Digital Media Solutions Inc's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Digital Media Solutions Inc (DMS) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Digital Media Solutions Inc vs Its Competitors
- TTM: Trailing 12-month revenue of 315M vs 7,695M combined for tracked competitors (3.9% combined share).
- Trending: Latest-quarter revenue run-rate is decelerating (-10.3% annualized vs trailing 12 months), vs decelerating (-32.3%) for its tracked peer group.
- Growth: Digital Media Solutions Inc generated -21.7% revenue growth year over year in Q1 2024, vs 17.9% for its tracked competitors combined.
- Profitability: Its -37.2% net margin compares with 0.6% for the peer group.
- Peer revenue share: Digital Media Solutions Inc accounted for 5.2% of combined revenue among its tracked peer group, down from 7.6% a year earlier.
- Peer differentiation: Revenue per employee of $0.42M compares with $0.66M for the peer group (0.6x).
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
DMS Sales vs. its Competitors, Q1 2024
Digital Media Solutions Inc reported revenue contraction of 21.71 % year on year in Q1 2024, below its competitors' combined revenue growth of 17.94 %.
With a net margin of -37.16 %, Digital Media Solutions Inc reported lower profitability than its competitors (0.59 %).
Digital Media Solutions Inc generated 5.15 % of the combined sales of its peer group, down from 7.56 % a year earlier.
Digital Media Solutions Inc vs. its Competitors, Q1 2024
Revenue growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in an SEC filing; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Digital Media Solutions Inc and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Digital Media Solutions Inc | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (6) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Digital Media Solutions Inc's competitor groups requires a Commercial License.
For context: the Professional Services industry grew revenue 6.8% year over year, combined, vs -21.7% for Digital Media Solutions Inc. Digital Media Solutions Inc's share of combined industry revenue moved from 0.02% to 0.01%, a gain of 0.00 percentage points.
Digital Media Solutions Inc's Competitor Quality Breadth
Share of each group, trailing 12 months: profitable (net margin > 0), expanding (revenue growth > 0), growing faster than the industry's own median, and financially distressed (Piotroski F-Score of 2 or below).
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Digital Media Solutions Inc | No | No | No | Yes |
| Competitors combined (9) | ||||
| Similar Growth & Profitability (8) | 50.00 % (4 of 8) | 50.00 % (4 of 8) | 25.00 % (2 of 8) | 28.60 % (2 of 7) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
DMS Stock Performance relative to its Competitors
DMS Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Digitalocean Holdings Inc | 282.9% | Outperformed |
| 2 | Pubmatic Inc | 282.9% | Outperformed |
| 3 | Magnite Inc | 282.9% | Outperformed |
| 4 | Mediaalpha Inc | 282.9% | Outperformed |
| 5 | Criteo S a | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Digital Media Solutions Inc's best-performing tracked competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Publicly Traded Peers of Digital Media Solutions Inc
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
| Digital Media Solutions Inc | 11.75 | 315.35 |
| Digitalocean Holdings Inc | 17,243.43 | 1,011.10 |
| Trade Desk Inc | 5,799.16 | 2,990.14 |
| Magnite Inc | 3,443.82 | 742.04 |
| Pubmatic Inc | 848.81 | 290.19 |
| Criteo S a | 798.63 | 1,322.23 |
| SUBTOTAL | 28,922.27 | 8,009.86 |
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Sources: Digital Media Solutions Inc's official press releases and regulatory filings; CSIMarket.com's market research; and the financial filings and press releases of the other companies cited.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Digital Media Solutions Inc versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Digital Media Solutions Inc's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Digital Media Solutions Inc | Brand Direct 59.44 % |
| Criteo S a | Retail Media 16.53 % |
| Izea Worldwide Inc | Reportable 100.00 % |
Source: operating segment revenue as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
Digital Media Solutions Inc's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Digital Media Solutions Inc | 12 | 420,460 | -171,027 |
| Digitalocean Holdings Inc | 17,243 | 691,585 | 161,853 |
| Trade Desk Inc | 5,799 | 778,074 | 105,878 |
| Magnite Inc | 3,444 | 764,206 | 171,873 |
| Pubmatic Inc | 849 | 281,735 | -13,087 |
| Criteo S a | 799 | 362,355 | 33,860 |
| PEERS TOTAL | 28,911 | 661,894 | 78,890 |
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Digital Media Solutions Inc's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent filing. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Digital Media Solutions Inc | Europe 7.58 % |
| Magnite Inc | United States 75.01 % |
| Pubmatic Inc | United States 53.54 % |
| Criteo S a | Americas 63.52 % |
| Izea Worldwide Inc | North America 88.62 % |
Source: revenue geography as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
Digital Media Solutions Inc's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Professional Services industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (230 companies).| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 23.76 % | 47.17 % (avg) | -23.4 pp |
| Operating Margin | -30.30 % | industry median | -33.3 pp |
| EBITDA Margin | -28.31 % | 5.74 % (avg) | -34.1 pp |
| Capital Intensity (Capex / Revenue) | 2.08 % | 4.25 % (avg) | -2.2 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Digital Media Solutions Inc's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in SEC filings.| Metric | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|
| Revenue Growth | 10.49 % | - | - | - | -8.60 % | -14.37 % |
| Operating Margin | 28.18 % | - | - | 1.96 % | -10.86 % | -28.08 % |
| Return on Invested Capital | 2.47 % | -108.52 % | 10.11 % | 6.58 % | -54.62 % | 194.48 % |
| P/E | - | - | - | - | - | - |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Digital Media Solutions Inc's Strategic Group Map
Every company in Digital Media Solutions Inc's industry and named-competitor list, plotted by trailing 12-month revenue growth and operating margin. Digital Media Solutions Inc is shown in red; its closest peers by combined growth, margin and ROIC (the Similar Growth & Profitability group above) are labeled.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
Digital Media Solutions Inc's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Barriers to Entry | Lower than typical for the industry | Capital intensity (capex / revenue) of 2.08 % vs industry average 4.25 % (see Profitability & Cost Structure above) |
| Supplier Power | Not covered on this page | See Digital Media Solutions Inc's dedicated suppliers page for concentration and dependency data |
| Buyer Power | Not covered on this page | See Digital Media Solutions Inc's dedicated customers page for concentration and dependency data |
| Threat of Substitutes | - | No systematic data source for cross-product substitution exists in this system; not estimated |
Note: this is a partial, data-grounded application of the framework, not a complete strategic assessment. Rivalry and barriers-to-entry readings are mechanical translations of the HHI and capital-intensity figures shown elsewhere on this page, not independent judgments.
