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Immersion's Business Segments
Immersion's reported revenue by business segment and by geographic region, quarterly and annual, normalized against the consolidated income statement. Free below: the top 3 rows per table, this quarter and this fiscal year. Subscriber access adds the full segment history and operating income by segment.
Segment Data As of Q3 FY2026
Reportable Segments
2
Largest Segment
Barnes and Noble Education Segment
Total Revenue
$ 518
Regions Reported
-
Revenue Share by Reportable Segment - Q3 FY2026
- Barnes and Noble Education Segment99.3%
- Immersion Segment0.7%
Revenue by Reportable Segment - Q3 FY2026
| Segment | Revenue (Millions) | % of Total |
|---|---|---|
| Barnes and Noble Education Segment | $ 515 | 99.3% |
| Immersion Segment | $ 3 | 0.7% |
Description of Immersion
Immersion Corporation is a technology company that specializes in creating haptic feedback solutions. Founded in 1993, the company has established itself as a global leader in the field of touch feedback technology and has made significant contributions to the growth and development of the haptic industry.
Haptic technology refers to the science of touch. It involves creating tactile and force feedback sensations through a user interface for enhanced interaction and immersive experiences. Immersion Corporation focuses on designing and developing haptic systems and software solutions for various industries including gaming, automotive, mobile, VR/AR, and healthcare.
The company's primary product is the TouchSense technology platform, which enables various devices and applications to provide realistic touch sensations. The platform consists of both hardware and software components that work together to deliver a wide range of haptic effects including vibrations, textures, and forces.
Immersion offers a range of solutions designed for different industries and applications. In the gaming industry, their haptic technology is used to enhance the realism and immersion of gaming experiences by adding vibrations and feedback to game controllers. This allows players to feel the impact of in-game actions and creates a more engaging and immersive gameplay experience.
In the automotive industry, Immersion's haptic solutions are integrated into touchscreens and infotainment systems, enabling drivers to interact with digital interfaces using touch feedback that mimics physical buttons. This ensures drivers can safely operate controls without having to take their eyes off the road.
Immersion's haptic technology is also used in mobile devices, providing users with tactile feedback when interacting with touchscreens. This enhances the user experience by providing a more intuitive and realistic touch sensation, improving typing accuracy, and reducing errors.
In the virtual reality (VR) and augmented reality (AR) sectors, Immersion's haptic technology enables users to feel virtual objects as if they were real. This creates a more immersive and realistic virtual experience, enhancing the sense of presence and making interactions more natural and intuitive.
Furthermore, Immersion's haptic technology is utilized in the healthcare industry to simulate surgical procedures for training purposes, allowing medical professionals to practice in a safe and realistic environment. It can also provide tactile feedback in medical devices and equipment to improve usability and precision during procedures.
Beyond hardware solutions, Immersion Corporation also provides software development kits (SDKs) and tools that enable developers to incorporate haptic feedback into their applications. This includes APIs, documentation, and sample code, allowing developers to easily integrate haptic effects and customize their behavior to suit their specific needs.
Immersion Corporation holds an extensive patent portfolio with more than 3,600 issued or pending patents worldwide. This intellectual property helps maintain the company's competitive advantage and enables them to offer innovative haptic solutions to their customers.
Overall, Immersion Corporation is a leading provider of haptic technology solutions, offering a wide range of products and services that enhance user experiences across various industries. Their expertise in creating realistic touch sensations and their commitment to innovation have positioned them as pioneers in the field of haptics.
Haptic technology refers to the science of touch. It involves creating tactile and force feedback sensations through a user interface for enhanced interaction and immersive experiences. Immersion Corporation focuses on designing and developing haptic systems and software solutions for various industries including gaming, automotive, mobile, VR/AR, and healthcare.
The company's primary product is the TouchSense technology platform, which enables various devices and applications to provide realistic touch sensations. The platform consists of both hardware and software components that work together to deliver a wide range of haptic effects including vibrations, textures, and forces.
Immersion offers a range of solutions designed for different industries and applications. In the gaming industry, their haptic technology is used to enhance the realism and immersion of gaming experiences by adding vibrations and feedback to game controllers. This allows players to feel the impact of in-game actions and creates a more engaging and immersive gameplay experience.
