H And E Equipment Services Inc's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of H And E Equipment Services Inc (HEES) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: H And E Equipment Services Inc vs Its Competitors
- TTM: Trailing 12-month revenue of 1,465M vs 135,491M combined for tracked competitors (1.1% combined share).
- Trending: Latest-quarter revenue run-rate is decelerating (-12.8% annualized vs trailing 12 months), vs decelerating (-17.7%) for its tracked peer group.
- Growth: H And E Equipment Services Inc generated -14.0% revenue growth year over year in Q1 2025, vs -3.8% for its tracked competitors combined.
- Profitability: Its -1.9% net margin compares with 10.3% for the peer group.
- Peer revenue share: H And E Equipment Services Inc accounted for 1.1% of combined revenue among its tracked peer group, down from 1.3% a year earlier.
- Peer differentiation: Revenue per employee of $0.53M compares with $0.25M for the peer group (2.1x).
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
HEES Sales vs. its Competitors, Q1 2025
H And E Equipment Services Inc reported revenue contraction of 13.98 % year on year in Q1 2025, below its competitors' combined revenue change of -3.75 %.
With a net margin of -1.94 %, H And E Equipment Services Inc reported lower profitability than its competitors (10.28 %).
H And E Equipment Services Inc generated 1.13 % of the combined sales of its peer group, down from 1.27 % a year earlier.
H And E Equipment Services Inc vs. its Competitors, Q1 2025
Revenue growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in an SEC filing; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across H And E Equipment Services Inc and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| H and e Equipment Services Inc | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| High-Confidence Competitors (2) | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (5) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across H And E Equipment Services Inc's competitor groups requires a Commercial License.
For context: the Rental & Leasing industry grew revenue 10.3% year over year, combined, vs -14.0% for H And E Equipment Services Inc. H And E Equipment Services Inc's share of combined industry revenue moved from 1.15% to 0.90%, a loss of 0.25 percentage points.
H And E Equipment Services Inc's Competitor Quality Breadth
Share of each group, trailing 12 months: profitable (net margin > 0), expanding (revenue growth > 0), growing faster than the industry's own median, and financially distressed (Piotroski F-Score of 2 or below).
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| H and e Equipment Services Inc | Yes | No | No | Yes |
| Competitors combined (6) | ||||
| High-Confidence Competitors (2) | ||||
| Similar Growth & Profitability (8) | 50.00 % (4 of 8) | 50.00 % (4 of 8) | 12.50 % (1 of 8) | 37.50 % (3 of 8) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
HEES Stock Performance relative to its Competitors
HEES Stock Performance relative to High-Confidence Competitors
HEES Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Caterpillar Inc | 282.9% | Outperformed |
| 2 | Starbucks Corporation | 282.9% | Outperformed |
| 3 | United Rentals Inc | 282.9% | Outperformed |
| 4 | Herc Holdings Inc | 282.9% | Outperformed |
| 5 | Ashford Hospitality Trust Inc | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for H And E Equipment Services Inc's best-performing tracked competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Publicly Traded Peers of H and e Equipment Services Inc
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
| H and e Equipment Services Inc | 3,441.30 | 1,464.68 |
| Caterpillar Inc | 379,226.88 | 74,729.00 |
| Starbucks Corporation | 108,969.83 | 38,338.30 |
| United Rentals Inc | 65,794.10 | 16,365.00 |
| Herc Holdings Inc | 4,485.65 | 4,856.00 |
| Ashford Hospitality Trust Inc | 19.44 | 1,158.48 |
| SUBTOTAL | 561,942.19 | 136,955.54 |
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Sources: H and e Equipment Services Inc's official press releases and regulatory filings; CSIMarket.com's market research; and the financial filings and press releases of the other companies cited.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on H and e Equipment Services Inc versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
H And E Equipment Services Inc's Competitors Named by the Company
Competitive relationships identified from SEC filings and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Herc Rentals | Named by the company | 85% |
| Toromont | Named by the company | 85% |
| Hertz Equipment Rental | Named by the company | 85% |
| Finning | Named by the company | 85% |
| URI | Named by the company | 85% |
| Sunbelt Rentals | Named by the company | 85% |
Filing basis, confidence, active dates and source counts for H And E Equipment Services Inc's named competitors require a Commercial License.
Methodology: relationships are extracted from SEC filings (named-competitor disclosures) and corroborating sources. Named by the company = explicitly disclosed as a competitor; Inferred = derived from corroborating signals. Confidence reflects evidence strength.
