Altria Group Inc's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Altria Group Inc (MO) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Altria Group Inc vs Its Competitors
- TTM: Trailing 12-month revenue of 19,318M vs 163,785M combined for tracked competitors (10.6% combined share).
- Trending: Latest-quarter revenue run-rate is accelerating (+26.5% annualized vs trailing 12 months), vs accelerating (+14.2%) for its tracked peer group.
- Growth: Altria Group Inc generated 31.1% revenue growth year over year in Q2 2026, vs 24.2% for its tracked competitors combined.
- Profitability: Its 37.6% net margin compares with 23.7% for the peer group.
- Scale: Altria Group Inc ranks #3 of 10 companies by market capitalization in the Tobacco industry, holding 21.2% of industry market cap.
- Peer revenue share: Altria Group Inc accounted for 11.6% of combined revenue among its tracked peer group, up from 11.0% a year earlier.
- Peer differentiation: Revenue per employee of $3.27M compares with $0.43M for the peer group (7.6x).
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
MO Sales vs. its Competitors, Q2 2026
Altria Group Inc reported revenue growth of 31.08 % year on year in Q2 2026, above its competitors' combined revenue growth of 24.17 %.
With a net margin of 37.60 %, Altria Group Inc achieved higher profitability than its competitors (23.71 %).
Altria Group Inc generated 11.56 % of the combined sales of its peer group, up from 11.02 % a year earlier.
Altria Group Inc vs. its Competitors, Q2 2026
Revenue growth, year on year
Net income growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in an SEC filing; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Altria Group Inc and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Altria Group Inc | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| High-Confidence Competitors (6) | $12,345M | +12.3% · Accelerating |
| Similar-Size Competitors (4) | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (4) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Altria Group Inc's competitor groups requires a Commercial License.
For context: the Tobacco industry grew revenue 5.8% year over year, combined, vs 31.1% for Altria Group Inc. Altria Group Inc's share of combined industry revenue moved from 10.40% to 12.89%, a gain of 2.49 percentage points.
Altria Group Inc's Competitor Quality Breadth
Share of each group, trailing 12 months: profitable (net margin > 0), expanding (revenue growth > 0), growing faster than the industry's own median, and financially distressed (Piotroski F-Score of 2 or below).
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Altria Group Inc | Yes | Yes | Yes | No |
| Competitors combined (17) | ||||
| High-Confidence Competitors (7) | ||||
| Similar-Size Competitors (6) | ||||
| Similar Growth & Profitability (8) | 87.50 % (7 of 8) | 62.50 % (5 of 8) | 62.50 % (5 of 8) | 12.50 % (1 of 8) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
MO Stock Performance relative to its Competitors
MO Stock Performance relative to High-Confidence Competitors
MO Stock Performance relative to Similar-Size Competitors
MO Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Anheuser busch Inbev Sa | 282.9% | Outperformed |
| 2 | Philip Morris International Inc | 282.9% | Outperformed |
| 3 | Keycorp | 282.9% | Outperformed |
| 4 | British American Tobacco P l c | 282.9% | Outperformed |
| 5 | Beam Therapeutics Inc | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Altria Group Inc's best-performing tracked competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Altria Group Inc's Comment on Competition and Industry Peers
The market for tobacco products is highly competitive, characterized by brand recognition and loyalty, with product quality, taste, price, product innovation, marketing, packaging and distribution constituting the significant methods of competition. Promotional activities include, in certain instances and where permitted by law, allowances, the distribution of incentive items, price promotions and other discounts, including coupons, product promotions and allowances for new products..
Ste. Michelle?s business is subject to significant competition, including competition from many larger, well-established domestic and international companies, as well as from many smaller wine producers. Wine segment competition is primarily based on quality, price, consumer and trade wine tastings, competitive wine judging, third-party acclaim and advertising. Substantially all of Ste. Michelle?s sales occur through state-licensed distributors.
