CSIMarket
 

First Trinity Financial Corporation  (FTFC)
    Sector  Financial    Industry Life Insurance
   Industry Life Insurance
   Sector  Financial

First Trinity Financial's

Competitiveness




 

FTFC Sales vs. its Competitors Q2 2026



Comparing the current results to its competitors, First Trinity Financial reported Revenue decrease in the 2 quarter 2026 year on year by -4.19 %, despite the revenue increase by the most of its competitors of 9.34 %, recorded in the same quarter.

List of FTFC Competitors

With a net margin of 7.44 % First Trinity Financial reported lower profitability than its competitors.

More on FTFC Profitability Comparisons



Revenue Growth Comparisons




Net Income Comparison


First Trinity Financial Corporation Net Income in the 2 quarter 2026 fell year on year by -36.1%, slower than its competitors' income growth of 81.13 %

<<  FTFC Stock Performance Comparisons


First Trinity Financial's Comment on Competition and Industry Peers


The U.S. life insurance industry is a mature industry that, in recent years, has experienced little to no growth. Competition is intense because the life insurance industry is consolidating, with larger, more efficient and more effective organizations emerging from consolidation. In addition, legislation became effective in the United States that permits commercial banks, insurance companies and investment banks to combine. These factors have increased competitive pressures in general.

Many domestic life insurance companies have significantly greater financial, marketing and other resources, longer business histories and more diversified lines of insurance products than we do. We also face competition from companies marketing in person as well as with direct mail and internet sales campaigns. Although we may be at a competitive disadvantage to these entities, we believe that our premium rates, policy features, marketing approaches and policyholder services are generally competitive with those of other life insurance companies selling similar types of products and provide us with niche marketing opportunities not actively pursued by other life insurance companies.




  

Overall company Market Share Q2 2026

Overall company, revenue fell by -4.19 % and company lost market share, to approximately 0.01 %.




<<  More on FTFC Market Share.
 
*Market share is calculated based on total revenue.





Publicly Traded Peers of First Trinity Financial Corporation




Citizens Inc
Share Performance



-10.03%
Over The Past 5 Days



Citizens Inc
Profile

Citizens Inc operates as a life insurance company, providing various life insurance policies and annuities to individuals and businesses. The company generates revenue through premiums paid by policyholders and invests these funds to generate income and cover claims.

More about Citizens Inc 's Market Share

Market Cap. Revenues TTM Net Income TTM
$ - mill. $ 255.006 mill. $ 11.598 mill.


Lincoln National Corporation
Share Performance



-3.22%
This Year



Lincoln National Corporation
Profile

Lincoln National Corporation operates as a diversified financial services organization that provides a range of products, including life insurance, retirement planning, and wealth management solutions. Their business model centers on delivering comprehensive financial services tailored to individuals, businesses, and institutions, generating revenue through insurance premiums, investment income, and fee-based services while continually adapting to meet changing customer needs.

More about Lincoln National Corporation's Market Share

Market Cap. Revenues TTM Net Income TTM
$ 8,559.388 mill. $ 18,827.000 mill. $ 1,727.000 mill.


Cno Financial Group Inc
Share Performance



+14.67%
This Quarter



Cno Financial Group Inc
Profile

CNO Financial Group Inc's business model revolves around providing insurance products and services to customers.

More about Cno Financial Group Inc 's Market Share

Market Cap. Revenues TTM Net Income TTM
$ 5,225.209 mill. $ 4,646.600 mill. $ 279.600 mill.


Atlantic American Corp
Share Performance



-2.99%
Over The Past 5 Days



Atlantic American Corp
Profile

Atlantic American Corp's business model is centered around insurance and complementary businesses. They generate revenue by offering various insurance products such as life, health, and property & casualty insurance to individuals and businesses. They also earn income through their investment portfolio, which includes holding equities and fixed-income securities.

More about Atlantic American Corp's Market Share

Market Cap. Revenues TTM Net Income TTM
$ 26.516 mill. $ 208.146 mill. $ 5.107 mill.


Security National Financial Corporation
Share Performance



+1.27%
This Year



Security National Financial Corporation
Profile

Security National Financial Corporation operates as a financial and deathcare services provider. They offer insurance, mortgage loans, funeral services, and cemetery plots to individuals and families, serving as a one-stop solution for various financial and end-of-life needs.

More about Security National Financial Corporation's Market Share

Market Cap. Revenues TTM Net Income TTM
$ 236.387 mill. $ 335.961 mill. $ 37.291 mill.

26 more competitors available

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Sources: First Trinity Financial Corporation’s official press releases and regulatory filings; CSIMarket.com’s market research; and the financial filings and press releases of other companies cited in this report.
Updated on:
Focus of this report: publicly traded companies.
For your research, we’ve provided 10 tables on First Trinity Financial Corporation versus competitors, including market share analysis.
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