: Acquired by Nike, Converse produces its line of casual and athletic footwear, including the iconic Chuck Taylor All Star.

Sustainability Initiatives

Nike has increasingly focused on sustainable practices, producing eco-friendly products as part of its commitment to corporate social responsibility. This includes:

- Sustainable Materials: Incorporating recycled materials into products, such as the Nike Air sole made from recycled materials.
- Circular Economy Initiatives: Programs like Nike Reuse-A-Shoewhich promotes recycling old footwear into new products.

Conclusion

Nike, Inc. distinguishes itself through its vast array of products and services that skillfully blend performance, style, innovation, and sustainability. With a strong commitment to quality and design, the brand continuously evolves its offerings to meet the needs of athletes and consumers alike, ensuring its position as a market leader in the global athletic industry.


Composition of Nike Inc Revenues by Segments

 
Sales to Wholesale Customers    57.73 % of total Revenue
Sales through Direct to Consumer    42.1 % of total Revenue
Other    0.17 % of total Revenue
Footwear    64.91 % of total Revenue
Apparel    30.47 % of total Revenue
Equipment    4.45 % of total Revenue
NIKE Brand    96.73 % of total Revenue
NIKE Brand Sales to Wholesale Customers    56.01 % of total Revenue
NIKE Brand Sales through Direct to Consumer    40.61 % of total Revenue
NIKE Brand Other    0.11 % of total Revenue
NIKE Brand NORTH AMERICA    41.92 % of total Revenue
NIKE Brand NORTH AMERICA Sales to Wholesale Customers    23.2 % of total Revenue
NIKE Brand NORTH AMERICA Sales through Direct to Consumer    18.72 % of total Revenue
NIKE Brand EUROPE MIDDLE EAST AFRICA    26.74 % of total Revenue
NIKE Brand EUROPE MIDDLE EAST AFRICA Sales to Wholesale Customers    17.16 % of total Revenue
NIKE Brand EUROPE MIDDLE EAST AFRICA Sales through Direct to Consumer    9.58 % of total Revenue
NIKE Brand GREATER CHINA    13.85 % of total Revenue
NIKE Brand GREATER CHINA Sales to Wholesale Customers    7.32 % of total Revenue
NIKE Brand GREATER CHINA Sales through Direct to Consumer    6.53 % of total Revenue
NIKE Brand ASIA PACIFIC LATIN AMERICA    14.12 % of total Revenue
NIKE Brand ASIA PACIFIC LATIN AMERICA Sales to Wholesale Customers    8.34 % of total Revenue
NIKE Brand ASIA PACIFIC LATIN AMERICA Sales through Direct to Consumer    5.78 % of total Revenue
CONVERSE    3.47 % of total Revenue
CONVERSE Sales to Wholesale Customers    1.72 % of total Revenue
CONVERSE Sales through Direct to Consumer    1.49 % of total Revenue
CONVERSE Other    0.27 % of total Revenue
Footwear NIKE Brand    61.96 % of total Revenue
Footwear NIKE Brand NORTH AMERICA    26.19 % of total Revenue
Footwear NIKE Brand EUROPE MIDDLE EAST AFRICA    16.04 % of total Revenue
Footwear NIKE Brand GREATER CHINA    9.74 % of total Revenue
Footwear NIKE Brand ASIA PACIFIC LATIN AMERICA    9.99 % of total Revenue
Footwear CONVERSE    2.95 % of total Revenue
Apparel NIKE Brand    30.26 % of total Revenue
Apparel NIKE Brand NORTH AMERICA    13.7 % of total Revenue
Apparel NIKE Brand EUROPE MIDDLE EAST AFRICA    9.2 % of total Revenue
Apparel NIKE Brand GREATER CHINA    3.82 % of total Revenue
Apparel NIKE Brand ASIA PACIFIC LATIN AMERICA    3.54 % of total Revenue
Apparel CONVERSE    0.21 % of total Revenue
Equipment NIKE Brand    4.4 % of total Revenue
Equipment NIKE Brand NORTH AMERICA    2.02 % of total Revenue
Equipment NIKE Brand EUROPE MIDDLE EAST AFRICA    1.5 % of total Revenue
Equipment NIKE Brand GREATER CHINA    0.29 % of total Revenue
Equipment NIKE Brand ASIA PACIFIC LATIN AMERICA    0.59 % of total Revenue
Equipment CONVERSE    0.05 % of total Revenue
Other NIKE Brand    0.11 % of total Revenue
Other CONVERSE    0.27 % of total Revenue
Global Brand Divisions    0.11 % of total Revenue
Global Brand Divisions Other    0.11 % of total Revenue
Corporate    -0.2 % of total Revenue
Corporate Other    -0.2 % of total Revenue