Publicly Traded Peers of Altria Group Inc
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
| Altria Group Inc | 115,472.15 | 19,318.00 |
| Philip Morris International Inc | 302,265.60 | 42,545.00 |
| Wells Fargo and Company | 248,473.80 | 83,940.00 |
| Anheuser busch Inbev Sa | 138,564.12 | 59,320.00 |
| British American Tobacco P l c | 123,253.95 | 25,610.00 |
| Keycorp | 22,032.16 | 7,471.00 |
| SUBTOTAL | 978,562.76 | 268,034.19 |
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Sources: Altria Group Inc's official press releases and regulatory filings; CSIMarket.com's market research; and the financial filings and press releases of the other companies cited.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Altria Group Inc versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Altria Group Inc's Competitors Named by the Company
Competitive relationships identified from SEC filings and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Healthier Choices Management Corp | Named by the company | 85% |
| Kaival Brands Innovations Group Inc | Named by the company | 85% |
| Cronos Group Inc | Named by the company | 85% |
| Turning Point Brands Inc | Named by the company | 85% |
| Philip Morris International Inc | Named by the company | 85% |
| Lorillard, Inc. | Named by the company | 85% |
| Vpr Brands Lp | Named by the company | 85% |
| Charlie s Holdings Inc | Named by the company | 85% |
Filing basis, confidence, active dates and source counts for Altria Group Inc's named competitors require a Commercial License.
Methodology: relationships are extracted from SEC filings (named-competitor disclosures) and corroborating sources. Named by the company = explicitly disclosed as a competitor; Inferred = derived from corroborating signals. Confidence reflects evidence strength.
Altria Group Inc's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Philip Morris International Inc | International Combustibles 56.06 % |
| Textron Inc | Textron Aviation 40.34 % |
| Crimson Wine Group Ltd | Wholesalers 68.44 % |
| Willamette Valley Vineyards Inc | Direct Sales 51.20 % |
| 22nd Century Group inc | Single reportable segment 100.00 % |
Source: operating segment revenue as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
Altria Group Inc's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Altria Group Inc | 115,472 | 3,274,237 | 1,351,356 |
| Philip Morris International Inc | 302,266 | 501,119 | 134,629 |
| Wells Fargo and Company | 248,474 | 351,213 | 95,100 |
| Anheuser busch Inbev Sa | 138,564 | 432,993 | 61,876 |
| British American Tobacco P l c | 123,254 | 535,808 | 162,458 |
| Keycorp | 22,032 | 417,771 | 107,532 |
| PEERS TOTAL | 863,091 | 431,800 | 96,798 |
Altria Group Inc's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent filing. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Textron Inc | United States 70.21 % |
| Brown forman Corporation | Developed International 31.33 % |
| Constellation Brands Inc | Non-US 2.50 % |
Source: revenue geography as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
Altria Group Inc's Position in Industry Market Structure
Market-capitalization share and concentration across all 7 companies in Altria Group Inc's industry classification, broader than the peer set above. Market cap in millions of $.Altria Group Inc ranks #3 of 7 companies by market capitalization in its industry, holding 21.16 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 4,002, indicating a highly concentrated market structure (U.S. antitrust guidance: below 1,500 unconcentrated, 1,500 to 2,500 moderately concentrated, above 2,500 highly concentrated).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | Philip Morris International Inc | 298,857 | 54.84 % |
| 2 | British American Tobacco P l c | 127,428 | 23.38 % |
| 3 | Altria Group Inc | 115,330 | 21.16 % |
| 4 | Rlx Technology Inc | 2,032 | 0.37 % |
| 5 | Turning Point Brands Inc | 1,234 | 5.2% |
| 6 | Ispire Technology Inc | 1,234 | 5.2% |
| 7 | 22nd Century Group inc | 1,234 | 5.2% |
| 0 | Venhub Global Inc | 1,234 | 5.2% |
| 0 | Hempacco Co Inc | 1,234 | 5.2% |
| 0 | Healthier Choices Management Corp | 1,234 | 5.2% |
Market cap and industry share for the rest of Altria Group Inc's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-09-28.
