Alta Equipment Group Inc's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Alta Equipment Group Inc (ALTG) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Alta Equipment Group Inc vs Its Competitors
- TTM: Trailing 12-month revenue of 1,818M vs 13,822M combined for its competitors (11.6% combined share).
- Trending: Latest-quarter revenue run-rate is accelerating (+4.6% annualized vs trailing 12 months), vs accelerating (+4.2%) for its tracked peer group.
- Growth: Alta Equipment Group Inc generated -1.0% revenue growth year over year in Q2 2026, vs 13.0% for its competitors combined.
- Profitability: Its -1.6% net margin compares with 2.3% for the peer group.
- Scale: Alta Equipment Group Inc ranks #29 of 43 companies by market capitalization in the Broadcasting Media & Cable TV industry, holding 0.0% of industry market cap.
- Peer revenue share: Alta Equipment Group Inc accounted for 11.7% of combined revenue among its tracked peer group, down from 13.1% a year earlier.
- Peer differentiation: Revenue per employee of $0.66M compares with $0.47M for the peer group (1.4x).
- Structure: Alta Equipment Group Inc operates in the following segments: Construction Equipment Segment, Material Handling Segment, Master Distribution Segment, Corporate and Other.
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
ALTG Sales vs. its Competitors, Q2 2026
Alta Equipment Group Inc reported revenue contraction of 1.00 % year on year in Q2 2026, below its competitors' combined revenue growth of 12.96 %.
With a net margin of -1.58 %, Alta Equipment Group Inc reported lower profitability than its competitors (2.31 %).
Alta Equipment Group Inc generated 11.67 % of the combined sales of its peer group, down from 13.10 % a year earlier.
API endpoints for this dataset
Alta Equipment Group Inc vs. its Competitors, Q2 2026
Revenue growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in Alta Equipment Group Inc reports; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Alta Equipment Group Inc and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Alta Equipment Group Inc | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| High-Confidence Competitors (2) | $12,345M | +12.3% · Accelerating |
| Similar-Size Competitors (9) | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (3) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Alta Equipment Group Inc's competitor groups requires a Commercial License.
For context: the Broadcasting Media & Cable TV industry grew revenue 5.3% year over year, combined, vs -1.0% for Alta Equipment Group Inc. Alta Equipment Group Inc's share of combined industry revenue moved from 0.27% to 0.26%, a loss of 0.02 percentage points.
Alta Equipment Group Inc's Competitor Quality Breadth
Group definitions: see Methodology: Performance Group Definitions.
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Alta Equipment Group Inc | No | No | No | No |
| Competitors combined (3) | ||||
| High-Confidence Competitors (3) | ||||
| Similar-Size Competitors (10) | ||||
| Similar Growth & Profitability (8) | 25.00 % (2 of 8) | 0.00 % (0 of 8) | 0.00 % (0 of 8) | 12.50 % (1 of 8) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
ALTG Stock Performance relative to its Competitors
ALTG Stock Performance relative to High-Confidence Competitors
ALTG Stock Performance relative to Similar-Size Competitors
ALTG Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | United Rentals Inc | 282.9% | Outperformed |
| 2 | Herc Holdings Inc | 282.9% | Outperformed |
| 3 | Hertz Global Holdings inc | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Alta Equipment Group Inc's best-performing competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Alta Equipment Group Inc's Comment on Competition and Industry Peers
Publicly Traded Peers of Alta Equipment Group Inc
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
 Alta Equipment Group Inc |
194.42 | 1,818.10 |
 United Rentals Inc |
66,528.35 | 16,365.00 |
 Herc Holdings Inc |
5,089.99 | 4,916.00 |
 Hertz Global Holdings inc |
685.52 | 8,906.00 |
| SUBTOTAL | 72,498.28 | 32,005.10 |
Sources: see Methodology: Peer & Competitor Identification, Sourcing.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Alta Equipment Group Inc versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Alta Equipment Group Inc's Competitors Named by the Company
Competitive relationships identified from Alta Equipment Group Inc reports and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Hyster-Yale | Company report | 85% |
| CNH | Company report | 85% |
| Volvo | Company report | 85% |
| JCB | Company report | 85% |
| Doppstadt | Company report | 85% |
| Kubota | Company report | 85% |
| Kubota | Company report | 85% |
| Herc Holdings Inc | Company report | 85% |
| United Rentals Inc | Company report | 85% |
Company report basis, confidence, active dates and source counts for Alta Equipment Group Inc's named competitors require a Commercial License.
