Right On Brands Inc's Corporate Customers have recorded an advance in their cost of revenue by 5.27 % in the 3 quarter 2023 year on year, sequentially costs of revenue grew by 1.43 %. During the corresponding time, Right On Brands Inc recorded a revenue increase by 31.66 % year on year, sequentially revenue grew by 4.04 %. While revenue at the Right On Brands Inc 's corporate clients recorded rose by 9.3 % year on year, sequentially revenue grew by 1.74 %.
Right On Brands Inc's Customers have recorded an advance in their cost of revenue by 5.27 % in the 3 quarter 2023 year on year, sequentially costs of revenue grew by 1.43 %, for the same period Right On Brands Inc recorded revenue increase by 31.66 % year on year, sequentially revenue grew by 4.04 %.
Right On Brands Inc's Comment on Sales, Marketing and Customers
Growth Hacking: we utilize growth hacking to launch our brand. We promote through
all social media channels to build brand awareness for our initial products. The
first of these attempts will be sending products to popular Bloggers, Vlogers,
and social media celebrities, for promotion on their channels. These techniques
cost very little, and are extremely effective for Internet businesses. We will
also use Google AdWords to push the product through online advertisements and
SEO.
Online Marketing: We tailor an online marketing campaign to attract the two
market segments mentioned earlier in the target market segment. This position
will assure that we are promoting to the most viable group of consumers.
Instagram: Our goal on IG for our brands is to build an obsessed fan base and
an engaged community. Hemp education is a vital part of these channels, we utilize
the new stories feature to show daily life at Right On Brands as well as unique
info on our products and drive traffic to the Ecommerce store.
Twitter: The Key to twitter is communication. This will be the key to success
on this social channel. The best twitter accounts today are ones that do not
broadcast to the consumer, but engage the consumer with interesting content
in the form of:
Questions/Surveys
Brand related news
Customer Service
Company News
Follower Engagement
Facebook: Facebook has gone from being a publishing channel for brands, to
now a landing page of brand identity. We utilize Facebook as a cornerstone of
our online identity. We will be careful about being “too promotional”
and we will be aiming for content that people will share. To achieve this we
will:
Plan Monthly Campaigns
Find Creative way to use consumer generated content
Invest In short catchy video content clips (Mini Ads)
Utilize Facebook Ads for major campaigns
Social Contests: We have regular Social Media Channel contests that span from
our website to every single channel we have. These range from, Photo contest,
video contests, cooking contests, etc. These types of contests really boosts
followership, sharing and all drive traffic directly back to the landing page.
They are relatively cheap and the prizes we will give away consist of actual
product, lifestyle related products, and company marketing materials.
Analysis and Execution: We use Hootsuite to posts, and also analyze all of
the social media channels. They are the industry leaders in the field, and it
is an application that we have previous knowledge in.
Guerrilla Marketing: Once we have scaled, and doing business with the big box
retailers, we will use more traditional marketing techniques including; in store
promotions, trade shows, festival, and Brand Ambassador Programs. We will begin
this during the second Quarter of our initial year by hiring two college students
located in Los Angeles. They will assist in Social Media Content Creation, Event
Marketing, and In Store Promotions in the Los Angeles area. We will quickly
expand this program and have 2 students in each state we launch into. This will
allow us to get our key demographic engaged in the products on campus, creating
lifelong fans of Humbly Hemp.
Consumer Outreach & Education: The most important factor in the marketing
of our products will be consumer education on the benefits of hemp. We use a
page in our websites to promote this, and in our growth we will focus on this
more and more. In the future we work on doing some co-branding with Hemp associations,
Non Profit Groups that share our goals in keeping people and our planet healthy.
Hemp History week is a big collaboration week for us. We have hosted pop ups,
and plan on doing much more.
Sales Plan
Retail Distribution: Our partnership with Statewide distribution will give
us a leg up on the competition out of the gate. The ability to get our products
into so many stores in Southern California is a huge win for our brands. We
focus on Southern California and scale our growth from there. We are quickly
moving into Northern California, Nevada, Oklahoma, Texas, Missouri, and Colorado
next.
Online Sales: Our website is extremely easy to use, and the process of making
a purchase will is seamless. We worked with the best website designers to ensure
that our marketplace is both beautiful and functional.
B2B Online Sales: The number of online health food stores and especially health
food subscription boxes is growing every day. They are always looking for quality
products to stock their stores and monthly boxes. We have worked with groups
like Sensibox, Gramsly, to bring our products into people monthly boxes.
Manufacturing and Distribution
Humbly Hemp
We are currently producing the Humbly Hemp Snack Bar with a world class co
packer.
Endo Water
We are currently having our proprietary recipe manufactured and packed at a
facility in Las Vegas. This will allow us to effectively distribute it along
the west coast before a national rollout, and we will be bringing on a second
manufacturer soon.
Humble Water Co.