H And E Equipment Services Inc's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| H and e Equipment Services Inc | Equipment Rentals 85.78 % |
| Caterpillar Inc | Construction Industries 41.12 % |
| Starbucks Corporation | North America 79.32 % |
| United Rentals Inc | General Rentals 67.33 % |
Source: operating segment revenue as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
H And E Equipment Services Inc's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| H and e Equipment Services Inc | 3,441 | 529,722 | 32,870 |
| Caterpillar Inc | 379,227 | 633,297 | 91,873 |
| Starbucks Corporation | 108,970 | 100,625 | 5,202 |
| United Rentals Inc | 65,794 | 574,211 | 87,965 |
| Herc Holdings Inc | 4,486 | 505,833 | 5,104 |
| Ashford Hospitality Trust Inc | 19 | - | - |
| PEERS TOTAL | 558,501 | 252,264 | 28,503 |
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H And E Equipment Services Inc's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent filing. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Caterpillar Inc | Latin America -0.11 % |
| Starbucks Corporation | United States 79.18 % |
| Multi Ways Holdings Limited | Other Countries 22.26 % |
Source: revenue geography as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
H And E Equipment Services Inc's Position in Industry Market Structure
Market-capitalization share and concentration across all 23 companies in H And E Equipment Services Inc's industry classification, broader than the peer set above. Market cap in millions of $.H And E Equipment Services Inc ranks #0 of 23 companies by market capitalization in its industry, holding 0.00 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 1,987, indicating a moderately concentrated market structure (U.S. antitrust guidance: below 1,500 unconcentrated, 1,500 to 2,500 moderately concentrated, above 2,500 highly concentrated).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | United Rentals Inc | 65,794 | 38.84 % |
| 2 | Aercap Holdings n v | 25,803 | 15.23 % |
| 3 | Ftai Aviation Ltd | 17,386 | 10.26 % |
| 4 | U haul Holding Company | 11,893 | 7.02 % |
| 5 | Ryder System Inc | 1,234 | 5.2% |
| 6 | Caris Life Sciences Inc | 1,234 | 5.2% |
| 7 | Herc Holdings Inc | 1,234 | 5.2% |
| 8 | Firefly Aerospace Inc | 1,234 | 5.2% |
| 9 | Equipmentshare com Inc | 1,234 | 5.2% |
| 10 | Avis Budget Group Inc | 1,234 | 5.2% |
| 0 | H and e Equipment Services Inc | 3,441 | 0.00 % |
Market cap and industry share for the rest of H And E Equipment Services Inc's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2025-05-30.
H And E Equipment Services Inc's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Rental & Leasing industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (46 companies).| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 43.28 % | 54.95 % (avg) | -11.7 pp |
| Operating Margin | 12.50 % | industry median | +0.1 pp |
| EBITDA Margin | 16.14 % | 16.18 % (avg) | 0.0 pp |
| Capital Intensity (Capex / Revenue) | 5.74 % | 6.30 % (avg) | -0.6 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
H And E Equipment Services Inc's Valuation vs Competitive Position
Valuation multiples vs the Rental & Leasing industry average (46 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | 37.3x | 29.9x | +7.5x |
| EV / EBITDA | 15.2x | 12.4x | +2.8x |
| P/B | 5.6x | 3.1x | +2.6x |
| Return on Equity | 15.15 % | industry aggregate | 16.15 % |
| Return on Invested Capital | 5.38 % | 10.85 % (avg) | -5.47 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
H And E Equipment Services Inc's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in SEC filings.| Metric | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|---|
| Revenue Growth | 5.30 % | 20.29 % | 8.82 % | -13.28 % | -9.09 % | 17.10 % | 18.06 % | 3.22 % |
| Operating Margin | 13.39 % | 13.45 % | 56.84 % | 5.29 % | 12.45 % | 18.33 % | 18.83 % | 15.12 % |
| Return on Invested Capital | 28.01 % | 27.04 % | 84.55 % | 7.22 % | 15.20 % | 12.51 % | 9.15 % | 6.72 % |
| P/E | 12.3x | 10.6x | 13.4x | - | 15.9x | 12.0x | 10.3x | 24.6x |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
H And E Equipment Services Inc's Strategic Group Map
Every company in H And E Equipment Services Inc's industry and named-competitor list, plotted by trailing 12-month revenue growth and operating margin. H And E Equipment Services Inc is shown in red; its closest peers by combined growth, margin and ROIC (the Similar Growth & Profitability group above) are labeled.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
H And E Equipment Services Inc's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | Moderate | Industry HHI of 1,987 (see Industry Market Structure & Concentration above) |
| Barriers to Entry | Moderate, in line with the industry | Capital intensity (capex / revenue) of 5.74 % vs industry average 6.30 % (see Profitability & Cost Structure above) |
| Supplier Power | Not covered on this page | See H And E Equipment Services Inc's dedicated suppliers page for concentration and dependency data |
| Buyer Power | Not covered on this page | See H And E Equipment Services Inc's dedicated customers page for concentration and dependency data |
| Threat of Substitutes | - | No systematic data source for cross-product substitution exists in this system; not estimated |
Note: this is a partial, data-grounded application of the framework, not a complete strategic assessment. Rivalry and barriers-to-entry readings are mechanical translations of the HHI and capital-intensity figures shown elsewhere on this page, not independent judgments.