Methodology: see Methodology: Peer & Competitor Identification, Sourcing.
Alta Equipment Group Inc's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Alta Equipment Group Inc | Construction Equipment Segment 59.54 % |
| United Rentals Inc | General Rentals 67.33 % |
| Hertz Global Holdings inc | Americas Rental Car 78.14 % |
Source: operating segment revenue as reported in each company's reports (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
Alta Equipment Group Inc's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Alta Equipment Group Inc | 194 | 661,127 | -29,200 |
| United Rentals Inc | 66,528 | 574,211 | 87,965 |
| Herc Holdings Inc | 5,090 | 512,083 | 12,813 |
| Hertz Global Holdings inc | 686 | 342,538 | 9,962 |
| PEERS TOTAL | 72,304 | 470,936 | 45,070 |
Alta Equipment Group Inc's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent report. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Hertz Global Holdings inc | United States 72.98 % |
Source: revenue geography as reported in each company's reports (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
Alta Equipment Group Inc's Position in Industry Market Structure
Market-capitalization share and concentration across all 40 companies in Alta Equipment Group Inc's industry classification, broader than the peer set above. Market cap in millions of $.Alta Equipment Group Inc ranks #29 of 40 companies by market capitalization in its industry, holding 0.02 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 1,834, indicating a moderately concentrated market structure (see Methodology: Market Structure & Concentration).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | Netflix Inc | 270,209 | 31.22 % |
| 2 | Liberty Media Corporation | 191,919 | 22.17 % |
| 3 | Spotify Technology S a | 125,944 | 14.55 % |
| 4 | Comcast corporation | 87,072 | 10.06 % |
| 5 | Everpure Inc | 1,234 | 5.2% |
| 6 | Tencent Music Entertainment Group | 1,234 | 5.2% |
| 7 | Fox Corporation | 1,234 | 5.2% |
| 8 | Roku Inc | 1,234 | 5.2% |
| 9 | Charter Communications Inc | 1,234 | 5.2% |
| 10 | Rogers Communications Inc | 1,234 | 5.2% |
| 29 | Alta Equipment Group Inc | 194 | 0.02 % |
Market cap and industry share for the rest of Alta Equipment Group Inc's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-11-06.
Alta Equipment Group Inc's Same-Size Peers & Stock Performance
Peers chosen by closeness in market-cap rank within the same industry classification (not the named-competitor list above). Trailing 12-month total return, 3-month price momentum, beta and Sharpe ratio vs the broad U.S. market.| Rank | Company | Market Cap | TTM Return |
|---|---|---|---|
| 24 | Gray Media Inc | 492 | 5.32 % |
| 25 | Amc Global Media Inc | 361 | 11.73 % |
| 26 | Optimum Communications Inc | 335 | -72.09 % |
| 27 | The E w Scripps Company | 281 | 90.36 % |
| 28 | Iheartmedia Inc | 1,234 | 12.3% |
| 29 | Alta Equipment Group Inc | 194 | -2.08 % |
| 30 | Mediaco Holding Inc | 1,234 | 12.3% |
| 31 | Saga Communications inc | 1,234 | 12.3% |
| 32 | Townsquare Media Inc | 1,234 | 12.3% |
| 33 | Cineverse Corp | 1,234 | 12.3% |
| 34 | Cable One Inc | 1,234 | 12.3% |
Market cap, return, momentum, beta and Sharpe ratio for the rest of Alta Equipment Group Inc's same-size peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation); returns and risk metrics as of 2026-11-06. Beta and Sharpe ratio are versus the broad U.S. equity market, not this industry.
Alta Equipment Group Inc's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Broadcasting Media & Cable TV industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (78 companies). See the full Broadcasting Media & Cable TV industry profitability benchmarks.| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 25.90 % | 29.07 % (avg) | -3.2 pp |
| Operating Margin | 0.90 % | industry median | -3.7 pp |
| EBITDA Margin | 6.61 % | 11.75 % (avg) | -5.1 pp |
| Capital Intensity (Capex / Revenue) | 0.62 % | 7.06 % (avg) | -6.4 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Alta Equipment Group Inc's Valuation vs Competitive Position
Valuation multiples vs the Broadcasting Media & Cable TV industry average (78 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns. See the full Broadcasting Media & Cable TV industry valuation benchmarks.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | - | 22.5x | - |
| EV / EBITDA | 12.0x | 14.4x | -2.4x |
| P/B | -12.5x | 3.6x | -16.1x |
| Return on Equity | - | industry aggregate | - |
| Return on Invested Capital | 1.03 % | 4.72 % (avg) | -3.69 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Alta Equipment Group Inc's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in company reports.| Metric | 2019 | 2020 | 2021 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| Revenue Growth | - | - | 38.83 % | 19.37 % | -0.03 % | -2.14 % |
| Operating Margin | - | -0.93 % | 1.48 % | 2.90 % | 0.99 % | 1.26 % |
| Return on Invested Capital | -1.71 % | -1.89 % | 2.94 % | 3.73 % | 1.16 % | 1.53 % |
| P/E | - | - | - | 60.0x | - | - |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Alta Equipment Group Inc's Strategic Group Map
Alta Equipment Group Inc is shown in red; its closest peers by combined growth, margin and ROIC are labeled. See Methodology: Strategic Group Map for how this chart is built.
