Description of Ituran Location And Control Ltd's Business Segments
Location-based services
Stolen vehicle recovery
Our stolen vehicle recovery system is based on three main components: an AVL end-unit
that is installed in the vehicle, a network of base stations and a 24-hour manned
control center. Once the control center receives indication of an unauthorized
entry into a vehicle equipped with our AVL end-unit, our operators decide whether
it is a false alarm or an actual unauthorized entry. If it is determined to be
an unauthorized entry, or if a notification of the vehicle’s theft is received
directly from the vehicle operator, our operators transmit a signal that activates
the transmitter installed in the vehicle. We then pinpoint the location of the
transmitter with terrestrial network triangulation technology or GPRS technology
and notify the relevant law enforcement agency. In Israel, Brazil and Argentina,
we also maintain private enforcement units, which work together with local police
to recover the vehicle. In addition, we have the capability to immobilize vehicles
remotely from our control centers.
Fleet management
We offer our customers the ability to use a comprehensive application for fleet
management both by using an Internet site and workstations. Our system allows
our customers 24-hour access to information on their fleets through our active
control center and we are able to tailor our system to our customers specific
needs.
Our solutions allow our subscribers to effectively manage and control their fleet,
and thereby to reduce their operating costs, optimize work hours and appointment
scheduling and improve their services and operations. Our system includes the
following features:
the ability to locate the fleets vehicles;
continuous data communication with the fleets vehicles;
real-time vehicle status indicators: speed, distance driven, direction of travel,
driver name, motion start/stop, engine start/stop, speeding, diagnostic alerts,
driver behavior and more;
recording of determined events and analysis of data over time to improve driving
and vehicle use;
remote monitoring and processing of data, such as temperature control in refrigerated
or chilled compartments, time stamp, tire pressure and heat and other complementary
data;
connection to standard organization systems;
accident notification;
drivers behavior; and
task management optimization.
Value-added services
Locator services. Our services allow consumers to protect valuable merchandise
and equipment. We provide our locator services in Israel, Brazil and Argentina.
Concierge services. Through a call center, we provide 24-hour on-demand navigation
guidance, information and assistance to our customers. Such services include the
provision of traffic reports, help with directions and information on the location
of gas stations, car repair shops, post offices, hospitals and other facilities.
We provide our concierge services to subscribers mainly in Israel.
Wireless communications products
Our wireless communications products are used for various applications in the
AVL markets and primarily in connection with our location-based services described
above.
Our AVL products enable the location and tracking of vehicles, as well as assets
or persons, and are primarily used by us in providing our SVR and fleet management
services. Each subscriber to our SVR services has one of our end-units installed
in his or her vehicle. Subscribers to services for locating persons or valuables
will use our SMART products. Our key wireless communications products for AVL
applications include:
Base Site: a radio receiver, which includes a processor and a data computation
unit to collect and send data to and from transponders and send that data to control
centers as part of the terrestrial infrastructure of the location system;
Control Center: a center consisting of software used to collect data from various
base sites, conduct location calculations and transmit location data to various
customers and law enforcement agencies;
GPS/GPRS-based products: navigation and tracking devices installed in vehicles;
and
SMART: a portable transmitter installed in vehicles (including motorcycles)
that sends a signal to the base site, enabling the location of vehicles, equipment
or an individual;
Geographical Information
The following table lists the key services and products that we currently sell
or lease in different regions of the world:
Country
Services offered
Products sold
Israel
SVR
AVL
Fleet Management
Value-added services
Brazil
SVR
AVL
Fleet Management
Value-added services
Argentina
SVR
AVL
Fleet Management
United States
SVR
AVL
Fleet Management
Value-added services
Asset protection to Auto Lenders
In each of the above countries we maintain a control center, which is operated
24 hours a day, 365 days a year. The following is a short description of key
operating statistics about our location-based services in the countries in which
we operate:
We maintain 103 base stations in Israel, which provide complete coverage within
the country. We also operate throughout Israel in providing fleet management
services through GPS/GPRS based products and services.
We currently provide RF based products and services only in the metropolitan
areas of Sao Paulo, Campinas, Americans and Rio de Janeiro, where we maintain
140 base stations; however we operate throughout Brazil in providing GPS/GPRS
based products and services.
We currently provide RF based products and services only in the metropolitan
area of Buenos Aires, where we maintain 43 base sites; however, we also operate
throughout Argentina in providing GPS/GPRS based products and services for fleet
management.
United States: We commenced operations in the United States in 2000. We provide
GPS/GPRS products and services throughout the United States.
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