What are Delta Apparel Inc's Business Segments?
We operate our business in two distinct segments: branded and basics. Although
the two segments are similar in their production processes and regulatory environments,
they are distinct in their economic characteristics, products, marketing and
distribution methods.
The branded segment is comprised of our business units which are focused on
specialized apparel garments and headwear to meet consumer preferences and fashion
trends, and includes our Salt Life, Junkfood, and Soffe business units as well
as The Game business unit prior to its disposition on March 2, 2015. These branded
embellished and unembellished products are sold through specialty and boutique
shops, upscale and traditional department stores, mid-tier retailers, sporting
goods stores, e-retailers and the U.S. military. Products in this segment are
marketed under our lifestyle brands of Salt Life®, Junk Food®, and Soffe®,
as well as other labels.
The basics segment is comprised of our business units primarily focused on garment
styles characterized by low fashion risk, and includes our Delta Activewear
(which includes Delta Catalog and FunTees) and Art Gun business units. We market,
distribute and manufacture for sale unembellished knit apparel under the main
brands of Delta Pro Weight® and Delta Magnum Weight® for sale to a diversified
audience ranging from large licensed screen printers to small independent businesses.
We also manufacture private label products for major branded sportswear companies,
retailers, corporate industry programs, e-retailers, and sports licensed apparel
marketers. Art Gun produces custom private label garments through digital printing.
Typically the private label products are sold with value-added services such
as hangtags, ticketing, hangers, and embellishment so that they are fully ready
for retail.
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