Saga Communications Inc's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Saga Communications Inc (SGA) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Saga Communications Inc vs Its Competitors
- TTM: Trailing 12-month revenue of 104M vs 5,129M combined for tracked competitors (2.0% combined share).
- Trending: Latest-quarter revenue run-rate is holding steady (+1.6% annualized vs trailing 12 months), vs holding steady (-0.9%) for its tracked peer group.
- Growth: Saga Communications Inc generated -6.5% revenue growth year over year in Q2 2026, vs 2.4% for its tracked competitors combined.
- Profitability: Its 3.5% net margin compares with -10.4% for the peer group.
- Scale: Saga Communications Inc ranks #35 of 45 companies by market capitalization in the Broadcasting Media & Cable TV industry, holding 0.0% of industry market cap.
- Peer revenue share: Saga Communications Inc accounted for 2.0% of combined revenue among its tracked peer group, down from 2.2% a year earlier.
- Peer differentiation: Revenue per employee of $0.13M compares with $0.22M for the peer group (0.6x).
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
SGA Sales vs. its Competitors, Q2 2026
Saga Communications Inc reported revenue contraction of 6.47 % year on year in Q2 2026, below its competitors' combined revenue growth of 2.44 %.
With a net margin of 3.48 %, Saga Communications Inc achieved higher profitability than its competitors (-10.42 %).
Saga Communications Inc generated 2.03 % of the combined sales of its peer group, down from 2.22 % a year earlier.
Saga Communications Inc vs. its Competitors, Q2 2026
Revenue growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in an SEC filing; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Saga Communications Inc and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Saga Communications inc | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| Similar-Size Competitors (9) | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (2) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Saga Communications Inc's competitor groups requires a Commercial License.
For context: the Broadcasting Media & Cable TV industry grew revenue 4.6% year over year, combined, vs -6.5% for Saga Communications Inc. Saga Communications Inc's share of combined industry revenue moved from 0.02% to 0.01%, a gain of 0.00 percentage points.
Saga Communications Inc's Competitor Quality Breadth
Share of each group, trailing 12 months: profitable (net margin > 0), expanding (revenue growth > 0), growing faster than the industry's own median, and financially distressed (Piotroski F-Score of 2 or below).
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Saga Communications inc | No | No | No | No |
| Competitors combined (4) | ||||
| Similar-Size Competitors (10) | ||||
| Similar Growth & Profitability (8) | 0.00 % (0 of 8) | 0.00 % (0 of 8) | 0.00 % (0 of 8) | 12.50 % (1 of 8) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
SGA Stock Performance relative to its Competitors
SGA Stock Performance relative to Similar-Size Competitors
SGA Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Iheartmedia Inc | 282.9% | Outperformed |
| 2 | Townsquare Media Inc | 282.9% | Outperformed |
| 3 | Cumulus Media Inc | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Saga Communications Inc's best-performing tracked competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Saga Communications Inc's Comment on Competition and Industry Peers
Publicly Traded Peers of Saga Communications inc
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
| Saga Communications inc | 50.65 | 103.94 |
| Iheartmedia Inc | 350.11 | 3,974.55 |
| Townsquare Media Inc | 82.14 | 425.53 |
| Great Elm Group Inc | 65.12 | 27.78 |
| Cumulus Media Inc | 0.12 | 700.68 |
| SUBTOTAL | 548.14 | 5,232.48 |
Sources: Saga Communications inc's official press releases and regulatory filings; CSIMarket.com's market research; and the financial filings and press releases of the other companies cited.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Saga Communications inc versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Saga Communications Inc's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Iheartmedia Inc | Multiplatform Group 54.81 % |
| Townsquare Media Inc | Digital Advertising 40.57 % |
Source: operating segment revenue as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
Saga Communications Inc's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Saga Communications inc | 51 | 133,427 | -11,461 |
| Iheartmedia Inc | 350 | 211,412 | -15,169 |
| Townsquare Media Inc | 82 | 235,880 | -32,386 |
| Great Elm Group Inc | 65 | 534,154 | -709,769 |
| Cumulus Media Inc | 0 | 244,823 | -63,447 |
| PEERS TOTAL | 497 | 218,069 | -23,900 |
Saga Communications Inc's Position in Industry Market Structure
Market-capitalization share and concentration across all 42 companies in Saga Communications Inc's industry classification, broader than the peer set above. Market cap in millions of $.Saga Communications Inc ranks #35 of 42 companies by market capitalization in its industry, holding 0.01 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 1,657, indicating a moderately concentrated market structure (U.S. antitrust guidance: below 1,500 unconcentrated, 1,500 to 2,500 moderately concentrated, above 2,500 highly concentrated).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | Netflix Inc | 295,010 | 31.85 % |
| 2 | Liberty Media Corporation | 164,578 | 17.77 % |
| 3 | Spotify Technology S a | 104,730 | 11.31 % |
| 4 | Warner Bros Discovery Inc | 79,568 | 8.59 % |
| 5 | Comcast corporation | 1,234 | 5.2% |
| 6 | Everpure Inc | 1,234 | 5.2% |
| 7 | Fox Corporation | 1,234 | 5.2% |
| 8 | Tencent Music Entertainment Group | 1,234 | 5.2% |
| 9 | Roku Inc | 1,234 | 5.2% |
| 10 | Charter Communications Inc | 1,234 | 5.2% |
| 35 | Saga Communications inc | 51 | 0.01 % |
Market cap and industry share for the rest of Saga Communications Inc's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-09-28.