Q2 three months ended (Nov 30 2024)
Revenues by Business Segments Revenues
(in millions $)
%
(of total Revenues)
Sales to Wholesale Customers 7,132.00 57.73 %
Sales through Direct to Consumer 5,201.00 42.1 %
Other 21.00 0.17 %
Footwear 8,019.00 64.91 %
Apparel 3,764.00 30.47 %
Equipment 550.00 4.45 %
NIKE Brand 11,950.00 96.73 %
NIKE Brand Sales to Wholesale Customers 6,920.00 56.01 %
NIKE Brand Sales through Direct to Consumer 5,017.00 40.61 %
NIKE Brand Other 13.00 0.11 %
NIKE Brand NORTH AMERICA 5,179.00 41.92 %
NIKE Brand NORTH AMERICA Sales to Wholesale Customers 2,866.00 23.2 %
NIKE Brand NORTH AMERICA Sales through Direct to Consumer 2,313.00 18.72 %
NIKE Brand EUROPE MIDDLE EAST AFRICA 3,303.00 26.74 %
NIKE Brand EUROPE MIDDLE EAST AFRICA Sales to Wholesale Customers 2,120.00 17.16 %
NIKE Brand EUROPE MIDDLE EAST AFRICA Sales through Direct to Consumer 1,183.00 9.58 %
NIKE Brand GREATER CHINA 1,711.00 13.85 %
NIKE Brand GREATER CHINA Sales to Wholesale Customers 904.00 7.32 %
NIKE Brand GREATER CHINA Sales through Direct to Consumer 807.00 6.53 %
NIKE Brand ASIA PACIFIC LATIN AMERICA 1,744.00 14.12 %
NIKE Brand ASIA PACIFIC LATIN AMERICA Sales to Wholesale Customers 1,030.00 8.34 %
NIKE Brand ASIA PACIFIC LATIN AMERICA Sales through Direct to Consumer 714.00 5.78 %
CONVERSE 429.00 3.47 %
CONVERSE Sales to Wholesale Customers 212.00 1.72 %
CONVERSE Sales through Direct to Consumer 184.00 1.49 %
CONVERSE Other 33.00 0.27 %
Footwear NIKE Brand 7,655.00 61.96 %
Footwear NIKE Brand NORTH AMERICA 3,236.00 26.19 %
Footwear NIKE Brand EUROPE MIDDLE EAST AFRICA 1,982.00 16.04 %
Footwear NIKE Brand GREATER CHINA 1,203.00 9.74 %
Footwear NIKE Brand ASIA PACIFIC LATIN AMERICA 1,234.00 9.99 %
Footwear CONVERSE 364.00 2.95 %
Apparel NIKE Brand 3,738.00 30.26 %
Apparel NIKE Brand NORTH AMERICA 1,693.00 13.7 %
Apparel NIKE Brand EUROPE MIDDLE EAST AFRICA 1,136.00 9.2 %
Apparel NIKE Brand GREATER CHINA 472.00 3.82 %
Apparel NIKE Brand ASIA PACIFIC LATIN AMERICA 437.00 3.54 %
Apparel CONVERSE 26.00 0.21 %
Equipment NIKE Brand 544.00 4.4 %
Equipment NIKE Brand NORTH AMERICA 250.00 2.02 %
Equipment NIKE Brand EUROPE MIDDLE EAST AFRICA 185.00 1.5 %
Equipment NIKE Brand GREATER CHINA 36.00 0.29 %
Equipment NIKE Brand ASIA PACIFIC LATIN AMERICA 73.00 0.59 %
Equipment CONVERSE 6.00 0.05 %
Other NIKE Brand 13.00 0.11 %
Other CONVERSE 33.00 0.27 %
Global Brand Divisions 13.00 0.11 %
Global Brand Divisions Other 13.00 0.11 %
Corporate -25.00 -0.2 %
Corporate Other -25.00 -0.2 %
Total 12,354.00 100 %




