Trade Desk Inc 's

Our industry is highly competitive and fragmented. We compete with other demand-side platform providers, some of which are smaller, privately-held companies and others are divisions of large, well-established companies such as Google and Adobe. We believe that we compete primarily based on the performance, capabilities and transparency of our platform and our focus on the buy-side. We believe that we are differentiated from our competitors in the following areas:
we are an independent technology company focused on serving advertising agencies and others on the buy-side of our industry;
our client relationships are based on MSAs as opposed to campaign-specific insertion orders;
our platform provides comprehensive access to a wide range of inventory types and third-party data vendors;
our platform allows clients to build proprietary advantages by integrating custom features and interfaces for their own use through our APIs; and
our technology provides highly expressive targeting.