The Domestic segment develops toys that it markets and sells in the Mattel
Brands US, Fisher-Price Brands US and American Girl Brands segments.
In the Mattel Brands US segment, Barbie' includes brands such as Barbie' fashion
dolls and accessories, My Scene', and Barbie' Collector. Polly Pocket!' and
ello' are included within Other Girls Brands. Wheels is comprised of Hot Wheels',
Matchbox', and Tyco' R/C. Entertainment includes Nickelodeon', Harry Potter',
Yu-Gi-Oh!', He-Man' and Masters of the Universe', Batman' and Justice League'
products, as well as games and puzzles.
In 2004, Mattel expects to expand its existing products or introduce new products,
including a new 'worlds of' strategy within the Barbie' brand. Among the 'worlds'
are Fairytopia', Happy Family', and Cali Girl'. In addition, Barbie' as The
Princess and the Pauper will be the fourth in a series of videos and entertainment-themed
fashion dolls. Other new products include Polly Pocket!' Par-tay Bus', ello'
Shopopolis', Little Mommy' and Shorties. Hot Wheels' will introduce Formula
Fuelers', Incredible Crash Dummies' and Slimecano' playset. In Entertainment,
Winx' and the newest game, Scene It'', a video trivia game, will also be available
in 2004.
The Fisher-Price Brands US segment includes Fisher-Price', Power Wheels', Sesame
Street', Little People', Disney preschool and plush, Winnie the Pooh, Rescue
Heroes', Barney', See 'N Say', Dora the Explorer', PowerTouch' and View-Master'
brands. Mattel plans to expand its interactive learning toys category, including
introduction in 2004 of new toys designed specifically for children at different
developmental stages, from infancy through grade school. New product introductions
for 2004 are expected to include InteracTV', POP-ONZ' jr. building system, Laugh
and Learn' Home, Rescue Heroes' Robotz, Doodle Pro', First Steps' Pooh, Dora's
Talking Dollhouse', ESPN' Game Station' and a new Elmo plush doll that sings
a variation of the Village People song 'YMCA'.
The American Girl Brands segment is a direct marketer, children's publisher
and retailer that includes the following brands: The American Girls Collection',
American Girl Today', Hopscotch Hill School', Bitty Baby', Angelina Ballerina',
and Girls of Many Lands'. American Girl Brands also publishes best-selling books
from American Girl Library', History Mysteries', Amelia', Wild at Heart', and
AG Fiction', as well as the award-winning American Girl' magazine. In 2004,
American Girl Brands, in association with Warner Bros., is creating a made-for-TV
movie scheduled to air in the fall of 2004 featuring Samantha Parkington', a
classic American Girl character. Movie-related product launches include a new
18-inch historical doll and book based on Nellie', Samantha's best friend from
the movie, as well as several special-edition movie outfits and accessories
for dolls and girls. Other 2004 product introductions include a new 16-inch
doll and book character for Hopscotch Hill School', brunette Bitty Twins', numerous
advice and activity books, outfits and accessories for the American Girl Today'
dolls and Coconut' the Puppy. American Girl Brands products are sold only in
the US and Canada.
International Segment
Products marketed by the International segment, with the exception of American
Girl Brands, are generally the same as those developed and marketed by the Domestic
segment, although some are developed or adapted for particular international
markets. Mattel's products are sold directly to retailers and wholesalers in
Canada and most European, Asian and Latin American countries, and through agents
and distributors in those countries where Mattel has no direct presence.
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