Vista Outdoor Inc's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Vista Outdoor Inc (VSTO) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Vista Outdoor Inc vs Its Competitors
- TTM: Trailing 12-month revenue of 2,686M vs 34,690M combined for its competitors (7.2% combined share).
- Trending: Latest-quarter revenue run-rate is holding steady (-0.9% annualized vs trailing 12 months), vs decelerating (-15.7%) for its tracked peer group.
- Growth: Vista Outdoor Inc generated -1.5% revenue growth year over year in Q2 2024, vs 8.2% for its competitors combined.
- Profitability: Its 15.0% net margin compares with 16.4% for the peer group.
- Peer revenue share: Vista Outdoor Inc accounted for 8.4% of combined revenue among its tracked peer group, down from 9.1% a year earlier.
- Peer differentiation: Revenue per employee of $0.42M compares with $0.65M for the peer group (0.6x).
- Structure: Vista Outdoor Inc operates in the following segments: The Kinetic Group, Revelyst Adventure Sports, Revelyst Outdoor Performance, Revelyst Precision Sports Technology; and reports the following subsidiaries: Revelyst, Inc..
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
VSTO Sales vs. its Competitors, Q2 2024
Vista Outdoor Inc reported revenue contraction of 1.54 % year on year in Q2 2024, below its competitors' combined revenue growth of 8.21 %.
With a net margin of 14.96 %, Vista Outdoor Inc reported lower profitability than its competitors (16.38 %).
Vista Outdoor Inc generated 8.35 % of the combined sales of its peer group, down from 9.10 % a year earlier.
API endpoints for this dataset
Vista Outdoor Inc vs. its Competitors, Q2 2024
Revenue growth, year on year
Net income growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in Vista Outdoor Inc reports; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Vista Outdoor Inc and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Vista Outdoor Inc | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| High-Confidence Competitors (9) | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (4) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Vista Outdoor Inc's competitor groups requires a Commercial License.
For context: the Aerospace & Defense industry grew revenue 12.6% year over year, combined, vs -1.5% for Vista Outdoor Inc. Vista Outdoor Inc's share of combined industry revenue moved from 0.60% to 0.52%, a loss of 0.07 percentage points.
Vista Outdoor Inc's Competitor Quality Breadth
Group definitions: see Methodology: Performance Group Definitions.
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Vista Outdoor Inc | Yes | No | No | No |
| Competitors combined (8) | ||||
| High-Confidence Competitors (13) | ||||
| Similar Growth & Profitability (8) | 37.50 % (3 of 8) | 37.50 % (3 of 8) | 0.00 % (0 of 8) | 37.50 % (3 of 8) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
VSTO Stock Performance relative to its Competitors
VSTO Stock Performance relative to High-Confidence Competitors
VSTO Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Clarus Corporation | 282.9% | Outperformed |
| 2 | Superior Group Of Companies Inc | 282.9% | Outperformed |
| 3 | Traeger Inc | 282.9% | Outperformed |
| 4 | Sturm Ruger and Company Inc | 282.9% | Outperformed |
| 5 | Garmin Ltd | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Vista Outdoor Inc's best-performing competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Vista Outdoor Inc's Comment on Competition and Industry Peers
Publicly Traded Peers of Vista Outdoor Inc
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
 Vista Outdoor Inc |
2,623.62 | 2,686.37 |
 Garmin Ltd |
56,497.44 | 7,887.72 |
 Fox Corporation |
28,971.32 | 17,485.00 |
 Olin Corporation |
2,019.40 | 6,737.70 |
 Cadre Holdings inc |
1,483.11 | 686.54 |
 Sturm Ruger and Company Inc |
828.29 | 577.24 |
| SUBTOTAL | 93,006.50 | 37,376.66 |
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Sources: see Methodology: Peer & Competitor Identification, Sourcing.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Vista Outdoor Inc versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Vista Outdoor Inc's Competitors Named by the Company
Competitive relationships identified from Vista Outdoor Inc reports and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Garmin Ltd | Company report | 85% |
| Olin Corporation | Company report | 85% |
| Traeger | Company report | 85% |
| Clarus | Company report | 85% |
| Cadre Holdings inc | Company report | 85% |
| Bontrager | Company report | 85% |