Q2 three months ended (Nov 30 2024)
Revenue Growth rates by Segment Y/Y Revenue
%
Q/Q Revenue
%
Sales to Wholesale Customers -3.29 % 6.69 %
Sales through Direct to Consumer -12.79 % 6.64 %
Other -57.14 % -22.22 %
Footwear -11.38 % 1.53 %
Apparel -1.05 % 23.45 %
Equipment 13.17 % -10.57 %
NIKE Brand -7.16 % 7.55 %
NIKE Brand Sales to Wholesale Customers -2.78 % 7.96 %
NIKE Brand Sales through Direct to Consumer -12.63 % 7.04 %
NIKE Brand Other 8.33 % -7.14 %
NIKE Brand NORTH AMERICA -7.93 % 7.31 %
NIKE Brand NORTH AMERICA Sales to Wholesale Customers -1.24 % 15.8 %
NIKE Brand NORTH AMERICA Sales through Direct to Consumer -15.06 % -1.62 %
NIKE Brand EUROPE MIDDLE EAST AFRICA -7.4 % 5.09 %
NIKE Brand EUROPE MIDDLE EAST AFRICA Sales to Wholesale Customers -0.84 % 2.22 %
NIKE Brand EUROPE MIDDLE EAST AFRICA Sales through Direct to Consumer -17.21 % 10.66 %
NIKE Brand GREATER CHINA -8.16 % 2.7 %
NIKE Brand GREATER CHINA Sales to Wholesale Customers -11.98 % -6.9 %
NIKE Brand GREATER CHINA Sales through Direct to Consumer -3.47 % 16.12 %
NIKE Brand ASIA PACIFIC LATIN AMERICA -3.38 % 19.29 %
NIKE Brand ASIA PACIFIC LATIN AMERICA Sales to Wholesale Customers -2 % 15.73 %
NIKE Brand ASIA PACIFIC LATIN AMERICA Sales through Direct to Consumer -5.31 % 24.83 %
CONVERSE -17.34 % -14.37 %
CONVERSE Sales to Wholesale Customers -17.51 % -22.91 %
CONVERSE Sales through Direct to Consumer -17.12 % -3.16 %
CONVERSE Other -17.5 % -8.33 %
Footwear NIKE Brand -11.06 % 2.59 %
Footwear NIKE Brand NORTH AMERICA -13.87 % 0.75 %
Footwear NIKE Brand EUROPE MIDDLE EAST AFRICA -9.33 % 1.54 %
Footwear NIKE Brand GREATER CHINA -11.61 % -3.45 %
Footwear NIKE Brand ASIA PACIFIC LATIN AMERICA -5.3 % 17.3 %
Footwear CONVERSE -17.65 % -16.51 %
Apparel NIKE Brand -0.95 % 23.28 %
Apparel NIKE Brand NORTH AMERICA 1.5 % 27.2 %
Apparel NIKE Brand EUROPE MIDDLE EAST AFRICA -5.33 % 14.4 %
Apparel NIKE Brand GREATER CHINA 0.64 % 31.11 %
Apparel NIKE Brand ASIA PACIFIC LATIN AMERICA 0 % 25.57 %
Apparel CONVERSE -13.33 % 52.94 %
Equipment NIKE Brand 13.57 % -9.78 %
Equipment NIKE Brand NORTH AMERICA 25 % -11.66 %
Equipment NIKE Brand EUROPE MIDDLE EAST AFRICA 2.21 % -6.57 %
Equipment NIKE Brand GREATER CHINA 9.09 % -40 %
Equipment NIKE Brand ASIA PACIFIC LATIN AMERICA 12.31 % 17.74 %
Equipment CONVERSE -14.29 % -50 %
Other NIKE Brand 8.33 % -7.14 %
Other CONVERSE -17.5 % -8.33 %
Global Brand Divisions 8.33 % -7.14 %
Global Brand Divisions Other 8.33 % -7.14 %
Corporate - -
Corporate Other - -
Total - 6.6 %




