Zebra Technologies Corporation  (ZBRA)
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Zebra Technologies's



ZBRA Sales vs. its Competitors Q4 2020

Comparing the results to its competitors, Zebra Technologies reported Total Revenue decrease in the 4 quarter 2020 year on year by -1.93 %, faster than overall decrease of Zebra Technologies's competitors by -1.93 %, recorded in the same quarter.

List of ZBRA Competitors

With net margin of 13.26 % company reported lower profitability than its competitors.

More on ZBRA Margin Comparisons

Revenue Growth Comparisons

Net Income Comparison

Zebra Technologies Corporation Net Income in 4 quarter 2020 declined year on year by -8.28 %, faster than the decline experianced by the competitors of -8.28 %.

<<  More on ZBRA Income Comparisons

Zebra Technologies's Comment on Competitors and Industry Peers

We operate in a highly competitive environment. The need for companies to improve productivity and implement their strategies, as well as the secular trends around IoT, cloud computing, and mobility are some of the factors that are creating growth opportunities for established and new competitors.

Key competitive factors include the design, breadth and quality of products and services, price, product performance, durability, product and service availability, warranty coverage, brand recognition, company relationships with customers and channel partners, and company reputation. We believe Zebra competes effectively with respect to these factors.

Many companies are engaged in the design, manufacture, and marketing of mobile computing devices, data capture solutions, RFID, WLAN, barcode and card printers, location systems and supplies.

Mobile Computing: Competitors in mobile computing include companies that have historically served enterprises with ruggedized devices. We also compete with companies engaged in the design, manufacture, and marketing of devices for broader consumer and commercial applications, including notebook computers and tablets, smart phones, cordless phones, and cellular/WLAN/wired infrastructure equipment. Competitors include the following (listed in alphabetical order): Apple, Datalogic, Honeywell, Panasonic, and Samsung.

Data Capture & RFID: Competitors that provide a broad portfolio of barcode scanning products that are suitable for the majority of global market applications include Honeywell and Datalogic. In addition, we also compete against several smaller companies that focus on limited product subsets or specific regions. These competitors include Code Corporation, Fujian Newland, and Opticon. Competition in other product categories including both fixed and hand-held UHF RFID readers, which are based on the EPC standard, remains highly fragmented.

WLAN: Many companies are engaged in the design, manufacture, and marketing of WLAN products and solutions. Zebra solutions are primarily targeted at retail applications but can also serve other market segments. Competitors to our WLAN business include (listed in alphabetical order): Aerohive Networks, Cisco, Hewlett-

Packard Enterprise, and Rukus Wireless.
Barcode and Card Printing: We consider our direct competition in printing to be producers of on-demand thermal transfer and direct thermal label printing systems, RFID printer/encoders, and mobile printers. We also compete with companies engaged in the design, manufacture, and marketing of printing systems that use alternative technologies, such as ink-jet, direct marking and laser printing, as well as card printers based on ink-jet, thermal transfer, embossing, film-based systems, encoders, laser engraving, and large-scale dye sublimation printers. In addition, service bureaus, which provide centralized services, compete for end-user business and provide an alternative to the purchase of our card printing equipment and supplies. Competitors to our printing business include (listed in alphabetical order): Datacard, Evolis, Fargo Electronics (a unit of HID Global), Honeywell, Sato, and Toshiba TEC.

Location Solutions: We compete with a diverse group of companies marketing location solutions that are primarily based on active RFID technologies. These competitors include (listed in alphabetical order): Alien Technology, Cisco, Impinj, and Ubisense.

Supplies: The supplies industry is highly fragmented with competition comprised of numerous companies of various sizes around the world.

*Market share calculated with total revenue.

ZBRA's vs. Competition, Data

(Revenue and Income for Trailing 12 Months, in Millions of $, except Employees)

Zebra Technologies Corporation 4,543 25,137 549 7,000
Intellicheck Inc 11 207 -1 29
Imageware Systems Inc 5 15 -10 64
Supercom Ltd 33 19 -16 215
SUBTOTAL 4,592 25,378 523 7,308


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