The registrant operates primarily in the fitness equipment business segment, selling products directly to customers through both online and offline channels. For the fiscal year ended June 30, 2025, approximately 65.95% of total sales were generated through their e-commerce website, GymDirect.com.au, which features three proprietary brands under Gym Direct as well as other fitness equipment retail brands. Offline sales are conducted via phone, email, and showroom interactions, targeting large and repeat customers such as fitness studios, gyms, and government institutions, with opportunities for product viewing and customization.
Marketing efforts employ a multi-channel approach, including Google Search, social media, affiliate programs, email, SMS marketing, and a loyalty program named Gym Direct Lion Rewards Club. The registrant also operates a Licensing Business segment that markets to prospective licensees through social, digital, search, referral, and experiential marketing. This segment offers turnkey solutions with high-quality products and licenses trademarks including Gym Direct, Muscle Motion, FleetX, and Rapid Motion.
The introduction of 1FinalRound and smart connected fitness equipment, accessible via the corporate website and application, expands marketing reach beyond physical licensee locations. The registrant continues to focus on product design and innovation to enhance the customer experience.
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