Q2 three months ended (Nov 30 2024)
Income by Business Segments Income
(in millions $)
%
(Profit Margin)
Total 1,163.00 9.41 %




Q2 three months ended (Nov 30 2024)
Income Growth rates by Segment Y/Y Income
%
Q/Q Income
%
Total - 10.66 %




Annual Report on Nike Inc Divisions, Sales by Country

 
Sales to Wholesale Customers   Sales to Wholesale Customers Segment contribution to total sales 56.18 % of total Revenue
Sales through Direct to Consumer   Sales through Direct to Consumer Segment contribution to total sales 43.52 % of total Revenue
Other   Other Segment contribution to total sales 0.3 % of total Revenue
Footwear   Footwear Segment contribution to total sales 68.59 % of total Revenue
Apparel   Apparel Segment contribution to total sales 27 % of total Revenue
Equipment   Equipment Segment contribution to total sales 4.11 % of total Revenue
NIKE Brand   NIKE Brand Segment contribution to total sales 96.03 % of total Revenue
CONVERSE   CONVERSE Segment contribution to total sales 4.05 % of total Revenue
Global Brand Divisions   Global Brand Divisions Segment contribution to total sales 0.09 % of total Revenue
Corporate   Corporate Segment contribution to total sales -0.08 % of total Revenue
NIKE Brand Sales to Wholesale Customers   NIKE Brand  Sales to Wholesale Customers Segment contribution to total sales 54.04 % of total Revenue
NIKE Brand Sales through Direct to Consumer   NIKE Brand  Sales through Direct to Consumer Segment contribution to total sales 41.9 % of total Revenue
NIKE Brand Other   NIKE Brand  Other Segment contribution to total sales 0.09 % of total Revenue
NIKE Brand Footwear   NIKE Brand  Footwear Segment contribution to total sales 65.08 % of total Revenue
NIKE Brand Apparel   NIKE Brand  Apparel Segment contribution to total sales 26.82 % of total Revenue
NIKE Brand Equipment   NIKE Brand  Equipment Segment contribution to total sales 4.04 % of total Revenue
CONVERSE Sales to Wholesale Customers   CONVERSE  Sales to Wholesale Customers Segment contribution to total sales 2.14 % of total Revenue
CONVERSE Sales through Direct to Consumer   CONVERSE  Sales through Direct to Consumer Segment contribution to total sales 1.62 % of total Revenue
CONVERSE Other   CONVERSE  Other Segment contribution to total sales 0.3 % of total Revenue
CONVERSE Footwear   CONVERSE  Footwear Segment contribution to total sales 3.5 % of total Revenue
CONVERSE Apparel   CONVERSE  Apparel Segment contribution to total sales 0.18 % of total Revenue
CONVERSE Equipment   CONVERSE  Equipment Segment contribution to total sales 0.07 % of total Revenue
Global Brand Divisions Other   Global Brand Divisions  Other Segment contribution to total sales 0.09 % of total Revenue
Corporate Other   Corporate  Other Segment contribution to total sales -0.08 % of total Revenue
NORTH AMERICA NIKE Brand   NORTH AMERICA    NIKE Brand Segment contribution to total sales 41.66 % of total Revenue
NORTH AMERICA NIKE Brand Sales to Wholesale Customers   NORTH AMERICA    NIKE Brand  Sales to Wholesale Customers Segment contribution to total sales 21.42 % of total Revenue
NORTH AMERICA NIKE Brand Sales through Direct to Consumer   NORTH AMERICA    NIKE Brand  Sales through Direct to Consumer Segment contribution to total sales 20.23 % of total Revenue
NORTH AMERICA NIKE Brand Footwear   NORTH AMERICA    NIKE Brand  Footwear Segment contribution to total sales 28.3 % of total Revenue
NORTH AMERICA NIKE Brand Apparel   NORTH AMERICA    NIKE Brand  Apparel Segment contribution to total sales 11.59 % of total Revenue
NORTH AMERICA NIKE Brand Equipment   NORTH AMERICA    NIKE Brand  Equipment Segment contribution to total sales 1.76 % of total Revenue
