Hilton Worldwide Holdings Inc's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Hilton Worldwide Holdings Inc (HLT) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Hilton Worldwide Holdings Inc vs Its Competitors
- TTM: Trailing 12-month revenue of 12,485M vs 125,812M combined for tracked competitors (9.0% combined share).
- Trending: Latest-quarter revenue run-rate is accelerating (+7.0% annualized vs trailing 12 months), vs accelerating (+2.7%) for its tracked peer group.
- Growth: Hilton Worldwide Holdings Inc generated 6.5% revenue growth year over year in Q2 2026, vs 4.8% for its tracked competitors combined.
- Profitability: Its 14.4% net margin compares with 11.1% for the peer group.
- Scale: Hilton Worldwide Holdings Inc ranks #3 of 64 companies by market capitalization in the Hotels, Tourism & Amusement industry, holding 11.8% of industry market cap.
- Peer revenue share: Hilton Worldwide Holdings Inc accounted for 9.4% of combined revenue among its tracked peer group, up from 9.2% a year earlier.
- Peer differentiation: Revenue per employee of $0.07M compares with $0.16M for the peer group (0.4x).
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
HLT Sales vs. its Competitors, Q2 2026
Hilton Worldwide Holdings Inc reported revenue growth of 6.50 % year on year in Q2 2026, above its competitors' combined revenue growth of 4.76 %.
With a net margin of 14.43 %, Hilton Worldwide Holdings Inc achieved higher profitability than its competitors (11.08 %).
Hilton Worldwide Holdings Inc generated 9.37 % of the combined sales of its peer group, up from 9.24 % a year earlier.
Hilton Worldwide Holdings Inc vs. its Competitors, Q2 2026
Revenue growth, year on year
Net income growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in an SEC filing; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Hilton Worldwide Holdings Inc and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Hilton Worldwide Holdings Inc | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| High-Confidence Competitors (6) | $12,345M | +12.3% · Accelerating |
| Similar-Size Competitors (4) | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (7) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Hilton Worldwide Holdings Inc's competitor groups requires a Commercial License.
For context: the Hotels, Tourism & Amusement industry grew revenue 6.7% year over year, combined, vs 6.5% for Hilton Worldwide Holdings Inc. Hilton Worldwide Holdings Inc's share of combined industry revenue moved from 3.53% to 3.53%, a loss of 0.01 percentage points.
Hilton Worldwide Holdings Inc's Competitor Quality Breadth
Share of each group, trailing 12 months: profitable (net margin > 0), expanding (revenue growth > 0), growing faster than the industry's own median, and financially distressed (Piotroski F-Score of 2 or below).
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Hilton Worldwide Holdings Inc | Yes | Yes | Yes | No |
| Competitors combined (35) | ||||
| High-Confidence Competitors (13) | ||||
| Similar-Size Competitors (7) | ||||
| Similar Growth & Profitability (8) | 100.00 % (8 of 8) | 87.50 % (7 of 8) | 62.50 % (5 of 8) | 37.50 % (3 of 8) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
HLT Stock Performance relative to its Competitors
HLT Stock Performance relative to High-Confidence Competitors
HLT Stock Performance relative to Similar-Size Competitors
HLT Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Target Hospitality Corp | 282.9% | Outperformed |
| 2 | Marcus Corp | 282.9% | Outperformed |
| 3 | Playa Hotels and Resorts N v | 282.9% | Outperformed |
| 4 | Park Hotels and Resorts Inc | 282.9% | Outperformed |
| 5 | Marriott International Inc | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Hilton Worldwide Holdings Inc's best-performing tracked competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Publicly Traded Peers of Hilton Worldwide Holdings Inc
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
| Hilton Worldwide Holdings Inc | 73,344.12 | 12,485.00 |
| Marriott International Inc | 94,841.77 | 26,904.00 |
| Airbnb Inc | 93,179.76 | 13,159.00 |
| Sea Limited | 63,127.05 | 22,938.47 |
| H World Group Ltd | 35,146.00 | 3,618.00 |
| Las Vegas Sands Corp | 25,439.68 | 13,719.00 |
| SUBTOTAL | 544,332.00 | 200,427.58 |
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Sources: Hilton Worldwide Holdings Inc's official press releases and regulatory filings; CSIMarket.com's market research; and the financial filings and press releases of the other companies cited.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Hilton Worldwide Holdings Inc versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Hilton Worldwide Holdings Inc's Competitors Named by the Company
Competitive relationships identified from SEC filings and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Marriott International | Named by the company | 85% |
| Hyatt Hotels Corporation | Named by the company | 85% |
| Vail Resorts Inc | Named by the company | 85% |
| Hilton Grand Vacations Inc | Named by the company | 85% |
| Host Hotels and Resorts Inc | Named by the company | 85% |
| Sonder Holdings Inc | Named by the company | 85% |
| Apple Hospitality Reit Inc | Named by the company | 85% |
| Playa Hotels and Resorts N v | Named by the company | 85% |
| H World Group Ltd | Named by the company | 85% |
| Voyager Technologies Inc | Named by the company | 85% |
| Portsmouth Square Inc | Named by the company | 85% |
| Choice Hotels International | Named by the company | 85% |
| Intercontinental Hotel Group | Named by the company | 85% |
| Radisson Hotel Group | Named by the company | 85% |
| Sea Limited | Named by the company | 85% |
Filing basis, confidence, active dates and source counts for Hilton Worldwide Holdings Inc's named competitors require a Commercial License.