In the automotive industry, Immersion's haptic solutions are integrated into touchscreens and infotainment systems, enabling drivers to interact with digital interfaces using touch feedback that mimics physical buttons. This ensures drivers can safely operate controls without having to take their eyes off the road.
Immersion's haptic technology is also used in mobile devices, providing users with tactile feedback when interacting with touchscreens. This enhances the user experience by providing a more intuitive and realistic touch sensation, improving typing accuracy, and reducing errors.
In the virtual reality (VR) and augmented reality (AR) sectors, Immersion's haptic technology enables users to feel virtual objects as if they were real. This creates a more immersive and realistic virtual experience, enhancing the sense of presence and making interactions more natural and intuitive.
Furthermore, Immersion's haptic technology is utilized in the healthcare industry to simulate surgical procedures for training purposes, allowing medical professionals to practice in a safe and realistic environment. It can also provide tactile feedback in medical devices and equipment to improve usability and precision during procedures.
Beyond hardware solutions, Immersion Corporation also provides software development kits (SDKs) and tools that enable developers to incorporate haptic feedback into their applications. This includes APIs, documentation, and sample code, allowing developers to easily integrate haptic effects and customize their behavior to suit their specific needs.
Immersion Corporation holds an extensive patent portfolio with more than 3,600 issued or pending patents worldwide. This intellectual property helps maintain the company's competitive advantage and enables them to offer innovative haptic solutions to their customers.
Overall, Immersion Corporation is a leading provider of haptic technology solutions, offering a wide range of products and services that enhance user experiences across various industries. Their expertise in creating realistic touch sensations and their commitment to innovation have positioned them as pioneers in the field of haptics.
Immersion Corporation is known for its development of haptic technology and solutions that enhance the way users interact with digital content. The company specializes in a range of products and services that apply this technology to various industries, including consumer electronics, automotive, gaming, and telecommunications. Below is an extensive overview of the different segments, products, and services offered by Immersion Corporation.
Segments
1. Consumer Electronics:
- Immersion’s haptic technology is widely applied in consumer electronic devices such as smartphones, tablets, and wearable devices. By integrating haptics, these devices can provide tactile feedback, enhancing user interactions and experiences.
2. Automotive:
- In the automotive industry, Immersion provides haptic solutions that improve the driver and passenger experience. This includes tactile feedback for infotainment systems, dashboard controls, and the integration of haptics in touchscreens, which can significantly enhance usability while maintaining safety.
3. Gaming:
- The gaming segment utilizes Immersion’s technology to create immersive experiences through force feedback and vibration effects in gaming controllers, virtual reality (VR) setups, and arcade machines. This enables players to feel the action, such as the impact of a collision or the sensation of different terrains.
4. Telecommunications:
- In telecommunications, Immersion’s haptic technology enhances user interfaces for mobile phones and other communication devices. By providing tactile responses during key presses or notifications, users can interact more effectively without relying solely on visual feedback.
5. Medical and Healthcare:
- Immersions haptic technology is also being explored in the medical field, including applications for training simulations and surgical applications. Haptics can simulate real-life procedures, enabling medical professionals to practice techniques in a controlled, realistic environment.
Products
1. Haptic Software Development Kits (SDKs):
- Immersion offers SDKs that allow developers to integrate haptic effects into their applications easily. These toolsets provide extensive libraries and support for creating a wide range of tactile interactions.
2. TouchSense® Technology:
- TouchSense is Immersion’s flagship technology, enabling devices to provide rich haptic feedback through vibrations or dynamic force effects. It is designed to enhance user experience across various platforms by making interactions more intuitive and engaging.
3. Haptic Controllers:
- Immersion produces specialized controllers that deliver high-fidelity tactile feedback for gaming and VR applications. These devices are designed to offer realistic sensations to the user, improving the overall experience of virtual worlds.
4. Haptic Feedback Solutions for Automotive:
- Immersion provides tailored solutions for automakers, including integration services for haptic feedback in vehicle interfaces. These products help enhance driver engagement and safety through intuitive feedback mechanisms.
5. Accessibility Solutions:
- Immersion focuses on making technology accessible through haptic feedback for users with visual or auditory impairments. Haptic signals can serve as additional communication methods, providing alerts or information through touch.
