What are Embassy Bancorp Inc's Business Segments?
Business Lending
The Company is generally targeting businesses with annual revenues of less than
$10 million. These customers tend to be ignored by the larger institutions and
have felt the most negative effects of the recent bank consolidations. The Company
offers responsiveness, flexibility and local decision making for loan applications
of small business owners thereby eliminating delays caused by non-local management.
The Company participates in local, state and federal loan programs.
Consumer Lending
The Company offers its retail customer base a product line of consumer loan services
including mortgage loans, secured home equity loans, lines of credit, auto loans,
and to a much lesser extent, unsecured personal loans.
Residential Mortgage Loans
The Company offers a range of specialty home equity and mortgage products at competitive
rates. The Company seeks to capitalize on its policy of closing loans in a time
frame that will meet the needs of its borrowers.
Commercial Mortgage/Construction Loans
The Company originates various types of loans secured by real estate, including,
to a limited extent, construction loans. Construction loans are generally priced
at floating rates tied to current market rates. Upon completion of construction,
these loans may be converted into permanent commercial and residential loans.
Construction lending is expected to constitute a minor portion of the Company’s
loan portfolio.
In some cases, the Company originates loans larger than its lending limit and
enters into participation arrangements for those loans with other banks.
As an independent community bank, the Company serves the special needs of legal,
medical, accounting, financial service providers and other professionals. Commercial
mortgages, lines of credit, term loans and demand loans are tailored to meet the
needs of the Company’s customers in the professional community. In addition
to the usual criteria for pricing credit-related products, the Company takes into
consideration the overall customer relationship to establish credit pricing. Deposit
relationships in demand, savings, money market, and certificate accounts are considered
in loan pricing along with the credit worthiness of the borrower.
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