EUROPE, MIDDLE EAST & AFRICA NIKE Brand   EUROPE, MIDDLE EAST & AFRICA    NIKE Brand Segment contribution to total sales 26.49 % of total Revenue
EUROPE, MIDDLE EAST & AFRICA NIKE Brand Sales to Wholesale Customers   EUROPE, MIDDLE EAST & AFRICA    NIKE Brand  Sales to Wholesale Customers Segment contribution to total sales 16.67 % of total Revenue
EUROPE, MIDDLE EAST & AFRICA NIKE Brand Sales through Direct to Consumer   EUROPE, MIDDLE EAST & AFRICA    NIKE Brand  Sales through Direct to Consumer Segment contribution to total sales 9.82 % of total Revenue
EUROPE, MIDDLE EAST & AFRICA NIKE Brand Footwear   EUROPE, MIDDLE EAST & AFRICA    NIKE Brand  Footwear Segment contribution to total sales 16.5 % of total Revenue
EUROPE, MIDDLE EAST & AFRICA NIKE Brand Apparel   EUROPE, MIDDLE EAST & AFRICA    NIKE Brand  Apparel Segment contribution to total sales 8.53 % of total Revenue
EUROPE, MIDDLE EAST & AFRICA NIKE Brand Equipment   EUROPE, MIDDLE EAST & AFRICA    NIKE Brand  Equipment Segment contribution to total sales 1.47 % of total Revenue
GREATER CHINA NIKE Brand   GREATER CHINA    NIKE Brand Segment contribution to total sales 14.69 % of total Revenue
GREATER CHINA NIKE Brand Sales to Wholesale Customers   GREATER CHINA    NIKE Brand  Sales to Wholesale Customers Segment contribution to total sales 8.3 % of total Revenue
GREATER CHINA NIKE Brand Sales through Direct to Consumer   GREATER CHINA    NIKE Brand  Sales through Direct to Consumer Segment contribution to total sales 6.39 % of total Revenue
GREATER CHINA NIKE Brand Footwear   GREATER CHINA    NIKE Brand  Footwear Segment contribution to total sales 10.81 % of total Revenue
GREATER CHINA NIKE Brand Apparel   GREATER CHINA    NIKE Brand  Apparel Segment contribution to total sales 3.56 % of total Revenue
GREATER CHINA NIKE Brand Equipment   GREATER CHINA    NIKE Brand  Equipment Segment contribution to total sales 0.32 % of total Revenue
Asia Pacific & Latin America NIKE Brand   Asia Pacific & Latin America    NIKE Brand Segment contribution to total sales 13.1 % of total Revenue
Asia Pacific & Latin America NIKE Brand Sales to Wholesale Customers   Asia Pacific & Latin America    NIKE Brand  Sales to Wholesale Customers Segment contribution to total sales 7.65 % of total Revenue
Asia Pacific & Latin America NIKE Brand Sales through Direct to Consumer   Asia Pacific & Latin America    NIKE Brand  Sales through Direct to Consumer Segment contribution to total sales 5.45 % of total Revenue
Asia Pacific & Latin America NIKE Brand Footwear   Asia Pacific & Latin America    NIKE Brand  Footwear Segment contribution to total sales 9.47 % of total Revenue
Asia Pacific & Latin America NIKE Brand Apparel   Asia Pacific & Latin America    NIKE Brand  Apparel Segment contribution to total sales 3.14 % of total Revenue
Asia Pacific & Latin America NIKE Brand Equipment   Asia Pacific & Latin America    NIKE Brand  Equipment Segment contribution to total sales 0.49 % of total Revenue
NORTH AMERICA NIKE Brand   NORTH AMERICA  NIKE Brand Segment contribution to total sales 41.66 % of total Revenue
EUROPE, MIDDLE EAST & AFRICA NIKE Brand   EUROPE, MIDDLE EAST & AFRICA  NIKE Brand Segment contribution to total sales 26.49 % of total Revenue
GREATER CHINA NIKE Brand   GREATER CHINA  NIKE Brand Segment contribution to total sales 14.69 % of total Revenue
Asia Pacific & Latin America NIKE Brand   Asia Pacific & Latin America  NIKE Brand Segment contribution to total sales 13.1 % of total Revenue
United States   United States Segment contribution to total sales 41.96 % of total Revenue


