Description of Edgewell Personal Care's Business Segments
Wet Shave
Wet shave products are sold under the Schick®, Wilkinson Sword®, Edge,
Skintimate and Personna® brand names. We manufacture and distribute Schick
and Wilkinson Sword razor systems, composed of razor handles and refillable
blades, and disposable shave products for men and women. While we market our
wet shave products throughout the world, our primary markets are the U.S., Canada,
Japan, Germany, France and the United Kingdom. We believe we hold the #2 global
market share position in wet shaving. The category is extremely competitive
with manufacturers vying for consumer loyalty and retail shelf space.
We have gained recognition for our innovation designed to improve the shaving
experience, including the introduction of our Schick Hydro mens shaving system
in 2010. This system incorporated new technologies, including innovative skin
protectors that act to smooth skin between blade tips and an advanced hydrating
gel reservoir that lubricates throughout the shaving process. Schick Hydro is
available in three- and five-blade models. Following the launch of Schick Hydro,
we have introduced additional innovative products under the Hydro franchise,
such as Schick Hydro Silk for women, including the Hydro Silk TrimStyle®
razor introduced in 2015, the only 2-in-1 razor and trimmer, the Schick Hydro
Power Select™, Schick Hydro 5 Groomer, and Schick Hydro mens and womens
disposable razors. We intend to continue to develop and expand the Hydro brand.
In the U.S., Canada and Japan, we also sell market-leading shave preparation
products, including shaving gels and creams under the Edge, Skintimate and Shave
Guard brands.
We also manufacture, distribute and sell a complete line of private label and
value-priced wet shaving disposable razors, shaving systems and replacement
blades. These wet shave products are sold primarily under a retailers store
name or under value brand names such as Personna.
Sun and Skin Care
Sun and Skin Care products are sold under the Banana Boat, Hawaiian Tropic,
Wet Ones and Playtex brand names. We market sun care products under the Banana
Boat and Hawaiian Tropic brands and believe these brands, on a combined basis,
hold a leading market share position in the U.S. sun care category. We compete
across the full spectrum of sun care categories: general protection, sport,
kids, baby, tanning and after sun. Outside the U.S., we believe we are also
the leading sun care manufacturer in Australia and Mexico. We expect to continue
to drive our worldwide business through innovation, increased distribution and
geographic expansion. We also offer Wet Ones, the leader in the U.S. portable
hand wipes category, and Playtex household gloves, the branded household glove
leader in the U.S.
Feminine Care
In Feminine Care, we market products under the Playtex, Stayfree, Carefree and
o.b. brands. We offer tampons under the Playtex Gentle Glide® 360°™,
Playtex Sport® and o.b. brands. We also market pads, liners and tampons
under the Playtex, Stayfree and Carefree brands. We believe we are one of the
top three manufacturers of feminine care products in North America, with unique,
competitive product technologies and well-known brands that address complementary
consumer needs. We intend to continue to invest in the Carefree and Playtex
Sport brands in the future.
All Other
Our All Other segment includes infant care, pet care and miscellaneous other
products. In the infant care category, we market a broad range of products including
bottles, cups, and mealtime products under the Playtex brand name. We also offer
a line of pacifiers, including the OrthoPro® and Binky® pacifiers. We
believe our Playtex Diaper Genie brand of diaper disposal systems leads the
U.S. diaper pail category. The Diaper Genie brand consists of the diaper pail
unit and refill liners. The refill liners seal diapers in an odor-proof plastic
film. We also market Litter Genie®, a waste disposal solution for cat owners
originating from our Diaper Genie technology. The industrial blades business
sold on September 1, 2015 was also included within our All Other segment.
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