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Bally S's Business Segments
Bally S's reported revenue by business segment and by geographic region, quarterly and annual, normalized against the consolidated income statement. Free below: the top 3 rows per table, this quarter and this fiscal year. Subscriber access adds the full segment history and operating income by segment.
Segment Data As of Q2 FY2026
Reportable Segments
6
Largest Segment
Casinos & Resorts
Total Revenue
$ 839
Regions Reported
-
Revenue Share by Reportable Segment - Q2 FY2026
- Casinos & Resorts47.8%
- Intralot B2C29%
- Intralot B2B9.5%
- North America Interactive7.9%
- Corporate Segment and Other Operating0.3%
- Corporate and Unallocated0.3%
Revenue by Reportable Segment - Q2 FY2026
| Segment | Revenue (Millions) | % of Total |
|---|---|---|
| Casinos & Resorts | $ 401 | 47.8% |
| Intralot B2C | $ 243 | 29% |
| Intralot B2B | $ 79 | 9.5% |
Revenue by Product & Service Category - Q2 FY2026
- Non-Casino22%
- Technology Service7.4%
- Casino6.4%
- Food and beverage4.4%
- Hotel4%
- License0.5%
- Product and Service, Other0.3%
- Non-gaming0.3%
Revenue by Product & Service Category - Q2 FY2026
| Category | Revenue (Millions) | % of Total |
|---|---|---|
| Non-Casino | $ 184 | 22% |
| Technology Service | $ 62 | 7.4% |
| Casino | $ 54 | 6.4% |
Product and service categories are a supplemental disclosure and are not required to sum to consolidated revenue or to the reportable segments above.
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Description of Bally S
Bally's Corporation is a publicly-traded company that operates a variety of businesses in the gaming, entertainment, and hospitality industries. The company was originally founded in 1932 and has since become a leading brand in the gaming industry. Today, Bally's Corporation operates dozens of casinos and gaming properties across the United States, with a particularly strong presence in the eastern and midwestern regions.
One of the key areas of focus for Bally's Corporation is the development and management of casino resorts. The company's portfolio of properties includes both large and small-scale gaming establishments, ranging from full-service resort destinations to small gaming halls. Some of Bally's Corporation's most notable properties include Bally's Atlantic City, Bally's Las Vegas, and Bally's Tunica.
In addition to its casino operations, Bally's Corporation also operates a number of other entertainment and hospitality businesses. The company has a growing presence in the sports betting and online gaming markets, and has recently been making strategic acquisitions to expand its reach in these areas. Bally's Corporation has also invested heavily in the development of new digital gaming products and services, including mobile and online gaming platforms and software.
Bally's Corporation is committed to providing a high-quality, secure, and fair gaming experience to its customers. The company is licensed and regulated by various gaming authorities in the United States, and employs a team of experienced professionals to oversee its operations and ensure compliance with all relevant regulations. Bally's Corporation is also committed to responsible gaming, and has implemented a number of programs and initiatives to promote safe and responsible gaming practices among its customers.
One of the key areas of focus for Bally's Corporation is the development and management of casino resorts. The company's portfolio of properties includes both large and small-scale gaming establishments, ranging from full-service resort destinations to small gaming halls. Some of Bally's Corporation's most notable properties include Bally's Atlantic City, Bally's Las Vegas, and Bally's Tunica.
In addition to its casino operations, Bally's Corporation also operates a number of other entertainment and hospitality businesses. The company has a growing presence in the sports betting and online gaming markets, and has recently been making strategic acquisitions to expand its reach in these areas. Bally's Corporation has also invested heavily in the development of new digital gaming products and services, including mobile and online gaming platforms and software.
Bally's Corporation is committed to providing a high-quality, secure, and fair gaming experience to its customers. The company is licensed and regulated by various gaming authorities in the United States, and employs a team of experienced professionals to oversee its operations and ensure compliance with all relevant regulations. Bally's Corporation is also committed to responsible gaming, and has implemented a number of programs and initiatives to promote safe and responsible gaming practices among its customers.
Ballys Corporation is a prominent player in the gaming and entertainment industry, with a multifaceted business model that spans both land-based casinos and interactive online platforms.
Segments
Bally’s Corporation operates in two key segments:
1. Casinos: This segment focuses on the management and operation of physical gaming establishments. Ballys owns and operates a network of casinos primarily located in various states across the United States. These casinos provide a traditional gaming experience, featuring a broad array of games and amenities designed to enhance the overall guest experience.
2. Interactive: The Interactive segment encompasses Ballys growing involvement in online gaming and sports betting. This includes the operation of mobile and web-based gaming platforms, which cater to a tech-savvy demographic looking for accessible gaming solutions from the comfort of their own homes. The Interactive segment provides various gaming options, including social casino games, sports betting, and skill-based games, tapping into the expanding digital market.
Products & Services
Ballys Corporation offers a diverse suite of products and services tailored to meet the varied interests of its clientele. Here is an extensive look at its offerings:
1. Casino Gaming: At its land-based casinos, Ballys provides a wide range of traditional casino gaming options. This includes:
- Slot Machines: An extensive selection of video slots and classic reel games, featuring the latest technology and themes.
- Table Games: Classic card and table games such as blackjack, roulette, craps, and baccarat.
- Poker: Dedicated poker rooms offering various poker games, including Texas Holdem and Omaha.
2. Sports Betting: Ballys has positioned itself as a significant player in the sports betting arena. Its offerings include:
- In-Person Betting: Sports betting kiosks and dedicated areas within its casinos where customers can place bets on various sports events.
- Online Sports Betting: Through its digital platforms, customers can engage in remote betting across a multitude of sports, covering leagues such as the NFL, NBA, MLB, NHL, and more, including international events.