Digital Media Solutions Inc's Industry Attractiveness & Competitive Strength
A CSIMarket composite, not a standard field: each axis is an equal-weighted average of three factors already shown elsewhere on this page (industry growth, industry profitability and rivalry for attractiveness; relative market share, profitability and growth vs industry for strength). Disclosed as a designed methodology, not a precision measurement.
Digital Media Solutions Inc falls in the Low attractiveness / Low strength cell: Harvest / Divest.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Digital Media Solutions Inc's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Return on equity 48.5 points above the industry aggregate.
Weaknesses
- Operating margin 33.3 points below the industry median.
- Latest-quarter revenue run-rate is decelerating (-10.3% annualized vs trailing 12 months).
- Piotroski F-Score of 2 or below, the standard financial-distress signal.
Opportunities
- A meaningful share of tracked competitors (42.90 %) show financial-distress signals, a possible opening to gain share.
Threats
- Tracked peer group's revenue run-rate is broadly decelerating (-32.3% annualized).
Methodology: mechanical, rule-based SWOT. Each bullet reuses a figure already sourced and cited elsewhere on this page; nothing here is generated narrative or independent analyst judgment.
Digital Media Solutions Inc's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Digital Media Solutions Inc | 0.34 | 1.14 | - |
| Digitalocean Holdings Inc | 0.84 | 1.16 | 2.76 |
| Trade Desk Inc | 0.31 | 1.68 | - |
| Magnite Inc | 0.23 | 1.02 | 0.52 |
| Pubmatic Inc | 0.35 | 1.34 | - |
| Criteo S a | 0.36 | 1.26 | 0.02 |
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Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Digital Media Solutions Inc's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Digital Media Solutions Inc | Q1 2024 | -21.7 % | - |
| Digitalocean Holdings Inc | Q2 2026 | +29.0 % | -0.5 % |
| Trade Desk Inc | Q2 2026 | +3.0 % | -28.6 % |
| Magnite Inc | Q2 2026 | +11.2 % | +73.9 % |
| Pubmatic Inc | Q2 2026 | +11.5 % | - |
| Criteo S a | Q2 2026 | +62.1 % | -70.6 % |
| PEERS TOTAL | +17.8 % | +17.6 % |
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Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Digital Media Solutions Inc's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Digital Media Solutions Inc | Q1 2024 | -16.7 % | -5.0 % |
| Digitalocean Holdings Inc | Q2 2026 | +45.4 % | +164.2 % |
| Trade Desk Inc | Q2 2026 | +22.1 % | -63.6 % |
| Magnite Inc | Q2 2026 | -4.5 % | +2.6 % |
| Pubmatic Inc | Q2 2026 | -0.5 % | +16.1 % |
| Criteo S a | Q2 2026 | +10.0 % | +240.8 % |
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Digital Media Solutions Inc's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Digital Media Solutions Inc | - | - | - |
| Digitalocean Holdings Inc | 10.23% | 12.45% | 55.04% |
| Trade Desk Inc | 6.90% | 13.97% | 16.09% |
| Magnite Inc | 5.53% | 12.87% | 18.62% |
| Pubmatic Inc | - | - | - |
| Criteo S a | 5.88% | 9.38% | 10.90% |
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ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Digital Media Solutions Inc's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Digital Media Solutions Inc | - | 0.04 |
| Digitalocean Holdings Inc | 63.38 | 17.05 |
| Trade Desk Inc | 14.87 | 1.94 |
| Magnite Inc | 21.47 | 4.64 |
| Pubmatic Inc | - | 2.93 |
| Criteo S a | 6.75 | 0.60 |
| PEERS AVERAGE | 36.66 | 3.61 |
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P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.