Altria Group Inc's Same-Size Peers & Stock Performance
Peers chosen by closeness in market-cap rank within the same industry classification (not the named-competitor list above). Trailing 12-month total return, 3-month price momentum, beta and Sharpe ratio vs the broad U.S. market.| Rank | Company | Market Cap | TTM Return |
|---|---|---|---|
| 1 | Philip Morris International Inc | 298,857 | 16.81 % |
| 2 | British American Tobacco P l c | 127,428 | 6.59 % |
| 3 | Altria Group Inc | 115,330 | 5.94 % |
| 4 | Rlx Technology Inc | 1,234 | 12.3% |
| 5 | Turning Point Brands Inc | 1,234 | 12.3% |
| 6 | Ispire Technology Inc | 1,234 | 12.3% |
| 7 | 22nd Century Group inc | 1,234 | 12.3% |
Market cap, return, momentum, beta and Sharpe ratio for the rest of Altria Group Inc's same-size peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation); returns and risk metrics as of 2026-09-28. Beta and Sharpe ratio are versus the broad U.S. equity market, not this industry.
Altria Group Inc's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Tobacco industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (14 companies).| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 76.45 % | 36.94 % (avg) | +39.5 pp |
| Operating Margin | 56.80 % | industry median | +66.4 pp |
| EBITDA Margin | 57.79 % | 18.79 % (avg) | +39.0 pp |
| Capital Intensity (Capex / Revenue) | 1.53 % | 8.97 % (avg) | -7.4 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Altria Group Inc's Valuation vs Competitive Position
Valuation multiples vs the Tobacco industry average (14 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | 15.1x | 21.6x | -6.5x |
| EV / EBITDA | 12.8x | 14.9x | -2.1x |
| P/B | -39.9x | 2.0x | -41.9x |
| Return on Equity | -265.17 % | industry aggregate | -101.46 % |
| Return on Invested Capital | 38.91 % | 10.38 % (avg) | 28.53 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Altria Group Inc's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in SEC filings.| Metric | 2016 | 2017 | 2018 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| Revenue Growth | 0.52 % | 0.04 % | -0.83 % | -20.95 % | -2.00 % | -11.71 % | -1.77 % | -1.44 % |
| Operating Margin | 34.67 % | 37.36 % | 35.94 % | 54.76 % | 57.61 % | 63.22 % | 62.66 % | 55.98 % |
| Return on Invested Capital | 24.37 % | 18.91 % | 17.83 % | 30.74 % | 45.02 % | 44.69 % | 47.68 % | 36.52 % |
| P/E | 9.0x | 13.0x | 14.3x | 35.1x | 14.1x | 9.0x | 8.3x | 14.3x |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Altria Group Inc's Strategic Group Map
Every company in Altria Group Inc's industry and named-competitor list, plotted by trailing 12-month revenue growth and operating margin. Altria Group Inc is shown in red; its closest peers by combined growth, margin and ROIC (the Similar Growth & Profitability group above) are labeled.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
Altria Group Inc's BCG Growth-Share Matrix
Relative market share (vs Altria Group Inc's largest competitor by market cap) against industry revenue growth, using the standard textbook thresholds (1.0x share, 10% growth) a common framework, not a precision instrument.
Altria Group Inc falls in the Dog quadrant: relative market share of 0.39x vs its largest competitor, in an industry growing revenue -0.2% (median, trailing 12 months).
Source: CSIMarket API (market-cap share and industry revenue growth). The 10% growth and 1.0x share lines are standard textbook thresholds, not derived from this industry's own distribution. A caveat worth reading alongside this chart: Philip Morris International Inc alone holds 55% of this industry's market cap. In an industry this dominated by one leader, the framework will place nearly every OTHER company in "Dog" or "Question Mark" purely because relative share is measured against that leader, regardless of how strong those other companies actually are on their own fundamentals. Check the Profitability, Valuation and Financial Strength sections above before treating this quadrant label as a verdict.
Altria Group Inc's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | Low | Industry HHI of 4,002 (see Industry Market Structure & Concentration above) |
| Barriers to Entry | Lower than typical for the industry | Capital intensity (capex / revenue) of 1.53 % vs industry average 8.97 % (see Profitability & Cost Structure above) |
| Supplier Power | Not covered on this page | See Altria Group Inc's dedicated suppliers page for concentration and dependency data |
| Buyer Power | Not covered on this page | See Altria Group Inc's dedicated customers page for concentration and dependency data |
| Threat of Substitutes | - | No systematic data source for cross-product substitution exists in this system; not estimated |
Note: this is a partial, data-grounded application of the framework, not a complete strategic assessment. Rivalry and barriers-to-entry readings are mechanical translations of the HHI and capital-intensity figures shown elsewhere on this page, not independent judgments.
