Williams Sonoma Inc's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Williams Sonoma Inc (WSM) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Williams Sonoma Inc vs Its Competitors
- TTM: Trailing 12-month revenue of 8,004M vs 31,785M combined for tracked competitors (20.1% combined share).
- Trending: Latest-quarter revenue run-rate is decelerating (-2.1% annualized vs trailing 12 months), vs accelerating (+8.2%) for its tracked peer group.
- Growth: Williams Sonoma Inc generated 6.7% revenue growth year over year in Q2 2026, vs 12.8% for its tracked competitors combined.
- Profitability: Its 17.3% net margin compares with 2.7% for the peer group.
- Scale: Williams Sonoma Inc ranks #1 of 17 companies by market capitalization in the Furniture & Fixtures industry, holding 50.4% of industry market cap.
- Peer revenue share: Williams Sonoma Inc accounted for 18.6% of combined revenue among its tracked peer group, down from 19.4% a year earlier.
- Peer differentiation: Revenue per employee of $0.40M compares with $0.43M for the peer group (0.9x).
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
WSM Sales vs. its Competitors, Q2 2026
Williams Sonoma Inc reported revenue growth of 6.70 % year on year in Q2 2026, below its competitors' combined revenue growth of 12.75 %.
With a net margin of 17.25 %, Williams Sonoma Inc achieved higher profitability than its competitors (2.72 %).
Williams Sonoma Inc generated 18.57 % of the combined sales of its peer group, down from 19.42 % a year earlier.
Williams Sonoma Inc vs. its Competitors, Q2 2026
Revenue growth, year on year
Net income growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in an SEC filing; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Williams Sonoma Inc and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Williams sonoma Inc | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| Similar-Size Competitors (4) | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (7) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Williams Sonoma Inc's competitor groups requires a Commercial License.
For context: the Furniture & Fixtures industry grew revenue -5.4% year over year, combined, vs 6.7% for Williams Sonoma Inc. Williams Sonoma Inc's share of combined industry revenue moved from 13.91% to 15.69%, a gain of 1.78 percentage points.
Williams Sonoma Inc's Competitor Quality Breadth
Share of each group, trailing 12 months: profitable (net margin > 0), expanding (revenue growth > 0), growing faster than the industry's own median, and financially distressed (Piotroski F-Score of 2 or below).
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Williams sonoma Inc | Yes | Yes | Yes | No |
| Competitors combined (17) | ||||
| Similar-Size Competitors (5) | ||||
| Similar Growth & Profitability (8) | 100.00 % (8 of 8) | 87.50 % (7 of 8) | 87.50 % (7 of 8) | 25.00 % (2 of 8) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
WSM Stock Performance relative to its Competitors
WSM Stock Performance relative to Similar-Size Competitors
WSM Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Flexsteel Industries Inc | 282.9% | Outperformed |
| 2 | Haverty Furniture Companies Inc | 282.9% | Outperformed |
| 3 | Steelcase Inc | 282.9% | Outperformed |
| 4 | Hooker Furnishings Corporation | 282.9% | Outperformed |
| 5 | Bassett Furniture Industries Incorporated | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Williams Sonoma Inc's best-performing tracked competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Williams Sonoma Inc's Comment on Competition and Industry Peers
The specialty retail business is highly competitive. Our specialty retail stores, e-commerce websites and direct-mail catalogs compete with other retailers, including large department stores, discount retailers, other specialty retailers offering home-centered assortments, other e-commerce websites and other direct-mail catalogs. The substantial sales growth in the direct-to-customer industry within the last decade, particularly in e-commerce, has encouraged the entry of many new competitors and an increase in competition from established companies. In addition, we face increased competition from discount retailers who, in the past, may not have competed with us or to this degree. We compete on the basis of our brand authority, the quality of our merchandise, service to our customers, our proprietary customer list, our e-commerce websites and our marketing capabilities, as well as the location and appearance of our stores. We believe that we compare favorably with many of our current competitors with respect to some or all of these factors.
