Zeta Global Holdings 's

The markets for our products are characterized by intense competition, new industry standards, evolving distribution models, disruptive technology developments, frequent product introductions, short product life cycles, price cutting with resulting downward pressure on gross margins and price sensitivity on the part of customers. Our future success will depend on our ability to enhance and better integrate our existing products, introduce new products on a timely and cost-effective basis, meet changing customer needs, provide best-in-class data security to maintain customer confidence and combat cyber-attacks, extend our core technology into new applications and anticipate emerging standards, business models, software delivery methods and other technological changes. We believe no single company has offerings that match the comprehensive capabilities of the ZMP and CDP+, but we face collective competition from a variety of companies. Our competitive market is highly fragmented with most competitors focused on specific use cases, end markets and/or types of data sets and point solutions. We believe the principal factors that drive competition between vendors in our market include:
Quality of insights and analytics;
Omnichannel automation;
Real-time scoring and decisioning of data sets;
Utility of data management tools;
Comprehensive systems integration;
Ease and speed of data ingestion and data onboarding; and
Scale and scope of identity and audience data. We believe we compete favorably across these factors. In particular, we believe the ZMP?s competitive advantages include:
Intuitiveness and ease of use;
Comprehensive feature set;
Present workflows and automation;
Rapid deployment;
Flexibility and scalability;
Seamless integration with a customer?s existing technologies; and
Favorable customer ROI and total cost of ownership.