Alta Equipment Group Inc's trailing-12-month revenue growth of -1.7% and operating margin of 0.9% compares with an average of -4.6% growth and 0.6% margin across its 8 closest peers by combined growth, margin and ROIC -- Alta Equipment Group Inc sits above that peer average on growth and above it on margin.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
Alta Equipment Group Inc's BCG Growth-Share Matrix
See Methodology: BCG Growth-Share Matrix for how relative share and growth are calculated and thresholded.
Alta Equipment Group Inc falls in the Dog quadrant: relative market share of 0.00x vs its largest competitor, in an industry growing revenue -1.5% (median, trailing 12 months).
Source: CSIMarket API (market-cap share and industry revenue growth). The 10% growth and 1.0x share lines are standard textbook thresholds, not derived from this industry's own distribution.
Alta Equipment Group Inc's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | Moderate | Industry HHI of 1,834 (see Industry Market Structure & Concentration above) |
| Barriers to Entry | Lower than typical for the industry | Capital intensity (capex / revenue) of 0.62 % vs industry average 7.06 % (see Profitability & Cost Structure above) |
Note: see Methodology: Porter's Five Forces. Supplier power and buyer power are covered on Alta Equipment Group Inc's dedicated Suppliers and Customers pages, not here.
Alta Equipment Group Inc's Industry Attractiveness & Competitive Strength
See Methodology: GE/McKinsey Matrix for how the two axes are built.
Alta Equipment Group Inc falls in the Medium attractiveness / Low strength cell: Harvest.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Alta Equipment Group Inc's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Latest-quarter revenue run-rate is accelerating (+4.6% annualized vs trailing 12 months).
Weaknesses
- Underperforming the U.S.A. 500 over the trailing 12 months.
- Low relative market share vs the industry leader (0.00x).
Opportunities
No rule matched.
Threats
No rule matched.
Methodology: see Methodology: SWOT Analysis.
Alta Equipment Group Inc's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Alta Equipment Group Inc | 0.04 | 1.40 | - |
| United Rentals Inc | 0.10 | 0.87 | 1.55 |
| Herc Holdings Inc | 0.06 | 1.21 | 6.20 |
| Hertz Global Holdings inc | 0.32 | 0.84 | - |
Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Alta Equipment Group Inc's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Alta Equipment Group Inc | Q2 2026 | -1.0 % | - |
| United Rentals Inc | Q1 2026 | +7.2 % | +2.5 % |
| Herc Holdings Inc | Q3 2026 | +4.6 % | +246.7 % |
| Hertz Global Holdings inc | Q2 2026 | +9.7 % | - |
| PEERS TOTAL | +6.9 % | +178.9 % |
Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Alta Equipment Group Inc's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Alta Equipment Group Inc | Q2 2026 | -1.9 % | +36.4 % |
| United Rentals Inc | Q1 2026 | +6.5 % | - |
| Herc Holdings Inc | Q3 2026 | +13.9 % | +14.7 % |
| Hertz Global Holdings inc | Q2 2026 | +4.3 % | - |
Alta Equipment Group Inc's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Alta Equipment Group Inc | - | - | - |
| United Rentals Inc | 8.43% | 8.74% | 27.88% |
| Herc Holdings Inc | 0.89% | 0.80% | 6.37% |
| Hertz Global Holdings inc | 1.12% | 1.02% | - |
ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Alta Equipment Group Inc's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Alta Equipment Group Inc | - | 0.11 |
| United Rentals Inc | 27.04 | 4.07 |
| Herc Holdings Inc | 40.95 | 1.04 |
| Hertz Global Holdings inc | - | 0.08 |
| PEERS AVERAGE | 25.81 | 2.27 |
P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.