Our business is subject to substantial seasonal variations in demand. Historically,
a significant portion of our net revenues and net earnings have been realized
during the period from October through January, and levels of net revenues and
net earnings have typically been lower during the period from February through
September. We believe this is the general pattern associated with the retail
industry. In preparation for and during our holiday selling season, we hire
a substantial number of additional temporary employees, primarily in our retail
stores, customer care centers and distribution centers, and incur significant
fixed catalog production and mailing costs.
Publicly Traded Peers of Williams sonoma Inc
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
| Williams sonoma Inc | 27,467.62 | 8,004.50 |
| Wayfair inc | 13,019.16 | 12,904.00 |
| Hni Corporation | 3,378.61 | 4,391.80 |
| Rh | 2,300.64 | 3,425.68 |
| Steelcase Inc | 1,947.93 | 3,259.00 |
| Millerknoll Inc | 1,405.84 | 3,840.40 |
| SUBTOTAL | 55,558.99 | 46,882.78 |
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Sources: Williams sonoma Inc's official press releases and regulatory filings; CSIMarket.com's market research; and the financial filings and press releases of the other companies cited.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Williams sonoma Inc versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Williams Sonoma Inc's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Williams sonoma Inc | Reportable 100.00 % |
| Wayfair inc | US 88.80 % |
| Hni Corporation | Workplace furnishings 89.90 % |
| Rh | RH Segment 86.89 % |
| Millerknoll Inc | North America Contract 53.65 % |
| Leggett and Platt Inc | Bedding Products 40.39 % |
Source: operating segment revenue as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
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Williams Sonoma Inc's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Williams sonoma Inc | 27,468 | 404,268 | 59,550 |
| Wayfair inc | 13,019 | 1,008,125 | -25,078 |
| Hni Corporation | 3,379 | 225,221 | 221 |
| Rh | 2,301 | 1,415,571 | 42,583 |
| Steelcase Inc | 1,948 | 288,407 | 8,434 |
| Millerknoll Inc | 1,406 | 533,389 | 13,292 |
| PEERS TOTAL | 28,091 | 430,713 | 4,982 |
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Williams Sonoma Inc's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent filing. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Williams sonoma Inc | Non-US 4.07 % |
| Steelcase Inc | UNITED STATES 73.98 % |
| Millerknoll Inc | United States 71.63 % |
| Xmax Inc | North America 100.00 % |
| Hour Loop Inc | International 5.38 % |
Source: revenue geography as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
Williams Sonoma Inc's Position in Industry Market Structure
Market-capitalization share and concentration across all 16 companies in Williams Sonoma Inc's industry classification, broader than the peer set above. Market cap in millions of $.Williams Sonoma Inc ranks #1 of 16 companies by market capitalization in its industry, holding 50.36 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 3,373, indicating a highly concentrated market structure (U.S. antitrust guidance: below 1,500 unconcentrated, 1,500 to 2,500 moderately concentrated, above 2,500 highly concentrated).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | Williams sonoma Inc | 27,105 | 50.36 % |
| 2 | Somnigroup International Inc | 13,360 | 24.82 % |
| 3 | Mohawk Industries Inc | 7,528 | 13.99 % |
| 4 | Interface Inc | 2,043 | 3.80 % |
| 5 | La z boy Incorporated | 1,234 | 5.2% |
| 6 | Masterbrand Inc | 1,234 | 5.2% |
| 7 | Ethan Allen Interiors Inc | 1,234 | 5.2% |
| 8 | Flexsteel Industries Inc | 1,234 | 5.2% |
| 9 | Bassett Furniture Industries Incorporated | 1,234 | 5.2% |
| 10 | Hooker Furnishings Corporation | 1,234 | 5.2% |
Market cap and industry share for the rest of Williams Sonoma Inc's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-09-28.
