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Draftkings Inc's Business Segments
Draftkings Inc's reported revenue by business segment and by geographic region, quarterly and annual, normalized against the consolidated income statement. Free below: the top 3 rows per table, this quarter and this fiscal year. Subscriber access adds the full segment history and operating income by segment.
Segment Data As of Q2 FY2026
Reportable Segments
1
Largest Segment
Reportable
Total Revenue
$ 1,443
Regions Reported
-
Revenue Share by Reportable Segment - Q2 FY2026
- Reportable100%
Revenue by Reportable Segment - Q2 FY2026
| Segment | Revenue (Millions) | % of Total |
|---|---|---|
| Reportable | $ 1,443 | 100% |
Revenue by Product & Service Category - Q2 FY2026
- Sports61.8%
- iGaming32%
- Product and Service, Other6.2%
Revenue by Product & Service Category - Q2 FY2026
| Category | Revenue (Millions) | % of Total |
|---|---|---|
| Sports | $ 892 | 61.8% |
| iGaming | $ 462 | 32% |
| Product and Service, Other | $ 89 | 6.2% |
Product and service categories are a supplemental disclosure and are not required to sum to consolidated revenue or to the reportable segments above.
Description of Draftkings Inc
Draftkings Inc. is one of the largest and most well-known daily fantasy sports operators in the United States. It was founded in 2012 by Jason Robins, Matthew Kalish, and Paul Liberman, and is headquartered in Boston, Massachusetts. The company went public in April 2020 after merging with special purpose acquisition company (SPAC) Diamond Eagle Acquisition Corp.
DraftKings offers a wide range of daily fantasy sports contests and games that allow customers to compete for cash prizes. These contests include traditional sports like football, basketball, baseball, and hockey, as well as lesser-known sports like golf, MMA, and esports.
DraftKings also recently expanded into the sports betting market, and now offers mobile sports betting in a growing number of US states. This has been seen as a significant growth opportunity for the company, as sports betting is becoming increasingly popular in the US.
In addition to its core daily fantasy sports and sports betting business, DraftKings has also made several strategic acquisitions in recent years aimed at expanding its product offerings and customer base. In 2019, the company acquired sports analytics company SBTech, which has helped it to develop its sportsbook platform. It also acquired Vegas Sports Information Network (VSiN), a media company that specializes in sports betting content, in 2021.
DraftKings has partnerships with a number of major sports organizations, including the National Football League (NFL), Major League Baseball (MLB), and the National Basketball Association (NBA). It has also signed endorsement deals with high-profile athletes, including Michael Jordan and Tiger Woods.
As of 2021, DraftKings employs more than 2,500 people and has a market capitalization of around $19 billion. The company has faced some legal and regulatory challenges in certain states but continues to experience strong growth and is widely viewed as one of the leaders in the rapidly evolving sports betting and daily fantasy sports industries.
DraftKings offers a wide range of daily fantasy sports contests and games that allow customers to compete for cash prizes. These contests include traditional sports like football, basketball, baseball, and hockey, as well as lesser-known sports like golf, MMA, and esports.
DraftKings also recently expanded into the sports betting market, and now offers mobile sports betting in a growing number of US states. This has been seen as a significant growth opportunity for the company, as sports betting is becoming increasingly popular in the US.
In addition to its core daily fantasy sports and sports betting business, DraftKings has also made several strategic acquisitions in recent years aimed at expanding its product offerings and customer base. In 2019, the company acquired sports analytics company SBTech, which has helped it to develop its sportsbook platform. It also acquired Vegas Sports Information Network (VSiN), a media company that specializes in sports betting content, in 2021.
DraftKings has partnerships with a number of major sports organizations, including the National Football League (NFL), Major League Baseball (MLB), and the National Basketball Association (NBA). It has also signed endorsement deals with high-profile athletes, including Michael Jordan and Tiger Woods.
As of 2021, DraftKings employs more than 2,500 people and has a market capitalization of around $19 billion. The company has faced some legal and regulatory challenges in certain states but continues to experience strong growth and is widely viewed as one of the leaders in the rapidly evolving sports betting and daily fantasy sports industries.
DraftKings Inc. is a prominent digital sports entertainment and gaming company that has established itself as a leader in the online gaming and sports betting landscape. The company is dedicated to providing a diverse suite of products and services that cater to a wide range of users, from novices to seasoned players. Below is an extensive breakdown of the various segments, products, and services DraftKings offers.
Segments:
1. Daily Fantasy Sports (DFS):
- This is DraftKings’ flagship segment that allows users to create fantasy lineups by selecting athletes from professional sports teams while adhering to a predetermined salary cap. Participants compete against each other in contests where the performance of the selected athletes determines the winners.
- DFS contests cover a multitude of sports, including:
- Football: NFL contests focused on professional football events.
- Basketball: Opportunities to engage in NBA-related DFS competitions.
- Baseball: Users can participate in MLB contests.
- Hockey: NHL contests provide enthusiasts with options to draft lineups.
- Golf: Golf tournaments allow users to select players for PGA events.
- Esports: Competitive gaming offerings that cater to the growing popularity of esports.
2. Sports Betting:
- DraftKings Sportsbook offers a comprehensive sports betting platform where users can engage in various betting activities across sports events.
- Features include:
- Pre-game Betting: Users can place bets prior to the commencement of games.
- In-Play Betting: Allows for live betting during the events, enhancing the excitement as the action unfolds.
- Live Streaming: Availability of live streams for select sporting events, enabling users to watch while placing wagers.
