Kyivstar Group Ltd 's

The company operates in the telecommunications and digital markets in Ukraine, which are highly competitive. The Ukrainian broadband segment includes approximately 1,800 providers. As of December 31, 2024, the top three providers by number of subscribers were Kyivstar, Ukrtelecom, and DVL—a company formed from the merger of Lifecell and Datagroup-Volia—together accounting for 24% of total market subscribers. Competition is expected to increase due to potential further consolidation, strategic alliances among competitors, and new market entrants. In the digital sector, the company faces competition from businesses such as Helsi, Tabletki.ua, and Uklon, where rapid technological changes and challenges in customer retention are prevalent. These competitive pressures, along with shifts in customer behavior or purchasing power, may adversely affect the company’s business and financial results.