J.Crew Retail. Our J.Crew retail stores are located in upscale regional malls,
lifestyle centers and street locations. Our retail stores are designed and fixtured
with the goal of creating a distinctive, sophisticated and inviting atmosphere,
with displays and information about product quality. We believe situating our
stores in desirable locations is critical to the success of our business, and
we determine store locations, as well as individual store sizes, based on geographic
location, demographic information, presence of anchor tenants in mall locations
and proximity to other high-end specialty retail stores.
Our J.Crew retail stores averaged approximately 6,200 total square feet as of
January 30, 2016, but are “sized to the market,” which means that
we adjust the size of a particular retail store based on the projected revenues
from that particular store. Our retail stores range in size from a 21,000 square
foot store in New York City to small crewcuts and men’s shops of approximately
900 square feet.
J.Crew Factory. Our J.Crew factory stores are located primarily in large outlet
malls and are designed with simple, volume driving visuals to maximize the sale
of key items. In fiscal 2015, we launched our J.Crew Mercantile store concept,
which are located in traditionally full price retail malls and hybrid centers,
and therefore make our factory assortment more accessible to customers. We design
and develop a dedicated line of value-driven merchandise for our J.Crew factory
stores, J.Crew Mercantile stores and jcrewfactory.com, inspired by classic J.Crew
style.
Our J.Crew factory stores averaged approximately 5,700 total square feet as
of January 30, 2016, and are also “sized to the market.” Our factory
stores range in size from a 10,300 square foot store in New York to a 1,500
square foot store in Florida.
Madewell. Our Madewell stores are located in upscale regional malls, lifestyle
centers and street locations. Our Madewell store environments are carefully
designed with the goal of capturing the look and feel of a downtown boutique,
while reflecting high quality and sophistication. As of January 30, 2016, we
operated 103 Madewell stores throughout the United States.
We also serve customers through our e-commerce business, which includes websites
for the J.Crew, factory and Madewell brands. Our websites allow customers to
purchase our merchandise over the Internet and include jcrew.com, jcrewfactory.com
and madewell.com. We also use our websites to sell exclusive styles not available
in stores, introduce and test new product offerings, offer extended sizes and
colors on various products, and drive targeted marketing campaigns. Additionally,
we utilize a third party to accept and fulfill website orders from customers
in over 100 countries outside of the United States.