Methodology: relationships are extracted from SEC filings (named-competitor disclosures) and corroborating sources. Named by the company = explicitly disclosed as a competitor; Inferred = derived from corroborating signals. Confidence reflects evidence strength.
Hilton Worldwide Holdings Inc's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Hilton Worldwide Holdings Inc | Management and Franchise 30.20 % |
| Marriott International Inc | U.S. and Canada 74.47 % |
| Airbnb Inc | Reportable 100.00 % |
| Sea Limited | E Commerce Shopee 72.21 % |
| Loews Corp | CNA Financial Corporation 80.72 % |
| Host Hotels and Resorts Inc | Hotel Ownership 100.00 % |
Source: operating segment revenue as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
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Hilton Worldwide Holdings Inc's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Hilton Worldwide Holdings Inc | 73,344 | 68,599 | 8,703 |
| Marriott International Inc | 94,842 | 64,986 | 6,249 |
| Airbnb Inc | 93,180 | 1,604,756 | 328,171 |
| Sea Limited | 63,127 | 223,354 | 15,685 |
| H World Group Ltd | 35,146 | 29,655,738 | 5,991,803 |
| Las Vegas Sands Corp | 25,440 | 330,578 | 46,410 |
| PEERS TOTAL | 470,988 | 164,398 | 15,064 |
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Hilton Worldwide Holdings Inc's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent filing. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Airbnb Inc | North America 42.49 % |
| Sea Limited | Southeast Asia excluding Singapore 62.69 % |
| Host Hotels and Resorts Inc | United States 98.66 % |
| Rush Street Interactive Inc | United States and Canada 76.30 % |
| Melco Resorts and Entertainment Limited | MO 85.78 % |
Source: revenue geography as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
Hilton Worldwide Holdings Inc's Position in Industry Market Structure
Market-capitalization share and concentration across all 56 companies in Hilton Worldwide Holdings Inc's industry classification, broader than the peer set above. Market cap in millions of $.Hilton Worldwide Holdings Inc ranks #3 of 56 companies by market capitalization in its industry, holding 11.77 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 1,394, indicating a unconcentrated market structure (U.S. antitrust guidance: below 1,500 unconcentrated, 1,500 to 2,500 moderately concentrated, above 2,500 highly concentrated).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | Walt Disney Co | 184,131 | 30.16 % |
| 2 | Marriott International Inc | 93,711 | 15.35 % |
| 3 | Hilton Worldwide Holdings Inc | 71,819 | 11.77 % |
| 4 | H World Group Ltd | 34,846 | 5.71 % |
| 5 | Intercontinental Hotels Group Plc | 1,234 | 5.2% |
| 6 | Las Vegas Sands Corp | 1,234 | 5.2% |
| 7 | Host Hotels and Resorts Inc | 1,234 | 5.2% |
| 8 | Hyatt Hotels Corporation | 1,234 | 5.2% |
| 9 | Atour Lifestyle Holdings Limited | 1,234 | 5.2% |
| 10 | Draftkings Inc | 1,234 | 5.2% |
Market cap and industry share for the rest of Hilton Worldwide Holdings Inc's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-09-28.
