Consumer Products
We sell various products that are designed for use in and around the home. Our
current consumer products are focused on both indoor and outdoor cleaning applications.
We believe our consumer products provide value to our customers by delivering
a better way to clean and by freeing people from repetitive home cleaning tasks.
In order to ensure the continued acceptance of our robots we will continue to
invest in technology necessary to further improve their cleaning capabilities.
We currently offer multiple Roomba floor vacuuming robots with varying price
points ranging from $375 to $899 based upon features and performance characteristics.
Our Roomba robots compact disc shape allows it to clean under kick boards,
beds and other furniture, resulting in cleaner floors since the Roomba can access
more of the floor than standard upright vacuum cleaners. In addition, Roomba
eliminates the need to manually vacuum -- it cleans automatically upon the push
of a button or through scheduling. In September 2015, we launched our newest
robot, Roomba 980, our first connected robot. Roomba 980 delivers entire level
cleaning through smart navigation, recharging as needed and resumes until finished.
The iRobot HOME App allows consumers the ability to conveniently schedule cleanings
at anytime from anywhere. The Roomba 600 series robots offer a three-stage cleaning
system which thoroughly vacuums every section of the floor multiple times, as
well as AeroVac technology and improved brush design enabling the robot to better
handle fibers like hair, pet fur, lint and carpet fuzz. The Roomba 700 series
robots offer improved debris pick up, a larger debris bin that vigorously pulls
debris and hair off brushes into the bin, and dual air filters that capture
dust particles as fine as 0.3 microns. The Roomba 800 series robots offer our
AEROForce technology which incorporates brushless, counter-rotating extractors
that amplify suction for superior performance over bristle brushes, while requiring
less maintenance than previous Roomba models.
We currently offer the Braava automatic floor mopping robots designed exclusively
for hard surface floors with a price of $299. These robots provide a different
cleaning approach than our Roomba products. The Braava automatically dusts and
damp mops hard surface floors using popular cleaning cloths or our specially
designed reusable microfiber cloths, and includes a special reservoir that dispenses
liquid throughout the cleaning cycle to keep the cloth damp.
Our Scooba 450 floor scrubbing robot has a price point of $599. Unlike a conventional
mop that spreads dirty water on the floor, Scooba will apply only fresh water
and cleaning solution to the floor from a clean tank. Scooba will clean dirt
and grime, is safe for use on all sealed, hard floor surfaces, including wood
and tile, and is smart enough to avoid carpet. Our Mirra Pool Cleaning Robot
is used to clean residential pools and removes debris as small as two microns
from pool floors, walls and stairs. Mirra is brought to market under the iRobot
brand through a relationship with Aquatron, Inc., which developed the pool cleaning
robots. Our Looj Gutter Cleaning Robot was designed to simplify the difficult
and dangerous job of gutter cleaning. The Looj cleans an entire stretch of gutter,
reducing the number of times a ladder must be repositioned and climbed during
gutter cleaning.
Defense and Security Products
As noted above, we expect to complete the divestiture of our defense and security
business unit during the first quarter of 2016. In the defense and security
product markets, we currently offer several unmanned ground vehicles. Our tactical
ground robots include the combat-tested 510 PackBot, the 310 SUGV, the 110 FirstLook
small, light, throwable robot, and the 710 Kobra multi-purpose robot capable
of carrying heavy payloads. The PackBot, SUGV, FirstLook, and Kobra robots comprise
a family of robots using many common platform components and offer our patented
flipper technology that enables robots to easily climb stairs, navigate rubble,
and penetrate inaccessible areas. These robots, which are beginning to utilize
the uPoint Multi-Robot Control system, a universal control system for our line
of defense and security robots, are designed to keep war fighters and public
safety officials out of harms way and are designed for high-performance, durability
and ease of use while performing search, reconnaissance, mapping, bomb disposal
and other dangerous missions. As of January 2, 2016, we have delivered approximately
6,000 robots to military and civil defense forces and research communities worldwide.
The robots are currently priced between approximately $20,000 and $600,000 per
unit, depending on model, configuration and quantities ordered.
We have continued to refine the PackBot product line, focusing on enhanced modularity
and providing new capabilities to support a variety of mission scenarios. Our
unique Aware 2 software is incorporated into the advanced 510 PackBot chassis
and operator control unit. As a result, PackBot can support multiple configurations
and payloads with the same chassis and operator control unit, providing customers
with a single robot capable of performing a variety of missions. We also utilize
Configure-To-Order (CTO) procurement options for our commercial 510 PackBot,
allowing customers to tailor the product totheir specific mission needs. The
combined benefits of the Aware 2 software and CTO procurement options establish
the 510 PackBot as a truly modular multi-mission robotic platform.
The 110 FirstLook is an expandable, lightweight robot that performs persistent
observation and investigates dangerous and hazardous material while keeping
its operator out of harm’s way. The 310 SUGV is a lightweight, backpackable
robot well-suited to dismounted operations. It has a modular design that accommodates
a wide range of optional payloads and sensors, including a dexterous manipulator,
and can easily climb stairs, roll over obstacles and enter inaccessible and
dangerous areas. The 710 Kobra is a powerful, rugged, fast robot that supports
or carries multiple and heavy payloads, and can lift up to 330 pounds.
Remote Presence Products
We currently have two products based upon our Ava mobile robotics platform.
The U.S. Food and Drug Administration approved RP-VITA telemedicine robot expands
the reach of medical care by connecting physicians with patients from anywhere
in the world. The RP-VITA combines the latest in autonomous navigation and mobility
technologies developed by iRobot with the state-of-the-art telemedicine and
electronic health record integration developed by InTouch Health. The RP-VITA,
which is sold to healthcare customers by InTouch Health, was introduced in 2012
and began shipping in early 2013. Our Ava 500 Video Collaboration robot, which
we began selling in 2014, delivers autonomous telepresence to the enterprise
market, enabling remote workers to more personally collaborate throughout the
workplace. The Ava 500 blends together our autonomous navigation capabilities
with Cisco’s TelePresence to enable people working off-site to participate
in meetings, presentations and events where movement and location spontaneity
are important.
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