Our partnership in Montana with the Springhill Water Co. allows us to sell
our amazing natural water directly from the source in Cut Bank, Montana, at
the foothills of Glacier National Park. We are currently working towards building
our own bottling facility on site to bring untouched-by-hands bottled natural
water to our channels.
Right On Brands Inc’s Comment on Sales, Marketing and Customers
Growth Hacking: we utilize growth hacking to launch our brand. We promote through
all social media channels to build brand awareness for our initial products. The
first of these attempts will be sending products to popular Bloggers, Vlogers,
and social media celebrities, for promotion on their channels. These techniques
cost very little, and are extremely effective for Internet businesses. We will
also use Google AdWords to push the product through online advertisements and
SEO.
Online Marketing: We tailor an online marketing campaign to attract the two
market segments mentioned earlier in the target market segment. This position
will assure that we are promoting to the most viable group of consumers.
Instagram: Our goal on IG for our brands is to build an obsessed fan base and
an engaged community. Hemp education is a vital part of these channels, we utilize
the new stories feature to show daily life at Right On Brands as well as unique
info on our products and drive traffic to the Ecommerce store.
Twitter: The Key to twitter is communication. This will be the key to success
on this social channel. The best twitter accounts today are ones that do not
broadcast to the consumer, but engage the consumer with interesting content
in the form of:
Questions/Surveys
Brand related news
Customer Service
Company News
Follower Engagement
Facebook: Facebook has gone from being a publishing channel for brands, to
now a landing page of brand identity. We utilize Facebook as a cornerstone of
our online identity. We will be careful about being “too promotional”
and we will be aiming for content that people will share. To achieve this we
will:
Plan Monthly Campaigns
Find Creative way to use consumer generated content
Invest In short catchy video content clips (Mini Ads)
Utilize Facebook Ads for major campaigns
Social Contests: We have regular Social Media Channel contests that span from
our website to every single channel we have. These range from, Photo contest,
video contests, cooking contests, etc. These types of contests really boosts
followership, sharing and all drive traffic directly back to the landing page.
They are relatively cheap and the prizes we will give away consist of actual
product, lifestyle related products, and company marketing materials.
Analysis and Execution: We use Hootsuite to posts, and also analyze all of
the social media channels. They are the industry leaders in the field, and it
is an application that we have previous knowledge in.
Guerrilla Marketing: Once we have scaled, and doing business with the big box
retailers, we will use more traditional marketing techniques including; in store
promotions, trade shows, festival, and Brand Ambassador Programs. We will begin
this during the second Quarter of our initial year by hiring two college students
located in Los Angeles. They will assist in Social Media Content Creation, Event
Marketing, and In Store Promotions in the Los Angeles area. We will quickly
expand this program and have 2 students in each state we launch into. This will
allow us to get our key demographic engaged in the products on campus, creating
lifelong fans of Humbly Hemp.
Consumer Outreach & Education: The most important factor in the marketing
of our products will be consumer education on the benefits of hemp. We use a
page in our websites to promote this, and in our growth we will focus on this
more and more. In the future we work on doing some co-branding with Hemp associations,
Non Profit Groups that share our goals in keeping people and our planet healthy.
Hemp History week is a big collaboration week for us. We have hosted pop ups,
and plan on doing much more.
Sales Plan
Retail Distribution: Our partnership with Statewide distribution will give
us a leg up on the competition out of the gate. The ability to get our products
into so many stores in Southern California is a huge win for our brands. We
focus on Southern California and scale our growth from there. We are quickly
moving into Northern California, Nevada, Oklahoma, Texas, Missouri, and Colorado
next.
Online Sales: Our website is extremely easy to use, and the process of making
a purchase will is seamless. We worked with the best website designers to ensure
that our marketplace is both beautiful and functional.
B2B Online Sales: The number of online health food stores and especially health
food subscription boxes is growing every day. They are always looking for quality
products to stock their stores and monthly boxes. We have worked with groups
like Sensibox, Gramsly, to bring our products into people monthly boxes.
Manufacturing and Distribution
Humbly Hemp
We are currently producing the Humbly Hemp Snack Bar with a world class co
packer.
Endo Water
We are currently having our proprietary recipe manufactured and packed at a
facility in Las Vegas. This will allow us to effectively distribute it along
the west coast before a national rollout, and we will be bringing on a second
manufacturer soon.
Humble Water Co.
Our partnership in Montana with the Springhill Water Co. allows us to sell
our amazing natural water directly from the source in Cut Bank, Montana, at
the foothills of Glacier National Park. We are currently working towards building
our own bottling facility on site to bring untouched-by-hands bottled natural
water to our channels.
Sources:
Right On Brands Inc’s official press releases and regulatory filings; CSIMarket.com’s market research; and the financial filings and press releases of other companies cited in this report.
Updated on:
Focus of this report: Right On Brands Inc’s corporate clients.
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