Ituran Location And Control Ltd's Corporate Customers have recorded a rise in their cost of revenue by 22.33 % in the 4 quarter 2025 year on year, sequentially costs of revenue grew by 17.11 %. During the corresponding time, Ituran Location And Control Ltd recorded a revenue increase by 6.77 % year on year, While revenue at the Ituran Location And Control Ltd 's corporate clients fell by -2.6 % year on year, sequentially revenue fell by -8.89 %.
Ituran Location And Control Ltd's Customers have recorded a rise in their cost of revenue by 22.33 % in the 4 quarter 2025 year on year, sequentially costs of revenue grew by 17.11 %, for the same period Ituran Location And Control Ltd recorded revenue increase by 6.77 % year on year,
Ituran Location And Control Ltd's Comment on Sales, Marketing and Customers
We market and sell our products and services to a broad range of customers
that vary in size, geographic location and industry.
Our selling and marketing objective is to achieve broad market penetration through
targeted marketing and sales activities.
Location-based services
Stolen vehicle recovery
Our marketing and sales efforts are principally focused on five target groups:
insurance companies and agents, car manufacturers, dealers and importers, cooperative
sales channels (mostly vehicle fleet operators and owners) and private subscribers.
We maintain marketing and sales departments in each geographical market in which
we operate. Each department is responsible for maintaining our relationships
with our principal target groups. These responsibilities also include advertising
and branding, sales promotions and sweepstakes.
In Israel, Brazil and Argentina, we focus our marketing efforts on insurance
companies and private customers; while in Brazil, our primary focus has shifted
to the retail market during recent years. In the United States, we believe that
insurance companies do not constitute a material influence in the marketing
of SVR services or AVL products. Most of our sales in the United States are
made through car dealerships and dealers for new or used cars. Our customers
in the SVR market include insurance companies as well as individual vehicle
owners.
Fleet management
Vehicle fleet management systems are primarily marketed through vehicle fleets
departments, which form a part of our regional marketing departments. We conduct
in-depth research to identify companies that will gain efficiency and cost savings
through the implementation of our products and services, and conduct targeted
marketing campaigns to these companies. In addition, we participate in professional
conventions and advertise in professional publications and journals designed
for our target customers. Our customers in the fleet management market include
small-, mid- and large-size enterprises and individuals. We are currently exploring
collaborations with local entities in other regions of the world for the marketing
of our fleet management services and products in such regions. By the date of
this report, we have a total of 3,000 end users which are spread in various
countries (except Israel, Brazil, US and Argentina).
Value-added services
Our concierge services are provided to existing SVR customers. A few thousands
SMART devices were installed in valuable merchandise and equipment.
Wireless communications products
Our AVL end-units are primarily used by us in providing our location-based services,
including fleet management and value-added services, in Israel, Brazil, Argentina
and the United States.
Ituran Location And Control Ltd’s Comment on Sales, Marketing and Customers
We market and sell our products and services to a broad range of customers
that vary in size, geographic location and industry.
Our selling and marketing objective is to achieve broad market penetration through
targeted marketing and sales activities.
Location-based services
Stolen vehicle recovery
Our marketing and sales efforts are principally focused on five target groups:
insurance companies and agents, car manufacturers, dealers and importers, cooperative
sales channels (mostly vehicle fleet operators and owners) and private subscribers.
We maintain marketing and sales departments in each geographical market in which
we operate. Each department is responsible for maintaining our relationships
with our principal target groups. These responsibilities also include advertising
and branding, sales promotions and sweepstakes.
In Israel, Brazil and Argentina, we focus our marketing efforts on insurance
companies and private customers; while in Brazil, our primary focus has shifted
to the retail market during recent years. In the United States, we believe that
insurance companies do not constitute a material influence in the marketing
of SVR services or AVL products. Most of our sales in the United States are
made through car dealerships and dealers for new or used cars. Our customers
in the SVR market include insurance companies as well as individual vehicle
owners.
Fleet management
Vehicle fleet management systems are primarily marketed through vehicle fleets
departments, which form a part of our regional marketing departments. We conduct
in-depth research to identify companies that will gain efficiency and cost savings
through the implementation of our products and services, and conduct targeted
marketing campaigns to these companies. In addition, we participate in professional
conventions and advertise in professional publications and journals designed
for our target customers. Our customers in the fleet management market include
small-, mid- and large-size enterprises and individuals. We are currently exploring
collaborations with local entities in other regions of the world for the marketing
of our fleet management services and products in such regions. By the date of
this report, we have a total of 3,000 end users which are spread in various
countries (except Israel, Brazil, US and Argentina).
Value-added services
Our concierge services are provided to existing SVR customers. A few thousands
SMART devices were installed in valuable merchandise and equipment.
Wireless communications products
Our AVL end-units are primarily used by us in providing our location-based services,
including fleet management and value-added services, in Israel, Brazil, Argentina
and the United States.
Sources:
Ituran Location And Control Ltd’s official press releases and regulatory filings; CSIMarket.com’s market research; and the financial filings and press releases of other companies cited in this report.
Updated on:
Focus of this report: Ituran Location And Control Ltd’s corporate clients.
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