Twelve months ended 2024
NKE s Annual Revenue by Geography and Business Segments Sales
(in millions $)
%
(of total Sales)
Sales to Wholesale Customers 28,856.00 56.18 %
Sales through Direct to Consumer 22,351.00 43.52 %
Other 155.00 0.3 %
Footwear 35,227.00 68.59 %
Apparel 13,868.00 27 %
Equipment 2,112.00 4.11 %
NIKE Brand 49,322.00 96.03 %
CONVERSE 2,082.00 4.05 %
Global Brand Divisions 45.00 0.09 %
Corporate -42.00 -0.08 %
Total 51,362.00 100 %
NIKE Brand Sales to Wholesale Customers 27,758.00 54.04 %
NIKE Brand Sales through Direct to Consumer 21,519.00 41.9 %
NIKE Brand Other 45.00 0.09 %
NIKE Brand Footwear 33,427.00 65.08 %
NIKE Brand Apparel 13,775.00 26.82 %
NIKE Brand Equipment 2,075.00 4.04 %
CONVERSE Sales to Wholesale Customers 1,098.00 2.14 %
CONVERSE Sales through Direct to Consumer 832.00 1.62 %
CONVERSE Other 152.00 0.3 %
CONVERSE Footwear 1,800.00 3.5 %
CONVERSE Apparel 93.00 0.18 %
CONVERSE Equipment 37.00 0.07 %
Global Brand Divisions Other 45.00 0.09 %
Corporate Other -42.00 -0.08 %
NORTH AMERICA NIKE Brand 21,396.00 41.66 %
NORTH AMERICA NIKE Brand Sales to Wholesale Customers 11,004.00 21.42 %
NORTH AMERICA NIKE Brand Sales through Direct to Consumer 10,392.00 20.23 %
NORTH AMERICA NIKE Brand Footwear 14,537.00 28.3 %
NORTH AMERICA NIKE Brand Apparel 5,953.00 11.59 %
NORTH AMERICA NIKE Brand Equipment 906.00 1.76 %
EUROPE, MIDDLE EAST & AFRICA NIKE Brand 13,607.00 26.49 %
EUROPE, MIDDLE EAST & AFRICA NIKE Brand Sales to Wholesale Customers 8,562.00 16.67 %
EUROPE, MIDDLE EAST & AFRICA NIKE Brand Sales through Direct to Consumer 5,045.00 9.82 %
EUROPE, MIDDLE EAST & AFRICA NIKE Brand Footwear 8,473.00 16.5 %
EUROPE, MIDDLE EAST & AFRICA NIKE Brand Apparel 4,380.00 8.53 %
EUROPE, MIDDLE EAST & AFRICA NIKE Brand Equipment 754.00 1.47 %
GREATER CHINA NIKE Brand 7,545.00 14.69 %
GREATER CHINA NIKE Brand Sales to Wholesale Customers 4,262.00 8.3 %
GREATER CHINA NIKE Brand Sales through Direct to Consumer 3,283.00 6.39 %
GREATER CHINA NIKE Brand Footwear 5,552.00 10.81 %
GREATER CHINA NIKE Brand Apparel 1,828.00 3.56 %
GREATER CHINA NIKE Brand Equipment 165.00 0.32 %
Asia Pacific & Latin America NIKE Brand 6,729.00 13.1 %
Asia Pacific & Latin America NIKE Brand Sales to Wholesale Customers 3,930.00 7.65 %
Asia Pacific & Latin America NIKE Brand Sales through Direct to Consumer 2,799.00 5.45 %
Asia Pacific & Latin America NIKE Brand Footwear 4,865.00 9.47 %
Asia Pacific & Latin America NIKE Brand Apparel 1,614.00 3.14 %
Asia Pacific & Latin America NIKE Brand Equipment 250.00 0.49 %
NORTH AMERICA NIKE Brand 21,396.00 41.66 %
EUROPE, MIDDLE EAST & AFRICA NIKE Brand 13,607.00 26.49 %
GREATER CHINA NIKE Brand 7,545.00 14.69 %
Asia Pacific & Latin America NIKE Brand 6,729.00 13.1 %
United States 21,551.00 41.96 %