Hilton Worldwide Holdings Inc's Same-Size Peers & Stock Performance
Peers chosen by closeness in market-cap rank within the same industry classification (not the named-competitor list above). Trailing 12-month total return, 3-month price momentum, beta and Sharpe ratio vs the broad U.S. market.| Rank | Company | Market Cap | TTM Return |
|---|---|---|---|
| 1 | Walt Disney Co | 184,131 | -6.50 % |
| 2 | Marriott International Inc | 93,711 | 35.80 % |
| 3 | Hilton Worldwide Holdings Inc | 71,819 | 20.03 % |
| 4 | H World Group Ltd | 1,234 | 12.3% |
| 5 | Intercontinental Hotels Group Plc | 1,234 | 12.3% |
| 6 | Las Vegas Sands Corp | 1,234 | 12.3% |
| 7 | Host Hotels and Resorts Inc | 1,234 | 12.3% |
| 8 | Hyatt Hotels Corporation | 1,234 | 12.3% |
Market cap, return, momentum, beta and Sharpe ratio for the rest of Hilton Worldwide Holdings Inc's same-size peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation); returns and risk metrics as of 2026-09-28. Beta and Sharpe ratio are versus the broad U.S. equity market, not this industry.
Hilton Worldwide Holdings Inc's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Hotels, Tourism & Amusement industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (59 companies).| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | - | 55.05 % (avg) | - |
| Operating Margin | 23.35 % | industry median | +13.5 pp |
| EBITDA Margin | 20.06 % | 11.67 % (avg) | +8.4 pp |
| Capital Intensity (Capex / Revenue) | 1.36 % | 7.89 % (avg) | -6.5 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Hilton Worldwide Holdings Inc's Valuation vs Competitive Position
Valuation multiples vs the Hotels, Tourism & Amusement industry average (59 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | 48.5x | 29.1x | +19.5x |
| EV / EBITDA | 34.7x | 15.4x | +19.4x |
| P/B | -13.5x | 4.3x | -17.8x |
| Return on Equity | -28.23 % | industry aggregate | -42.60 % |
| Return on Invested Capital | 41.12 % | 6.03 % (avg) | 35.09 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Hilton Worldwide Holdings Inc's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in SEC filings.| Metric | 2017 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| Revenue Growth | -21.37 % | - | - | 34.39 % | 51.57 % | 16.66 % | 9.17 % | 7.74 % |
| Operating Margin | 15.01 % | - | -9.71 % | 17.45 % | 23.87 % | 21.74 % | 21.21 % | 22.37 % |
| Return on Invested Capital | 9.88 % | - | -3.02 % | 8.14 % | 17.25 % | 20.51 % | 25.13 % | 35.29 % |
| P/E | 20.2x | 34.9x | - | 100.5x | 29.7x | 40.4x | 40.8x | 46.6x |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Hilton Worldwide Holdings Inc's Strategic Group Map
Every company in Hilton Worldwide Holdings Inc's industry and named-competitor list, plotted by trailing 12-month revenue growth and operating margin. Hilton Worldwide Holdings Inc is shown in red; its closest peers by combined growth, margin and ROIC (the Similar Growth & Profitability group above) are labeled.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
Hilton Worldwide Holdings Inc's BCG Growth-Share Matrix
Relative market share (vs Hilton Worldwide Holdings Inc's largest competitor by market cap) against industry revenue growth, using the standard textbook thresholds (1.0x share, 10% growth) a common framework, not a precision instrument.
Hilton Worldwide Holdings Inc falls in the Dog quadrant: relative market share of 0.39x vs its largest competitor, in an industry growing revenue 4.7% (median, trailing 12 months).
Source: CSIMarket API (market-cap share and industry revenue growth). The 10% growth and 1.0x share lines are standard textbook thresholds, not derived from this industry's own distribution.