Williams Sonoma Inc's Same-Size Peers & Stock Performance
Peers chosen by closeness in market-cap rank within the same industry classification (not the named-competitor list above). Trailing 12-month total return, 3-month price momentum, beta and Sharpe ratio vs the broad U.S. market.| Rank | Company | Market Cap | TTM Return |
|---|---|---|---|
| 1 | Williams sonoma Inc | 27,105 | 13.36 % |
| 2 | Somnigroup International Inc | 13,360 | -23.39 % |
| 3 | Mohawk Industries Inc | 1,234 | 12.3% |
| 4 | Interface Inc | 1,234 | 12.3% |
| 5 | La z boy Incorporated | 1,234 | 12.3% |
| 6 | Masterbrand Inc | 1,234 | 12.3% |
Market cap, return, momentum, beta and Sharpe ratio for the rest of Williams Sonoma Inc's same-size peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation); returns and risk metrics as of 2026-09-28. Beta and Sharpe ratio are versus the broad U.S. equity market, not this industry.
Williams Sonoma Inc's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Furniture & Fixtures industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (23 companies).| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 47.20 % | 37.07 % (avg) | +10.1 pp |
| Operating Margin | 19.21 % | industry median | +17.3 pp |
| EBITDA Margin | 22.82 % | -0.08 % (avg) | +22.9 pp |
| Capital Intensity (Capex / Revenue) | 3.32 % | 2.18 % (avg) | +1.1 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Williams Sonoma Inc's Valuation vs Competitive Position
Valuation multiples vs the Furniture & Fixtures industry average (23 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | 21.7x | 17.4x | +4.2x |
| EV / EBITDA | 13.2x | 10.6x | +2.6x |
| P/B | 12.3x | 2.7x | +9.6x |
| Return on Equity | 57.79 % | industry aggregate | 44.89 % |
| Return on Invested Capital | 23.95 % | -1.11 % (avg) | 25.06 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Williams Sonoma Inc's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in SEC filings.| Metric | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| Revenue Growth | 11.44 % | 0.00 % | 17.44 % | 14.78 % | -27.85 % | 30.28 % | -0.50 % | 1.23 % |
| Operating Margin | 7.90 % | 7.90 % | 14.09 % | 17.62 % | 25.19 % | 16.05 % | 18.55 % | 18.14 % |
| Return on Invested Capital | 16.38 % | 11.52 % | 19.69 % | 27.37 % | 28.52 % | 25.93 % | 26.11 % | 21.92 % |
| P/E | 11.4x | 15.9x | 22.5x | 12.0x | 7.4x | 12.9x | 20.5x | 21.7x |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Williams Sonoma Inc's Strategic Group Map
Every company in Williams Sonoma Inc's industry and named-competitor list, plotted by trailing 12-month revenue growth and operating margin. Williams Sonoma Inc is shown in red; its closest peers by combined growth, margin and ROIC (the Similar Growth & Profitability group above) are labeled.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
Williams Sonoma Inc's BCG Growth-Share Matrix
Relative market share (vs Williams Sonoma Inc's largest competitor by market cap) against industry revenue growth, using the standard textbook thresholds (1.0x share, 10% growth) a common framework, not a precision instrument.
Williams Sonoma Inc falls in the Cash Cow quadrant: relative market share of 2.03x vs its largest competitor, in an industry growing revenue 0.0% (median, trailing 12 months).
Source: CSIMarket API (market-cap share and industry revenue growth). The 10% growth and 1.0x share lines are standard textbook thresholds, not derived from this industry's own distribution.
Williams Sonoma Inc's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | Low | Industry HHI of 3,373 (see Industry Market Structure & Concentration above) |
| Barriers to Entry | High (capital intensive) | Capital intensity (capex / revenue) of 3.32 % vs industry average 2.18 % (see Profitability & Cost Structure above) |
| Supplier Power | Not covered on this page | See Williams Sonoma Inc's dedicated suppliers page for concentration and dependency data |
| Buyer Power | Not covered on this page | See Williams Sonoma Inc's dedicated customers page for concentration and dependency data |
| Threat of Substitutes | - | No systematic data source for cross-product substitution exists in this system; not estimated |
Note: this is a partial, data-grounded application of the framework, not a complete strategic assessment. Rivalry and barriers-to-entry readings are mechanical translations of the HHI and capital-intensity figures shown elsewhere on this page, not independent judgments.