- The platform supports an extensive array of sports, such as:
- Football, basketball, baseball, hockey, soccer, tennis, golf, and international sports like cricket.
3. Online Casino:
- The DraftKings Casino provides users access to a broad spectrum of online casino games designed to emulate the traditional casino experience from the comfort of their own homes.
- Game offerings encompass:
- Table Games: Classic games like blackjack, baccarat, and roulette.
- Slot Games: A variety of themed slot machines with engaging graphics and gameplay.
- Live Dealer Games: Real-time gaming with live dealers, simulating the atmosphere of a physical casino.
Products:
1. Daily Fantasy Sports Contests:
- DraftKings hosts multiple DFS contests that offer varied buy-ins, prize pools, and game styles, allowing users to select contests that suit their preferences and budget.
2. Sportsbook:
- The sportsbook provides extensive betting options, including:
- Straight Bets: Moneylines, point spreads, totals.
- Advanced Bets: Parlays, teasers, futures, and props.
- Users control the structure of their bets in a user-friendly interface designed for maximizing engagement and easing navigation.
3. DraftKings Online Casino:
- The online casino features a wide range of engaging games from leading software providers, ensuring a high-quality gaming experience.
Services:
1. Promotions:
- DraftKings offers a variety of promotional incentives designed to attract and retain users. This includes:
- Welcome Bonuses: For new users, including free bets and deposit match offers.
- Seasonal Promotions: Special events around major sporting championships or holidays.
2. Rewards Program:
- The DraftKings Rewards program allows users to earn points by participating in various games and contests. These points can be redeemed for various rewards, enhancing user loyalty and engagement.
3. Contests and Tournaments:
- Beyond standard DFS contests, DraftKings organizes large-scale tournaments with substantial prize pools, such as the Millionaire Maker events, contributing to the competitive landscape of daily fantasy sports.
Conclusion:
DraftKings Inc. has successfully positioned itself as a multifaceted leader in digital sports entertainment. Through its diverse segments in Daily Fantasy Sports, Sports Betting, and the Online Casino space, the company provides a robust array of products and services that cater to a variety of user preferences. With targeted promotions and a rewarding loyalty program, DraftKings continues to engage its users and enhance their overall experience in the competitive gaming and sports betting market.
Segments:
1. Daily Fantasy Sports (DFS):
- This is DraftKings’ flagship segment that allows users to create fantasy lineups by selecting athletes from professional sports teams while adhering to a predetermined salary cap. Participants compete against each other in contests where the performance of the selected athletes determines the winners.
- DFS contests cover a multitude of sports, including:
- Football: NFL contests focused on professional football events.
- Basketball: Opportunities to engage in NBA-related DFS competitions.
- Baseball: Users can participate in MLB contests.
- Hockey: NHL contests provide enthusiasts with options to draft lineups.
- Golf: Golf tournaments allow users to select players for PGA events.
- Esports: Competitive gaming offerings that cater to the growing popularity of esports.
2. Sports Betting:
- DraftKings Sportsbook offers a comprehensive sports betting platform where users can engage in various betting activities across sports events.
- Features include:
- Pre-game Betting: Users can place bets prior to the commencement of games.
- In-Play Betting: Allows for live betting during the events, enhancing the excitement as the action unfolds.
- Live Streaming: Availability of live streams for select sporting events, enabling users to watch while placing wagers.
- The platform supports an extensive array of sports, such as:
- Football, basketball, baseball, hockey, soccer, tennis, golf, and international sports like cricket.
3. Online Casino:
- The DraftKings Casino provides users access to a broad spectrum of online casino games designed to emulate the traditional casino experience from the comfort of their own homes.
- Game offerings encompass:
- Table Games: Classic games like blackjack, baccarat, and roulette.
- Slot Games: A variety of themed slot machines with engaging graphics and gameplay.
- Live Dealer Games: Real-time gaming with live dealers, simulating the atmosphere of a physical casino.
Products:
1. Daily Fantasy Sports Contests:
- DraftKings hosts multiple DFS contests that offer varied buy-ins, prize pools, and game styles, allowing users to select contests that suit their preferences and budget.
2. Sportsbook:
- The sportsbook provides extensive betting options, including:
- Straight Bets: Moneylines, point spreads, totals.
- Advanced Bets: Parlays, teasers, futures, and props.
- Users control the structure of their bets in a user-friendly interface designed for maximizing engagement and easing navigation.
3. DraftKings Online Casino:
- The online casino features a wide range of engaging games from leading software providers, ensuring a high-quality gaming experience.
Services:
1. Promotions:
- DraftKings offers a variety of promotional incentives designed to attract and retain users. This includes:
- Welcome Bonuses: For new users, including free bets and deposit match offers.
- Seasonal Promotions: Special events around major sporting championships or holidays.
2. Rewards Program:
- The DraftKings Rewards program allows users to earn points by participating in various games and contests. These points can be redeemed for various rewards, enhancing user loyalty and engagement.
3. Contests and Tournaments:
- Beyond standard DFS contests, DraftKings organizes large-scale tournaments with substantial prize pools, such as the Millionaire Maker events, contributing to the competitive landscape of daily fantasy sports.
Conclusion:
DraftKings Inc. has successfully positioned itself as a multifaceted leader in digital sports entertainment. Through its diverse segments in Daily Fantasy Sports, Sports Betting, and the Online Casino space, the company provides a robust array of products and services that cater to a variety of user preferences. With targeted promotions and a rewarding loyalty program, DraftKings continues to engage its users and enhance their overall experience in the competitive gaming and sports betting market.