| Hornady | Company report | 85% |
| Osprey | Company report | 85% |
| Schwinn | Company report | 85% |
| Contigo | Company report | 85% |
| Nalgene | Company report | 85% |
| Specialized | Company report | 85% |
| Wolf | Company report | 85% |
| CBC Group | Company report | 85% |
| Hydro Flask | Company report | 85% |
| Pit Boss | Company report | 85% |
| Shoei | Company report | 85% |
| Vortex | Company report | 85% |
| Blackstone | Company report | 85% |
| Fiocchi Ammunition | Company report | 85% |
| Nikon | Company report | 85% |
| Rio Ammunition | Company report | 85% |
| Trackman | Company report | 85% |
| Yeti | Company report | 85% |
| Lodge | Company report | 85% |
| PMC | Company report | 85% |
| Smith | Company report | 85% |
| Winchester Ammunition of Olin Corporation | Company report | 85% |
| Black Hills Ammunition | Company report | 85% |
| Remington Arms | Company report | 85% |
| Fox Corporation | Company report | 85% |
| Weber Inc | Company report | 85% |
| Sturm Ruger and Company Inc | Company report | 85% |
| Smith and Wesson Brands Inc | Company report | 85% |
Company report basis, confidence, active dates and source counts for Vista Outdoor Inc's named competitors require a Commercial License.
Methodology: see Methodology: Peer & Competitor Identification, Sourcing.
Vista Outdoor Inc's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Vista Outdoor Inc | The Kinetic Group 52.80 % |
| Garmin Ltd | Outdoor Segment 30.07 % |
| Fox Corporation | Television 59.35 % |
| Olin Corporation | Chlor Alkali Products and Vinyls 48.68 % |
| Cadre Holdings inc | Products 93.04 % |
| Sturm Ruger and Company Inc | Firearms 99.46 % |
Source: operating segment revenue as reported in each company's reports (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
Vista Outdoor Inc's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Vista Outdoor Inc | 2,624 | 419,745 | 196 |
| Garmin Ltd | 56,497 | 342,944 | 87,710 |
| Fox Corporation | 28,971 | 1,657,346 | 188,436 |
| Olin Corporation | 2,019 | 858,415 | -28,679 |
| Cadre Holdings inc | 1,483 | 271,038 | 14,237 |
| Sturm Ruger and Company Inc | 828 | 317,166 | 6,690 |
| PEERS TOTAL | 90,383 | 653,363 | 69,639 |
Vista Outdoor Inc's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent report. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Garmin Ltd | Americas 45.97 % |
| Olin Corporation | United States 69.99 % |
| Cadre Holdings inc | US 63.32 % |
| Traeger Inc | North America 89.59 % |
| Clarus Corporation | Geographic Distribution Foreign 60.00 % |
Source: revenue geography as reported in each company's reports (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
Vista Outdoor Inc's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Aerospace & Defense industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (63 companies). See the full Aerospace & Defense industry profitability benchmarks.| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 31.49 % | 24.93 % (avg) | +6.6 pp |
| Operating Margin | 1.09 % | industry median | -2.3 pp |
| EBITDA Margin | 7.86 % | 1.58 % (avg) | +6.3 pp |
| Capital Intensity (Capex / Revenue) | 1.02 % | 6.71 % (avg) | -5.7 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Vista Outdoor Inc's Valuation vs Competitive Position
Valuation multiples vs the Aerospace & Defense industry average (63 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns. See the full Aerospace & Defense industry valuation benchmarks.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | - | 34.6x | - |
| EV / EBITDA | 13.8x | 19.8x | -6.0x |
| P/B | 2.0x | 5.4x | -3.4x |
| Return on Equity | 0.11 % | industry aggregate | -14.08 % |
| Return on Invested Capital | 0.93 % | -0.09 % (avg) | 1.02 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Vista Outdoor Inc's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in company reports.| Metric | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|---|
| Revenue Growth | 20.39 % | -10.25 % | -8.70 % | -12.75 % | 11.41 % | 37.82 % | 11.12 % | -11.31 % |
| Operating Margin | -5.94 % | -2.37 % | -27.89 % | -1.12 % | 2.18 % | 20.27 % | 17.57 % | -10.91 % |
| Return on Invested Capital | -3.56 % | -1.47 % | -19.20 % | -1.04 % | 2.55 % | 22.36 % | 14.66 % | -8.83 % |
| P/E | - | - | - | - | 26.0x | 5.9x | 3.9x | - |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Vista Outdoor Inc's Strategic Group Map
Vista Outdoor Inc is shown in red; its closest peers by combined growth, margin and ROIC are labeled. See Methodology: Strategic Group Map for how this chart is built.