Saga Communications Inc's Same-Size Peers & Stock Performance
Peers chosen by closeness in market-cap rank within the same industry classification (not the named-competitor list above). Trailing 12-month total return, 3-month price momentum, beta and Sharpe ratio vs the broad U.S. market.| Rank | Company | Market Cap | TTM Return |
|---|---|---|---|
| 30 | The E w Scripps Company | 248 | 29.45 % |
| 31 | Alta Equipment Group Inc | 189 | -13.87 % |
| 32 | Mediaco Holding Inc | 89 | -12.20 % |
| 33 | Townsquare Media Inc | 82 | -26.85 % |
| 34 | Cable One Inc | 1,234 | 12.3% |
| 35 | Saga Communications inc | 51 | -29.76 % |
| 36 | Cineverse Corp | 1,234 | 12.3% |
| 37 | Beasley Broadcast Group Inc | 1,234 | 12.3% |
| 38 | Urban One Inc | 1,234 | 12.3% |
| 39 | Goliath Film And Media Holdings | 1,234 | 12.3% |
| 40 | Kuber Resources Corporation | 1,234 | 12.3% |
Market cap, return, momentum, beta and Sharpe ratio for the rest of Saga Communications Inc's same-size peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation); returns and risk metrics as of 2026-09-28. Beta and Sharpe ratio are versus the broad U.S. equity market, not this industry.
Saga Communications Inc's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Broadcasting Media & Cable TV industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (64 companies).| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | - | 46.38 % (avg) | - |
| Operating Margin | -12.31 % | industry median | -15.4 pp |
| EBITDA Margin | -6.23 % | 7.12 % (avg) | -13.3 pp |
| Capital Intensity (Capex / Revenue) | 2.96 % | 6.60 % (avg) | -3.6 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Saga Communications Inc's Valuation vs Competitive Position
Valuation multiples vs the Broadcasting Media & Cable TV industry average (64 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | - | 22.7x | - |
| EV / EBITDA | - | 18.1x | - |
| P/B | 0.4x | 3.7x | -3.3x |
| Return on Equity | -5.85 % | industry aggregate | -21.98 % |
| Return on Invested Capital | -3.78 % | 7.30 % (avg) | -11.08 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Saga Communications Inc's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in SEC filings.| Metric | 2017 | 2018 | 2019 | 2020 | 2021 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| Revenue Growth | -15.32 % | 4.62 % | -1.41 % | -22.15 % | 13.08 % | -1.85 % | 0.13 % | -5.14 % |
| Operating Margin | 13.67 % | 15.77 % | 15.28 % | -1.30 % | 13.89 % | 10.19 % | 2.09 % | -10.31 % |
| Return on Invested Capital | 4.37 % | 4.78 % | 4.47 % | -0.30 % | 3.53 % | 2.95 % | 0.64 % | -3.09 % |
| P/E | 4.6x | 14.9x | 13.7x | - | 13.1x | 14.2x | 21.5x | - |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Saga Communications Inc's Strategic Group Map
Every company in Saga Communications Inc's industry and named-competitor list, plotted by trailing 12-month revenue growth and operating margin. Saga Communications Inc is shown in red; its closest peers by combined growth, margin and ROIC (the Similar Growth & Profitability group above) are labeled.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
Saga Communications Inc's BCG Growth-Share Matrix
Relative market share (vs Saga Communications Inc's largest competitor by market cap) against industry revenue growth, using the standard textbook thresholds (1.0x share, 10% growth) a common framework, not a precision instrument.
