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E L F Beauty Inc's Business Segments
E L F Beauty Inc's reported revenue by business segment and by geographic region, quarterly and annual, normalized against the consolidated income statement. Free below: the top 3 rows per table, this quarter and this fiscal year. Subscriber access adds the full segment history and operating income by segment.
Segment Data As of Q1 ((Jun 30 2026))
Reportable Segments
2
Largest Segment
Reportable
Total Revenue
$ 479
Regions Reported
1
Revenue Share by Reportable Segment - Q1 ((Jun 30 2026))
- Reportable100%
- Non-US23.2%
Revenue by Reportable Segment - Q1 ((Jun 30 2026))
| Segment | Revenue (Millions) | % of Total |
|---|---|---|
| Reportable | $ 479 | 100% |
| Non-US | $ 111 | 23.2% |
Revenue Share by Region - Q1 ((Jun 30 2026))
- United States76.8%
Revenue by Geographic Region - Q1 ((Jun 30 2026))
| Region | Revenue (Millions) | % of Total |
|---|---|---|
| United States | $ 368 | 76.8% |
Annual Results
Revenue Share by Reportable Segment - FY2026
- Reportable0%
Revenue by Reportable Segment - FY2026
| Segment | Revenue (Millions) | % of Total |
|---|---|---|
| Reportable | $ 1,636 | - |
Revenue Share by Region - FY2026
- Non-US21%
Revenue by Geographic Region - FY2026
| Region | Revenue (Millions) | % of Total |
|---|---|---|
| Non-US | $ 344 | 21% |
Revenue by Product & Service Category - FY2026
- Shipping and Handling0.4%
Revenue by Product & Service Category - FY2026
| Category | Revenue (Millions) | % of Total |
|---|---|---|
| Shipping and Handling | $ 6 | 0.4% |
Product and service categories are a supplemental disclosure and are not required to sum to consolidated revenue or to the reportable segments above.
Description of E L F Beauty Inc
Elf Beauty Inc. is a US-based cosmetics company that was founded in 2004 and is headquartered in Oakland, California. The company's mission is to provide cruelty-free, affordable, and high-quality skincare and cosmetic products to its customers worldwide. The brand is also known for its vegan-friendly and eco-friendly philosophy.
Elf Beauty's products are sold in various stores and retailers including Target, Walgreens, Ulta Beauty, and many other beauty stores in the United States and worldwide, as well as online through their website and other popular e-commerce platforms. Elf has a wide range of products, covering everything from makeup to skincare, brushes, and more.
The company operates on a direct-to-consumer model and has a strong online presence with over 4 million followers on Instagram, which is a testament to its popularity among younger consumers. In 2020, the brand saw a surge in sales thanks to its affordable and relatable products which resonated with people during the COVID-19 pandemic.
Beyond its product offering, Elf Beauty has demonstrated a strong commitment to social responsibility, through initiatives like reducing its carbon footprint, using recyclable packaging, and supporting various social causes that align with its core values. Elf has also launched several programs to empower young girls and women such as empowering budding artists and female founders through various initiatives.
Overall, Elf Beauty has gained a reputation for offering affordable, high-quality, and trendy beauty products and has caught the attention of both millennial and Gen Z consumers, as well as beauty enthusiasts worldwide.
Elf Beauty's products are sold in various stores and retailers including Target, Walgreens, Ulta Beauty, and many other beauty stores in the United States and worldwide, as well as online through their website and other popular e-commerce platforms. Elf has a wide range of products, covering everything from makeup to skincare, brushes, and more.
The company operates on a direct-to-consumer model and has a strong online presence with over 4 million followers on Instagram, which is a testament to its popularity among younger consumers. In 2020, the brand saw a surge in sales thanks to its affordable and relatable products which resonated with people during the COVID-19 pandemic.
Beyond its product offering, Elf Beauty has demonstrated a strong commitment to social responsibility, through initiatives like reducing its carbon footprint, using recyclable packaging, and supporting various social causes that align with its core values. Elf has also launched several programs to empower young girls and women such as empowering budding artists and female founders through various initiatives.
