Amplitude Inc 's

The market for digital optimization is new and evolving. Businesses have used a range of point solutions built for other use cases in an effort to address their needs, none of which offer the breadth and depth of capabilities offered by our Digital Optimization System. However, we do compete with a number of companies, ranging from large and diversified businesses to smaller start-ups, that offer certain solutions and functionality similar to aspects of our platform. These competitors include the following:
product analytics point tools such as Pendo, Mixpanel, and Heap;
web and marketing analytics vendors such as Adobe Experience Cloud and Google Analytics; and
business intelligence solutions such as Looker and Tableau. The principal competitive factors for companies in our industry are:
powerful and flexible infrastructure that can ingest and manage a broad variety and large volume of data;
platform functionality, including speed, scale, and breadth and depth of insights;
size of end-user base and level of customer adoption;
enterprise-grade technology that is secure and reliable;
self-service offerings;
ability to enable collaboration across numerous teams;
ease of integration and deployment with existing IT infrastructure;
mindshare with line of business and non-technical teams;
ability to address a variety of evolving customer needs and use cases;
price and total cost of ownership;
brand awareness and reputation;
quality of professional services and customer support;
strength of sales and marketing efforts; and
adherence to industry standards and certifications. On the basis of the factors above, we believe that we compare favorably to our competitors. However, some of our actual and potential competitors have advantages over us, such as substantially greater financial, technical, and other resources, such as larger sales forces and marketing budgets, greater brand recognition, broader distribution networks and global presence, longer operating histories, more established relationships with current or potential customers and commercial partners, and more mature intellectual property portfolios. They may be able to leverage these resources to gain market share and prevent potential customers from purchasing our products. Additionally, we expect the industry to attract new entrants, who could compete with our business and introduce new offerings. As we scale and expand our business, we may enter new markets and encounter additional competition.