Services
1. Consulting and Custom Development:
- Immersion offers consulting services where they partner with clients to develop custom haptic solutions tailored to specific applications or industries. This can involve collaborating with manufacturers or developers to create bespoke experiences.
2. Training and Support Services:
- The company provides training programs and ongoing support for developers and engineers to optimize their use of Immersions technologies. This includes workshops, tutorials, and dedicated support for troubleshooting.
3. Licensing and Partnerships:
- Immersion has licensing arrangements with various hardware and software manufacturers, allowing them to integrate Immersion’s proprietary haptic solutions into their products. This helps expand the reach and application of their technology across different markets.
4. Middleware Solutions:
- Immersion offers middleware solutions that help bridge the gap between hardware and applications, facilitating the use of haptic feedback in a wide array of devices without needing deep technical integration.
Through these segments, products, and services, Immersion Corporation aims to enhance user interactions across multiple domains, creating more engaging, intuitive, and immersive experiences powered by haptic technology.
Segments
1. Consumer Electronics:
- Immersion’s haptic technology is widely applied in consumer electronic devices such as smartphones, tablets, and wearable devices. By integrating haptics, these devices can provide tactile feedback, enhancing user interactions and experiences.
2. Automotive:
- In the automotive industry, Immersion provides haptic solutions that improve the driver and passenger experience. This includes tactile feedback for infotainment systems, dashboard controls, and the integration of haptics in touchscreens, which can significantly enhance usability while maintaining safety.
3. Gaming:
- The gaming segment utilizes Immersion’s technology to create immersive experiences through force feedback and vibration effects in gaming controllers, virtual reality (VR) setups, and arcade machines. This enables players to feel the action, such as the impact of a collision or the sensation of different terrains.
4. Telecommunications:
- In telecommunications, Immersion’s haptic technology enhances user interfaces for mobile phones and other communication devices. By providing tactile responses during key presses or notifications, users can interact more effectively without relying solely on visual feedback.
5. Medical and Healthcare:
- Immersions haptic technology is also being explored in the medical field, including applications for training simulations and surgical applications. Haptics can simulate real-life procedures, enabling medical professionals to practice techniques in a controlled, realistic environment.
Products
1. Haptic Software Development Kits (SDKs):
- Immersion offers SDKs that allow developers to integrate haptic effects into their applications easily. These toolsets provide extensive libraries and support for creating a wide range of tactile interactions.
2. TouchSense® Technology:
- TouchSense is Immersion’s flagship technology, enabling devices to provide rich haptic feedback through vibrations or dynamic force effects. It is designed to enhance user experience across various platforms by making interactions more intuitive and engaging.
3. Haptic Controllers:
- Immersion produces specialized controllers that deliver high-fidelity tactile feedback for gaming and VR applications. These devices are designed to offer realistic sensations to the user, improving the overall experience of virtual worlds.
4. Haptic Feedback Solutions for Automotive:
- Immersion provides tailored solutions for automakers, including integration services for haptic feedback in vehicle interfaces. These products help enhance driver engagement and safety through intuitive feedback mechanisms.
5. Accessibility Solutions:
- Immersion focuses on making technology accessible through haptic feedback for users with visual or auditory impairments. Haptic signals can serve as additional communication methods, providing alerts or information through touch.
Services
1. Consulting and Custom Development:
- Immersion offers consulting services where they partner with clients to develop custom haptic solutions tailored to specific applications or industries. This can involve collaborating with manufacturers or developers to create bespoke experiences.
2. Training and Support Services:
- The company provides training programs and ongoing support for developers and engineers to optimize their use of Immersions technologies. This includes workshops, tutorials, and dedicated support for troubleshooting.
3. Licensing and Partnerships:
- Immersion has licensing arrangements with various hardware and software manufacturers, allowing them to integrate Immersion’s proprietary haptic solutions into their products. This helps expand the reach and application of their technology across different markets.
4. Middleware Solutions:
- Immersion offers middleware solutions that help bridge the gap between hardware and applications, facilitating the use of haptic feedback in a wide array of devices without needing deep technical integration.
Through these segments, products, and services, Immersion Corporation aims to enhance user interactions across multiple domains, creating more engaging, intuitive, and immersive experiences powered by haptic technology.