Banzai International Inc's Business Segments

Banzai International, Inc. is a Software as a Service (SaaS) company in the marketing technology (MarTech) industry. It provides tools designed to improve marketing and sales efficiency. The company serves over 150,000 customers worldwide, including entrepreneurs and Fortune 500 firms such as Amazon, Dell, Salesforce, Aflac, Thermo Fisher Scientific, RBC Wealth Management, and Fitch Group. Banzai expands through customer acquisition, platform development, and the acquisition of MarTech products, focusing on profitable businesses with aligned customer profiles and considering customer satisfaction when adding new offerings. Its platform includes solutions for demand generation, webinar hosting, video creation, and email newsletters, primarily sold via recurring subscription licenses. Recent acquisitions include ClearDoc, Inc. (d/b/a OpenReel), Vidello Limited, and assets of Superblocks. As of December 31, 2025, Banzai's customers operate in 90 countries across various industries, with no single customer representing more than 10% of revenue. The company completed a business combination and became publicly traded in December 2023. In March 2026, Banzai announced an agreement to acquire assets of ConnectAndSell, an AI-powered sales enablement platform, expected to contribute approximately $15 million in annual revenue. Banzai operates within the B2B MarTech value chain, encompassing content creation, lead acquisition, campaign execution, and performance management, in a rapidly growing and fragmented industry.

The registrant operates through three reportable business segments: Banzai Operating Co, Inc., OpenReel, and Vidello. These segments provide SaaS tools that leverage data, analytics, and AI to deliver marketing and sales solutions, including video production and editing, for businesses of various sizes. The Chief Executive Officer, who serves as the chief operating decision maker (CODM), assesses segment performance primarily based on segment revenue, gross profit, and adjusted EBITDA. Adjusted EBITDA for each segment is calculated by subtracting expenses related to cost of revenue, personnel, marketing and advertising, technology, and other segment expenses from revenue, excluding certain non-cash or non-core operational items. The CODM does not currently consider assets in segment evaluations. Vidello was acquired on January 31, 2025, and therefore has no comparative data for 2024. Other segment expenses encompass provisions for credit losses, foreign currency exchange rate fluctuations, travel and entertainment, professional expenses (excluding transaction and public company expenses), insurance, and license-related costs.