H And E Equipment Services Inc's Industry Attractiveness & Competitive Strength
A CSIMarket composite, not a standard field: each axis is an equal-weighted average of three factors already shown elsewhere on this page (industry growth, industry profitability and rivalry for attractiveness; relative market share, profitability and growth vs industry for strength). Disclosed as a designed methodology, not a precision measurement.
H And E Equipment Services Inc falls in the Medium attractiveness / Low strength cell: Harvest.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
H And E Equipment Services Inc's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Return on equity 16.2 points above the industry aggregate.
- Outperforming the U.S.A. 500 over the trailing 12 months.
Weaknesses
- Latest-quarter revenue run-rate is decelerating (-12.8% annualized vs trailing 12 months).
- Piotroski F-Score of 2 or below, the standard financial-distress signal.
Opportunities
- A meaningful share of tracked competitors (33.30 %) show financial-distress signals, a possible opening to gain share.
Threats
- Industry dominated by United Rentals Inc , holding 38.84 % of industry market cap.
- Tracked peer group's revenue run-rate is broadly decelerating (-17.7% annualized).
Methodology: mechanical, rule-based SWOT. Each bullet reuses a figure already sourced and cited elsewhere on this page; nothing here is generated narrative or independent analyst judgment.
H And E Equipment Services Inc's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| H and e Equipment Services Inc | 0.01 | 0.41 | 0.73 |
| Caterpillar Inc | 0.19 | 1.39 | 0.99 |
| Starbucks Corporation | - | 0.79 | - |
| United Rentals Inc | 0.10 | 0.87 | 1.55 |
| Herc Holdings Inc | 0.07 | 1.26 | 5.21 |
| Ashford Hospitality Trust Inc | 0.53 | 2.21 | - |
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Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
H And E Equipment Services Inc's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| H and e Equipment Services Inc | Q1 2025 | -14.0 % | - |
| Caterpillar Inc | Q2 2026 | +24.0 % | +64.9 % |
| Starbucks Corporation | Q2 2026 | -1.4 % | +87.1 % |
| United Rentals Inc | Q1 2026 | +7.2 % | +2.5 % |
| Herc Holdings Inc | Q2 2026 | +20.2 % | - |
| Ashford Hospitality Trust Inc | Q2 2026 | +21.1 % | - |
| PEERS TOTAL | +13.8 % | +65.4 % |
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Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
H And E Equipment Services Inc's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| H and e Equipment Services Inc | Q1 2025 | -5.1 % | -57.6 % |
| Caterpillar Inc | Q2 2026 | +18.3 % | +16.3 % |
| Starbucks Corporation | Q2 2026 | - | -48.6 % |
| United Rentals Inc | Q1 2026 | +6.5 % | - |
| Herc Holdings Inc | Q2 2026 | +29.6 % | +16.0 % |
| Ashford Hospitality Trust Inc | Q2 2026 | -11.3 % | +3.8 % |
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H And E Equipment Services Inc's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| H and e Equipment Services Inc | 3.24% | 3.01% | 15.15% |
| Caterpillar Inc | 11.11% | 17.90% | 54.18% |
| Starbucks Corporation | 6.45% | 6.70% | - |
| United Rentals Inc | 8.43% | 8.74% | 27.88% |
| Herc Holdings Inc | 0.36% | 0.35% | 2.56% |
| Ashford Hospitality Trust Inc | - | - | - |
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ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
H And E Equipment Services Inc's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| H and e Equipment Services Inc | 38.01 | 2.35 |
| Caterpillar Inc | 35.33 | 5.07 |
| Starbucks Corporation | 54.87 | 2.84 |
| United Rentals Inc | 26.74 | 4.02 |
| Herc Holdings Inc | 88.68 | 0.92 |
| Ashford Hospitality Trust Inc | - | 0.02 |
| PEERS AVERAGE | 36.49 | 4.10 |
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P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.