Vital Farms Inc's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Vital Farms Inc (VITL) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Vital Farms Inc vs Its Competitors
- TTM: Trailing 12-month revenue of 766M vs -M combined for tracked competitors (100.0% combined share).
- Trending: Latest-quarter revenue run-rate is decelerating (-13.3% annualized vs trailing 12 months).
- Scale: Vital Farms Inc ranks #34 of 62 companies by market capitalization in the Food Processing industry, holding 0.1% of industry market cap.
- Peer revenue share: Vital Farms Inc accounted for 100.0% of combined revenue among its tracked peer group, up from 100.0% a year earlier.
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
VITL Sales vs. its Competitors, Q2 2026
Vital Farms Inc generated 100.00 % of the combined sales of its peer group, up from 100.00 % a year earlier.
For context: the Food Processing industry grew revenue 12.8% year over year, combined, vs -9.7% for Vital Farms Inc. Vital Farms Inc's share of combined industry revenue moved from 0.16% to 0.13%, a loss of 0.03 percentage points.
Vital Farms Inc's Competitor Quality Breadth
Share of each group, trailing 12 months: profitable (net margin > 0), expanding (revenue growth > 0), growing faster than the industry's own median, and financially distressed (Piotroski F-Score of 2 or below).
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Vital Farms Inc | Yes | Yes | Yes | Yes |
| High-Confidence Competitors (1) | ||||
| Similar-Size Competitors (10) | ||||
| Similar Growth & Profitability (8) | 87.50 % (7 of 8) | 100.00 % (8 of 8) | 100.00 % (8 of 8) | 40.00 % (2 of 5) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
VITL Stock Performance relative to its Competitors
VITL Stock Performance relative to High-Confidence Competitors
VITL Stock Performance relative to Similar-Size Competitors
VITL Stock Performance relative to Similar Growth & Profitability Competitors
Vital Farms Inc's Comment on Competition and Industry Peers
Vital Farms Inc's Competitors Named by the Company
Competitive relationships identified from SEC filings and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Ornua (Kerrygold) | Named by the company | 85% |
| Ornua Co-operative Limited (Kerrygold) | Named by the company | 85% |
| Cal-Maine Foods, Inc. | Named by the company | 85% |
Filing basis, confidence, active dates and source counts for Vital Farms Inc's named competitors require a Commercial License.
Methodology: relationships are extracted from SEC filings (named-competitor disclosures) and corroborating sources. Named by the company = explicitly disclosed as a competitor; Inferred = derived from corroborating signals. Confidence reflects evidence strength.