Description of Banzai International Inc's Business Segments
The registrant operates through three reportable business segments: Banzai Operating Co, Inc., OpenReel, and Vidello. These segments provide SaaS tools that leverage data, analytics, and AI to deliver marketing and sales solutions, including video production and editing, for businesses of various sizes. The Chief Executive Officer, who serves as the chief operating decision maker (CODM), assesses segment performance primarily based on segment revenue, gross profit, and adjusted EBITDA. Adjusted EBITDA for each segment is calculated by subtracting expenses related to cost of revenue, personnel, marketing and advertising, technology, and other segment expenses from revenue, excluding certain non-cash or non-core operational items. The CODM does not currently consider assets in segment evaluations. Vidello was acquired on January 31, 2025, and therefore has no comparative data for 2024. Other segment expenses encompass provisions for credit losses, foreign currency exchange rate fluctuations, travel and entertainment, professional expenses (excluding transaction and public company expenses), insurance, and license-related costs.
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