Vista Outdoor Inc's trailing-12-month revenue growth of -6.2% and operating margin of 1.1% compares with an average of -1.6% growth and 0.3% margin across its 8 closest peers by combined growth, margin and ROIC -- Vista Outdoor Inc sits below that peer average on growth and above it on margin.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
Vista Outdoor Inc's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Barriers to Entry | Lower than typical for the industry | Capital intensity (capex / revenue) of 1.02 % vs industry average 6.71 % (see Profitability & Cost Structure above) |
Note: see Methodology: Porter's Five Forces. Supplier power and buyer power are covered on Vista Outdoor Inc's dedicated Suppliers and Customers pages, not here.
Vista Outdoor Inc's Industry Attractiveness & Competitive Strength
See Methodology: GE/McKinsey Matrix for how the two axes are built.
Vista Outdoor Inc falls in the Low attractiveness / Medium strength cell: Harvest.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Vista Outdoor Inc's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
No rule matched.
Weaknesses
- Return on equity 14.1 points below the industry aggregate.
Opportunities
- Industry revenue growing at a healthy 13.6% median pace.
Threats
- Tracked peer group's revenue run-rate is broadly decelerating (-15.7% annualized).
Methodology: see Methodology: SWOT Analysis.
Vista Outdoor Inc's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Vista Outdoor Inc | 0.13 | 2.76 | 0.60 |
| Garmin Ltd | 1.22 | 3.43 | - |
| Fox Corporation | - | 3.19 | 0.55 |
| Olin Corporation | 0.09 | 1.36 | 1.69 |
| Cadre Holdings inc | 0.72 | 2.76 | 1.01 |
| Sturm Ruger and Company Inc | 0.36 | 3.54 | - |
Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Vista Outdoor Inc's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Vista Outdoor Inc | Q3 2024 | -1.5 % | -2.8 % |
| Garmin Ltd | Q3 2026 | +12.2 % | +34.9 % |
| Fox Corporation | Q3 2026 | +39.1 % | +33.1 % |
| Olin Corporation | Q3 2026 | +2.0 % | -67.0 % |
| Cadre Holdings inc | Q2 2026 | +32.6 % | -6.6 % |
| Sturm Ruger and Company Inc | Q2 2026 | +19.3 % | - |
| PEERS TOTAL | +19.5 % | +29.7 % |
Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Vista Outdoor Inc's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Vista Outdoor Inc | Q3 2024 | -2.8 % | +33.2 % |
| Garmin Ltd | Q3 2026 | +0.6 % | +66.2 % |
| Fox Corporation | Q3 2026 | - | -5.0 % |
| Olin Corporation | Q3 2026 | +3.0 % | -52.3 % |
| Cadre Holdings inc | Q2 2026 | +30.4 % | +142.5 % |
| Sturm Ruger and Company Inc | Q2 2026 | -2.4 % | -41.9 % |
Vista Outdoor Inc's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Vista Outdoor Inc | 0.05% | 0.06% | 0.11% |
| Garmin Ltd | 17.79% | 21.49% | 21.91% |
| Fox Corporation | 8.75% | 10.40% | 16.56% |
| Olin Corporation | - | - | - |
| Cadre Holdings inc | 4.29% | 4.92% | 10.76% |
| Sturm Ruger and Company Inc | 3.48% | 4.27% | 4.29% |
ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Vista Outdoor Inc's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Vista Outdoor Inc | - | 0.98 |
| Garmin Ltd | 28.00 | 7.16 |
| Fox Corporation | 15.31 | 1.66 |
| Olin Corporation | - | 0.30 |
| Cadre Holdings inc | 40.21 | 2.16 |
| Sturm Ruger and Company Inc | 67.87 | 1.43 |
| PEERS AVERAGE | 25.15 | 2.49 |
P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.