Description of E L F Beauty Inc's Business Segments

ELF Beauty Inc. is a cosmetics and beauty company that specializes in producing high-quality cosmetics, skincare, and personal care products that are affordable for everyone. The company operates globally and offers a wide range of products and services to cater to the needs of different customers.

Segments:

ELF Beauty Inc. has two operational segments:

1. Retail Stores:
ELF Beauty Inc. operates its retail stores under the brand name "ELF Cosmetics". The company has more than 100 retail stores across the United States, and these stores offer a wide range of beauty products, including cosmetics, skincare, and personal care items.

2. E-commerce:
ELF Beauty Inc. operates its e-commerce business through its website, where customers can purchase a wide range of products online. The company has a strong online presence and offers its products and services to customers worldwide.

Products:

ELF Beauty Inc. offers a variety of products that cater to different age groups, skin types, and preferences. The company's product range includes the following:

1. Cosmetics:
The company offers a wide range of cosmetics products, including foundation, concealer, blush, bronzer, eye shadow, eyeliner, mascara, lipstick, lip gloss, and more. The company also has a range of makeup brushes and accessories.

2. Skincare:
ELF Beauty Inc. offers a wide range of skincare products, including cleansers, toners, moisturizers, serums, masks, and more. The company's skincare products are formulated to address specific skin concerns, such as acne, aging, and dryness.

3. Personal Care:
ELF Beauty Inc. also offers a range of personal care products, including body lotion, body wash, hand cream, and more. The company's personal care products are designed to provide a luxurious experience while keeping the skin moisturized and nourished.

Services:

In addition to offering a wide range of beauty products, ELF Beauty Inc. also offers various services that add value to its products, such as:

1. Customer Service:
ELF Beauty Inc. has a dedicated customer service team that provides support to customers regarding their orders, product queries, and more.

2. Beauty Tips:
The company also provides beauty tips and tutorials on its website and social media channels to help customers with their makeup and skincare routines.

3. Loyalty Programs:
ELF Beauty Inc. has a loyalty program called "Beauty Squad," which offers rewards and special discounts to customers who frequently purchase from the company.

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Composition of E l f Beauty Inc Revenues by Segments


United States	79.61 %	of total Revenue
International	20.39 %	of total Revenue
Reportable Segment	100 %	of total Revenue

Q3 three months ended (Dec 31 2025)
Revenues by Business Segments	Revenues (in millions $)	% (of total Revenues)
United States	389.71	79.61 %
International	99.79	20.39 %
Reportable Segment	489.51	100 %
Total	489.50	100 %

Q3 three months ended (Dec 31 2025)
Revenue Growth rates by Segment	Y/Y Revenue %	Q/Q Revenue %
United States	-50.91 %	40.07 %
International	-46.61 %	51.87 %
Reportable Segment	37.76 %	42.32 %
Total	37.77 %	42.35 %

Q3 three months ended (Dec 31 2025)
Income by Business Segments	Income (in millions $)	% (Profit Margin)
Reportable Segment	347.50	70.99 %
Total	39.38	8.04 %

Q3 three months ended (Dec 31 2025)
Income Growth rates by Segment	Y/Y Income %	Q/Q Income %
Reportable Segment	-	45.48 %
Total	128.12 %	1214.29 %

Annual Report on E l f Beauty Inc Divisions, Sales by Country

Twelve months ended 2026
ELF s Annual Revenue by Geography and Business Segments	Sales (in millions $)	% (of total Sales)
Total	1,636.35	100 %

Twelve months ended 2026
ELF s Annual Income by Country and Business Segments	Income (in millions $)	% (Profit Margin)
Total	26.32	1.61 %

Twelve months ended 2026
Annual Revenue and Income Growth by Country and Business Segments	% Y/Y Sales Growth	% Y/Y Income Growth
Total	24.66 %	-76.52 %

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