Tuatara Capital Acquisition's

The company operates in a competitive environment that includes businesses within and outside the cannabis industry, focusing on marketing and customer engagement, commerce and point-of-sale (POS) solutions, software-as-a-service (SaaS), and technology solutions for the cannabis sector. Key competitive factors include operational scale in legalized states, first-mover advantage in new markets, comprehensive customer relationship management (CRM) and marketing software services, support for client promotions and loyalty programs, consumer data collection and analysis, and effective communication and marketing to end customers. Since entering the cannabis market in 2016, the company has developed a direct-to-consumer marketing and customer loyalty platform with over 47 million enrolled consumers and more than 775 clients across approximately 2,400 retail locations. It has pioneered SMS marketing solutions for cannabis retailers and partners with leading multi-state operators (MSOs), integrating with major POS systems to deliver services to its customers.