Mattel Inc  (MAT)
Other Ticker:  

Mattel Inc Segments

Total Mattel Brands
   60 % of total Revenue
Fisher-Price Brands
   33.48 % of total Revenue
American Girl Brands
   6.19 % of total Revenue
Total Domestic
   57.24 % of total Revenue
   42.76 % of total Revenue

Business Segments (Sep. 30, 2015)
(in millions $)
III. Quarter
(of total Revenues)
(Sep. 30, 2015)
(in millions $)
III. Quarter
(Profit Margin)
Total Mattel Brands
1,120.61 60 % 0.00 -
Fisher-Price Brands
625.28 33.48 % 0.00 -
American Girl Brands
115.65 6.19 % 0.00 -
Total Domestic
1,069.12 57.24 % 230.22 21.53 %
798.58 42.76 % 142.58 17.85 %
1,867.70 100 % 372.79 19.96 %

• View Income Statement • View Competition by Segment • View Annual Report

Growth rates by Segment (Sep. 30, 2015)
Y/Y Revenue
III. Quarter
Q/Q Revenue
(Sep. 30, 2015)
Y/Y Income
III. Quarter
Q/Q Income
Total Mattel Brands
-15.32 % 86.22 % - -
Fisher-Price Brands
-5.75 % 85.66 % - -
American Girl Brands
-50.22 % -32.8 % - -
Total Domestic
-4.92 % 115.66 % -10.59 % 719.54 %
-19.27 % 56.14 % -22.15 % 544.85 %
-11.64 % 85.44 % -15.4 % 642.6 %

• View Growth rates • View Competitors Segment Growth • View Market Share

To get more information on Mattel Inc's Total Mattel Brands, Fisher-Price Brands, American Girl Brands, Total Domestic, International, Total segment. Select each division with the arrow.

  Mattel Inc's

Business Segments Description

Domestic Segment

The Domestic segment develops toys that it markets and sells in the Mattel Brands US, Fisher-Price Brands US and American Girl Brands segments.

In the Mattel Brands US segment, Barbie® includes brands such as Barbie® fashion dolls and accessories, My Scene™, and Barbie® Collector. Polly Pocket!™ and ello™ are included within Other Girls Brands. Wheels is comprised of Hot Wheels®, Matchbox®, and Tyco® R/C. Entertainment includes Nickelodeon®, Harry Potter™, Yu-Gi-Oh!™, He-Man® and Masters of the Universe®, Batman™ and Justice League™ products, as well as games and puzzles.

In 2004, Mattel expects to expand its existing products or introduce new products, including a new “worlds of” strategy within the Barbie® brand. Among the “worlds” are Fairytopia™, Happy Family™, and Cali Girl™. In addition, Barbie® as The Princess and the Pauper will be the fourth in a series of videos and entertainment-themed fashion dolls. Other new products include Polly Pocket!™ Par-tay Bus™, ello™ Shopopolis™, Little Mommy™ and Shorties. Hot Wheels® will introduce Formula Fuelers™, Incredible Crash Dummies™ and Slimecano™ playset. In Entertainment, Winx™ and the newest game, Scene It?™, a video trivia game, will also be available in 2004.

The Fisher-Price Brands US segment includes Fisher-Price®, Power Wheels®, Sesame Street®, Little People®, Disney preschool and plush, Winnie the Pooh, Rescue Heroes™, Barney™, See ’N Say®, Dora the Explorer™, PowerTouch™ and View-Master® brands. Mattel plans to expand its interactive learning toys category, including introduction in 2004 of new toys designed specifically for children at different developmental stages, from infancy through grade school. New product introductions for 2004 are expected to include InteracTV™, POP-ONZ™ jr. building system, Laugh and Learn™ Home, Rescue Heroes™ Robotz, Doodle Pro™, First Steps™ Pooh, Dora’s Talking Dollhouse™, ESPN® Game Station™ and a new Elmo plush doll that sings a variation of the Village People song “YMCA”.

The American Girl Brands segment is a direct marketer, children’s publisher and retailer that includes the following brands: The American Girls Collection®, American Girl Today®, Hopscotch Hill School™, Bitty Baby®, Angelina Ballerina™, and Girls of Many Lands®. American Girl Brands also publishes best-selling books from American Girl Library®, History Mysteries®, Amelia®, Wild at Heart®, and AG Fiction™, as well as the award-winning American Girl® magazine. In 2004, American Girl Brands, in association with Warner Bros., is creating a made-for-TV movie scheduled to air in the fall of 2004 featuring Samantha Parkington®, a classic American Girl character. Movie-related product launches include a new 18-inch historical doll and book based on Nellie™, Samantha’s best friend from the movie, as well as several special-edition movie outfits and accessories for dolls and girls. Other 2004 product introductions include a new 16-inch doll and book character for Hopscotch Hill School™, brunette Bitty Twins®, numerous advice and activity books, outfits and accessories for the American Girl Today® dolls and Coconut™ the Puppy. American Girl Brands products are sold only in the US and Canada.

International Segment

Products marketed by the International segment, with the exception of American Girl Brands, are generally the same as those developed and marketed by the Domestic segment, although some are developed or adapted for particular international markets. Mattel’s products are sold directly to retailers and wholesalers in Canada and most European, Asian and Latin American countries, and through agents and distributors in those countries where Mattel has no direct presence.


Sales by Geography Competition By Business Segments Company Profile

Advance Monthly Sales

Consumer Price Index CPI

Producer Price Index PPI

Retail Inventories

Personal Income

Gross Domestic Product GDP

Money Supply

Industrial Production


Employment Situation

US International Trade

Factory Orders

Durable Goods

Construction Spending

Housing Starts

Vehicle Unit Sales


Event Calendar

IRDM's Profile

Stock Price

IRDM's Financials

Business Description


Charts & Quotes

IRDM's News


IRDM's Competitors

Customers & Markets

Economic Indicators

IRDM's Growth

Company Segments


Stock Performance

Growth Rates




Financial Strength


Largest Companies

Management Effectivness


At a Glance


Growth Rates



Financial Strength


At a Glance



Sectors & Industries






About us


Financial Terms

Technical Analysis

Fundamental Analysis

Energy Terms

Manufacturing Terms

Transportation Terms

Health Care

Insurance Terms

Economy Terms

Hotel & Leisure Terms

CSIMarket Company, Sector, Industry, Market Analysis, Stock Quotes, Earnings, Economy, News and Research.    Copyright © 2021 CSIMarket, Inc. All rights reserved. This site uses cookies to make your browsing experince better. By using this site, you agree to the Terms of Service and Privacy Policy - UPDATED (Read about our Privacy Policy)

Intraday data delayed per exchange requirements. All quotes are in local exchange time. Intraday data delayed 15 minutes for Nasdaq, and other exchanges. Fundamental and financial data for Stocks, Sector, Industry, and Economic Indicators provided by CSIMarket.com
CSIMarket.com 1500 N. University Drive, Coral Springs, FL 33071