Description of Niq Global Intelligence Plc's Business Segments
The registrant operates through three reportable segments: Americas (North America and Latin America), EMEA (Europe, the Middle East, and Africa), and APAC (Asia and the western Pacific region). Revenue is derived from two product groups: Intelligence (Consumer Measurement) and Activation (Consumer Analytics). Intelligence solutions provide retail measurement, consumer behavior insights, and retailer solutions for consumer brands and retailers. Activation solutions offer customized analytics and predictive models to support decision-making in product development, pricing, marketing, and supply chain management. Client engagements typically begin with Intelligence solutions sold under multi-year or annual subscription contracts, granting access to core software and data. For the year ended December 31, 2025, Intelligence solutions represented approximately 81% of revenue, with about 84% of Intelligence revenue from subscription contracts that had a net dollar retention rate of 105%. Subscription contracts include annual price and product enhancement escalators, and contract values vary by country and purchased modules, such as eCommerce or omnichannel reads.
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