Saga Communications Inc falls in the Dog quadrant: relative market share of 0.00x vs its largest competitor, in an industry growing revenue -1.2% (median, trailing 12 months).
Source: CSIMarket API (market-cap share and industry revenue growth). The 10% growth and 1.0x share lines are standard textbook thresholds, not derived from this industry's own distribution.
Saga Communications Inc's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | Moderate | Industry HHI of 1,657 (see Industry Market Structure & Concentration above) |
| Barriers to Entry | Lower than typical for the industry | Capital intensity (capex / revenue) of 2.96 % vs industry average 6.60 % (see Profitability & Cost Structure above) |
| Supplier Power | Not covered on this page | See Saga Communications Inc's dedicated suppliers page for concentration and dependency data |
| Buyer Power | Not covered on this page | See Saga Communications Inc's dedicated customers page for concentration and dependency data |
| Threat of Substitutes | - | No systematic data source for cross-product substitution exists in this system; not estimated |
Note: this is a partial, data-grounded application of the framework, not a complete strategic assessment. Rivalry and barriers-to-entry readings are mechanical translations of the HHI and capital-intensity figures shown elsewhere on this page, not independent judgments.
Saga Communications Inc's Industry Attractiveness & Competitive Strength
A CSIMarket composite, not a standard field: each axis is an equal-weighted average of three factors already shown elsewhere on this page (industry growth, industry profitability and rivalry for attractiveness; relative market share, profitability and growth vs industry for strength). Disclosed as a designed methodology, not a precision measurement.
Saga Communications Inc falls in the Low attractiveness / Low strength cell: Harvest / Divest.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Saga Communications Inc's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
No rule matched.
Weaknesses
- Operating margin 15.4 points below the industry median.
- Return on equity 22.0 points below the industry aggregate.
- Underperforming the U.S.A. 500 over the trailing 12 months.
- Low relative market share vs the industry leader (0.00x).
Opportunities
No rule matched.
Threats
No rule matched.
Methodology: mechanical, rule-based SWOT. Each bullet reuses a figure already sourced and cited elsewhere on this page; nothing here is generated narrative or independent analyst judgment.
Saga Communications Inc's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Saga Communications inc | 1.09 | 2.68 | 0.04 |
| Iheartmedia Inc | 0.21 | 1.50 | - |
| Townsquare Media Inc | 0.03 | 0.87 | - |
| Great Elm Group Inc | 5.53 | 14.34 | 1.01 |
| Cumulus Media Inc | 0.72 | 2.31 | - |
Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Saga Communications Inc's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Saga Communications inc | Q2 2026 | -6.5 % | -18.6 % |
| Iheartmedia Inc | Q2 2026 | +4.7 % | - |
| Townsquare Media Inc | Q2 2026 | -0.1 % | - |
| Great Elm Group Inc | Q2 2026 | +87.9 % | -93.2 % |
| Cumulus Media Inc | Q2 2026 | -9.7 % | - |
| PEERS TOTAL | +2.2 % | - |
Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Saga Communications Inc's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Saga Communications inc | Q2 2026 | - | -4.0 % |
| Iheartmedia Inc | Q2 2026 | +2.4 % | -5.3 % |
| Townsquare Media Inc | Q2 2026 | - | -10.3 % |
| Great Elm Group Inc | Q2 2026 | - | - |
| Cumulus Media Inc | Q2 2026 | - | -42.1 % |
Saga Communications Inc's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Saga Communications inc | - | - | - |
| Iheartmedia Inc | - | - | - |
| Townsquare Media Inc | - | - | - |
| Great Elm Group Inc | - | - | - |
| Cumulus Media Inc | - | - | - |
ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Saga Communications Inc's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Saga Communications inc | - | 0.49 |
| Iheartmedia Inc | - | 0.09 |
| Townsquare Media Inc | - | 0.19 |
| Great Elm Group Inc | - | 2.34 |
| Cumulus Media Inc | - | 0.00 |
| PEERS AVERAGE | - | 0.10 |
P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.