Simply Inc's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Simply Inc (SIMP) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Simply Inc vs Its Competitors
- TTM: Trailing 12-month revenue of 79M vs 8M combined for its competitors (91.3% combined share).
- Trending: Latest-quarter revenue run-rate is accelerating (+13.7% annualized vs trailing 12 months), vs accelerating (+61.9%) for its tracked peer group.
- Growth: Simply Inc generated 15.3% revenue growth year over year in Q4 2021, vs 1,451.3% for its competitors combined.
- Profitability: Its -28.8% net margin compares with -4.6% for the peer group.
- Peer revenue share: Simply Inc accounted for 88.1% of combined revenue among its tracked peer group, down from 99.0% a year earlier.
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
SIMP Sales vs. its Competitors, Q4 2021
Simply Inc reported revenue growth of 15.26 % year on year in Q4 2021, below its competitors' combined revenue growth of 1,451.27 %.
With a net margin of -28.78 %, Simply Inc reported lower profitability than its competitors (-4.64 %).
Simply Inc generated 88.06 % of the combined sales of its peer group, down from 99.00 % a year earlier.
API endpoints for this dataset
Simply Inc vs. its Competitors, Q4 2021
Revenue growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in Simply Inc reports; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Simply Inc and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Simply Inc | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| High-Confidence Competitors (6) | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (8) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Simply Inc's competitor groups requires a Commercial License.
For context: the Electronic Parts & Equipment industry grew revenue 44.0% year over year, combined, vs 15.3% for Simply Inc. Simply Inc's share of combined industry revenue moved from 0.10% to 0.08%, a loss of 0.02 percentage points.
Simply Inc's Competitor Quality Breadth
Group definitions: see Methodology: Performance Group Definitions.
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Simply Inc | No | Yes | Yes | Yes |
| Competitors combined (1) | - | |||
| High-Confidence Competitors (6) | ||||
| Similar Growth & Profitability (8) | 62.50 % (5 of 8) | 75.00 % (6 of 8) | 37.50 % (3 of 8) | 12.50 % (1 of 8) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
SIMP Stock Performance relative to its Competitors
SIMP Stock Performance relative to High-Confidence Competitors
SIMP Stock Performance relative to Similar Growth & Profitability Competitors
Publicly Traded Peers of Simply Inc
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
 Simply Inc |
0.84 | 79.11 |
 Invo Fertility Inc |
1.74 | 7.53 |
| SUBTOTAL | 2.58 | 86.64 |
Sources: see Methodology: Peer & Competitor Identification, Sourcing.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Simply Inc versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Simply Inc's Competitors Named by the Company
Competitive relationships identified from Simply Inc reports and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Target | Company report | 85% |
| Best Buy | Company report | 85% |
| Amazon | Company report | 85% |
| Wal-Mart | Company report | 85% |
| Costco | Company report | 85% |
| Apple | Company report | 85% |
| Invo Fertility Inc | Company report | 85% |
Company report basis, confidence, active dates and source counts for Simply Inc's named competitors require a Commercial License.
Methodology: see Methodology: Peer & Competitor Identification, Sourcing.
Simply Inc's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Invo Fertility Inc | Fertility Clinic Services 99.65 % |
Source: operating segment revenue as reported in each company's reports (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
Simply Inc's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Simply Inc | 1 | - | - |
| Invo Fertility Inc | 2 | - | - |
| PEERS TOTAL | 2 | - | - |
Simply Inc's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Electronic Parts & Equipment industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (15 companies). See the full Electronic Parts & Equipment industry profitability benchmarks.| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 22.15 % | 20.17 % (avg) | +2.0 pp |
| Operating Margin | -15.79 % | industry median | -20.3 pp |
| EBITDA Margin | -13.80 % | 3.87 % (avg) | -17.7 pp |
| Capital Intensity (Capex / Revenue) | 3.74 % | 2.00 % (avg) | +1.7 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Simply Inc's Valuation vs Competitive Position
Valuation multiples vs the Electronic Parts & Equipment industry average (15 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns. See the full Electronic Parts & Equipment industry valuation benchmarks.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | - | 15.7x | - |
| EV / EBITDA | - | 14.3x | - |
| P/B | -7.3x | 2.2x | -9.5x |
| Return on Equity | - | industry aggregate | - |
| Return on Invested Capital | -312.00 % | 2.54 % (avg) | -314.54 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Simply Inc's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in company reports.| Metric | 2013 | 2014 | 2015 | 2016 | 2017 | 2019 | 2020 | 2021 |
|---|---|---|---|---|---|---|---|---|
| Revenue Growth | 10.50 % | 27.05 % | -0.65 % | -18.17 % | -40.25 % | 25.68 % | 123.87 % | 16.30 % |
| Operating Margin | -3.02 % | 0.59 % | -1.92 % | -6.00 % | -19.12 % | -43.60 % | -13.00 % | -15.79 % |
| Return on Invested Capital | -3.53 % | 0.88 % | -2.98 % | -10.19 % | -25.84 % | - | -108.52 % | -312.00 % |
| P/E | - | - | - | - | - | - | 2.1x | - |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Simply Inc's Strategic Group Map
Simply Inc is shown in red; its closest peers by combined growth, margin and ROIC are labeled. See Methodology: Strategic Group Map for how this chart is built.
Simply Inc's trailing-12-month revenue growth of 16.3% and operating margin of -15.8% compares with an average of 15.2% growth and -4.8% margin across its 8 closest peers by combined growth, margin and ROIC -- Simply Inc sits above that peer average on growth and below it on margin.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
Simply Inc's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Barriers to Entry | High (capital intensive) | Capital intensity (capex / revenue) of 3.74 % vs industry average 2.00 % (see Profitability & Cost Structure above) |
Note: see Methodology: Porter's Five Forces. Supplier power and buyer power are covered on Simply Inc's dedicated Suppliers and Customers pages, not here.
Simply Inc's Industry Attractiveness & Competitive Strength
See Methodology: GE/McKinsey Matrix for how the two axes are built.
Simply Inc falls in the Medium attractiveness / Low strength cell: Harvest.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Simply Inc's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Latest-quarter revenue run-rate is accelerating (+13.7% annualized vs trailing 12 months).
Weaknesses
- Operating margin 20.3 points below the industry median.
- Piotroski F-Score of 2 or below, the standard financial-distress signal.
Opportunities
- Industry revenue growing at a healthy 15.2% median pace.
Threats
- High capital intensity requires continuous reinvestment just to keep pace with the industry.
Methodology: see Methodology: SWOT Analysis.
Simply Inc's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Simply Inc | 0.09 | 0.61 | - |
| Invo Fertility Inc | 0.34 | 0.44 | 0.12 |
Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Simply Inc's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Simply Inc | Q4 2021 | +15.3 % | - |
| Invo Fertility Inc | Q2 2026 | +16.7 % | - |
| PEERS TOTAL | +15.4 % | - |
Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Simply Inc's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Simply Inc | Q4 2021 | +22.1 % | - |
| Invo Fertility Inc | Q2 2026 | +1,840.2 % | +120.5 % |
Simply Inc's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Simply Inc | - | - | - |
| Invo Fertility Inc | - | - | - |
ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Simply Inc's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Simply Inc | - | 0.01 |
| Invo Fertility Inc | - | 0.23 |
| PEERS AVERAGE | - | 0.03 |
P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.