Altria Group Inc's Industry Attractiveness & Competitive Strength
A CSIMarket composite, not a standard field: each axis is an equal-weighted average of three factors already shown elsewhere on this page (industry growth, industry profitability and rivalry for attractiveness; relative market share, profitability and growth vs industry for strength). Disclosed as a designed methodology, not a precision measurement.
Altria Group Inc falls in the Medium attractiveness / Medium strength cell: Selective.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Altria Group Inc's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Operating margin 66.4 points above the industry median.
- Latest-quarter revenue run-rate is accelerating (+26.5% annualized vs trailing 12 months).
Weaknesses
- Return on equity 101.5 points below the industry aggregate.
- Underperforming the U.S.A. 500 over the trailing 12 months.
- Low relative market share vs the industry leader (0.39x).
Opportunities
- Trades at a lower P/E than the industry average (15.1x vs 21.6x) despite a higher return on invested capital -- a possible re-rating opportunity.
Threats
- Industry dominated by Philip Morris International Inc , holding 54.84 % of industry market cap.
Methodology: mechanical, rule-based SWOT. Each bullet reuses a figure already sourced and cited elsewhere on this page; nothing here is generated narrative or independent analyst judgment.
Altria Group Inc's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Altria Group Inc | 0.41 | 0.60 | - |
| Philip Morris International Inc | 0.19 | 0.94 | - |
| Wells Fargo and Company | 0.11 | 0.80 | 1.41 |
| Anheuser busch Inbev Sa | 0.34 | 0.72 | - |
| British American Tobacco P l c | 0.12 | 0.39 | 0.66 |
| Keycorp | 0.01 | 0.21 | 0.68 |
Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Altria Group Inc's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Altria Group Inc | Q2 2026 | +31.1 % | -3.4 % |
| Philip Morris International Inc | Q2 2026 | +10.4 % | -5.2 % |
| Wells Fargo and Company | Q2 2026 | +14.2 % | +21.6 % |
| Anheuser busch Inbev Sa | Q4 2025 | -0.7 % | +14.3 % |
| British American Tobacco P l c | Q4 2025 | -1.0 % | +144.1 % |
| Keycorp | Q2 2026 | +16.0 % | +30.8 % |
| PEERS TOTAL | +7.7 % | +29.8 % |
Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Altria Group Inc's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Altria Group Inc | Q2 2026 | +182.1 % | +78.1 % |
| Philip Morris International Inc | Q2 2026 | +7.7 % | +6.7 % |
| Wells Fargo and Company | Q2 2026 | -16.2 % | - |
| Anheuser busch Inbev Sa | Q4 2025 | -2.0 % | -5.4 % |
| British American Tobacco P l c | Q4 2025 | - | +17.0 % |
| Keycorp | Q2 2026 | -33.3 % | +13.0 % |
Altria Group Inc's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Altria Group Inc | 23.11% | 26.08% | - |
| Philip Morris International Inc | 16.72% | 12.94% | - |
| Wells Fargo and Company | 1.05% | 2.94% | 12.48% |
| Anheuser busch Inbev Sa | 3.87% | 5.84% | 8.67% |
| British American Tobacco P l c | 7.10% | 7.13% | 16.13% |
| Keycorp | 1.02% | 2.79% | 9.58% |
ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Altria Group Inc's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Altria Group Inc | 14.59 | 5.98 |
| Philip Morris International Inc | 27.85 | 7.10 |
| Wells Fargo and Company | 11.82 | 2.96 |
| Anheuser busch Inbev Sa | 22.74 | 2.34 |
| British American Tobacco P l c | 15.88 | 4.81 |
| Keycorp | 11.86 | 2.95 |
| PEERS AVERAGE | 15.36 | 3.65 |
P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.