Hilton Worldwide Holdings Inc's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | High | Industry HHI of 1,394 (see Industry Market Structure & Concentration above) |
| Barriers to Entry | Lower than typical for the industry | Capital intensity (capex / revenue) of 1.36 % vs industry average 7.89 % (see Profitability & Cost Structure above) |
| Supplier Power | Not covered on this page | See Hilton Worldwide Holdings Inc's dedicated suppliers page for concentration and dependency data |
| Buyer Power | Not covered on this page | See Hilton Worldwide Holdings Inc's dedicated customers page for concentration and dependency data |
| Threat of Substitutes | - | No systematic data source for cross-product substitution exists in this system; not estimated |
Note: this is a partial, data-grounded application of the framework, not a complete strategic assessment. Rivalry and barriers-to-entry readings are mechanical translations of the HHI and capital-intensity figures shown elsewhere on this page, not independent judgments.
Hilton Worldwide Holdings Inc's Industry Attractiveness & Competitive Strength
A CSIMarket composite, not a standard field: each axis is an equal-weighted average of three factors already shown elsewhere on this page (industry growth, industry profitability and rivalry for attractiveness; relative market share, profitability and growth vs industry for strength). Disclosed as a designed methodology, not a precision measurement.
Hilton Worldwide Holdings Inc falls in the Low attractiveness / Medium strength cell: Harvest.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Hilton Worldwide Holdings Inc's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Operating margin 13.5 points above the industry median.
- Latest-quarter revenue run-rate is accelerating (+7.0% annualized vs trailing 12 months).
- Outperforming the U.S.A. 500 over the trailing 12 months.
Weaknesses
- Return on equity 42.6 points below the industry aggregate.
- Low relative market share vs the industry leader (0.39x).
Opportunities
No rule matched.
Threats
No rule matched.
Methodology: mechanical, rule-based SWOT. Each bullet reuses a figure already sourced and cited elsewhere on this page; nothing here is generated narrative or independent analyst judgment.
Hilton Worldwide Holdings Inc's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Hilton Worldwide Holdings Inc | 0.20 | 0.65 | - |
| Marriott International Inc | 0.06 | 0.47 | - |
| Airbnb Inc | 0.45 | 1.41 | 0.28 |
| Sea Limited | 0.28 | 1.58 | 0.17 |
| H World Group Ltd | 0.54 | 0.91 | 0.45 |
| Las Vegas Sands Corp | 0.78 | 0.98 | 12.34 |
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Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Hilton Worldwide Holdings Inc's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Hilton Worldwide Holdings Inc | Q2 2026 | +6.5 % | +9.0 % |
| Marriott International Inc | Q2 2026 | +4.8 % | +0.4 % |
| Airbnb Inc | Q2 2026 | +16.5 % | +27.1 % |
| Sea Limited | Q4 2025 | +36.4 % | +259.7 % |
| H World Group Ltd | Q4 2025 | +10.5 % | +72.0 % |
| Las Vegas Sands Corp | Q2 2026 | -0.7 % | -33.3 % |
| PEERS TOTAL | +13.1 % | +41.2 % |
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Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Hilton Worldwide Holdings Inc's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Hilton Worldwide Holdings Inc | Q2 2026 | - | -14.0 % |
| Marriott International Inc | Q2 2026 | - | -1.9 % |
| Airbnb Inc | Q2 2026 | +16.4 % | - |
| Sea Limited | Q4 2025 | +35.6 % | +210.8 % |
| H World Group Ltd | Q4 2025 | +125.0 % | -50.0 % |
| Las Vegas Sands Corp | Q2 2026 | - | +16.1 % |
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Hilton Worldwide Holdings Inc's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Hilton Worldwide Holdings Inc | 9.50% | 12.48% | - |
| Marriott International Inc | 9.30% | 16.43% | - |
| Airbnb Inc | 10.67% | 16.97% | 33.38% |
| Sea Limited | 5.48% | 10.31% | 12.86% |
| H World Group Ltd | 7.89% | 10.82% | 39.92% |
| Las Vegas Sands Corp | 9.12% | 9.36% | 122.17% |
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ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Hilton Worldwide Holdings Inc's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Hilton Worldwide Holdings Inc | 47.17 | 5.87 |
| Marriott International Inc | 37.23 | 3.53 |
| Airbnb Inc | 35.55 | 7.08 |
| Sea Limited | 39.25 | 2.75 |
| H World Group Ltd | 48.41 | 9.71 |
| Las Vegas Sands Corp | 15.15 | 1.85 |
| PEERS AVERAGE | 28.95 | 2.72 |
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P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.