3. Online Gaming: Expanding its digital footprint, Ballys offers several online gaming products:
- Social Casino Games: Free-to-play games that mimic the experience of traditional casino gaming, often complemented by social features where players can interact.
- Skill-Based Games: Games that require player skill and strategy, appealing to a demographic interested in competitive gaming.
- Real Money Gaming: Platforms where users can play for cash, encompassing a variety of gaming genres.
4. Hotel Accommodation: Many of Ballys casinos feature integrated resorts with hotel accommodations, providing guests with a comprehensive resort experience. Amenities often include high-quality rooms, spa services, and access to additional entertainment options.
5. Dining and Entertainment: Bally’s properties are known for their diverse dining and entertainment options, which include:
- Restaurants: A range of dining choices from casual eateries to fine dining establishments, often featuring celebrity chefs and unique cuisines.
- Bars and Lounges: Lively bars where guests can enjoy drinks in a vibrant atmosphere.
- Live Entertainment: Regular events including live music, stand-up comedy, and theatrical performances, making their properties a central hub for nightlife and entertainment in the region.
6. Loyalty Programs: Ballys places significant emphasis on rewarding its customers through loyalty programs. Members can earn rewards points by engaging in various activities, which can be redeemed for free play, dining discounts, and exclusive experiences. These programs are designed to enhance customer retention and encourage frequent visits.
Retail: Ballys casinos feature retail shops that sell a variety of merchandise, including:
- Souvenirs: Items that capture the spirit of the destination and serve as mementos.
- Clothing: Apparel featuring Ballys branding and local themes.
- Accessories: Gaming-related products, jewelry, and other gifts that enhance the customer experience.
Summary
Overall, Ballys Corporation presents a comprehensive array of products and services that bridge traditional casino gaming with modern interactive experiences. This dual approach allows them to cater to a broad spectrum of customers, from those seeking the excitement of live gaming to individuals who prefer the convenience of online platforms. By integrating hospitality, entertainment, and a robust loyalty framework, Ballys positions itself as a leader in the competitive gaming and entertainment landscape.
Segments
Bally’s Corporation operates in two key segments:
1. Casinos: This segment focuses on the management and operation of physical gaming establishments. Ballys owns and operates a network of casinos primarily located in various states across the United States. These casinos provide a traditional gaming experience, featuring a broad array of games and amenities designed to enhance the overall guest experience.
2. Interactive: The Interactive segment encompasses Ballys growing involvement in online gaming and sports betting. This includes the operation of mobile and web-based gaming platforms, which cater to a tech-savvy demographic looking for accessible gaming solutions from the comfort of their own homes. The Interactive segment provides various gaming options, including social casino games, sports betting, and skill-based games, tapping into the expanding digital market.
Products & Services
Ballys Corporation offers a diverse suite of products and services tailored to meet the varied interests of its clientele. Here is an extensive look at its offerings:
1. Casino Gaming: At its land-based casinos, Ballys provides a wide range of traditional casino gaming options. This includes:
- Slot Machines: An extensive selection of video slots and classic reel games, featuring the latest technology and themes.
- Table Games: Classic card and table games such as blackjack, roulette, craps, and baccarat.
- Poker: Dedicated poker rooms offering various poker games, including Texas Holdem and Omaha.
2. Sports Betting: Ballys has positioned itself as a significant player in the sports betting arena. Its offerings include:
- In-Person Betting: Sports betting kiosks and dedicated areas within its casinos where customers can place bets on various sports events.
- Online Sports Betting: Through its digital platforms, customers can engage in remote betting across a multitude of sports, covering leagues such as the NFL, NBA, MLB, NHL, and more, including international events.
3. Online Gaming: Expanding its digital footprint, Ballys offers several online gaming products:
- Social Casino Games: Free-to-play games that mimic the experience of traditional casino gaming, often complemented by social features where players can interact.
- Skill-Based Games: Games that require player skill and strategy, appealing to a demographic interested in competitive gaming.
- Real Money Gaming: Platforms where users can play for cash, encompassing a variety of gaming genres.
4. Hotel Accommodation: Many of Ballys casinos feature integrated resorts with hotel accommodations, providing guests with a comprehensive resort experience. Amenities often include high-quality rooms, spa services, and access to additional entertainment options.
5. Dining and Entertainment: Bally’s properties are known for their diverse dining and entertainment options, which include:
- Restaurants: A range of dining choices from casual eateries to fine dining establishments, often featuring celebrity chefs and unique cuisines.
- Bars and Lounges: Lively bars where guests can enjoy drinks in a vibrant atmosphere.
- Live Entertainment: Regular events including live music, stand-up comedy, and theatrical performances, making their properties a central hub for nightlife and entertainment in the region.
6. Loyalty Programs: Ballys places significant emphasis on rewarding its customers through loyalty programs. Members can earn rewards points by engaging in various activities, which can be redeemed for free play, dining discounts, and exclusive experiences. These programs are designed to enhance customer retention and encourage frequent visits.
Retail: Ballys casinos feature retail shops that sell a variety of merchandise, including:
- Souvenirs: Items that capture the spirit of the destination and serve as mementos.
- Clothing: Apparel featuring Ballys branding and local themes.
- Accessories: Gaming-related products, jewelry, and other gifts that enhance the customer experience.
Summary
Overall, Ballys Corporation presents a comprehensive array of products and services that bridge traditional casino gaming with modern interactive experiences. This dual approach allows them to cater to a broad spectrum of customers, from those seeking the excitement of live gaming to individuals who prefer the convenience of online platforms. By integrating hospitality, entertainment, and a robust loyalty framework, Ballys positions itself as a leader in the competitive gaming and entertainment landscape.