Twelve months ended 2024
NKE s Annual Income by Country and Business Segments Income
(in millions $)
%
(Profit Margin)

Twelve months ended 2024
Annual Revenue and Income Growth by Country and Business Segments % Y/Y Sales Growth % Y/Y Income Growth
Sales to Wholesale Customers 0.56 % -
Sales through Direct to Consumer 0.31 % -
Other -35.15 % -
Footwear -0.18 % -
Apparel -0.47 % -
Equipment 20.34 % -
NIKE Brand 1.15 % -
CONVERSE -14.22 % -
Global Brand Divisions -22.41 % -
Corporate - -
Total 0.28 % -
NIKE Brand Sales to Wholesale Customers 1.32 % -
NIKE Brand Sales through Direct to Consumer 0.99 % -
NIKE Brand Other -22.41 % -
NIKE Brand Footwear 0.88 % -
NIKE Brand Apparel -0.49 % -
NIKE Brand Equipment 20.15 % -
CONVERSE Sales to Wholesale Customers -15.47 % -
CONVERSE Sales through Direct to Consumer -14.58 % -
CONVERSE Other -1.3 % -
CONVERSE Footwear -16.47 % -
CONVERSE Apparel 3.33 % -
CONVERSE Equipment 32.14 % -
Global Brand Divisions Other -22.41 % -
Corporate Other - -
NORTH AMERICA NIKE Brand -0.98 % -
NORTH AMERICA NIKE Brand Sales to Wholesale Customers -2.39 % -
NORTH AMERICA NIKE Brand Sales through Direct to Consumer 0.55 % -
NORTH AMERICA NIKE Brand Footwear -2.42 % -
NORTH AMERICA NIKE Brand Apparel 0.1 % -
NORTH AMERICA NIKE Brand Equipment 18.59 % -
EUROPE, MIDDLE EAST & AFRICA NIKE Brand 1.41 % -
EUROPE, MIDDLE EAST & AFRICA NIKE Brand Sales to Wholesale Customers 0.47 % -
EUROPE, MIDDLE EAST & AFRICA NIKE Brand Sales through Direct to Consumer 3.04 % -
EUROPE, MIDDLE EAST & AFRICA NIKE Brand Footwear 2.58 % -
EUROPE, MIDDLE EAST & AFRICA NIKE Brand Apparel -4.07 % -
EUROPE, MIDDLE EAST & AFRICA NIKE Brand Equipment 27.36 % -
GREATER CHINA NIKE Brand 4.1 % -
GREATER CHINA NIKE Brand Sales to Wholesale Customers 10.24 % -
GREATER CHINA NIKE Brand Sales through Direct to Consumer -2.93 % -
GREATER CHINA NIKE Brand Footwear 2.15 % -
GREATER CHINA NIKE Brand Apparel 9.72 % -
GREATER CHINA NIKE Brand Equipment 12.24 % -
Asia Pacific & Latin America NIKE Brand 4.63 % -
Asia Pacific & Latin America NIKE Brand Sales to Wholesale Customers 5.19 % -
Asia Pacific & Latin America NIKE Brand Sales through Direct to Consumer 3.86 % -
Asia Pacific & Latin America NIKE Brand Footwear 7.09 % -
Asia Pacific & Latin America NIKE Brand Apparel -3 % -
Asia Pacific & Latin America NIKE Brand Equipment 11.61 % -
NORTH AMERICA NIKE Brand -0.98 % -
EUROPE, MIDDLE EAST & AFRICA NIKE Brand 1.41 % -
GREATER CHINA NIKE Brand 4.1 % -
Asia Pacific & Latin America NIKE Brand 4.63 % -
United States -2.07 % -



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