Overall, Elf Beauty has gained a reputation for offering affordable, high-quality, and trendy beauty products and has caught the attention of both millennial and Gen Z consumers, as well as beauty enthusiasts worldwide.
ELF Beauty Inc. is a cosmetics and beauty company that specializes in producing high-quality cosmetics, skincare, and personal care products that are affordable for everyone. The company operates globally and offers a wide range of products and services to cater to the needs of different customers.
Segments:
ELF Beauty Inc. has two operational segments:
1. Retail Stores:
ELF Beauty Inc. operates its retail stores under the brand name "ELF Cosmetics". The company has more than 100 retail stores across the United States, and these stores offer a wide range of beauty products, including cosmetics, skincare, and personal care items.
2. E-commerce:
ELF Beauty Inc. operates its e-commerce business through its website, where customers can purchase a wide range of products online. The company has a strong online presence and offers its products and services to customers worldwide.
Products:
ELF Beauty Inc. offers a variety of products that cater to different age groups, skin types, and preferences. The company's product range includes the following:
1. Cosmetics:
The company offers a wide range of cosmetics products, including foundation, concealer, blush, bronzer, eye shadow, eyeliner, mascara, lipstick, lip gloss, and more. The company also has a range of makeup brushes and accessories.
2. Skincare:
ELF Beauty Inc. offers a wide range of skincare products, including cleansers, toners, moisturizers, serums, masks, and more. The company's skincare products are formulated to address specific skin concerns, such as acne, aging, and dryness.
3. Personal Care:
ELF Beauty Inc. also offers a range of personal care products, including body lotion, body wash, hand cream, and more. The company's personal care products are designed to provide a luxurious experience while keeping the skin moisturized and nourished.
Services:
In addition to offering a wide range of beauty products, ELF Beauty Inc. also offers various services that add value to its products, such as:
1. Customer Service:
ELF Beauty Inc. has a dedicated customer service team that provides support to customers regarding their orders, product queries, and more.
2. Beauty Tips:
The company also provides beauty tips and tutorials on its website and social media channels to help customers with their makeup and skincare routines.
3. Loyalty Programs:
ELF Beauty Inc. has a loyalty program called "Beauty Squad," which offers rewards and special discounts to customers who frequently purchase from the company.
Segments:
ELF Beauty Inc. has two operational segments:
1. Retail Stores:
ELF Beauty Inc. operates its retail stores under the brand name "ELF Cosmetics". The company has more than 100 retail stores across the United States, and these stores offer a wide range of beauty products, including cosmetics, skincare, and personal care items.
2. E-commerce:
ELF Beauty Inc. operates its e-commerce business through its website, where customers can purchase a wide range of products online. The company has a strong online presence and offers its products and services to customers worldwide.
Products:
ELF Beauty Inc. offers a variety of products that cater to different age groups, skin types, and preferences. The company's product range includes the following:
1. Cosmetics:
The company offers a wide range of cosmetics products, including foundation, concealer, blush, bronzer, eye shadow, eyeliner, mascara, lipstick, lip gloss, and more. The company also has a range of makeup brushes and accessories.
2. Skincare:
ELF Beauty Inc. offers a wide range of skincare products, including cleansers, toners, moisturizers, serums, masks, and more. The company's skincare products are formulated to address specific skin concerns, such as acne, aging, and dryness.
3. Personal Care:
ELF Beauty Inc. also offers a range of personal care products, including body lotion, body wash, hand cream, and more. The company's personal care products are designed to provide a luxurious experience while keeping the skin moisturized and nourished.
Services:
In addition to offering a wide range of beauty products, ELF Beauty Inc. also offers various services that add value to its products, such as:
1. Customer Service:
ELF Beauty Inc. has a dedicated customer service team that provides support to customers regarding their orders, product queries, and more.
2. Beauty Tips:
The company also provides beauty tips and tutorials on its website and social media channels to help customers with their makeup and skincare routines.
3. Loyalty Programs:
ELF Beauty Inc. has a loyalty program called "Beauty Squad," which offers rewards and special discounts to customers who frequently purchase from the company.