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Immersion Corporation (IMMR) |
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Description of Immersion's Business Segments
Immersion Corporation is known for its development of haptic technology and solutions that enhance the way users interact with digital content. The company specializes in a range of products and services that apply this technology to various industries, including consumer electronics, automotive, gaming, and telecommunications. Below is an extensive overview of the different segments, products, and services offered by Immersion Corporation.
Segments
1. Consumer Electronics:
- Immersion's haptic technology is widely applied in consumer electronic devices such as smartphones, tablets, and wearable devices. By integrating haptics, these devices can provide tactile feedback, enhancing user interactions and experiences.
2. Automotive:
- In the automotive industry, Immersion provides haptic solutions that improve the driver and passenger experience. This includes tactile feedback for infotainment systems, dashboard controls, and the integration of haptics in touchscreens, which can significantly enhance usability while maintaining safety.
3. Gaming:
- The gaming segment utilizes Immersion's technology to create immersive experiences through force feedback and vibration effects in gaming controllers, virtual reality (VR) setups, and arcade machines. This enables players to feel the action, such as the impact of a collision or the sensation of different terrains.
4. Telecommunications:
- In telecommunications, Immersion's haptic technology enhances user interfaces for mobile phones and other communication devices. By providing tactile responses during key presses or notifications, users can interact more effectively without relying solely on visual feedback.
5. Medical and Healthcare:
- Immersions haptic technology is also being explored in the medical field, including applications for training simulations and surgical applications. Haptics can simulate real-life procedures, enabling medical professionals to practice techniques in a controlled, realistic environment.
Products
1. Haptic Software Development Kits (SDKs):
- Immersion offers SDKs that allow developers to integrate haptic effects into their applications easily. These toolsets provide extensive libraries and support for creating a wide range of tactile interactions.
2. TouchSense' Technology:
- TouchSense is Immersion's flagship technology, enabling devices to provide rich haptic feedback through vibrations or dynamic force effects. It is designed to enhance user experience across various platforms by making interactions more intuitive and engaging.
3. Haptic Controllers:
- Immersion produces specialized controllers that deliver high-fidelity tactile feedback for gaming and VR applications. These devices are designed to offer realistic sensations to the user, improving the overall experience of virtual worlds.
4. Haptic Feedback Solutions for Automotive:
- Immersion provides tailored solutions for automakers, including integration services for haptic feedback in vehicle interfaces. These products help enhance driver engagement and safety through intuitive feedback mechanisms.
5. Accessibility Solutions:
- Immersion focuses on making technology accessible through haptic feedback for users with visual or auditory impairments. Haptic signals can serve as additional communication methods, providing alerts or information through touch.
Services
1. Consulting and Custom Development:
- Immersion offers consulting services where they partner with clients to develop custom haptic solutions tailored to specific applications or industries. This can involve collaborating with manufacturers or developers to create bespoke experiences.
2. Training and Support Services:
- The company provides training programs and ongoing support for developers and engineers to optimize their use of Immersions technologies. This includes workshops, tutorials, and dedicated support for troubleshooting.
3. Licensing and Partnerships:
- Immersion has licensing arrangements with various hardware and software manufacturers, allowing them to integrate Immersion's proprietary haptic solutions into their products. This helps expand the reach and application of their technology across different markets.
4. Middleware Solutions:
- Immersion offers middleware solutions that help bridge the gap between hardware and applications, facilitating the use of haptic feedback in a wide array of devices without needing deep technical integration.
Through these segments, products, and services, Immersion Corporation aims to enhance user interactions across multiple domains, creating more engaging, intuitive, and immersive experiences powered by haptic technology.
Immersion Corporation Segments |
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| Immersion |
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 100 % |
of total Revenue |
| Barnes & Noble Education |
|
100 % |
of total Revenue |
| Immersion Corporation Total royalty and license revenue |
|
100 % |
of total Revenue |
| Immersion Corporation Fixed fee license revenue |
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17.96 % |
of total Revenue |
| Immersion Corporation Per-unit royalty revenue |
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1423.8 % |
of total Revenue |
| Barnes & Noble Education, Inc. |
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673.36 % |
of total Revenue |
| Product and other Barnes & Noble Education, Inc. |
|
645.47 % |
of total Revenue |
| Course material rental income Barnes & Noble Education, Inc. |
|
27.9 % |
of total Revenue |
Q2 three months ended (Jun 30 2024)
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| Revenues by Business Segments |
Revenues
(in millions $) |
%
(of total Revenues) |
| Total |
6.98 |
100 % |
| Immersion |
6.98 |
100 % |
| Barnes & Noble Education |
6.98 |
100 % |
| Immersion Corporation Total royalty and license revenue |
6.98 |
100 % |
| Immersion Corporation Fixed fee license revenue |
1.25 |
17.96 % |
| Immersion Corporation Per-unit royalty revenue |
99.42 |
1423.8 % |
| Barnes & Noble Education, Inc. |
47.02 |
673.36 % |
| Product and other Barnes & Noble Education, Inc. |
45.07 |
645.47 % |
| Course material rental income Barnes & Noble Education, Inc. |
1.95 |
27.9 % |
Q2 three months ended (Jun 30 2024)
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| Revenue Growth rates by Segment |
Y/Y Revenue
% |
Q/Q Revenue
% |
| Total |
-95.13 % |
-84.07 % |
| Immersion |
-92.74 % |
- |
| Barnes & Noble Education |
-95.13 % |
- |
| Immersion Corporation Total royalty and license revenue |
-92.74 % |
- |
| Immersion Corporation Fixed fee license revenue |
-98.57 % |
- |
| Immersion Corporation Per-unit royalty revenue |
1323.8 % |
- |
| Barnes & Noble Education, Inc. |
- |
- |
| Product and other Barnes & Noble Education, Inc. |
- |
- |
| Course material rental income Barnes & Noble Education, Inc. |
- |
- |
Q2 three months ended (Jun 30 2024)
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| Income by Business Segments |
Income
(in millions $) |
%
(Profit Margin) |
| Total |
20.94 |
299.81 % |
| Immersion |
3.11 |
44.58 % |
Q2 three months ended (Jun 30 2024)
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| Income Growth rates by Segment |
Y/Y Income
% |
Q/Q Income
% |
| Total |
197.89 % |
12.23 % |
| Immersion |
-94.32 % |
- |
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