Williams Sonoma Inc's Industry Attractiveness & Competitive Strength
A CSIMarket composite, not a standard field: each axis is an equal-weighted average of three factors already shown elsewhere on this page (industry growth, industry profitability and rivalry for attractiveness; relative market share, profitability and growth vs industry for strength). Disclosed as a designed methodology, not a precision measurement.
Williams Sonoma Inc falls in the Medium attractiveness / High strength cell: Invest / Grow.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Williams Sonoma Inc's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Market leader by capitalization in its industry (#1 of 16, 50.36 % share).
- Operating margin 17.3 points above the industry median.
- Return on equity 44.9 points above the industry aggregate.
Weaknesses
- Latest-quarter revenue run-rate is decelerating (-2.1% annualized vs trailing 12 months).
- Underperforming the U.S.A. 500 over the trailing 12 months.
Opportunities
No rule matched.
Threats
- High capital intensity requires continuous reinvestment just to keep pace with the industry.
Methodology: mechanical, rule-based SWOT. Each bullet reuses a figure already sourced and cited elsewhere on this page; nothing here is generated narrative or independent analyst judgment.
Williams Sonoma Inc's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Williams sonoma Inc | 0.48 | 1.40 | - |
| Wayfair inc | 0.54 | 0.80 | - |
| Hni Corporation | 0.12 | 1.32 | 0.71 |
| Rh | 0.05 | 1.19 | 124.68 |
| Steelcase Inc | 0.44 | 1.75 | 0.46 |
| Millerknoll Inc | 0.18 | 1.62 | 1.00 |
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Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Williams Sonoma Inc's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Williams sonoma Inc | Q2 2026 | +6.7 % | +36.6 % |
| Wayfair inc | Q2 2026 | +7.5 % | - |
| Hni Corporation | Q2 2026 | +121.0 % | +5.8 % |
| Rh | Q1 2026 | -1.6 % | - |
| Steelcase Inc | Q3 2025 | +4.8 % | -44.5 % |
| Millerknoll Inc | Q2 2026 | +4.3 % | - |
| PEERS TOTAL | +9.9 % | +33.2 % |
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Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Williams Sonoma Inc's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Williams sonoma Inc | Q2 2026 | -2.5 % | +12.9 % |
| Wayfair inc | Q2 2026 | +7.3 % | +100.0 % |
| Hni Corporation | Q2 2026 | +117.2 % | +100.0 % |
| Rh | Q1 2026 | +2.4 % | -25.4 % |
| Steelcase Inc | Q3 2025 | +4.7 % | +44.8 % |
| Millerknoll Inc | Q2 2026 | +3.9 % | -1.5 % |
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Williams Sonoma Inc's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Williams sonoma Inc | 22.15% | 25.15% | 57.79% |
| Wayfair inc | - | - | - |
| Hni Corporation | 0.11% | 0.13% | 0.28% |
| Rh | 2.14% | 2.67% | 515.43% |
| Steelcase Inc | 4.12% | 5.37% | 9.82% |
| Millerknoll Inc | 2.42% | 2.43% | 7.29% |
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ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Williams Sonoma Inc's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Williams sonoma Inc | 23.77 | 3.43 |
| Wayfair inc | - | 1.01 |
| Hni Corporation | 1,562.00 | 0.77 |
| Rh | 23.61 | 0.67 |
| Steelcase Inc | 20.43 | 0.60 |
| Millerknoll Inc | 15.36 | 0.37 |
| PEERS AVERAGE | 34.11 | 1.19 |
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P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.